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Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014

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Executing a Flawless Content Strategy Chris Bennett CEO [email protected] @chrisbennett Download This Deck Here: bit.ly/smxadvanced97 All right! Stop whatcha doin', cause I'm about to ruin The image and the style that ya used to… Stop spreading yourself too thin Stop wearing too many hats Stop with the checklist marketing mentality Blog Post Infographic Guest Post That’s an assembly line mentality These guys eat assembly lines for breakfast You’re working harder than a T-Rex making a bed You need more mileage out of your existing efforts Start by crossing the streams Take an idea It can be anything A Video An Infographic An Article An Interactive Marketing App Just Start Then get your MacGyver on! By repurposing Infographic to SlideShare http://www.9mmammo.com/walking-dead-ammo-infographic.html Infographic to SlideShare http://www.slideshare.net/9mmAmmo/walking-dead-weapons-ammo-breakdown SlideShare to Mini Graphics/Image Rich Articles http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1 SlideShare to Mini Graphics/Image Rich Articles Infographic to Mini Graphics/Image Rich Articles http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0 Spice up your rich articles w/GIF’s http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0 Add smart Twitter buttons into the slides So people can share the specific stats http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1 Don’t reinvent Polish Standard clip? Or polish? https://vine.co/v/MD5wH003YaL http://instagram.com/p/o6V-Bfg0Ae/ YouTube to GIF’s http://www.youtube.com/watch?v=gd2aNEHKj1o YouTube to GIF’s YouTube to GIF’s Over 4.5 Mil Aggregate Views Leverage what you have by spreading the love Videos should live everywhere Videos should live everywhere Videos should live everywhere Videos should live everywhere Short form videos are working well on FB due to the auto video load feature Videos should live everywhere Get more mileage out of your existing efforts Treat your content marketing like a movie release Be Everywhere Disrupt the flow by being OG Not that OG, this one FaceBook makes it easy The Pixar Theory FaceBook makes it easy https://developers.facebook.com/docs/opengraph/ This gets more difficult https://dev.twitter.com/docs/cards Look how many options, yet still rarely used https://dev.twitter.com/docs/cards Pinterest has different display options too https://developers.pinterest.com/rich_pins/ G+ makes it easy Interactive Marketing Apps are the Future These aren’t IOS or Android Apps These are HTML5 JavaScript Mobile friendly Apps http://www.budgetdirect.com.au/packinglist/ Who said taxes are boring? Have to build in the real buttons to utilize Twitter cards Strong calls to action You could write an article about College Degrees Or you could disrupt and engage Or you could disrupt and engage Article 32 pages Long, 4,602 words Original Written Pixar Theory, http://jonnegroni.com/2013/07/11/the-pixar-theory/ Engage Disrupt Combined Desktop, Mobile, Tablet Desktop 8:15 Sec avg. Session 10 Pages / Session Chris Bennett CEO [email protected] @chrisbennett
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