Forces Behind The Connected Car

  • Published on
    19-Jul-2015

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New technologies are transforming the automotive sector, with major implications for industry players and consumers alike. Todays car ! " # # $ ! % $ & ! ' ( ) * + , - . / - 0 + DVDUHVXOWRIFRQQHFWLYLW\KDVWKHSRWHQWLDOWRVLJQLFDQWO\DOWHUWKHFRPSHWLWLYHODQGVFDSH1 PDUNHWDQGDQHZ0F.LQVH\UHSRUWQGVWKDWRULJLQDOHTXLSPHQWPDQXIDFWXUHUVQHHGWRDFWQRZ 2 + 3 1 4 5 6WDWHVIRURXUUHSRUW$PRQJRXUQGLQJVSHUFHQWRIEX\HUVDUHQRORQJHUSUHSDUHGWRHYHQFRQVLGHUDQHZYHKLFOHZLWKRXW,QWHUQHWDFFHVVDQGPRUHWKDQDTXDUWHUDOUHDG\SULRULWL]HFRQQHFWLYLW\RYHUIHDWXUHVVXFKDVHQJLQHSRZHUDQGIXHOHFLHQF\?Exhibit New-car buyers are broadly concerned about data privacy and thepossibility of hacking when it comes to car connectivity.Source: McKinseys Connected Car Consumer Survey, 2014% of new-car buyers that (strongly) agree with the statementI am reluctant to use car-related connected services because I want to keep my privacyGermany US Brazil China Germany US Brazil ChinaI am afraid that people can hack into my car and manipulate it (eg, the braking system) if the car is connected to the Internet5159 5953434537372154LWFDPHWRIHDUVDERXWYHKLFOHVEHLQJKDFNHGZKHUHVLJQLFDQWFRQFHUQVZHUHHYLGHQWLQDOO , 9 6 0 @ / : / A " # # $ ! % $ & ! ' ( B ' C % " D " % E F $ F ' G C $ ! H ' E # C # I " C # & B < J 6 < J 2 K2 , 1 L >< J K1 2

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