AISAP - Marketing To Millennials

  • Published on
    17-Oct-2014

  • View
    2.438

  • Download
    5

DESCRIPTION

Turnaround & WhippleHill Co-present.

Transcript

AISAPWebinarRLL.ppt

+

AISAP Webinar 8.26.09

Millennial Marketing:

A Guide to Reaching Prospective Students

+Millennial Marketing

Millennial Marketing

+

Born between 1980-2000(?)

They are sociable, optimistic, talented, well-educated, collaborative, open-minded

Team oriented and very reliant on their peers

The MillennialsWho are they?

Millennial Marketing

+The MillennialsWho are they? (continued)

All winners (everyone gets a trophy)

Coddled by parents

Priorities: They come first

Pressured to succeedgood grades, good school or college, good job

Millennial Marketing

Millennial Marketing

+

#1

Friends

and

Lifestyle

The Millennials

Millennial Marketing

+

I Liked

the French Fries

at Lunch.

The Millennials I Liked

the French Fries

at Lunch.

+Millennial Marketing

Branding and Millennials

Millennial Marketing

The Orchestra

Andrea Jarrell, Communications Strategist

Millennial Marketing I Liked the French Fries at Lunch

+

The Violin The Clarinet

Millennial Marketing I Liked the French Fries at Lunch

+

The Violin The Clarinet

Millennial Marketing I Liked the French Fries at Lunch

+ Dont

speak down

to them.

Josh Shipp, Youth Speaker

How to Connect with Young People

Millennial Marketing I Liked the French Fries at Lunch

+

How to Connect with Young People

Offer up a

good story.

Josh Shipp, Youth Speaker

Millennial Marketing I Liked the French Fries at Lunch

+

How to Connect with Young People

Dont overestimate their differences. Josh Shipp, Youth Speaker

+Millennial Marketing

Reach the Millennials in Print [Its still cool]

+Millennial Marketing

+

Millennial Marketing

Cool Viewbooks

+

Millennial Marketing

Cool Viewbooks

+

Millennial Marketing

Cool Viewbooks

+

Millennial Marketing

Cool Viewbooks

You Are the Heroine of Your Story

+

Millennial Marketing

Cool Viewbooks

+

Millennial Marketing

Cool Viewbooks

Millennial Marketing

+

Tech savvy to a point

where electronics are

an extension of their bodies.

The Millennials

+Millennial Marketing

Reach the Millennials Online [Its really cool]

http://today.msnbc.msn.com/id/26184891/vp/32384778#32369988

How brand savvy are teens?

Monday, August 31, 2009

http://www.nytimes.com/2009/08/19/education/19college.html

Monday, August 31, 2009

Neil Howe

AuthorDemographerHistorianEconomist

Monday, August 31, 2009

http://www.lifecourse.com/W H I P P L E H I L L

Monday, August 31, 2009

1982Millennial, Generation Y, Echo Boomers

Boomer Parentschildren born in 80s

Boomer

Xer Parentschildren born in 90s

W H I P P L E H I L L

Monday, August 31, 2009

Generation X

- Xers are now age 28 to 48

- Baby Bust

- 1995, with Kindergarten, Xers began to take over as k 12 school parents

- 12 years later (2008) all parents are Xers

W H I P P L E H I L L

Monday, August 31, 2009

Generation X

- 60s Society put Childhood at the bottom of its priorities

- 70s Divorce revolution

- Culture became very anti-child (zero population growth movement)

- Evil child movie era

W H I P P L E H I L L

Monday, August 31, 2009

- Need to do a better job with kids

- Baby on Board & Mini Vans

- Child home protection industry

- Drug abuse, crime, abortion .. receding

1980s

W H I P P L E H I L L

Monday, August 31, 2009

Monday, August 31, 2009

Millennial have the best relationshipswith the parents of any generation

measured in the post war era - Howe

ipod overlapW H I P P L E H I L L

Monday, August 31, 2009

Monday, August 31, 2009

Monday, August 31, 2009

GenX Parentstheir view of schools

- Price Shopping (boomers how much i paid for my BMW, Xers how little)

- Modular Mentality (i want this, i dont want this.. with boomers it was a package deal)

- Transparency, standards, ROI- Data driven decision..

(in god we trust all others bring data - Edward Demming)- Personal Accountability- Real-time service (the FedX standard)- Hi-tech search for credential substitutes

W H I P P L E H I L L

Monday, August 31, 2009

Monday, August 31, 2009

Millennials are moving technology back to the community.

24x7 peer to peer.

Email, Chat rooms, IM, Webcams

Social Networking

Most connected generation in history(this generation completely foreign to boomer)

W H I P P L E H I L L

Monday, August 31, 2009

Millennial Students

- Special Generation(theyve been told)

- Sheltered Generation(Xers compensating)

- Confident Generation- Team Oriented- Conventional (Hero archetype)- Pressured- Achieving

W H I P P L E H I L L

Monday, August 31, 2009

Knowing all this, how do we influence the way

people see your school?

Monday, August 31, 2009

W H I P P L E H I L L

Communication ModelsMass Media

CLAY SHIRKY

Monday, August 31, 2009

W H I P P L E H I L L

Communication ModelsSocial Media

CLAY SHIRKY

Monday, August 31, 2009

GroupAction Just Got Easier

Internet, Mobile phones and the applications built on top of

them have transformed the way groups of people come together,

share things and get things done. - Clay Shirky

Monday, August 31, 2009

The models that will excel in the next few years will rely on new forms of creation, some of which will be done by professionals, some by amateurs, some by crowds, and some by

machines.

Not an Upgrade - an Upheaval - Clay Shirky

Monday, August 31, 2009

worcester academy -site:worcesteracademy.org

Monday, August 31, 2009

Monday, August 31, 2009

craiglist

Monday, August 31, 2009

FAQsExample 1

Monday, August 31, 2009

OLD

FAQ

27

Monday, August 31, 2009

NEW

FAQ

Monday, August 31, 2009

Monday, August 31, 2009

Blog CommentsExample 2

Monday, August 31, 2009

Monday, August 31, 2009

Monday, August 31, 2009

Monday, August 31, 2009

Monday, August 31, 2009

Cant simply bolt social

media on to your web site.

W H I P P L E H I L L

Monday, August 31, 2009

Cant simply bolt social

media on to your web site.

W H I P P L E H I L L

Monday, August 31, 2009

Mash-upsExample 3

Monday, August 31, 2009

/BRIANSOLIS

Monday, August 31, 2009

Monday, August 31, 2009

Monday, August 31, 2009

Blog CommentsExample 4

Monday, August 31, 2009

Monday, August 31, 2009

Monday, August 31, 2009

FinaleExample 6,7,8,9 & 10

Monday, August 31, 2009

Monday, August 31, 2009

Monday, August 31, 2009

Monday, August 31, 2009

Monday, August 31, 2009

Monday, August 31, 2009

Monday, August 31, 2009

W H I P P L E H I L L

Monday, August 31, 2009

W H I P P L E H I L L

Monday, August 31, 2009

W H I P P L E H I L L

Monday, August 31, 2009

W H I P P L E H I L L

The Bottom line

Need a strategy, not a website !

Monday, August 31, 2009

www.whipplehill.com

Thank you for

coming!

www.turnaroundmkt.com