Agile Tour Brussels 2015 : Lean UX workshop

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LEAN UXGetting out of the deliverables business Applying lean to User eXperienceFrederik Vannieuwenhuyse @vfrederik http://value-first.beAgile Tour Brussels 2015Agile Tour Brussels 2015Agile Tour Brussels 2015The Lean Serieshttp://www.helloerik.com/wp-content/uploads/zen-diagram.jpghttp://www.stefangolling.de/wp-content/uploads/2014/07/BDUF_vs_MVP-1170x716.pnghttp://erply.com/case-study-how-you-can-copy-nordstroms-secrets-to-massive-retail-success/https://www.shopify.com/blog/15517012-how-nordstrom-made-its-brand-synonymous-with-customer-service-and-how-you-can-tooLEAN UXhttps://www.youtube.com/watch?v=szr0ezLyQHYhttps://www.youtube.com/watch?v=szr0ezLyQHY@vfrederik@vfrederik Given: a problem statement Steps: 1. Who is the user? 2. State the desired outcome (and validation) 3. Define a feature 4. Write the hypothesisLEAN UX workshopTHINK: problem statementExample Our hotel website / mobile app was designed to rent hotel rooms to travellers. We offer the lowest room price possible. We have observed that only 1% of the total number of visitors booked a hotel room the last 3 months. How might we improve our website / mobile app so that our hotel website / mobile apps becomes attractive and 10% more visitors are converted to booking a hotel room?THINK: hypothesesWe believe that adding hotel room images on the booking pagefor Mary (= a site visitor) will achieve more customer conversions validated by a 10% increase in customers who booking a hotel room.ExampleTHINK: hypothesesWe believe that adding hotel room images on the booking pagefor Mary (= a site visitor) will achieve more customer conversions validated by a 10% increase in customers who booking a hotel room.Example FeaturePersonas OutcomeMeasurementTHINK: hypothesesWe believe that [FEATURE]for [PERSONAS] will achieve [OUTCOME] validated by [MEASUREMENTS / FEEDBACK]. STEP 1 Who is the user?GOAL Understand your customer, the end-user.TOOLS Your brain; team work; proto-persona1. List possible users. Pick 1 user.2. Create a proto (ad hoc) persona:1. a name2. demographics3. behaviours4. user needsTHINK: proto-personashttp://www.anthonycreyes.com/wp-content/uploads/2014/10/Persona.jpegSTEP 2 Whats the objective (outcome)? How do we measure its success?GOAL Define an objective (outcome) to improve your product or service and its User eXperience.TOOLS Your brain; team work; notes (stickies); dot voting1. List a number of possible improvements for your product or service. Think about outcomes (objectives) NOT features (solutions).2. Prioritise. Pick 1 objective.3. Define a metric to measure the success of the objective.STEP 3 What's the feature?GOAL Define a feature (solution, functionality, etc) that will serve the users need (and meet the objective set)TOOLS Your brain; team work; notes (stickies); dot voting1. List possible features2. Prioritise. Pick 1 featureSTEP 4 Formulate the hypothesis!GOAL Express all the assumptions made into a testable form.TOOLS Your brain; team work; hypothesis statementCombine the persona, objective, metric and feature into a hypothesis statement.THINK: hypothesesWe believe that [FEATURE]for [PERSONAS] will achieve [OUTCOME] validated by [MEASUREMENTS / FEEDBACK]. http://i.ytimg.com/vi/a-J_SwmMJyo/maxresdefault.jpgSteve BlankDocuments dont solve customers problems.(and working software)Good products do.Dont design (dont build) stuff people dont use LEAN UXApplying Lean Principles to Improve User Experience Book by Jeff Gothelf and Josh Seiden http://www.leanuxbook.com Concepts and techniques about Lean UX are attributed to the authors of this book.http://www.leanuxbook.com