CeBIT 2010 After-Show Report

  • Published on

  • View

  • Download


Successful CeBIT 2010"pushed" ICT industryInvestment volume exceedsEUR 10 billionWith 4157 exhibitors and 334,000 visitors,CeBIT 2010 hit the ground running andexceeded all expectations. Just under 20% ofprofessional visitors came from abroad. 74%bore investment responsibility and 36% werethere with definite investment plans. The totalinvestment volume amounted to more thanEUR 10 billion.One in three visitors came fromtop management - 6.2 millionbusiness contactsMore than half of CeBIT visitors comeexclusively to CeBIT and no other trade fair inthe ICT industry. For the first time, the numberof CIOs registered for CeBIT from the largestGerman companies exceeded 270. A third ofthose attending were top management and 6.2million business contacts were made. Mediainterest was equally impressive: 5350journalists were accredited for the world'smost important ICT trade fair. Many exhibitorsreported growth in their business contacts, asdid the organizers of congresses, forums andspecial shows. At the Global Conferences, forexample, audience numbers climbed 21%.Partner Country Spain, in establishing itself asone of Europe's leading ICT countries, providednot only a large volume of business but alsoadded color to the show. Both exhibitors andvisitors benefited from the added value of thenew "Push" magazine and new servicesavailable on, spurring business,know-how, life and much, much more.CeBIT 2011 to exploit user-side marketknowledgeOn Saturday 6 March 2010, CeBIT 2010 successfully closed itsdoors. The focus now is on analyzing the data compiled daily by themany employees and external helpers during the world's largestICT show. The new CeBIT After Show Report tells you everything you need toknow about new trends, visitor structure in the exhibition halls,international media response and marketing skills. At the sametime, you can enjoy CeBIT 2010 one more time, with its numerousprofessional events, galas and awards ceremonies. In the CeBITAfter Show Report, you will find out exactly why, for manyexhibitors and visitors, this year in particular was so important.Following the success of CeBIT 2010 comes CeBIT 2011.Enjoy a glimpse into the future with our new imagefilmabout the upcoming ICT-Event!CeBIT 2010's strong showing, exceeding expectations, laid thenecessary foundations for new growth in the industry. At theclosing press conference, Ernst Raue, member of the board ofDeutsche Messe, remarked: "Recent days are the best evidence ofjust how strong CeBIT is. And we will grow in 2011 with anintensified concept." He promised: "We are giving CeBIT an evenclearer structure, and will appeal to new target groups and extendour leading position even further." Raue also announced: "For thefirst time, we will integrate the user side into the design of CeBIT."Accordingly, Deutsche Messe will set up appropriate committeesand put their market knowledge to work in the strategicdevelopment of the worlds largest ICT trade fair.Spanning the digital worldVisitors to CeBIT 2010 came from every corner of the earth toexperience the complete spectrum of the ICT universe in anunrivalled setting. Exhibition areas like "Business IT,""Internet & Mobile Solutions/Webciety" and "green IT"provided specific and comprehensive information about thelatest developments in the digital world.CeBIT 2010 in 100 seconds x 5Five 100-second video clips, one for each day of the fair, provide a fast, informativeand entertaining overview of CeBIT 2010.SummaryFacts & FiguresHighlightsExhibition AreasVoices & ViewpointsFacts & figures behind the world's most important ICTplatform4,157 exhibitors from 68 countries and a total of 334,000 visitors clearly demonstratethat CeBIT continues to be the world's most important technology platform. More than100 companies, among them AMD, Ericsson, Motorola and Telefonica returned to theworld's foremost ICT trade fair. According to reports from many companies, comparedto last year increases of up to 30% in the number of business contacts were notunusual. And a survey has shown that CeBIT provided the impetus for investmentstotaling upwards of EUR 10 billion. You can find all the numbers for CeBIT 2010 here.ASR CeBIT 2010 Home CeBIT ShowCeBIT ShowIndustry off to a flying startICT Industry leaves the crisis behind and hits the ground runningThe high-tech economy has given CeBIT 2010 top marks. 4,157 exhibitors from 68 countries displayed their products and IT solutions. A total of 334,000 visitors came to the trade fair grounds over the five days of the event, more than 12,000 up on the same period last year. This represents a 3.7% increase in the number of visitors. 74% of professional visitors bore investment responsibility and 36% were there with definite investment plans. The total investment volume amounted to more than EUR 10 billion. One in three visitors came from top management and for the first time, more than 270 CIOs from the largest German companies met at the world's most important ICT gathering.More than half of the visitors come exclusively to CeBIT and no other trade fair.More than 100 companies, among them AMD, Ericsson, Motorola and Telefonica returned to the world's foremost ICT trade fair following a break. A survey of members of the Federal Association for Information Technology, Telecommunications and New Media (BITKOM) revealed that the majority of exhibitors delivered a very positive assessment of the course of the trade fair. "CeBIT reinforced the optimistic mood in the industry," said BITKOM President Dr. August-Wilhelm Scheer. "Many exhibitors are going home with major contracts in their pockets and high expectations of the post-fair business. CeBIT gave the IT and communications industry just the push it needed in the wake of the economic crisis." Many professional visitors came to Hannover with definite intentions for purchasing or investment. "Precisely because, for many companies, travel and marketing budgets are tight, visits to the trade fair were carefully planned," added Scheer.Expectations exceededCeBIT 2010 thus significantly exceeded companies' expectations. "CeBIT 2010 impressed. The excitement in Hannover was contagious. The investment bottleneck is starting to open up," said Ernst Raue, member of the board of Deutsche Messe. Many companies reported growth of up to 30 percent in the number of business contacts at their stands compared to 2009. The fair provided the impetus for investments totaling in excess of EUR 10 billion. "CeBIT 2010 turned hope for growth into concrete business. The industry is leaving the crisis behind and taking off," said Raue.Conferences and discussion panels - the knowledge networkThe event raised its profile as an international platform for economic policy. "CeBIT is not only the most important trade fair of the digital industry. It is also the world's most important ICT congress." The CeBIT Global Conferences recorded a 21 percent increase in audience numbers. "The increasing competition for knowledge is generating more and more interest in our conferences," said Raue. "For this reason, too, more than 100 economic policy delegations, both domestic and from abroad, attended CeBIT."Spain convinces. Successful premiere of CeBIT sounds!Partner Country Spain, represented by more than 100 companies, successfully showcased itself at CeBIT 2010. Said Raue, "With its performance at CeBIT, Spain has established itself once and for all as one of the leading ICT countries in Europe." CeBIT sounds! had a successful premiere. "The market response was impressive. It has already been decided: we will definitely carry on with CeBIT sounds! In future it will set the rhythm for the interface between the music and ICT industries," said Raue.Today is yesterday: Sights set on CeBIT 2011The reactions from ICT industry companies to the extended concept for CeBIT 2011 are very positive. "New customers are already showing interest, returnees from all branches of the industry have announced their intentions, and several exhibitors at CeBIT 2010 want to negotiate multi-year contracts with us," Raue reported.100 seconds x 5CeBIT 2010: short, sharp and in motionCeBIT 2010, day by day - all in just 100 seconds. The ICT industry presented itself in motion and in color, with stimulating interviews and innovative exhibition areas. The video podcasts, updated daily, were viewed more than 7500 times.CeBIT on 6 March, 2010 with English overdubCeBIT on 5 March, 2010 with English overdubCeBIT on 4 March, 2010 with English overdubCeBIT on 3 March, 2010 with English overdubCeBIT on 2 March, 2010 with English overdubImagefilm CeBIT 2011Just click into the futureLook forward with us to CeBIT 2011! Go ahead and click - you will find all you need to know about the world's most important ICT event.Connected WorldsWorlds grow togetherCeBIT motto "Connected Worlds," a recurrent theme through all exhibition areasCeBIT as holding a looking glass up to