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50 Things we Learned from the Collaboration Culture Symposium

by victor-hernandez

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  • COLLABORATION CULTURE 50 THINGS WE LEARNED DURING
  • Randy Amanda Jim
  • A new “collaboration culture” is emerging and collaboration is becoming the go-to strategy to make things work in media industries the superhero business. @ToTheVictor #rjicollab
  • Director Media Innovation — Banjo Media partnerships, Product, Education, Evangelize RJI Academic Fellow — Wearables CNN veteran: editorial + tech SPJ | NAHJ | NABJ | ONA Spiderman @ToTheVictor #rjicollab
  • TWO DAYS OF INTENSE CONVOS @ToTheVictor #rjicollab
  • IT’S A BIRD. A PLANE. SUMMARIZE SYNTHESIZE GALVANIZE MOBILIZE @ToTheVictor #rjicollab
  • — PULVERIZE! —
  • SO WHAT HAVE WE [email protected] #rjicollab
  • THIS STUFF IS COMPLICATED. @ToTheVictor #rjicollab
  • Source: Tweetroot
  • TEAM ORGANIZATION INDUSTRY AUDIENCE COLLABORATION: VERY DIFFERENT OVERLAYS @ToTheVictor #rjicollab
  • Trello Slack Google Docs. Basecamp Skype (video) Adobe Kickbox Grappling Hook KAPO W !
  • OUR OWN HALL OF JUSTICE
  • The ‘quad of content strategy’ @Halvorson Crowdfunding breakthroughs @kharijohnson Collaborating up, down, and laterally @ChristinaSumi Creating communities, creates expectations @markhorvit Be organized, communicate early @scottgurian Collaboration requires support from the top @katiehawk @ToTheVictor #rjicollab
  • New skills, roles, platforms, relationships @lewisdvorkin Driving impact and creative collaborations @beardoblivion Tools, processes that make easier to say YES @billbledsoe Future web will be ‘push-based’ @kimgarretson Interesting parallels: e-commerce + news @andrewheddle Empower, find your coalition of willing @timreganporter
  • Interplay: likeability, authenticity, content @tweetJohnHall Big collaboration: need role players @StanSilvey Drunken walk of the entrepreneur @CoreyFord Collaboration is an outcome, not product @NJDavidD Outside perspectives > generate new ideas @colegoins Vintage content (images) can have new life @kpoortinga @ToTheVictor #rjicollab
  • Journos + technologists working together @nickdigital VR trends and glimpse into the future @SarahMidMO Collab. in the world of factual television Chris Hoelzl Newsroom collab: clear editorial strategy @jenniferhicks @ToTheVictor #rjicollab Snapchat ‘wide-mouthed’ funnel for content @carlazononi
  • GREAT SCOTT! COMMON COLLABORATION THEMES: @ToTheVictor #rjicollab • FEAR OF FAILURE IS REAL, NEED TO EXPERIMENT • PERMISSION TO EXPERIMENT IS ESSENTIAL • WORKSPACE ENVIRONMENTS CAN HAVE HUGE INFLUENCES • RIGHT TOOLS ARE INVALUABLE, BUT NOT THE STORY • NEVER-ENDING QUEST • COLLABORATION IS HARDER THAN MAN OF STEEL’S ABS
  • SIGNIFICANT CHALLENGES: KRYPTONITE
  • COOPERATION @ToTheVictor #rjicollab COLLABORATION #rea ltalk
  • COLLABORATORS < CO-CONSPIRATORS When to go big vs. when to go stealth?
  • YOU WANT ME TO MEASURE WHAT? @ToTheVictor #rjicollab
  • NO LONGER IN DRIVER’S SEAT Embrace this loss of control, ensure audience is properly repped!
  • BLURRED LINES, EVERYWHERE Who is media? Who is tech? Friend or foe?
  • CHANGE AIN’T EASY CHANGE MANAGEMENT APPLY STRUCTURE CONSIDER CULTURE COMMUNICATION! CROSS-GENERATIONAL
  • CROSS GENERATION COLLAB. Millennials value: Greater Flexibility Appreciation Team Collaboration Global Opportunities http://www.pwc.com/gx/en/services/people-organisation/publications/nextgen-study.html http://www.pwc.com/gx/en/services/people-organisation/publications/nextgen-study.html
  • Ready for one final key takeaway?
  • TEAM IS GREATER THAN THE SUM OF ITS PARTS In the end, the team is stronger than each individual contributor.
  • Victor Hernandez [email protected] about.me/victorhernandezIllustration: Elderbridge/reddit.com mailto:[email protected] http://about.me/victorhernandez http://reddit.com
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