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MKT 561 FINAL EXAM 2016 NEW Original - Documents
Documents 3 days ago

MKT 561 FINAL EXAM 2016 NEW Original

MKT 561 FINAL EXAM 2016 NEW Original BUY HERE: http://class-tutor.com/doc/mkt-561/mkt-561-final-exam-2016-new-original/ HOMEWORK Description MKT 561 FINAL EXAM LATEST 2016 VERSION 30/30 CORRECT ANSWERS Apple hosts a large number of ________, which become customers’ primary source of product information after warranties expire and are organized by product lines and type of user (consumer or professional). microblogs niche networks blogs online communities Josh separated people who wanted a high quality lawn mower from people who wanted a low priced lawn mower, then examined whether different characteristics were associated with each consumer-response segment. Josh was defining segments using ________ considerations. demographic psychographic behavioral descriptive Companies provide rewards to customers who buy often and in substantial amounts. These reward schemes are referred to as ________ programs. satisfaction profitability benefit frequency MKT 561 FINAL EXAM LATEST 2016 VERSION 30/30 CORRECT ANSWERSIf Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider? Effective reach Share of shelf Trial rate Customer complaints The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage. idea screening product development product soft launch test marketing A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a ________. product line product variant product type product class ROC Engineering, a Chinese shipbuilding company, agrees to build a fleet of submarines for the Sri Lankan navy, for which it will be paid in Sri Lankan currency. As per the agreement, ROC must also spend a substantial amount of the money it generates through this deal within the country. In accordance with the contract, ROC buys Sri Lankan tea at a reduced rate. This is an example of which of the following forms of countertrade? offset compensation deal barter descending bid ________ analysis looks at specific products, territories, and so forth that failed to produce expected sales. Full costing Microsales Sales variance Expense-to-sales MKT 561 FINAL EXAM LATEST 2016 VERSION 30/30 CORRECT ANSWERSSapphire Toys actually sells more than toys. It also sells branded clothing, music CDs, and books for children. This expansion of dealership sales offerings is an attempt to increase the value of the customer base by ________. making low-profit customers more profitable reducing the rate of customer defection increasing the longevity of the customer relationship enhancing the growth potential of each customer through cross-selling In an attempt to improve their product, a company that manufactures screwdrivers discusses the modification of each attribute, such as replacing the wooden handle with plastic, providing torque power, adding different screw heads, and so on. This creativity technique is called ________. morphological analysis attribute listing lateral analysis mind mapping MKT 561 FINAL EXAM LATEST 2016 VERSION 30/30 CORRECT ANSWERSIt has been observed that most new products have shorter product life cycles. What is the reason for this? Social and governmental constraints lead to this failure. Rivals quickly copy products that are successful. New products do not get adequate management support. Most new products are not backed by a marketable idea. When a firm aims to underprice competitors and win market share, it is using a(n) ________ strategy that requires relatively fewer marketing skills as compared to other strategies. focus domestic customer relationship overall cost leadership product differentiation Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a car that lets drivers experience power and exhilaration. He tells them that the car must allow users to soar from 0 to 60 mph in about 4 seconds. He also says the price of the car must be affordable enough for anybody making a good salary. In accordance with the given scenario, Robert is trying to segment the market on the basis of ________. benefits occupation family size nationality When a company introduces a product at a high price and then gradually drops the price over time, it is pursuing a ________ strategy. switching cost value-pricing market-penetration pricing market-skimming pricing Top Gear is an award-winning British television series about motor vehicles, mainly cars. The show is presented by hosts who test drive new cars and provide reviews on the cars’ performance, prices, and other factors. Which of the following personal communications channels is Top Gear closest to in description? Social channel Formal channel Expert channel Sponsored channel Which of the following is the strongest differentiator for brick-and-mortar stores who want to emphasize their superiority over online retailers? product range pricing the shopping experience product quality MKT 561 FINAL EXAM LATEST 2016 VERSION 30/30 CORRECT ANSWERSVolkswagen concentrates on the small-car market and Porsche on the sports car market. These would be examples of what is called ________. market specialization product specialization single-segment concentration selective specialization During which of the following stages in new product development decision-making do managers analyze if they can find a good idea consumers say they would try? idea generation idea screening concept development and testing business analysis Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good, resulting in positive brand contact. Mark is most likely experiencing brand ________. alliance bonding essence parity Market-penetration, product-development, and market-development strategies would all be examples of ________ strategies. intensive growth horizontal concentric growth conglomerate With respect to powerful brand elements, ________ is an extremely efficient means to build brand equity. This element functions as a useful “hook” to help consumers grasp what the brand is and what makes it special. a slogan a product’s shape a patent the tangibility of a product Creative strategies refer to the ________. amount of creative content in a communications message degree of innovation involved in the marketing of a product way marketers translate their messages into a specific communication novelty of a marketing communication Which of the following best describes BR Chicken’s value proposition? We target quality-conscious consumers of chicken. We sell chicken at most major malls. We sell tender golden chicken at a moderate price. We undertake home delivery services. A ________ is a comprehensive, systematic, independent, and periodic examination of a company’s or business unit’s marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company’s marketing performance. Marketing audit Test market Market-based scorecard analysis Marketing plan When the Modern Museum of Art separated its consumers by whether they were culture-oriented or outdoor-oriented for its new exhibit on art that used natural materials, they were using ________ segmentation. Psychographic lifestyle behavioral occasions personality social class You are the marketing research director of a medium-sized manufacturing firm and you would like to engage an outside marketing research firm to conduct field interviews. Which of the following categories of marketing research firms should you use? global research management firms custom marketing research firms specialty-line marketing research firms syndicated-service research firms Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe he has access to far more information on computer technology than the average consumer. The neighbors are also aware that Joe has the required knowledge and background for understanding the technical properties of the products. Within this context, Joe can be called a(n) ________. gate keeper role model opinion leader transactional leader The ________ environment includes the actors involved in producing, distributing, and promoting an offering. The main actors are the company, suppliers, distributors, dealers, and the target customers. task economic management strategic Which of the following questions is answered during the business analysis of ideas? Have we got a technically and commercially sound product? Can this product meet sales expectations? Can we find a cost-effective, affordable marketing strategy? Will this product meet our profit goals? ________ gives products the appearance of being more environmentally friendly without living up to that promise. Ambush marketing Greenwashing Viral marketing Astroturfing MKT 561 FINAL EXAM LATEST 2016 VERSION 30/30 CORRECT ANSWERS