society: The interconnectedness of today's world was mirrored at the world's most important ICT fair. Things complement each other, build on each other. "Connected Worlds," naturally enough, was the motto for this year's CeBIT, a theme that reverberated through the halls and across the trade fair grounds.New technologies for the global networkBy virtue of the Internet, the world has become networked. In companies, the importance of Web 2.0 technologies is growing: customers, suppliers and employees have been communicating in online communities for a long time. For this kind of networking to exist, technical and organizational limits have to be overcome. And to this end, companies develop new hardware technologies and network infrastructure. With individualized mobile end-user devices, from internet-capable mobile phones to the eBook, people living in Connected Worlds can optimize their business processes and help shape coexistence in a networked society.Webciety - the walk-in internetThe CeBIT exhibition focal point "Webciety" in Hall 6 reflected current developments in today's internet society and the online economy. Visitors and exhibitors alike took advantage of the opportunity to find out about the latest solutions, services and technologies in online business, visiting the "Webciety" exhibitors as well as the stands in the neighboring "Internet & Mobile Solutions" area. The associated lecture forum offered exciting information on the themes of a digital future. In total, over the five days of the fair, more than 100 speakers took part. And the best part: the whole thing was a lot of fun. Because Webciety was set up as a walk-in internet. Hexagonal, "plug & play" home bases offered the opportunity to experience business oriented Web applications and business models live. The home bases were hexagonal in order to abut one another directly without creating a rigid grid. A visit to Webciety at CeBIT created the feeling of surfing through the internet, a sensation only The CeBIT exhibition focal point "Webciety" in Hall 6 reflected current developments in today's internet society and the online economy. Visitors and exhibitors alike took advantage of the opportunity to find out about the latest solutions, services and technologies in online business, visiting the "Webciety" exhibitors as well as the stands in the neighboring "Internet & Mobile Solutions" area. The associated lecture forum offered exciting information on the themes of a digital future. In total, over the five days of the fair, more than 100 speakers took part. And the best part: the whole thing was a lot of fun. Because Webciety was set up as a walk-in internet. Hexagonal, "plug & play" home bases offered the opportunity to experience business oriented Web applications and business models live. The home bases were hexagonal in order to abut one another directly without creating a rigid grid. A visit to Webciety at CeBIT created the feeling of surfing through the internet, a sensation only reinforced by the fact that one could pass from one home base to the next with a single step, with no sense of being "in transit". Just like in the Internet...Automatic identification - from item checking to quality assuranceAlso a central reference point for CeBIT's main "Connected Worlds" theme, the AutoID/RFID area generated both international and trans-industry interest, displaying innovations and providing news on the topic of automatic identification: in industrial applications (identification of items and individuals, quality assurance), trade and logistics (asset management), the services sector (access control), healthcare and much more.CeBIT sounds!CeBIT 2010: Here's the music!CeBIT sounds! establishes itself as music-business festivalDieter Gorny opened the Music Business Festival CeBIT sounds! with a call to find new marketing channels for music. The President of Germany's Federal association of the music industry (BVMI) and founder of the music TV broadcaster Viva said, "There could be flourishing alternatives for the music industry if the big labels had offered online music more cheaply when the time was ripe."For five days in Hall 22, everything revolved around the theme of music. CeBIT sounds! brought together industry decision-makers and talents, provided thought-provoking material on the subjects of sales and earnings and entertained with concerts by young artists. "The music industry's value chain has become completely digitalized," declared Ernst Raue, member of the board of Deutsche Messe.BVMI President Dieter Gorny 'Die Sterne' in concertH-Blockx frontman excited by special exhibitionThe Association of Independent Music Companies, MySpace, Musicload, Roland Instruments, Sony Ericsson, Yavido and Musixcard were booked as exhibitors. For Roland Instruments, it was the first CeBIT appearance for 15 years. "Now we are meeting our target audience here," said Roland product specialist Michael Menze.Henning Wehland, member of the board of trustees, frontman for the rock band H-Blockx and singer with Shne Mannheims, sees in CeBIT sounds! a new outlook for the entire music industry: "IT and music have a lot in common, but in recent years they haven't worked together nearly enough," said Wehland. The development of IT is responsible for the crisis in the music industry. "CeBIT 2010 was therefore a good opportunity to finally work on ideas together. I've picked up a lot of food for thought."Internet should become main distribution channel for musicHarald Eisencher, Segment Director of Personal & Social Networking, Products & Innovation Division of Deutsche Telekom AG, appealed to the music industry to put attractive deals in place aimed at paving the way for the Internet to become the main legal distribution channel for music. Turnover for his music portal Musicload, with 6.5 million titles and 4 million users, climbed by 30%. The music industry demonstrates how, thanks to "ICT, new business models are created and the old become completely revolutionized," said trade fair boss Raue, and ended with a promise: "It has already been decided: we will definitely carry on with CeBIT sounds!"More than 40,000 visitors made the journey to Hannover to experience the new, interdisciplinary music fair live. Deutsche Messe is extremely satisfied with the results of the event. "With CeBIT sounds! we have successfully merged the music and ICT industries. The concept is a winner, and we are very pleased with the response from the market," said Marius Felzmann, CeBIT department head at Deutsche Messe in Hannover.OS X Business ParkIT solutions and business applications for the Apple Mac OS Platform and the iPhoneThe "OS X Business Park," a 240 square meter joint stand with a focus on business solutions based on Apple's OS X operating system, more than met the expectations of many exhibitors and the organizers. More than 30 partners presented IT solutions and applications for Mac computers and the iPhone to the large numbers of qualified visitors at the Park - including exciting new products such as a mobile "Business One" SAP client for use on the iPhone. With its visually stunning, high-quality design, the OS X stand, located in Hall 2 directly opposite IBM Germany, drew a large number of highly qualified visitors. The program of on-stage events, which included nearly 60 talks and presentations, also received a very good response. At times, the stimulating themes and energetic speakers drew such a large audience that it was impossible for anyone else to squeeze through the corridor next to the stage.Among the exhibitors in the OS X Business Park, which was set up in cooperation with Deutsche Messe, were such well-known IT, software and solution providers as ELO Digital Office, Fujitsu, Microsoft, Parallels and SAP. Apple hardware and peripheral products were presented by M&M:Trading!, the largest certified Apple Premium Reseller in Germany, with 16 branches in their specialist "mStore" chain. In all, 12 different IT solutions, applications and accessory products were publicly presented for the very first time at the OS X Business Park.The OS X Business Park also received excellent feedback from the 250 or so participants in the daily CeBIT Guided Tours, who visited the Business Park as part of a program of tours focused on selected themes. Each day from Tuesday to Friday, two groups - each with between 20 and 40 people - stopped for around 15 minutes at the OS X Business Park, which had previously been selected by the CeBIT Global Conferences advisory committee as among the Top 10 Highlights of the Guided Tour program. In addition to the regular Guided Tours, there were also two special tour groups for CIOs of well-known major companies.Ralf Hinnenberg, project manager at SBG|28 and responsible for the OS X theme park and the cooperation with Deutsche Messe, was extremely pleased with the feedback received: "The premiere of the OS X Business Park, a joint stand for software and