How to Cook Ground Turkey: Skillet, Meal Prep, and Flavor Tips

Hi — I’m Chef Marcus, and we’re about to make ground turkey taste good.

Not “passable,” not “healthy enough,” not “better with enough sauce.” Just good. Because ground turkey gets a bad rap — and let’s be fair, a lot of it’s earned. Cook it wrong, and it’s dry, pale, flavorless, and somewhere between sand and wet chalk on the texture scale.
But here’s the thing: most people don’t cook it wrong because they’re careless.

They cook it wrong because they treat it like beef or chicken, or they don’t know what it actually needs. The good news? That’s easy to fix. And once you learn how to cook ground turkey with some actual technique behind it, you’ll start using it because you want to — not just because it was on sale.

Foreword: The First Time I Tried to Cook It

The first time I cooked ground turkey, I was trying to make tacos. I tossed it in a hot pan, tried to brown it like ground beef, and ended up with a gray, soupy pile of meat shreds that tasted like warm paper towels. I drained the fat — because that’s what I always did with beef — added seasoning from a packet, and waited for something magical to happen.

It didn’t.

It was edible. But it wasn’t good. It didn’t taste like anything. It didn’t feel like anything. And I thought: maybe this just isn’t a great ingredient.

Turns out, it’s not the ingredient. It’s how you treat it. Ground turkey isn’t beef. It’s not pork. It’s not even quite chicken. It’s leaner, softer, less forgiving — but also a blank slate with a lot more potential than people give it credit for.

Since then, I’ve learned how to coax flavor out of it, how to keep it moist, when to leave it alone, and when to throw the lid on and let it steam itself into something better. I’ve used it in stir-fries, soups, burgers, tacos, meatballs, bowls, wraps — you name it. And the more you respect what it is, instead of wishing it were something else, the better it gets.

So let’s stop pretending it has to be boring. Let’s talk about how to actually cook ground turkey — and how to make it something you want to eat again.

What Ground Turkey Actually Is (and Why It Cooks Differently)

Ground turkey sounds simple, but it’s one of those ingredients that gives you trouble if you don’t know what’s in the package — or what that actually means when you put it in a hot pan.

First, not all ground turkey is the same. Some packages are lean white meat only — usually marked 93/7 or even 99/1. These are dry by nature. They’ll cook fast, give you barely any fat, and go from underdone to overdone in about 30 seconds if you’re not watching. Other blends — labeled 85/15 or 90/10 — usually include dark meat or skin, which means more fat, more flavor, and more room to cook without it turning into a crumbly mess.

But even the higher-fat versions are still leaner than ground beef or pork. They don’t sear the same way. They don’t caramelize quickly. And they don’t benefit from being cooked the same way you’d cook a burger patty or a skillet full of chuck.

Then there’s the structure. Ground turkey is soft. It breaks down faster than beef. It doesn’t hold together the same way unless you bind it or baby it. That’s why turkey meatballs and turkey burgers need breadcrumbs or egg — otherwise they just fall apart or tighten into rubber.

One more thing: ground turkey is always raw. There’s no “medium rare” with this stuff. You need to cook it all the way through — 165°F (74°C) internal temp — every time. No guessing. And unlike beef, you can’t lean on the crust to tell you when it’s done. That means you need to pay attention to moisture, color, texture, and heat — or better yet, use a thermometer.

Bottom line: it’s a lean, mild, blank-slate protein that can go dry or bland fast. But if you know how it behaves and why, you can actually work with that instead of against it.

Basic Pan Cooking — The Foundation Method

If you’ve ever thrown ground turkey into a pan, stirred it until it crumbled, and ended up with a pale, watery pile that somehow managed to be both dry and soggy — you’re not alone. This is where it usually goes wrong. But it doesn’t have to.

Here’s how to actually do it right.

Start with a nonstick or stainless skillet, 10–12 inches. Don’t go too small — crowding the pan traps moisture and keeps it from browning. Add a tablespoon or so of oil. Even if the turkey has some fat, it’s not enough to keep things moving. You want that oil to coat the pan, help with browning, and prevent sticking.

Heat the pan over medium-high heat until the oil starts to shimmer. Not smoking. Not lukewarm. Hot enough that you’d hesitate before touching it.

