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Is Your Brand a Noun or a Verb? How to Build a Memorable Brand Experience

by pamela-wilson

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Marketing your business yourself? Here's how to create a brand that communicates a complete vision of what your business represents.

It's all about your brand experience. It goes way beyond your logo, and it's much more than your tagline.

It's about making your brand go from being a noun to a verb.
Download Is Your Brand a Noun or a Verb? How to Build a Memorable Brand Experience

Transcript

  • IsYourBrand aNounoraVerb?
  • QUESTION: Whatdothese bigbrandshave incommon? BigBrandSystem.com
  • ANSWER: They’resorecognizable, theycanusetheirlogo symbolonly,andyouknow exactlywhatcompanyitis. BigBrandSystem.com
  • Mustbenice,huh? BigBrandSystem.com
  • Thesecompaniesaremore thanjusttheirlogos. They’ve spent millions on ads that promise anexperience… BigBrandSystem.com
  • Nikepromises health, vitality, and an active lifestyle BigBrandSystem.com
  • McDonaldspromises quick, consistent food at a reasonable price BigBrandSystem.com
  • Applepromises sleek, user-friendly technology that empowers your life BigBrandSystem.com
  • Howaboutyou? BigBrandSystem.com Do you have piles of money sitting around that you can spend on helping people associate your brand with a feeling?
  • Yeah,meneither ;-) BigBrandSystem.com
  • BigBrandSystem.com Here’s how to build a memorable brand experience in just five steps. (No multi-million dollar budget necessary.) Ready?
  • STEP 1: KnowYour Audience BigBrandSystem.com
  • BigBrandSystem.com Discover your ideal customer: understand who they are, and what motivates them.
  • BigBrandSystem.com Choose language and messages that resonate with them. Now, the fun part ...
  • STEP 2: PinpointYour BrandPersonality BigBrandSystem.com 2
  • BigBrandSystem.com Every brand has a personality. Don’t know yours? Use the Brand Personality Quiz to pinpoint it. It’s free, and takes less than 10 minutes to complete.
  • BigBrandSystem.com With your target market and brand personality in hand, you can start thinking about your message.
  • STEP 3: WriteYourStory BigBrandSystem.com 3
  • BigBrandSystem.com For every piece of marketing you create, think about the story you’d like to tell.
  • BigBrandSystem.com Here’s the most important question: How will your product or service empower, delight, entertain, or solve a problem?
  • STEP 4: Communicate YourBrandwith Multimedia BigBrandSystem.com 4
  • BigBrandSystem.com Bootstrapping your marketing? No worries. ere are lots of tools available that will deliver your marketing message as a multimedia experience. And they won’t break the bank.
  • BigBrandSystem.com Share your story: With a deck on SlideShare Via a YouTube video rough Pinterest pins With audio on your website On Vine and Instagram And don’t forget to ...
  • STEP 5: BackUpYour BrandStory withActions BigBrandSystem.com 5
  • BigBrandSystem.com Using multimedia to tell your brand story is great, but it won’t have a lasting effect unless it’s backed up by actions. at means …
  • BigBrandSystem.com You should offer top-quality services and products at a fair price. Your customer service needs to be every bit as good as your marketing.
  • Whenyoucommunicate yourbrandthroughactions, you’llcommunicatea completevisionofwhat yourbusinessrepresents. BigBrandSystem.com
  • Yourbrandwillgofrom beinganountoaverb. Still hungry? BigBrandSystem.com
  • There’smore… BigBrandSystem.com Click to get the FREE Marketing Toolkit
  • Let’sstayintouch… Pamela Wilson of Big Brand System On Twitter On Facebook On LinkedIn On Google+
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