IT solutions providers for Apple Mac and iPhone users, was an unqualified success. With regard to the number and quality of visitors, the expectations of practically all of the 30 partners and joint exhibitors were exceeded. CeBIT 2010 gave an impressive display of its suitability as a platform for reaching the target group of business customers in the Apple market."The digital classroom"Bits for a learning society"A two and a half hour tour around CeBIT is, not least, an instructive journey through the IT world. And when Chancellor Angela Merkel and Spanish Prime Minister Jos Luis Rodrguez Zapatero visited their "Bits for a learning society" project, the students in the "digital classroom" at the Microsoft stand in Hall 4 made absolutely sure that their hard work would not be forgotten among the myriad of innovations on display. The students gave the Chancellor a "schoolbook" for her to remember them by. Inside, students and their parents and teachers had written their wishes and suggestions on the theme of learning in the future. Merkel thanked the children and promised them that she would do her homework. The Hausburgschule from Berlin demonstrated to Merkel and Zapatero that language lessons in particular could work in a completely different way: in a video linkup with a class in Madrid, they organized their student exchange. And to do so, they needed no more than a PC with a good broadband connection, Office Live Meeting 2007 and a webcam. Over the course of CeBIT, more than 500 pupils had the opportunity to try out the high-tech lesson in the 150 square meter "digital classroom," working with Microsoft Surface-equipped desks, multitouch whiteboards and netbooks.Next level 3DImpressive vision of the future3D films like "Ice Age 3" and "Avatar" have been huge hits with cinema audiences. And the level of enthusiasm for the next generation in visual possibilities was also high among CeBIT visitors. At Next level 3D, however, the focus was not on feature film production, but rather on increasing the use of the new technology for marketing 3D-capable information and content, for example by using the technology to increase the attractiveness of advertising messages at point of sale, online or on television.But 3-D is in demand on the home front, too. Thus, for example, FIFA is offering to broadcast the football World Cup in 3D. devices which allowed users to experience an event in three dimensions include monitors and notebooks, which were presented at CeBIT 2010.Among the matching glasses, the so-called "cinemizer" stood out as something you, a pair of futuristic looking video glasses which - connected to an iPhone - makes it possible to watch 3D while you're out and about. 3D is also making advances in the photographic field. This was demonstrated, for example, by Fujifilm's "Finepix" model, with which to lenses simultaneously take a photograph of a subject that can be seen immediately on a corresponding camera monitor - without the need for glasses.connected living"House of the Future" works with youThe house of the future has its own butler: the "4 Star Cooking Assistant," a kind of electronic kitchen adviser, suggests recipes which take certain personal preferences of the user into consideration. But that is not the only function that the 25 members of the "Connected Living" network - among them such research institutes and suppliers as AOK, the Bundesdruckerei (Federal Printing Office), Deutsche Telekom and Miele - have been banking on. Their "House of the Future," on display on 400 square meters in the future parc in Hall 9 at CeBIT 2010, is intended to make life easier for those living inside, in many different ways: appliances and light switches operate by remote control, windows open at the press of a button and the home exercise machine puts together personalized training programs.The living room as nerve center of the systemThe home network can be controlled via PC, notebook or TV remote - even when you are away from home, by smartphone. The system which connects all of these things, known as the "Connected Living Home Service Platform," works by gesture control and is based on Microsoft's Windows 7 operating system. Both end users and manufacturers can benefit from the "Connected Living" principle. By using a common platform, more and more devices can be integrated, thus increasing the value to the end user. For appliance manufacturers and service providers, "Connected Living" offers the possibility of developing customized wizards and integrating them into the network.BITKOM Broadband WorldSolutions for fast expansion of the broadband networkThe "BITKOM Broadband World" presentation its world premiere at CeBIT 2010. As a primary point of reference for CeBIT's main "Connected Worlds" theme, "Broadband World" in Hall 13 was the broadband platform, attracting suppliers, communities, planners, users and policymakers. The latest products and services were presented on around 2000 square meters of display area, and there was also a forum for technical presentations and discussions.In the run-up to CeBIT, Dr. Tobias from the Federal Association for Information Technology, Telecommunications and New Media (BITKOM) expressed his appreciation of the economic difficulties faced by companies, but also stressed that "every euro invested in expanding the broadband network will be returned many times over," as improvements in communications infrastructure support and promote Germany as a business location. But it is a big challenge, which neither the state nor industry can take on alone. "Industry and politics have to do it together," Dr. Tobias emphasized.At CeBIT 2010, "BITKOM Broadband World" made a vital contribution as constructive forum for bringing together politics and industry and for setting important points on the future agenda.CeBIT Studio SMEWeb TV for decision makersIn the business world, being well-connected has advantages: speed of communication and intensive cooperation are key to ensuring the future of small and medium-sized companies. The Web TV platform Studio SME, organized by the G+F Group network, had set itself the goal of more firmly anchoring new information and communication technologies in small and medium-sized enterprises. Studio SME served as the central venue for moving-image information from the IT, innovation and growth areas.At CeBIT, IT industry experts presented live in the competence studio on current trends and solutions, while in the business studio, the constructive alliance of management and IT topics was foregrounded. More than 120 invited speakers talked to entrepreneurs, company founders and decision makers of small and medium-sized companies in both the industrial and service sectors, as well as in the innovative trades, about the most important ICT trends -- live on stage or onscreen in the workplace.Around 60,000 users tuned into the live streaming offerings from Studio SME.Enterprise Application WorldSoftware infrastructure for companiesRecognize potential, retain customers and increase efficiency - in Hall 5, under the heading "Enterprise Application World," CeBIT 2010 brought together the complete spectrum of software solutions for the management of business processes. The fields of Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Controlling (Management Information Systems, Business Intelligence) and Business Process Management (BPM) today form the backbone of every company's software infrastructure. Centrally located within the "Business IT" area, top decision-makers visiting "Enterprise Applications" were presented with complete integrated solutions for a wide range of industries as well as solutions for the targeted optimization of intra- and inter-company business processes.In 2030, the ICT sector in Germany will generate gross added value off 90 billion eurosEspecially when faced by major economic challenges, ICT solutions become sought-after applications for keeping companies on track: software and services are the growth drivers of German business. The crush of visitors in Halls 2, 3, 4 and 5 showed clearly that business solutions in all industries have moved to top priority on decision-makers' investment lists. In 2030 the ICT sector in Germany will generate gross added value off 90 billion euros, at the same time leaving such traditional showpieces of the German economy as mechanical engineering and the automotive industry in its wake. As many as 452,000 new jobs in the software and IT services industry will be created in the same period.CeBIT Professional Data CenterSecurity comes firstSecurity headed the bill in the CeBIT Professional Data Center, designed by Deutsche Messe in cooperation with the professional journal Network Computing. With stimulating round-table discussions, specialist presentations and impressive demonstrations of live hacking, the theme park comprehensively showed how a data center, as the heart of a company's IT operations, could be