ActiveRain Best Tips for Using Print Marketing in Your Real Estate Business

  • Published on
    28-Nov-2014

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ActiveRain Community Evangelist, Bob Stewart shares some of the great ideas of members shared for how they maximize their ROI on every dollar they spend on print marketing. Do you send out 'just listed' postcards? There might be a better way. Does your print marketing have a good call to action? We'll share some of the best. People still go to their mailbox, almost every day, so we want to make sure that when they get your message that it's the best possible message you could be sending.

Transcript

  • 1. Crowdsourcingthe Way toBetter PrintMarketing
  • 2. What isCrowdsourcing
  • 3. Bob StewartCommunity Evangelist@activebobPresenterIdea FactoryYou Guys and GalsActiveRain Community@activerain
  • 4. Does Print ReallyWork Still?
  • 5. 80%+ of people goonline to nd listingsBut Where DoSellers Go to Findan Agent?
  • 6. We All UseThese......
  • 7. Signs Are PrintMarketing53% UsedYard Sign duringInformation gathering processhttp://activerain.com/blogsview/3738629/print-marketing-what-works-Anita ClarkWarner Robbins GA
  • 8. Your Flyer is PrintMarketing77% of rst-time buyers drove by ahome viewed onlinehttp://activerain.com/blogsview/3733945/print-marketing-is-it-a-waste-of-paper-Debbie ReynoldsClarksville TN
  • 9. DoesYour BusinessCard Pop!?http://activerain.com/blogsview/3725840/best-print-campaign-of-allhttp://activerain.com/blogsview/3725762/3-creative-custom-business-card-ideasRichie Allan NaggarRiverside CAKathy SchoweLa Quinta CA
  • 10. What We ReallyThink of as PrintMarketing
  • 11. Consistencyhttp://activerain.com/blogsview/3733277/how-print-advertising-works-for-meChris Ann ClelandBristowVA
  • 12. Fertilizing theGardenhttp://activerain.com/blogsview/3738813/raleigh-real-estate-doing-business-by-referralDianne GoodeRaleigh NC
  • 13. Know the Farm(10% turnover per year)http://activerain.com/blogsview/3724277/print-campaignsGet InvolvedRick SnowEl Paso TX
  • 14. CombineTouches withPrint Marketinghttp://activerain.com/blogsview/3739445/amplify-the-results-of-your-print-marketing-strategyBrad KornKansas City MO
  • 15. A Great Place toDrive ThemYou Need a Websitehttp://activerain.com/blogsview/3728963/without-a-great-website-print-means-nothing-Dorie DillardAustin TX
  • 16. Find a Nichehttp://activerain.com/blogsview/3722656/35-years-of-making-my-phone-ring-because-of-print-advertisingBarbara TodaroFranklin MA
  • 17. USPSEvery Door DirectMailhttp://activerain.com/blogsview/3722196/every-door-mailers-for-direct-mail-best-buy-in-town-http://activerain.com/blogsview/3729704/my-rst-print-marketing-campaign-ever-http://activerain.com/blogsview/3728517/print-campaigns-are-not-about-the-print
  • 18. Market Leader ProBuy Lists Based on:AreaIncomeHomeowner/RenterLength of ResidenceEstimated HomeValueAgeLifestyle DataPolitical Afliation
  • 19. What Kind of ThingsShouldYou Send
  • 20. Just ListedJust Soldhttp://activerain.com/blogsview/3723521/postcards-for-new-listings-and-just-sold-listings-reap-benetsBette Bet GottwaldCamp Hill PA
  • 21. Potential Call toActionGet notied every time a newlisting hits the market in ____See WhatYour House Might SellForGet a Flyer for this PropertyTexted toYouGet a FreeValuation onYourHome
  • 22. MarketStatistics*make sure it highlights your expertiseRecent Sales
  • 23. Clear Call to ActionText to Leadhttp://activerain.com/blogsview/3738282/you-are-cordially-invited-to-the-marriageAndrea SwiedlerNew Milford CT
  • 24. Clear Call to ActionFree HomeValuationhttp://activerain.com/blogsview/3722302/consumers-deserve-the-full-media-assault-about-youMark HoranSaint Cloud FL
  • 25. Writing TargetedLetters to PotentialSellershttp://activerain.com/blogsview/3739327/print-marketing-campaign-yes-it-does-make-my-phone-ring-Judi BarrettIdabel OK
  • 26. Sending Informationabout a PotentialBuyerhttp://activerain.com/blogsview/3725017/using-a-print-campaign-to-enhance-your-businessJoan CoxDenver CO
  • 27. Questions?