Add the ground turkey in one solid chunk. Don’t break it up yet. Just let it sit for 2–3 minutes untouched. This is your only shot at browning. If you start mashing it around immediately, you’ll end up steaming the meat and losing any chance at color or texture.

Once the bottom has started to brown, use a spatula or wooden spoon to break the meat up gently, not into dust — just into small pieces. Keep moving it every minute or two, letting new surfaces hit the pan. If liquid starts pooling, turn up the heat a notch. You don’t need to drain right away — just cook it off slowly, letting it reduce and concentrate instead of dumping it and losing flavor.

Season as you go, depending on what the turkey’s going into. If it’s part of a bigger recipe, keep it simple — salt, pepper, maybe garlic powder or paprika. If the turkey’s the main event, layer in flavor early: onion, herbs, spices, maybe a splash of soy sauce or vinegar to give it depth.

When the meat’s fully opaque and no longer pink, check the internal temp — 165°F (74°C) is the mark. Don’t eyeball it. If you’re close, you can let it coast to done on low heat while you prep the next part of your dish.

That’s it. Brown, not steamed. Moist, not mushy. Actual flavor instead of “this just tastes healthy.” Get the pan part right, and you’re halfway to fixing every ground turkey recipe that’s ever let you down.

Let’s keep going — now that the turkey’s cooked right, let’s talk about how to keep it moist and flavorful, which is where most people drop the ball. This is where you move from “technically edible” to “I’d eat that again.”


Moisture, Browning, and How to Not End Up with Dry Crumbles

Ground turkey dries out fast. It has less fat, less collagen, and less room for error. Which means if you don’t build moisture and flavor into the process, you end up with pale crumbles that taste like overcooked leftovers — even when they’re fresh.

Here’s how to avoid that.

Don’t over-stir. Once you’ve broken the turkey into chunks, let it sit between stirs so it can brown. Constant motion means constant evaporation, and you’ll never build flavor or texture. You don’t need deep sear marks — just that golden color and the toasty flavor that comes with it.

If it’s drying out too fast or starting to look chalky, don’t be afraid to trap some steam. A short lid-on moment — just a few minutes — can help keep moisture in while the center finishes cooking. This works especially well if your heat was a little high up front and things are moving too fast.

Deglaze smart. When the turkey starts to brown, the pan collects fond — those little brown bits that stick to the bottom. That’s flavor. A small splash of broth, soy sauce, wine, or even water will lift those bits and coat the meat in something more than itself. Not too much — you’re not making soup — just enough to keep things moving and moist.

Cook with aromatics. Onion, garlic, celery, mushrooms — anything that releases water as it softens will help keep the turkey from going dry, especially in longer cooks. Start these before the turkey goes in or toss them in halfway if you’re building a one-pan dish.

Add fat strategically. A teaspoon of olive oil or a knob of butter toward the end can transform the texture and mouthfeel. You’re not undoing the leanness — just rounding it out. It doesn’t take much.

And if you’re mixing in tomato paste, spices, or other intense flavors — bloom them in the pan first. That means give them a minute or two in the oil or rendered fat before the turkey goes in. That wakes up the flavor and lets it coat the meat, instead of tasting like it came in late.

The goal here isn’t to drown ground turkey in sauce to make it tolerable. The goal is to cook it in a way that doesn’t need saving later.

Let’s move into the troubleshooting zone — what to do when the turkey’s in the pan, things aren’t going according to plan, and you’re pretty sure dinner’s about to get sad.


What to Do When It’s Watery or Pale (And How to Prevent It)

Ground turkey loves to trick you. You drop it in the pan expecting a quick browning session, and instead, it just… steams. It sits there gray, wet, and stubborn. No color, no texture, just a slow collapse into a puddle of disappointment.

Here’s what’s going wrong — and how to turn it around.

Too Much Liquid in the Pan?

That’s almost always a pan crowding issue. If you’re cooking a full pound in a small skillet, it can’t release steam fast enough. The moisture has nowhere to go, so it pools. The fix: split the batch. Cook half, then the other half. Or upgrade to a 12-inch pan or wider. Ground meat needs space. Especially lean meat.

If you’re already mid-cook and seeing a pool of liquid form? Don’t panic. You can either scoop some of it out with a spoon or just raise the heat and let it cook off. Don’t cover the pan — you’ll trap the steam. You want evaporation.