reconceived and reconstructed for the future. Other focal points included cabling/infrastructure, active components, virtualization and consolidation, consulting, power supply, connections - carriers and managed services. A range of topics occupied those taking part in the forum, including legal (compliance), energy efficiency, security and virtualization, as well as the experience gained from the multitude of tests carried out at Real-World Labs.Exhibition areasYou can find out all about the exhibition areas at CeBIT 2010 here. Simply click - and you're there!Business ITReliable IT solutions for successful companiesFor a company to be successful in this competitive world, its processes have to function quickly and, above all, efficiently. Now more than ever, modern applications must be able to withstand growing cost pressure and need for optimization. In the Business IT area, exhibitors in five halls presented their innovative applications for cost efficient processes to international professional visitors. Themes ranged across a broad spectrum, from AutoID/RFID technologies (Hall 6) to Virtualization, Business Storage and Server Technologies (Hall 2). Exhibitors met with top decision-makers and in many cases were able to turn them into customers and take home new stimulus for the development of their own companies.Not least, the large number of special themes and the eye-catching program attracted a great deal of media interest and resulted in continuous press coverage: before, during and after the trade fair.SPECIALS overviewVirtualization & storage solutions for every need (Hall 2): Among the range of themes in Hall 2, virtualization was high on the agenda, attracting many visitors to the Virtualization & Storage Forum. This special exhibition organized by CeBIT and Arrow ECS caught the interest of a large number of visiting professionals who came to the show with concrete projects and virtualization plans for their companies in mind, and who were there to find out about new products and solutions on the market. Lead buyers, IT decision-makers, data centre manages and technical consultants were able to gain a comprehensive overview of this complex area and the high level of interest generated by the stand clearly demonstrated just how important the field is. With eleven top-notch exhibitors - among them technology leaders like Citrix, IBM, Microsoft, Symantec, Vizioncore and VMware - the forum offered an impressive and well-rounded program that included 76 specialist presentations, drawing an audience of more than 1000 over the five days. On any one of the numerous Guided Tours, participants were able in a short time to gain an overview of the most important aspects of the role that virtualization could play once implemented as part of a company's IT. The intensive exchange with the suppliers reflected the high demand for the kind of future-oriented product solutions companies need to optimize their business processes - and at the same time making savings on their IT costs - with storage and virtualization.CeBIT Open Source Forum + Park (Hall 2): The Open Source forum was kept continually busy with top-flight lectures and presentations on Linux and Open Source. Already the center of attention of the special event last year, in 2010 the forum confirmed the ongoing and increasing trend towards more open, freer software. Such drawcard speakers as Klaus Knopper, the creator of Linux Distribution, Karsten Gerloff, the president of the Free Software Foundation Europe (FSFE), Professor Dirk Riehle, the first "open-source professor" at the University of Erlangen-Nrnberg and Jim Zemlin, Executive Director of the Linux Foundation saw to it that virtually every forum seat was filled for the duration of the fair. As open-source software has grown to become an integral part of IT across all fields, the lecture program had something to offer for public sector users and mid-sized companies as much as for programmers, private users and major corporations. Themes in the forum covered a broad range, spanning high availability, cloud computing, virtualization and desktop as well as providing background information on licensing models and open standards.A further highlight of the event was the Linux New Media Awards ceremony which, with such a renowned cast on hand, drew even more attention to the topic of open source. Prizewinners and presenters from firms and projects in the open-source scene came from the ranks of such illustrious companies as Google, Intel, IBM, Citrix with its free Xensource virtualization platform and OpenStreetmap, attacting even more media interest.On the Internet, audience numbers nearly doubled: Almost 10,000 viewers tuned in to watch the live streaming from the CeBIT Open Source forum. Since the middle of March, videos of the event have been available in the archive at and on the international website Interest has remained consistently high, and after CeBIT ended viewer numbers quickly climbed into the five-figures.CeBIT Studio SME (Hall 2): With an innovative format, both at the trade fair itself and on the Internet - and always firmly focused on SMEs - IT and management trends were recognized, experiences exchanged, technologies appraised and themes heatedly discussed. Around 100 events on such topics as setting up a company, growth, value creation, quality and networking brought into sharp focus the question of how companies, with the help of IT, manage to position themselves as leading companies for the long-term.OS X Business Park (Hall 2): The "OS X Business Park," a 240 square meter joint stand with a focus on business solutions based on Apple's OS X operating system, more than met the expectations of many exhibitors and the organizers. More than 30 partners presented IT solutions and applications for Mac computers and the iPhone to the large numbers of qualified visitors at the Park.DMS Forum + Area (Hall 3): A comprehensive program of presentations, with user reports, technical presentations and podium discussions, informed audiences across a range of subject areas including basic ECM, Enterprise 2.0, electronic signatures, email management and legal fundamentals for the implementation of ECM technologies.ECM Today - Efficiency is easy (Hall 3): "With its "ECM Now!" initiative, the ECM Alliance Germany presented its ECM lab, where IT decision-makers could take a "multimedia walk," gathering comprehensive, manufacturer-independent information on the advantages of ECM systems along the way. The entire ECM lab followed the motto "Efficiency is easy," highlighting not only such aspects as profitability and speed, but also showing realistic implementation possibilities for ECM technologies.The highlight at the ECM Alliance's joint stand was the fashion show staged by Berlin's International Fashion School ESMOD. Based around the theme "There's a better use for paper, starting now," the ECM initiative presented a singular kind of "Papier Couture." As a consortium of independent software manufacturers, the alliance works to foster the recognition of ECM systems as business-critical applications as well as the increased utilization of the wide range of added values represented by such systems - thus, in future, making redundant the mountains of files that accumulate in offices. At CeBIT 2010, professional models showcased a unique collection of paper outfits made from old office documents. But the show was much more than mere eye candy - attracting a constant press of visitors and plenty of media attention, it was a complete success. At the fashion show, which took place every two hours, visitors could cast their vote for the best looking outfit. On the final day, the best designers were honored with attractive prizes."VOI Showcase "Live & Digital VOI Post GmbH" (Hall 3): As for last year, the VOI Mail Processing Competence Center (CCPB) transformed the concept of the digital office into a showcase where the previous, purely process-oriented organization of exhibits and equipment was replaced by an organizing principle aligned to departments.On almost 100 square meters perfectly situated in Hall 3, Stand A20, twelve member companies (manufacturers and consultants) presented the essential stages, equipment and processes involved in digital mail processing within a company, taking VOI Post GmbH as an example.For the first time, the showcase was accompanied by its own mail-processing forum, where specialist presentations around the theme of mail processing complemented the live demonstrations in the showcase itself and provided deeper insight into individual aspects of the topic. The For the first time, the showcase was accompanied by its own mail-processing forum, where specialist presentations around the theme of mail processing complemented the live demonstrations in the showcase itself and provided deeper insight into individual aspects of the topic. The consultant companies represented in the Competence Center