...

Visualization 101 BA4All

by jos-van-dongen

on

Report

Category:

Automotive

Download: 0

Comment: 0

1,098

views

Comments

Description

Presentation for the first BA4All conference in Brussels, Nov 2013
Download Visualization 101 BA4All

Transcript

  • VISUALIZATION 101 USING VISUALIZATION TECHNIQUES FOR DISCOVERY AND DISPLAY C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • “ALL TRUTHS ARE EASY TO UNDERSTAND ONCE THEY ARE DISCOVERED; THE POINT IS TO DISCOVER THEM.” C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Between 70% and 80% of Business Intelligence projects end in failure C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Seventy-five percent of BI success is determined by factors other than data and technology – so you need to know how to communicate your BI content effectively (Center for Information Based Competition) C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Effectively visualizing your KPIs is critical, as 70% of the sense receptors in the human body reside in our eyes C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Visualizations… …TO DIRECT C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • … to Inform C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • … to Educate C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • … to Discover C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • …TO KEEP TRACK OF PROGRESS Source: http://robslink.com/SAS/democd63/sfew_dashboard2.htm C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Visualization is… • Based on (non-visual) data • Primarily producing an image • Readable and recognizable Robert Kosara, www.eagereyes.org The conversion of any abstract data into a graphical format so the characteristics and relationships of the data can be explored and analyzed. Mark Madsen, Third Nature C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Above all else show the data Edward Tufte, 1983 Source: http://www.infovis-wiki.net/index.php/Data-Ink_Ratio C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Data-Ink Ratio Source: http://www.infovis-wiki.net/index.php/Data-Ink_Ratio C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Chartjunk or Art? C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • GeWhat? Gestalt principles! “describe how the mind organizes visual data” COLOR P R O X I M I T Y CLOSURE/ ENCLOSURE CAREFUL: • don’t force the reader to see groups that aren’t really there • a simple shape is not necessarily the right shape. C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Beware of your Brain  C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • How many 5‟s? Source: Stephen Few, Show me the Numbers C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Again, how many 5‟s? Source: Stephen Few, Show me the Numbers C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • http://www.visual-literacy.org/periodic_table/periodic_table.html C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • The first Bar Chart (1786!) C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • … and Pie Charts Florence Nightingale, 1826 William Playfair, 1801 C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Be Careful with Pie Charts… Total = 100% <=5 categories Part to whole Rough indication C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • And Never, EVER, use 3D! C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • What goes where? C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • The „Standard‟ Stuff C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • But what about… Bullet Graphs Spark Lines C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Newer Visualization types Horizon Graphs (Mari-)Mekko Charts C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Visualization is about Patterns Course grained patterns (Table Lens) C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Patterns in Categories Parallel Sets C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Patterns of Structure C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Patterns of Containment C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Patterns of Connection www.circos.ca www.circos.ca C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Patterns in Time C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Maps show the „where‟ C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Choropleth Maps C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Symbol Maps C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Combine: Small Multiples C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Required Reading C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Guidelines & Conclusions C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • Jos van Dongen In BI & DWH since 1991 Principal Consultant @ SAS Netherlands Author/Speaker/Analyst Web: Email: Phone: LinkedIn: Twitter: IRC: C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d . www.sas.com/netherlands jos.vandongen<at>sas.com +31-(0)6-10172008 jvdongen josvandongen _grumpy
Fly UP