[Business Agility] - Building the right thing and building it right.

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    Business AgilityBuilding the Right Thing & Building it Right!

    Atlanta - 2nd September 2015

    From continuous delivery to customer development

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    h: 1m w: 22kg a: 5 cir: 12 cm

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    THE PROBLEM OF UNCERTAINTY

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    From uncertainty to opportunityFUTURE

    UNCERTAINTY

    PRODUCT / SERVICEUNCERTAINTY

    FEATUREUNCERTAINTY

    DESIGNUNCERTAINTY

    ENGINEERINGUNCERTAINTY

    WELL-UNDERSTOOD OPPORTUNITY

    LATENT UNTAPPED OPPORTUNITY

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    business model

    product/ service

    engineering

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    Dealing with future uncertainty

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    It must be a marketing problem...

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    A new product lifecycle

    Scale

    Productmarket fit

    Problemsolution fit Value

    Growth

    Scale up/out

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    CUSTOMERDISCOVERY

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    Innovation starts herevision, strategy, business goals

    ideation

    portfolio of ideas

    selected experiments:

    pivot

    fold double down

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    CUSTOMERVALIDATION

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    The Feedback Loop

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    BUILD ANDMEASURE

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    Continuous Integration Integration early and often.

    Everyone checks into trunk at least once a day.

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    0!

    300!

    600!

    900!

    1200!

    pain

    time

    Bring the pain forward.

    eager vs. late

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    Continuous

    Integration Integration early and often.

    Everyone checks into trunk at least once a day.

    Deployment

    Deploy as the final stage of continuous integration.

    Delivery Software is always in a deployable state.

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    Agile 101

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    Continuous Delivery

    business needs > operational constraints

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    Continuous Delivery Metricslead time

    cycle time

    the time between the initiation and completion of a production process.

    the total elapsed time to move a unit of work from the beginning to the end of a physical process

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    Define your hypotheses

    Productmarket fit

    Problemsolution fit

    I believe [target market] will [take this action / use this solution] for [this reason].

    growth hypothesis

    value hypothesis

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    Validate your assumptions

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    Build a minimum viable product (MVP)

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    Hey we released a wheel

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    Release minimum marketable features

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    Design continuously

    minimum marketable

    features

    user feedback > <

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    Continuous Integration

    machinery

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    Continuous Integration

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    versioncontrol

    continuous integrationserver

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    versioncontrol

    continuous integrationserver

    everyone commits

    to trunk at least

    once a day

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    Feature Branching

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    Feature Branching

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    Feature Branching

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    Feature Branching

    merge ambush!

    copy/paste reuse !!

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    Continuous Integration removes the pain

    trunk-based development

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    [featureToggles]wobblyFoobars: trueflightyForkHandles: false

    Config File

    ... various UI elements

    some.jsp

    forkHandle = (featureConfig.isOn(flightlyForkHandles)) ? new FlightyForkHander(aCandle) : new ForkHandler(aCandle)

    other.java

    feature toggles

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    Canary Releasing

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    reduce risk of release

    multi-variant testing

    performance testing

    canary releasing

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    Evolutionary Architecture

    production

    Components are deployed.

    Features are released.

    Applications consist of routing.

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    Evolutionary Architecture

    production

    Dis-integrate services that

    monitoring shows are no longer used

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    LEARN

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    Focus on customer outcomes

    verify

    validate

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    Focus on the one metric that matters

    Scale

    Productmarket fit

    Problemsolution fit

    $ % #

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    Closing the loop

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    ALIGN

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    Cross-functional Teams

    Build Faster Learn Faster

    Measure Faster

    mature DevOps incremental deployment

    optimize cycle-time testing pyramid

    evolutionary architecture emergent design

    just-in-time scaling

    customer development value hypotheses growth hypotheses product owner accountability cross-functional teams customer interviews customer archetypes / personas

    continuous delivery clear product owner

    split tests defined metrics usability tests

    real-time alerting / monitoring

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    Continuous alignment

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    Recap

    Software as a strategic advantage

    ? ! new product lifecycle

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    Questions?

    Continuous Improvement

    New Product Innovation

    Enterprise Innovation

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    Thank youthoughtworks.com

    Randy Pilkenton Principal M: 678.777.7530 randy.pilkenton@thoughtworks.com Derek Johnson Principal M: 404.245.7020 djohnson@thoughtworks.com