delivered special lectures that provided an overview of the entire showcase and, in so doing, introduced digital mail processing and the digital office as a whole.Forum + Area Software & Systems (Hall 3): In the forum for IT professionals, everything was focused on "Software development - Experiences with current methods, products and tools" and "Systems - Cloud and virtualization." A total 1400 people were drawn to the half hourly presentations. This year, new programming languages like Google Go and Scala drew particular attention, as did High Availability in the systems area.Enterprise Application World, EAW (Hall 5): With the aid of numerous technical and future presentations, keynotes and expert discussions, the conference area informed visitors about the latest trends and application possibilities for ERP software in companies.CeBIT Job & Career Market (Hall 5): The central marketplace for hiring companies and for qualified applicants offered information about interesting possibilities for entry-level positions and professional advancement, as well as the latest trends on the employment market. Visitors were able to talk to representatives of well-known educational and training institutes and find out about effective steps they can take to assist them in their professional lives.CeBIT Forum Learning & Knowledge Solutions (Hall 6): The conference part of the platform hosted discussions centered on success factors and challenges offered by methods both old and new in the field of digital learning concepts and knowledge management.CeBIT Forum Auto ID/RFID + Solutions Park (Hall 6): The Auto ID/RFID forum served as a starting point for those interested in finding out about contact-free identification of products, containers and other objects, and offered visitors the opportunity to see where the potential offered by RFID technologies can already be realized and what the future looks like.Business Communications & NetworksHigh-speed communication wherever you areCommunication at the press of a button, to the farthest flung corners of the earth: Intelligent unified communications systems bring together telephony, email, instant messaging and Web conferences using open interfaces and standardized protocols. In Halls 12, and 13 and in pavilions 32 and 33 in the open-air area, CeBIT 2010 presented breathtaking new high-speed technologies with ever more flexible and faster networks, exemplifying how companies can improve their efficiency using integrated communications processes - with positive consequences both for their bottom line and the environment.International exhibitors provided expert company representatives with first-hand information about how to prepare their network for the future - from innovative hardware and perfect peripherals to ready-to-go, all-inclusive solutions - and how to minimize internal processes and maximize profits by outsourcing data and computing time.The exhibition program was rounded off with two notable SPECIALS.SPECIALS overviewBITKOM Broadband World (Hall 13): Staged for the first time, "Broadband World" offered companies in the broadband industry an innovative platform and forum and brought together suppliers, communities, planners, users and policymakers.Professional Data Center@CeBIT (Hall 12): This special event was organized for the first time by Deutsche Messe in cooperation with the professional journal "Network Computing."Destination ITSIntelligent traffic telematics: Entire process chain under one roofIn Hall 7 at CeBIT 2010, the successfully established and world-leading "Telematics & Navigation, Automotive Solutions and Transport & Logistics" trade fair presented itself for the first time as "CeBIT Destination ITS" (Intelligent Transport Systems), mapping the entire process chain of intelligent traffic telematics. The new location, strategically well-situated directly adjacent to the Business IT and Public Sector Parc exhibition areas, supported exhibitors and ensured even more visits by decision-makers to the trend-setting industry gathering than in 2009. Also boosting the increase in business contacts were numerous live demonstrations held in both the indoor and outdoor areas, as well as forums and congresses.This year, the exhibition sector was primarily concerned with the car of the future. More specifically, the focus was on GPS supported Tracking & Tracing and on the communication between the vehicle and its environment be it with intelligent fleet management, with the latest B2B navigation systems, by means of driver assistance and information systems in the car itself, or with Europe's future eCall emergency call system. The top-drawer SPECIALS offered a wide range of extra information.SPECIALS overviewCeBIT in Motion (Hall 7): For the fourth time, the successful lecture forum CeBIT in Motion was presented by CeBIT together with three partner organizations: ITS Network Germany, ITS Lower Saxony and BITKOM, the Federal Association for Information Technology, Telecommunications and New Media.Through a series of application-oriented specialist presentations and panel discussions involving top-notch speakers, more than 600 participants took advantage of the opportunity to find out about demands placed by electric vehicles on infrastructural information, about the newest navigation applications, about the future of "connected mobility" - i.e. up-to-the-minute trends in driver assistance systems and information systems - or the latest progress on eCall, the European emergency call system. The civil services also had their own theme day where a spotlight was cast on ITS developments for the public sector.Automotive Day (Convention area Hall 2): At the automotive industry's most important IT congress, put on by the professional journal "automotiveIT," industry experts and decision-makers presented and discussed the IT trends, solutions and innovations helping to make what may already be the world's most exciting industry even more efficient.M2M Zone (Hall 7): At a joint stand, network operators, hardware manufacturers and providers of applications and solutions put their offerings on the theme of machine-to-machine communication on display, talking about the latest developments with operators and users at a special M2M module set up as part of the CeBIT in Motion forum.Live Telematics Demonstrations (Outside area, Hall 7): At demonstration areas in both inside and outside areas, visitors were able to get up close and personal with the intelligent transport systems of the future. Among other things, they were able to experience for themselves how an electric car moves with absolutely uniform acceleration, without gears... and quietly. On the theme of driver assistance systems, visitors had the opportunity to try out Park Assist, which allows a car to maneuver automatically into a parking space without the driver doing any steering at all.Navigation Day@CeBIT (Convention Center): At this conference, a regular CeBIT feature for the last three years, many high-level experts came together to discuss strategies for the successful marketing of connected services and geo-information.Internet & Mobile Solutions/WebcietyInternet is coming homeTechnical solutions and internet business models are and will continue to be among the growth drivers of digital business. The exhibitors put their latest concepts and solutions for a range of areas on display. On the subject of "Digital Media Solutions" the management, publicizing and distribution of digital content exhibiting companies demonstrated solutions for internet TV, an umbrella term covering Web TV, IPTV, online video and streaming, as well as digital content and content distribution. Web-based solutions also offered attractive, efficient solutions, with information about digital marketing, mobile internet, online services like design, consulting and infrastructure as well as eCommerce solutions. An additional topic was content management, the basis for internet business models. Web 2.0 is one of today's major development drivers and its impact supplements the content management systems. Exhibits also included web content management systems, cross-media publishing, web collaboration, social media & web 2.0 and enterprise 2.0. As a point of reference for IT, marketing, internet and communications decision-makers, CeBIT 2010 brought together the leading developments in online business.SPECIALS overviewWebciety Forum (Hall 6): Webciety at CeBIT 2010 was the trade fair of the future. Conceived for companies more at home with the digital world than with building a trade fair or printing brochures, and every stand called a home base, analogous to a homepage could be digitally "played." Visitors could use their own laptops to set image, sound, film and light to match the company. With its dark construction and slightly darkened atmosphere, the main design element of Webciety was light. More than 15,000 online viewers tuned into live feeds of the