QNT 275 WEEK 2 QUIZ (NEW ORIGINAL) - Documents
Documents 4 days ago

QNT 275 WEEK 2 QUIZ (NEW ORIGINAL)

QNT 275 WEEK 2 QUIZ (NEW ORIGINAL) BUY ANSWERS: http://class-tutor.com/doc/qnt-275/qnt-275-week-2-quiz-new-original/ QNT 275 WEEK 2 QUIZ (NEW ORIGINAL) A stem-and-leaf diagram is constructed by separating each value of a data set into two parts. What are these parts? Stem consisting of the last digit and leaf consisting of the leftmost digits Stem consisting of the second digit and leaf consisting of the last digit Stem consisting of the leftmost digits and leaf consisting of the second digit Stem consisting of the leftmost digits and leaf consisting of the last digit ABC Plumbing wants to understand its customers’ perceptions of the quality of the company’s plumbing service calls. They plan to survey a sample of its customer base. What will ABC need to do to ensure that their data is valid and reliable? The survey must include items that ask customers to rate the appearance of the plumbing store, the survey must include all customers, and the survey method must include setting up a table outside the local dollar store. The survey must include items that ask customers about their plumbing experiences, the survey sample must include the first 15 customers off the customer database, and the survey method must be repeatable. The survey must include items that ask customers to rate the quality of plumbing service calls, the survey sample must represent all parts of the customer population, and the survey method must be repeatable. The survey must include items that ask customers to rate the friendliness of the receptionist, the survey must include all customers from the north side of the city, and the survey method must appeal to all respondents. Which of the following represents a population and a sample from that population? Freshmen at St. Joseph’s University and basketball players at St. Joseph’s University Fans at a concert who purchase t-shirts and fans at a concert who purchase soda Teachers in a high school and members of the parent teacher group Residents of Albany, New York, and registered voters in Albany, New York A recent survey of 200 small firms (annual revenue less than $10 million) asked whether an increase in the minimum wage would cause the firm to decrease capital spending. Possible responses to the survey question were: “Yes,” “No,” or “Don’t Know.” These data are best classified as ____________. Nominal Scale Ratio Scale Interval Scale Ordinal Scale Which of the following variables is quantitative? Marital Status Temperature Religious Affiliation Gender A population consists of _________________. a subject of interest in a statistical problem all items of interest in a statistical problem all items of interest in a sample a subject of interest in a sample Which of the following variables is qualitative? Weight Gender Temperature Height QNT 275 WEEK 2 QUIZ The accompanying chart shows the numbers of books written by each author in a collection of cookbooks. What type of chart is this? Bar chart for qualitative data Frequency histogram for qualitative data Frequency histogram for quantitative data Bar chart for quantitative data In order to summarize qualitative data a useful tool is a __________. Histogram Stem-and-Leaf Diagram Line Graph Frequency Distribution QNT 275 WEEK 2 QUIZ A stem-and-leaf diagram is constructed by separating each value of a data set into two parts. What are these parts? Stem consisting of the last digit and leaf consisting of the leftmost digits Stem consisting of the second digit and leaf consisting of the last digit Stem consisting of the leftmost digits and leaf consisting of the second digit Stem consisting of the leftmost digits and leaf consisting of the last digit ABC Plumbing wants to understand its customers’ perceptions of the quality of the company’s plumbing service calls. They plan to survey a sample of its customer base. What will ABC need to do to ensure that their data is valid and reliable? The survey must include items that ask customers to rate the appearance of the plumbing store, the survey must include all customers, and the survey method must include setting up a table outside the local dollar store. The survey must include items that ask customers about their plumbing experiences, the survey sample must include the first 15 customers off the customer database, and the survey method must be repeatable. The survey must include items that ask customers to rate the quality of plumbing service calls, the survey sample must represent all parts of the customer population, and the survey method must be repeatable. The survey must include items that ask customers to rate the friendliness of the receptionist, the survey must include all customers from the north side of the city, and the survey method must appeal to all respondents. QNT 275 WEEK 2 QUIZ Which of the following represents a population and a sample from that population? Freshmen at St. Joseph’s University and basketball players at St. Joseph’s University Fans at a concert who purchase t-shirts and fans at a concert who purchase soda Teachers in a high school and members of the parent teacher group Residents of Albany, New York, and registered voters in Albany, New York A recent survey of 200 small firms (annual revenue less than $10 million) asked whether an increase in the minimum wage would cause the firm to decrease capital spending. Possible responses to the survey question were: “Yes,” “No,” or “Don’t Know.” These data are best classified as ____________. Nominal Scale Ratio Scale Interval Scale Ordinal Scale Which of the following variables is quantitative? Marital Status Temperature Religious Affiliation Gender QNT 275 WEEK 2 QUIZ A population consists of _________________. a subject of interest in a statistical problem all items of interest in a statistical problem all items of interest in a sample a subject of interest in a sample Which of the following variables is qualitative? Weight Gender Temperature Height The accompanying chart shows the numbers of books written by each author in a collection of cookbooks. What type of chart is this? Bar chart for qualitative data Frequency histogram for qualitative data Frequency histogram for quantitative data Bar chart for quantitative data In order to summarize qualitative data a useful tool is a __________. Histogram Stem-and-Leaf Diagram Line Graph Frequency Distribution