Also: don’t salt too early if you’re not ready to manage the liquid. Salt pulls water from the meat. That’s good when you’re trying to get flavor in — but if the pan’s crowded or cold, you’ll just create more steam.

Pale and Never Browning?

Your pan probably isn’t hot enough. Ground turkey’s low fat means it doesn’t caramelize the way beef does. You’ve got to give it a head start — oil in the pan, medium-high heat, don’t move it right away. Let it sit. Let the protein make contact with the pan long enough to do something.

Also? Too much stirring kills your crust. Every time you stir, you cool down the surface and break the meat into smaller pieces. That means more surface area releasing moisture, less contact for browning. Stir less. Wait more.

If your turkey’s fully cooked but looks underwhelming, there’s still a fix. Turn up the heat, push the meat to one side of the pan, and let it sit in a thinner layer to crisp a bit. Or add a splash of something acidic — vinegar, lemon juice, soy — to brighten it up at the end.

Still Looks Grey Even After It’s Done?

That’s just ground turkey being ground turkey. Especially the ultra-lean stuff. It doesn’t brown like beef, and it doesn’t hold color well without help. If it’s cooked through, has good texture, and you seasoned it right, it’s still usable. Just sauce it, spice it, or build around it. The color’s cosmetic. The flavor’s what counts.

This is lean meat. It behaves differently. But once you learn how to read what’s happening in the pan — moisture, heat, spacing, and movement — you can fix most problems midstream.

Next up: how to build flavor into ground turkey so it’s not just “not dry,” but actually tastes like something you’d crave. Let’s go deeper.

Let’s move into the good part — where you stop fixing problems and start building flavor on purpose. This is how you get ground turkey that doesn’t need “saving” with sauce, cheese, or regret.


Building Flavor Into Ground Turkey Without Just Drowning It in Sauce

A lot of people assume ground turkey’s supposed to be bland — and then throw sauce on top like it’s a bandage. But if you cook it right from the start, it doesn’t need saving. It just needs seasoning, fat, and a few smart moves along the way.

Let’s break that down.

Start with aromatics. Before the turkey ever hits the pan, get your onion, garlic, shallot, scallions — whatever you’re using — softening in a bit of oil. This does two things: flavors the oil and gives the turkey moisture and protection once it goes in. If you wait to add them later, they don’t integrate. They just sit on top.

Season early — but not all at once. Salt a little when it hits the pan. More after it cooks down. Taste and adjust. Turkey soaks up seasoning differently depending on its fat content, and adding in stages gives you control. Don’t go in heavy up front and hope it balances.

Tomato paste is your friend. A spoonful added right after the meat’s mostly cooked, toasted in the fat, and stirred in — it builds a deeper base and helps bind everything together. You don’t need a sauce. You just need something that acts like one.

Soy sauce or fish sauce (yes, really) can add depth without making it taste like stir-fry. Just a splash. These bring umami — that round, savory flavor that turkey doesn’t have on its own. Worcestershire works too, especially if you’re going for beefy-style flavor without the beef.

Fat is not the enemy here. A drizzle of olive oil or a small pat of butter toward the end helps round out the flavor and mouthfeel. It doesn’t cancel out the leanness — it just balances it. You’re still eating something leaner than beef, just with better texture.

Finish with acid or herbs. Lemon juice, vinegar, chopped fresh parsley or cilantro — these don’t just make it “taste fresh.” They wake up the seasoning and cut through the richness. Especially if you’re cooking for meal prep or making a double batch, a little brightness keeps things from feeling flat.

Spices? Go bold. Cumin, chili powder, smoked paprika, fennel, coriander, garlic powder — they all play well with turkey. Just give them time to bloom in the pan before you drown everything in liquid. Toasted spices stick to meat. Raw ones float in sauce.

The goal isn’t to hide the turkey. It’s to work with what it is — lean, mild, and flexible. If you build flavor into it instead of just pouring it on top, it stops being “turkey that needs something” and starts being “turkey that’s already good.”

Next: what kind of meals ground turkey actually works in — from tacos to soup to burgers, and what you need to know for each format. Let’s get into it.

Meal Formats — What Ground Turkey Works Best In

Ground turkey isn’t a one-size-fits-all protein. It behaves differently depending on what you’re building — which means the trick isn’t just cooking it right, but matching the method to the meal.