discussion panels at Experts (Hall 6): At the joint eCommerce-Content Management-Online Services stand located in the heart of the "Internet & Mobile Solutions" area web agents, service providers and suppliers from the eCommerce, content management, web development and open source fields presented their solutions, technologies and services.Security WorldIT security solutions a big hitWith its international orientation, "CeBIT Security World" positioned itself as a separate and vital focal point of the trade fair, presenting innovations and new products from the IT security sector. Exhibitors provided information on applications, authentication tools, card technologies for a wide range of fields, mobile security, security of networks and video monitoring, live hacking and much more. The following product areas drew international interest:anti-spam solutionsanti-virus softwaresecurity tools & servicesbiometric systemscard technologyauthentication solutionsaccess control systemssecurity software & hardwaremobile securitycryptographysecurity & availability in data centersdata recoverybusiness continuitynetwork securityvideo monitoringSPECIALS overviewSecurity Plaza (Hall 11): The new Security Plaza was the heart of CeBIT Security World, with several stages for specialist lectures, forums and conferences. Security sector exhibitors presented their products and applications. Partner for this project was Heise Events, the events department of IT and technology publisher Heise Zeitschriften Verlag.IT Security Conference (Hall 11): In a half-hour format, top names from well-known security companies reported on the latest trends and effective, practical strategies for companies to protect their day-to-day business from current and future net-based threats. Once registered, attendees could attend the conference for free. The event was also an opportunity for professionals in the field to get to know one another personally.Banking & Finance WorldNew name, new hall, proven conceptCeBIT Banking & Finance World found itself housed in Hall 11 for the first time, appearing as a new, business-relevant neighbor to the CeBIT Security World."You can't save your way out of a crisis. You can only invest your way out," said Craig Barrett, CEO of Intel, at CeBIT 2009, a remark that found its echo in the CeBIT Banking & Finance World exhibition area at CeBIT 2010. Top decision-makers from the banking and finance worlds gathered here and took away with them fresh impetus for their companies.As an international networking and business platform for providers of financial services, CeBIT Banking & Finance brought together all the right people at one location - whether the goal was to make more business contacts or to discuss such subjects as outsourcing, risk management, process optimization, compliance and multi-channel banking with experts in the field.SPECIALS overviewCeBIT Banking & Finance Community Club (Hall 11): The new industry meeting point in the heart of "Banking & Finance World" targeted those financial institutes, credit facilities, savings banks and cooperative banks wanting to optimize their business processes and customer management. The "Banking & Finance Community Club" included a lounge area, where companies and service providers were able to present their solutions for the banking industry. For individual business meetings, workshops and company presentations, separate conference rooms were available.Public Sector ParcSolutions and applications for public authoritiesPublic Sector Parc brought together leading public-sector figures in one location. The gathering found a positive response at the highest levels - it was no accident that this important trade fair took place under the auspices of the Federal Ministry of the Interior: in the coming 15-18 months, the public administration must come to grips with herculean tasks. They have to plan their budgets around ever decreasing financial resources. At CeBIT 2010, the Public Sector Parc put on display the driving forces behind the modernization of public administration. Thus, focal points included cutting red tape, the trend towards citizens services and a service orientation, shared services and the concept of networked administration. One subject that drew a lot of attention was the introduction of the new personal identity card, which will become a reality on 1 November 2010. The intense dialog and the high number of professional visitors to the Public Sector Parc clearly demonstrated the growing willingness to innovate within the public services. A series of lectures and discussions homed in on the area of eGovernment for communities, states, the German Federation and the EU.SPECIALS overviewForum Public Sector Parc (Hall 9): Professional visitors met with public service representatives, administration officials and decision-makers to debate the topic of communication between civilians and administrative offices, which are increasingly benefitting from innovative IT solutions.Citizens meet administrators (Hall 9): Numerous citizens, companies and civil servants were invited to this innovative event on Saturday, where they were able to find out about such topics as "Services for people and companies," "Data protection and security" and "Teach, learn, educate = fit for the future." At the same time, visitors could get an impression of which electronic services public authorities are offering, how easy it will be in the future to make applications online, what benefits are offered by the new German ID card, what security precautions are being taken in order to ensure that stored data does not end up in the hands of unauthorized parties, what applications geo-information can be used for and what situations and data it can depict graphically (e.g., route planning, construction areas, civil protection, city views etc.), why public authorities and companies/institutions with such applications are attractive employers and much more besides.TeleHealth/eHealtheHEALTH in practiceTeleHealth, opened by Federal Minister for Health Philipp Rsler, as part of CeBIT once again in 2010, was the leading international trade fair for eHealth solutions. Under the motto "People - IT - Health," TeleHealth demonstrated those areas where ICT can be put to good use in healthcare, where it makes sense to do so, and where it can benefit patients as well as lend practical support to medical treatment - today and in the future. With a proven concept combining conference, expo and networking, TeleHealth offered a platform for a broad range of solutions, from telemedicine to healthcare management. Together, the keynote themes of 2010 - prevention, infrastructure, telemonitoring and homecare/AAL - offered a broad range of information and once again found itself both in the conference forum and the exhibition area. SPECIALS overviewTeleHealth - Conference Forum (Hall 8): At the TeleHealth conference, experts took advantage of keynotes and specialist presentations in the fields of telemedicine and eHealth to explore current developments, projects and best-practice examples. Future Care (Hall 8): FutureCare was the political and specialist information platform at TeleHealth 2010 and was organized by the industry association BITKOM. Taking as its theme "eHealth in practice," a tour of healthcare initiatives demonstrated key stages in public health incorporating ICT ITCeBIT green IT 2010Federal Minister for the Environment Dr. Norbert RttgenWith green IT, the ICT industry as a driver of investment and innovation will continue to take a central role in dealing with today's environmental and economic challenges. green IT has gone from being a media buzzword to a generic expression for energy-efficient products and solutions and has become an established topic on the market. At CeBIT 2010, the ICT industry used green IT to show how it can make its products ever more energy efficient and effective through continuous innovation. It also showed how the use of ICT technologies can impact and optimize business processes and procedures in practically all areas of industry. CeBIT partners profited from green ITs unique exhibition concept. More than 2000 square meters of exhibition and information space in Hall 8 alongside future parc - another exhibition focal point - guaranteed the highest level of attention. First-class panel discussions within the central forum generated continuous visitor interest.SPECIALS overviewCeBIT green IT Forum (Hall 8): At the heart of the exhibition area was the large forum, where daily conferences, podium discussions and presentations took place around the themes of "green IT" and "green through IT." In the forum, important current themes were highlighted and both companies and consumers were able to see how environmental and economical operations can be further developed and optimized in the future by the use of ICT technologies. Professional visitors listened to talks by blue-chip speakers from