(0000) Elements of Music  - Documents
Documents 6 days ago

(0000) Elements of Music

ELEMENTS OF MUSIC

quantification of doxazosin in human plasma using hydrophilic interaction liquid  - Documents
Documents 11 days ago

quantification of doxazosin in human plasma using hydrophilic interaction liquid

quantification of doxazosin in human plasma using hydrophilic interaction liquid

quantification of doxazosin in human plasma using hydrophilic interaction liquid  - Documents
Documents 11 days ago

quantification of doxazosin in human plasma using hydrophilic interaction liquid

quantification of doxazosin in human plasma using hydrophilic interaction liquid

Regional Advocacy Strategy for the Partnership for Reconciliation through Early Childhood Education and Development in Europe (PRECEDE)  - Documents
Documents 12 days ago

Regional Advocacy Strategy for the Partnership for Reconciliation through Early Childhood Education and Development in Europe (PRECEDE)

Regional Advocacy Strategy for the Partnership for Reconciliation through Early Childhood Education and Development in Europe (PRECEDE) Dear PRECEDE partners, Before you…

PRECEDE Regional Advocacy Strategy  - Documents
Documents 12 days ago

PRECEDE Regional Advocacy Strategy

Dear PRECEDE partners, Before you stands the Regional Advocacy Strategy for the Partnership for Reconciliation through Early Childhood Education and Development in Europe…

VV Minerals Dragged Into Mining Scam Without Proof  - Documents
Documents 18 days ago

VV Minerals Dragged Into Mining Scam Without Proof

VV Mineral Mining is the largest producer and exporter of Garnet and Ilmenite minerals in India. The VV Minerals director, has faced plenty of charges and accusations by…

ECO 372 FINAL EXAM NEW - Documents
Documents 18 days ago

ECO 372 FINAL EXAM NEW

ECO 372 FINAL EXAM NEW ECO 372 FINAL EXAM Complete course guide available here – http://class-tutor.com/doc/eco-372/eco-372-final-exam/ HOMEWORK Description ECO 372 FINAL…

ECO 372 FINAL EXAM - Documents
Documents 18 days ago

ECO 372 FINAL EXAM

ECO 372 FINAL EXAM Complete course guide available here – http://class-tutor.com/doc/eco-372/eco-372-final-exam/

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