Skillets and Stir-Fries

This is where ground turkey shines. You’re keeping it loose, letting it brown in a wide pan, and layering flavor as you go. Think taco filling, Thai-style basil turkey, turkey fried rice, or turkey-and-veg hash. Here, the turkey is part of the landscape — not the centerpiece. Use aromatics, toast your spices, and don’t be afraid to add broth, soy sauce, vinegar, or a dash of sugar to round things out.

Soups and Chilis

Turkey works great in brothy or tomato-based dishes — as long as you brown it first. Don’t just drop it in raw and boil it. Sauté it separately to develop flavor and color, then simmer in the soup base. Lean turkey can dry out in long simmers, so either add it toward the end or keep the cook low and slow. Bonus: it absorbs spice well, so it’s great in chili, pozole-style soups, or any stew that needs a little protein and a lot of body.

Burgers and Meatballs

This is where things get trickier. Turkey’s low fat and soft texture mean you can’t treat it like beef. You need a binder — egg, breadcrumbs, even cooked quinoa or oats. And fat helps. A spoonful of oil, shredded cheese, sautéed onions, even a splash of milk or yogurt in the mix will keep it from turning into a hockey puck. Don’t overwork the mix. Don’t overcook the patties. And if you’re grilling? Use foil or a grill-safe pan unless you want half your burger dripping through the grates.

Tacos and Lettuce Wraps

Turkey is a natural fit for tacos and wraps — it picks up seasoning fast and reheats well. Use ground turkey as your base, and build your flavor in the pan. Cumin, chili, smoked paprika, garlic, onion, lime juice — go bold. Once it’s cooked, pile it into lettuce cups, tortillas, rice bowls, or anything else that needs a quick hit of seasoned protein.

Pasta Dishes

In a red sauce or skillet pasta, turkey takes the role ground beef usually plays — just leaner. Make sure you build enough depth into the sauce (garlic, tomato paste, maybe a splash of wine or stock) so the turkey doesn’t get lost. For cream sauces, go with dark-meat turkey or add a bit of butter to keep the texture from drying out.

Baked Dishes: Stuffed Peppers, Lasagna, Casseroles

Pre-cook the turkey and season it before layering. Once it’s in the oven, it won’t pick up much more flavor. Turkey’s great in these formats because it holds moisture when paired with sauce, cheese, or vegetables — but on its own, it needs help. Don’t rely on the bake to do what the skillet should’ve done earlier.


In short: ground turkey adapts — but it doesn’t do the work for you. Match the method to the dish, get your seasoning right up front, and build the texture into the process. Treat it like the main event, even if it’s just one part of the whole plate.

Let’s talk meal prep — because ground turkey is one of the easiest proteins to cook in bulk and one of the easiest to ruin if you don’t think past Day One.


Batch Cooking and Meal Prep Tips

Cooking ground turkey ahead of time sounds smart — and it is — but only if you prep it in a way that keeps it flexible, moist, and easy to rework into meals that don’t all taste like leftovers.

Start neutral. If you’re cooking for the week, don’t go heavy on seasoning right away. Stick to salt, pepper, garlic, onion — maybe a little smoked paprika or cumin if you want some warmth. Build in layers later, depending on what you’re using it for. One batch of ground turkey should be able to go into tacos, rice bowls, pastas, and soups — not just live in one single flavor lane.

Use aromatics from the start. Even for a “base batch,” you want onions, maybe garlic or shallots, maybe even celery or bell pepper if you know it’ll work with what you’re cooking later. These soften the meat, build moisture, and make it feel more like a finished component instead of just “cooked protein.”

Cook it in a wide pan. The wider the pan, the faster it cooks — and the less it steams. If you’re making two pounds or more, cook in two batches. Crowding the pan means excess liquid, no browning, and turkey that tastes boiled even when it’s done.

Don’t cook it to death. Pull the pan once everything is opaque and hits 165°F (74°C). Letting it go past that on the stove — especially if you’re going to reheat it later — means you’re eating dry meat all week. Let carryover heat do some of the work.

Storage: Keep it in a shallow container so it cools fast. If it’s hot and you seal it too early, it steams itself and gets soggy. Refrigerate for up to four days. Freeze in portions with labels if you’re making big batches — it’s easy to lose track of what’s plain turkey and what’s already seasoned.