industry, science and politics. Top events and the presence of leading ICT companies in one location drew a high level of media attention to the green IT forum.CeBIT green IT key themes Smart InfrastructureCompany IT is crucial for success in any business today. Reliable operation of data centers and computer workstations are a prerequisite for smooth business processes. The "Smart Infrastructure" showed how such demands can be met with low-energy and low-resource requirements, presenting virtualization technologies, innovative cooling concepts, server based computing applications and intelligent outsourcing solutions. green IT meets BusinessIn a business environment, profit calculations are decisive when it comes to the use of green IT: sustainable IT must cut costs in the long term. Cost cutting is attainable in various ways: optimized processes, energy efficient solutions, more conscientious use of appliances and the application of state-of-the-art technology help yield handsome pay-offs from investments in green IT. Solutions which cut costs and CO2 emissions were exhibited in the "green IT meets business" area (such as 0-watt monitors, resource-friendly output devices, user-friendly mobile In a business environment, profit calculations are decisive when it comes to the use of green IT: sustainable IT must cut costs in the long term. Cost cutting is attainable in various ways: optimized processes, energy efficient solutions, more conscientious use of appliances and the application of state-of-the-art technology help yield handsome pay-offs from investments in green IT. Solutions which cut costs and CO2 emissions were exhibited in the "green IT meets business" area (such as 0-watt monitors, resource-friendly output devices, user-friendly mobile devices, etc.).green IT @ HomeAn enormous amount of possible savings lie dormant in the 39 million households in Germany. Domestic IT is rarely used efficiently and is often out of date. New devices, however, include intelligent power-saving technologies and are eco-friendly from production onwards. Because such criteria are playing an ever more important role in consumers' purchasing decisions, the right product strategy can be decisive for the market success.future parcfuture parc - The Point of InspirationOne of the drawcards at CeBIT 2010 was the presentation of XML3D Technology, which adds 3D capabilities to HTML. Such elements can already be built into any website. As the nerve center of innovation, the 2010 "future parc" show was again a visitor magnet. Over some 6,000 square meters, universities, major research establishments and government ministries introduced their trend-setting projects: visions created by science transformed into opportunities for business.SPECIALS overviewfuture talk Forum (Hall 8): The thematic heart of "future parc" was beating strongly in the "future Talk" communications forum, where ideas, opportunities and potential solutions for the challenges of the future were outlined in lectures and podium discussions. More than 100 talks, live presentations, panel discussions and project demonstrations offered visitors an excellent insight into the current state of the art as well as the technological standards of the future. future life Special Presentation "Connected Living" (Hall 9): "Connected Living" lured visitors into the lifestyle of tomorrow, where various household appliances will be able to communicate with one another - from the digital energy assistant that helps you save on heating and lighting to the virtual kitchen helper that gives tips on healthy eating.future match - International Cooperation (Hall 9): The Enterprise Europe Network organized the international cooperation exchange "future match," which provided a platform for exhibitors and visitors to find partners across Europe for commercial or technology-oriented partnerships and research cooperation in the information and communication technologies fields. The event was aimed both at companies as well as at universities and research institutes looking for partners for interdisciplinary collaborations.ICT InfrastructureThe whole spectrum of the digital worldThis marketplace showcased the entire spectrum of the ICT industry. This is where visitors came to see the basic, enabling technologies key to convergence, integration, mobility, speed and convenience.The constantly positive responses from dealers, buyers, developers and decision-makers from businesses large and small show that the ICT industry is still a growth market with huge sales potential.Exhibitors presented international visitors the performance and potential their products could offer, in these areas: AccessoriesAudioComponentsComputer, PCs, notebooks & netbooksDisplay technologiesGraphicsImaging & photographyKiosk technologiesPeripheralsPoint of SalesStorageThe new home of Point of Sales was hall 16, exhibitors presented their high-performance, trendsetting POS solutions for business, retail or gastronomy: workstations, self-checkout systems, terminals or payment solutions with biometric identification. SPECIALS overview Golden Mall (Halls 14/15, 16, 17): The Golden Mall was the venue for exhibitors from Asia to show their new products and innovations. Here, visitors found coverage of the entire breadth and depth of ICT themes, extended through three exhibition halls. A red carpet connected halls 14 through 17, leading visitors to national pavilions staged by China, Hong Kong, Korea and Singapore, clearly laid out in the Golden Mall. As a culinary highlight, an Asian restaurant awaited visitors, serving national specialties. Water and tea was served at various locations.Next level 3D (Hall 16): The 3D theme was one of the hottest trends of CeBIT 2010. With the "Next level 3D" exhibition, visitors were treated to a demonstration of what hardware and software will be developed for home cinema as well as for professional users. In addition, CeBIT 2010 showed the first compact cameras that could take pictures and video in 3D - some even in HD resolution (1280 x 720 pixels). The new 3-D projectors, able to project films and games in three-dimensional HD images on a living-room wall, were another major drawcard for the public.Planet ResellerBigger ideas. Greater success.Over the past few years, Planet Reseller as the largest international reselling hub for distributors, manufacturers, systems houses, cooperative ventures and industry associations has become the most important meeting place for the entire ICT sector. Every sector of the increasingly complex ICT market was represented at the show, both at national and international level. Entry to Planet Reseller was reserved exclusively for specialist dealers, exhibitors and the media. This allowed exhibitors and visitors to focus on what really mattered: in-depth discussions with customers in a business atmosphere. For the first time, Planet Reseller devoted a whole key topic to "digital signage" and staged free beginners workshops for professional visitors throughout CeBIT 2010. A total of 85,000 visitors made use of the 12,000 square meter specialized reselling hub during CeBIT 2010.Planet Reseller CeBIT 2010Interactive EntertainmentMeeting of eSports ChampionsThe Intel Extreme Masters has been the global league of eSports champions since 2006. With USD 530,000 in prize money the Intel Extreme Masters is the most lucrative online league for professional computer gaming. Following appearances in China, Dubai, Canada and Taiwan, the world's best computer gamers came together for the grand final at CeBIT 2010 in Hannover, where the world's best eSportsmen battled to be the number one in the disciplines of Counter Strike 1.6, Quake Live and World of Warcraft. In addition, the ESL Pro Series, the national league for professional gamers kicked off at CeBIT with a league match in Hall 23, the season opener for the 16th season.CeBIT sounds!CeBIT sounds!In Hall 22, for the first time, the interdisciplinary music-business festival CeBIT sounds! had its kick off, bringing together the music industry and the ICT industry to shape the future of the music business internationally. In a series of discussion groups, panels and presentations, industry representatives showcased the latest trends in the digital production and distribution of music.The business discussions were complemented by live shows by top bands including "Die Sterne," "Boss Hoss" and "Timid Tiger," while instrument manufacturer "Roland" and music software producer "Avid" showcased their real and virtual instruments in the hall. Online platform "MySpace" and music portal "Yavido" were also represented with stands. More than 40,000 visitors made the journey to Hannover to experience the new, interdisciplinary music fair live. Deutsche Messe is extremely satisfied with the results of the event. "With CeBIT sounds! we have successfully merged the music and ICT industries. The concept is a winner, and we are very pleased with the