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We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.

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  • We've Lost Nearly Half Our Social Referral Traffic in the Last 12 Months B L O G . B U F F E R . C O M
  • We've Lost Nearly Half Our Social Referral Traffic in the Last 12 Months B L O G . B U F F E R . C O M Here's What We Think It Means
  • Social referral traffic to the Buffer blog
  • 43% 53% 45% 72%
  • Social referral traffic
  • What's happening?
  • ¯\_(ツ)_/¯ What's happening?
  • Maybe we need to hire a full-time social media manager. Maybe I'm no good at social media marketing. Maybe our sharing ratio is off: Too much content, not enough conversation. Maybe everyone else is failing, too! Maybe we need to post more often. Maybe we need to post less often.
  • Maybe we need to hire a full-time social media manager. Maybe I'm no good at social media marketing. Maybe our sharing ratio is off: Too much content, not enough conversation. Maybe everyone else is failing, too! Maybe we need to post more often. Maybe we need to post less often. ????? ?
  • ¯\_(ツ)_/¯ We don't know ...
  • ... but here's an idea.
  • Content Crush & The Future of Social Media
  • Every time someone visits the Facebook News Feed there are on average from friends, people they follow and Pages. 1,500 potential stories
  • Content Shock We've passed the point where content consumption has peaked and content creation has continued taking off. @markwschaefer
  • Enter the Algorithm.
  • Automated software that tracks each user’s actions to serve them the posts they’re most likely to engage with
  • Social networks are adapting to changing content
  • We're failing on social media because we're failing to adapt as fast as the social networks are.
  • I see a couple roads forward
  • 1. Pay for Reach
  • For $5, we can reach 800 more people on Facebook - less than a penny a person!
  • 2. Get better at connecting with an audience.
  • What if ... we had a Twitter feed so compelling that people wouldn't just hope our tweets showed up in their timeline but they would go directly to twitter.com/buffer all day every day to see absolutely everything we tweeted?
  • What if ... we had a Facebook page that felt so uniquely valuable, personal, and intimate that our posts arrived in the News Feed as frequently as birthdays and baby announcements?
  • Here's What We're Excited to Try
  • DES I GN BEAUT I FU L , SHAREAB L E V I SUA L S B L O G . B U F F E R . C O M
  • Share, just because.
  • Get the Full Post http://bit.ly/traffic-fail
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