Forces Behind The Connected Car

  • Published on
    19-Jul-2015

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  • New technologies are transforming the automotive sector, with

    major implications for industry players and consumers alike.

    Todays car

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  • ?Exhibit New-car buyers are broadly concerned about data privacy and the

    possibility of hacking when it comes to car connectivity.

    Source: McKinseys Connected Car Consumer Survey, 2014

    % of new-car buyers that (strongly) agree with the statement

    I am reluctant to use car-related

    connected services because I want

    to keep my privacy

    Germany US Brazil China Germany US Brazil China

    I am afraid that people can hack

    into my car and manipulate it

    (eg, the braking system) if the car

    is connected to the Internet

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