A Tobacco Cessation and Relapse Prevention Program Designed for use in a WIC Clinic Jennifer Jordan, MPH Lane County Public Health Eugene, OR
Slide 2
Background In Lane County Oregon, smoking rates during pregnancy have risen significantly since 2001 and are now higher than the state average (15.2% vs. 12.6%). Smoking during pregnancy is the single most preventable cause of illness and death among mothers and infants.
Background Low-income women and those with less than 12 years of education are more likely to smoke during pregnancy and have less access to cessation support. Pregnancy is a unique window of opportunity to influence behavior change.
Slide 5
Background Approximately 20-30% of women who smoke before pregnancy quit when they learn they are pregnant and an additional 20-30% quit after entering prenatal care. Unfortunately, at least half of these women resume smoking within the first 6 months postpartum and 80% relapse within the first year postpartum. The Women, Infants, and Children (WIC) program serves over 42% of all pregnant women in Lane County
Slide 6
Purpose Quitting for Keeps aims to increase access to tobacco relapse prevention and cessation services among low-income pregnant and postpartum women utilizing WIC services. This community-based participatory research project collaborated with WIC staff and clients to modify the traditional 5As cessation intervention to a briefer 3As model that was tailored for the WIC setting and more easily incorporated into a clients visit.
Slide 7
Materials & Methods Lane County Public Health partnered with the Oregon Research Institute (ORI) to tailor ORIs 3As (Ask, Advise, & Arrange) brief cessation intervention model for the WIC setting (see diagram).
Slide 8
Ask about tobacco use Non-Smoker or Quit>12 months Done Ex-Smoker Quit
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A Tobacco Cessation and Relapse Prevention Program Designed for use in a WIC Clinic Jennifer Jordan, MPH Lane County Public Health Eugene, OR.
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Transcript
Slide 1
A Tobacco Cessation and Relapse Prevention Program Designed for use in a WIC Clinic Jennifer Jordan, MPH Lane County Public Health Eugene, OR
Slide 2
Background In Lane County Oregon, smoking rates during pregnancy have risen significantly since 2001 and are now higher than the state average (15.2% vs. 12.6%). Smoking during pregnancy is the single most preventable cause of illness and death among mothers and infants.
Background Low-income women and those with less than 12 years of education are more likely to smoke during pregnancy and have less access to cessation support. Pregnancy is a unique window of opportunity to influence behavior change.
Slide 5
Background Approximately 20-30% of women who smoke before pregnancy quit when they learn they are pregnant and an additional 20-30% quit after entering prenatal care. Unfortunately, at least half of these women resume smoking within the first 6 months postpartum and 80% relapse within the first year postpartum. The Women, Infants, and Children (WIC) program serves over 42% of all pregnant women in Lane County
Slide 6
Purpose Quitting for Keeps aims to increase access to tobacco relapse prevention and cessation services among low-income pregnant and postpartum women utilizing WIC services. This community-based participatory research project collaborated with WIC staff and clients to modify the traditional 5As cessation intervention to a briefer 3As model that was tailored for the WIC setting and more easily incorporated into a clients visit.
Slide 7
Materials & Methods Lane County Public Health partnered with the Oregon Research Institute (ORI) to tailor ORIs 3As (Ask, Advise, & Arrange) brief cessation intervention model for the WIC setting (see diagram).
Slide 8
Ask about tobacco use Non-Smoker or Quit>12 months Done Ex-Smoker Quit