Reheating without drying it out: Add a splash of water, broth, or sauce and reheat low and slow — either in a skillet with a lid or gently in the microwave with a cover. Don’t microwave it dry. And don’t reheat more than once if you can avoid it — the second time around, even the best prep can only do so much.

Pro move: Portion it out with something. Rice, lentils, quinoa, or roasted vegetables. A scoop of neutral ground turkey on its own feels like leftovers. But a layered bowl — even if you just add sauce or a fried egg later — gives you actual structure.

Ground turkey works for meal prep because it’s fast, lean, and neutral. But if you don’t build in a little strategy, it turns into that dry, flavorless “protein base” people force themselves to eat with hot sauce and regret.

Next up: how turkey compares to other ground meats — and when it makes sense to sub it in (or not). Let’s dig into ground chicken, beef, and pork comparisons.

Ground Turkey vs. Ground Chicken (and Other Substitutes)

Ground turkey gets used as a swap for beef, pork, or chicken all the time. But it’s not always a clean trade. Different meats cook differently — not just in terms of fat, but in texture, flavor, and how they behave under heat.

Ground Turkey vs. Ground Chicken

These two get lumped together a lot — same color, same leanness, same reputation for being “healthier.” But they’re not quite the same.

  • Texture: Turkey tends to be slightly firmer and has a tighter grain. Ground chicken often cooks softer, and can go mushy faster.
  • Fat content: Both can be lean (93/7 or 99/1), but turkey is more often sold with a dark meat blend — which helps with flavor and moisture. Chicken tends to be leaner across the board, unless labeled otherwise.
  • Flavor: Chicken is even milder. Turkey has a little more richness — not a lot, but enough to carry a sauce or seasoning better. Chicken often needs more aggressive seasoning to not get lost.

If you’re choosing between the two for a recipe that needs structure — like burgers or meatballs — go with turkey. If you want ultra-lean, and you’re adding it to something saucy or brothy, chicken’s fine.

Ground Turkey vs. Ground Beef

This is the classic “healthy swap,” but it’s not a 1:1 situation.

  • Fat and moisture: Ground beef (especially 80/20 or 85/15) has a lot more built-in fat. That means more flavor and more forgiveness — you can overcook beef a bit and still be fine. Turkey gives you no slack.
  • Browning: Beef caramelizes beautifully. Turkey doesn’t — it goes pale unless you work for the color. Expect less crust, more subtlety.
  • Flavor: Beef is richer and beefier (obviously), but turkey doesn’t carry the same grease factor — which is a plus in recipes where you want the other ingredients to shine.

Sub turkey for beef in tacos, soups, or chilis with no problem — as long as you account for the leaner feel. In burgers or meatloaf? Add fat back in (butter, cheese, sautéed veg, etc.) or accept that it’s going to be leaner, plainer, and a little more delicate.

Ground Turkey vs. Ground Pork

Not a common swap, but it comes up in dumplings, meatballs, and sausage-style dishes.

  • Fat: Pork is fatty, juicy, and rich. Turkey is not. Don’t sub turkey for pork unless you’re ready to adjust the seasoning and texture. If you do, you’ll likely need more oil and something to hold moisture.
  • Flavor: Pork carries bolder seasoning naturally — fennel, garlic, chili. Turkey has to be helped along.
  • When to swap: If the pork is one part of a multi-meat mix (like a meatball blend), turkey can step in and lighten the dish. But if pork is the main event, turkey might fall flat unless you really build up the other elements.

Bottom line? Turkey can sub in — but only if you understand what you’re giving up. It won’t brown the same. It won’t carry fat the same. But it can still work if you adjust your cooking to match the meat you’re actually using.

Mistakes People Always Make (And How to Avoid Them)

Ground turkey isn’t difficult — but it is easy to mess up if you treat it like something it’s not. These are the moves that lead straight to dry, pale, flavorless results… and how to avoid all of them.

Mistake 1: Overcooking “to be safe”

Yes, ground turkey needs to hit 165°F. But people panic and cook it to 180, 190, or “I just kept going until it looked safe.” That’s how you get dry crumbles. Use a thermometer. Once it’s opaque and holding temp, get it off the heat.

Mistake 2: Cooking it like ground beef

Turkey doesn’t behave like beef — it doesn’t sear the same, doesn’t brown the same, and doesn’t bring its own fat to the party. You can’t treat it like a swap and expect the same result. It needs oil. It needs help. And it needs a little patience up front to get any color.

