Building your Crowdfunding Campaign

  • Published on
    07-May-2015

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Rewards Based Crowdfunding is more than capital 1. Provides Market Validation 2. Crowdsourcing your product development 3. Platforms have apps to help you value your company 4. Provides focus on Minimum Viable Product 5. Democratizes the funding process

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1.Rewards Based CrowdfundingDomenick Celentano http://www.domenickcelentano.com/ dom@domenickcelentano.com2. Crowdfunding vs. Traditional Funding? Provides Market Validation Crowdsourcing your product development Platforms like Equitynet have apps to help you value your company Provides focus on Minimum Viable Product Democratizes the funding process 3. Crowdfunding Rewards BasedCrowd IncentivesCrowd ContributionsIdentificationFundingEmotionAttention Created by InfluencersRewardsBuy-in Components(relevant and synergistic)(you can execute) 4. Crowdfunding Dont Start By Raising Money 5. Start by Developing a Solid Business Model customer How You Make Money Consists of these 9 Areas relationships key activitiesvalue propositioncustomer segments key partnerscost structurekey resourceschannelsrevenue streamsOnce you do this, you are ready to start Crowdfunding 6. Building a Crowdfunding Campaign 7. Building a Crowdfunding Campaign Planning Campaign starts months prior to launch Crowdfunding starts with you, your family and friends Must develop a social media strategy There is no single solution 8. Building a Crowdfunding Campaign Planning It Social Develop Email List Social Media Blogger & Publication Outreach Schedule Press Release 9. Building a Crowdfunding Campaign Planning It Social Campaign elementsPre-Campaign Campaign Post-Campaign 10. Building a Crowdfunding Campaign Pre-Campaign Its Social Awareness Project Management Production & Content Social Currency & Outreach 11. Building a Crowdfunding Campaign Pre-Campaign Its Social Awareness Social Sharing Marketing Events 12. Building a Crowdfunding Campaign Pre-Campaign Campaign Post-Campaign Wrap-up & Assessment Program Implementation Fulfillment & Communications Harvest Opportunity 13. Crowdfunding Market Validation 14. Product Development Product Launch Post Implementation ReviewIdeation NEW PRODUCT DEVELOPMENTPreliminary InvestigationDetailed InvestigationDevelopmentTesting ValidationFull ProductionMarket LaunchRobert Cooper New Product Development Stage Gate ModelNEW PRODUCT LAUNCH Adv/PR/Comm. Selection & Planning1Launch Plan Development2Market Evaluation Tracking ResearchDistribution Plan Channel Mgmt Plan3Campaign & Promotion Planning4567Critical Evaluation Adv/PR/Comm. Period Promo Execution Schneider Associates New Product Launch Stage Gate Model 15. Product Development - Product Market Fit Validation The Pitch Project NameIdeationProject URL Elevator PitchPreliminary InvestigationDetailed InvestigationDevelopmentTesting ValidationPhase 2 Development & TestingIncentives (Rewards)Funding - 30 Days - $35,000MilestonesFull ProductionMarket LaunchUpdates 16. Product Launch - Market Validation Adv/PR/Comm. Selection & Planning12Launch Plan DevelopmentPhase 3 Launch Support Costs Incentives -Funding 30 Days - $45,000MilestonesMarket Evaluation Tracking ResearchDistribution & Channel Mgmt 3Campaign & Promotion Planning4567Critical Evaluation Adv/PR/Comm. Period Promo Execution Schneider Associates New Product Launch Stage Gate ModelUpdates 17. Crowdfunding Rewards Based A Pathway to Equity 18. A Pathway to Equity Think of it as your Capital Ladder Start with Rewards campaign to building economic and brand value in the venture without sacrificing ownership interests Gives you early market validation using your Minimum Viable Product (MVP) 19. A Pathway to Equity Jason Kulik, Elizabeth Kulik, CoFounders Prohatch There have already been companies on other CFPs that have closed traditional rounds following a successful reward campaign. We believe donation & reward crowdfunding models will play just as important a role in strategic capital formationOuya, a new open sourced gaming console Funded a $8.6M rewards campaign Garnered 60K preordered units 9 months later Kleiner Perkins led an additional $15M round Largest institutional investments in reward-based crowdfunding campaign to date 20. Many Thanks!ProHatch, www.ProHatch.com, is a responsible Crowdfunding incubator where Projects Hatch & Grow. We connect people around their overlapping business, philanthropy and personal interests as they create, support and fund responsible social impact, business and community development. 21. Thank YouDomenick Celentano http://www.domenickcelentano.com/ dom@domenickcelentano.com

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