Mistake 3: Under-seasoning

Turkey is neutral. That’s its job. But it also means you can’t phone it in on seasoning. No salt, no flavor. No acid, no balance. No herbs, no identity. If you’re going to use a mild meat, you have to do the lifting with everything else.

Mistake 4: Trying to cook it too fast

High heat + lean meat = dry crumbles. People blast it, then wonder why it’s dry. Start with medium-high, lower as needed, and let it cook through gradually. Better texture, better flavor, fewer regrets.

Mistake 5: Overhandling

In burgers and meatballs especially, people mix the turkey like they’re kneading dough. Don’t. It turns gummy and dense. Mix gently, just until combined. And don’t press it into the pan like a beef patty — turkey won’t rebound.

Mistake 6: Draining off all the fat

Turkey doesn’t have much fat to begin with. If you drain it the second it cooks, you’re throwing away the little moisture it had. Unless it’s swimming in liquid, let it simmer in its own flavor. You can adjust the texture later — but you can’t bring back moisture once it’s gone.


Most of these mistakes come from good intentions — being safe, being fast, being lean. But when you treat ground turkey like a blank canvas instead of a problem to fix, it becomes something you can actually cook well. Every time.

FAQ — Ground Turkey, Real Questions

Ground turkey seems straightforward — until it’s halfway cooked and the pan’s full of water, or the meat’s pale, or you’re not sure if it’s safe to eat yet. These are the questions that pop up mid-recipe, mid-doubt, or mid-panic. Here’s what you actually need to know, without guessing.

Can I eat it if it’s still a little pink in the middle?

No. Unlike beef, ground turkey must be fully cooked to 165°F (74°C). Pink means undercooked — even if the outside looks fine.

Why does it smell weird when I open the package?

Raw ground turkey sometimes has a slightly sweet or sulfuric smell from the packaging gases. If it smells sour, rotten, or slimy, toss it. When in doubt, trust your nose.

Can I freeze ground turkey raw?

Yes — freeze it as soon as possible after buying, ideally in a freezer-safe bag with the air pressed out. It’ll keep for up to 3–4 months. Thaw in the fridge, never on the counter.

Can I cook ground turkey straight from frozen?

Not well. You’ll steam the outside before the middle even thaws. Best move: thaw it first in the fridge overnight or use a cold water bath (sealed, submerged).

How long does it take to cook ground turkey?

About 8–10 minutes on the stovetop for one pound, depending on pan heat and how broken up the meat is. Don’t go by time alone — always check the internal temp (165°F).

Is ground turkey actually healthier than ground beef?

It depends on the cut. Extra-lean turkey (99%) is lower in fat than 80/20 beef, but fattier turkey blends (85/15) are closer in calories and fat to lean beef. What matters most is how you cook it and what you cook it with.

What’s the best fat percentage for cooking?

For flavor and moisture, 85/15 is ideal. It gives you room to brown, flavor, and build texture. Anything leaner needs more help — oil, aromatics, or sauce.

Can I use turkey for meatballs or burgers without a binder?

Technically yes, but it’s risky. Without a binder, turkey tends to fall apart or dry out. Use breadcrumbs, egg, or another binder to keep things together and juicy.

Once you understand how ground turkey behaves — what it needs, what it doesn’t, and how to cook it with purpose — it stops feeling like the healthy fallback. It becomes something you actually know how to use. Clean, simple, and better every time you do it.

Closing: It’s Ground Turkey — But It Doesn’t Have to Be Boring

Ground turkey has a reputation. And let’s be honest, it’s not great. People cook it too fast, too lean, too bland, and then act surprised when it turns out dry and forgettable. But the ingredient’s not the problem. The technique is.

When you slow down just enough to cook it right — with real heat, seasoning layered in, and a little fat or acid to balance things out — it stops being a substitute. It becomes an ingredient with its own rhythm. It’s lighter, sure. Milder. But that also means it’s adaptable. You can fold it into almost anything and shape it into what the dish actually needs.

So next time it’s in your cart or already sitting in your fridge, don’t just default to “this will do.” Take a few extra minutes. Use a wider pan. Taste as you go. Cook it like something that deserves to be good — because it does.