response from the market," said Marius Felzmann, CeBIT department head at Deutsche Messe in Hannover.The Boss HossVoices & ViewpointsGerman Chancellor Dr. Angela Merkel:"CeBIT is the largest computer trade fair in the world. It puts the latest developments in computing and internet on display. It is important because, on the one hand, it casts a spotlight on the newest technical possibilities of global communication, and on the other hand computer technology and information and communications technology are a growth market of the highest order. As the world's largest computer trade fair, CeBIT is the flagship for Germany's new technologies."Angela D. Rosario, Senior Manager, Corporate Marketing Programs, Supermicro, San Jose, California, USA:"For us, CeBIT is like an enormous playground. We feel very much at home here. Our customers and visitors come because they want to hold our products in their hands and try them out. They can find answers to all of their technical questions. They like that. CeBIT is very important for us. It gives us the opportunity to present our entire product range and to strengthen our customers' loyalty."Jens Karolyi, Vice President Marketing and Communications, Ericsson GmbH, Dsseldorf:"Ericsson has been a partner of CeBIT for many years. We are very happy that CeBIT has been successful in opening up the most important topics of the ICT and multimedia industries with the exhibitors in such an ambitious way, as well for making use of independent focus sessions such as Green IT and Broadband World to create an optimal economic platform for exhibitors and visitors alike."Frank Oliver Pauer, Sales Director Wireless Network Solutions Sales Direct & Indirect Central Europe, Motorola GmbH, Berlin:"Our main point of focus is supplying broadband service outside metropolitan regions. We cooperate with 60 broadband suppliers who are active in rural areas. For our company, CeBIT is the perfect platform to generate contact between ourselves and local communities, administrative districts, states and internet service providers. Practically all of our partners have seized the initiative and used CeBIT as an opportunity to bring along local partners and get involved in a professional exchange of views. At the fair, we were once again able to win a lot of new customers."Dirk Ebrecht, Policy Unit Head, Vodafone D2 GmbH, Group Representative Office, Berlin:"We focus on our business partners, and with more than 3000 confirmed appointments, we are well ahead of last year's figure. We are satisfied with CeBIT 2010 because we see in CeBIT an important gathering point for business and industry."Brian Osborn, Member of the Board, Linux New Media AG, Munich, Germany:"Despite the fact that CeBIT Open Source was already very successful in 2009, the 2010 event still outstripped our expectations. As an exhibitor, Linux New Media was able to more than quadruple the number of customer contacts and business transactions. As organizers of the CeBIT Open Source forum we observed the same trend. The program of presentations was constantly well visited and the Live-Streaming of the presentations online was seen by around 10,000 viewers. Open Source has become ubiquitous and the positioning in Hall 2 reflected the continued growth of the theme, for the benefit of everybody concerned - the response from visitors, co-exhibitors, presenters and the trade fair organizers was proof of this."Voices & ViewpointsBernd Hoffmann, Senior Sales Manager, Hyundai, Hochheim, Germany:"Our assessment is positively encouraging. The visitors feel drawn to our presentation. Every day, I'm hard at work 100 percent and have all sorts of interesting conversations with truly top-flight visitors."Santiago Catrufo, Deputy Sales Manager, Wave Computer Systems, Linden, Germany:"We are here for the first time. And we are more than satisfied. The visitor intake is fantastic, the conversations stimulating. For us, CeBIT is the ideal location at the ideal time. We strengthen our business relationships, present ourselves to a fresh audience. At CeBIT, we are able to reach exactly the target group we want to reach."Carsten Titt, Head of Corporate Communications, The PhoneHouse/MobileWorld Distribution, Mnster, Germany:"We have come back to CeBIT for the first time after five years away, and we have discovered an ideal platform for representation and contact. It's a little like a huge family celebrations. All of the key contacts so important to us are represented here." Winfried Giesberts, Marketing Manager, TerraTec, Nettetal, Germany:"We have been coming to CeBIT for years - and are very happy to have done so. The atmosphere at the fair, the close proximity to the dealers, the resonance and the feedback from the visitors: we are very satisfied. CeBIT, for us, is simply a good platform."Willy Fischel, Managing Director, Bundesverband Technik des Einzelhandels (Federal Association of Retail Technology), Kln, Germany:"The exchange of communication and experiences concerning changes in the market and new business models hardly "icing on the cake" for every businessman. From a trade perspective, Planet Reseller at CeBIT was an absolute model of success as an international marketplace for distributors, manufacturers, system houses, partnerships and industry organizations."Salim Gler, Vice President Business Development, KOBIL Systems GmbH, Worms, Germany:"For us, CeBIT is a kind of compulsory event. This is where we meet our customers and acquire new potential customers, and this year we are presenting a world first. Our solution is unique: combining UMTS technology with smart card technology on a USB basis. There is no better platform than CeBIT for launching such an innovative product."Dr. Theo Wichers, Head of Marketing, Alcatel-Lucent DeutschlandAG, Stuttgart:"For Alcatel-Lucent, CeBIT is by far the most important trade show in Germany. We meet with out target customers there. The density of high-quality discussions with customers is unique. What is important for shaping public opinion and marketing are the special exhibitions, like Green IT World or Broadband World, where, with our presence, we seek out political and media contact."Voices & ViewpointsChristoph M. Grossmann, Founder, CEO, SeeFront, Hamburg, Germany:"3D is a huge subject, the level of interest is enormous - among both visitors and the press. But we have also had many high-quality enquiries from professional visitors with whom we have had very specific business talks."Lucas Menuzzi, Head of Hardware, Storz Medienfabrik, Esslingen, Germany:"Since the release of the film 'Avatar', 3D has had everyone talking. Our 3D cinema here at CeBIT has 50 seats. We have a show every half-hour and we are constantly booked out. This is our first time at CeBIT and we are very satisfied."Susanne Eiling, Product Specialist, Fujifilm Electronic Imaging Europe GmbH, Kleve, Germany:"We brought our 3D camera onto the market in fall. And we are very happy with the response we have found here at CeBIT. For us, the end user is the potential customer. And what we are offering has gone down very well with visitors. They are interested, they want to try out the camera and have it explained. I'd say that we are here with the right product at the right time.Achim Berg, CEO of Microsoft Deutschland GmbH, Unterschleissheim, Germany:We're very pleased with this year's trade show. CeBIT has been a showcase for the hottest topics in the industry like cloud computing, mobile Internet, Green IT and so on. It clearly focused on how we will live and work in the future. This attracted both consumers and business customers in equal numbers to our stand, although we also welcome the plans to target individual visitor groups more individually with special offers in the future. The number of visitors was definitely greater than we expected - of course we've noticed an effect now that Sunday has been dropped. Microsoft was here with over 60 partners whose approval ratings of visitor frequencies and the quality of their dialogues ranged from 'satisfied' to 'very satisfied.' Many industry representatives came to the trade show with concrete procurement or investment agendas, and it is particularly those partners who made preparations in the run-up to CeBIT - and have hosted events like theme-based or industry conferences - who have clearly met the needs of these visitors. We have significantly enhanced our sales potential, but we also realize that companies looking to tackle large projects tend to bring their partners directly on board. We have registered 16 percent more leads than last year. The day with the highest volume of sales was Thursday, with an increase of 48 percent. Thanks to our stand's highlights like the digital classroom, the "New Ways of Working/Dynamic IT" area and the consumer worlds, we have received an outstanding response from visitors and especially from the media. So we will definitely be back in 2011, and the majority of our partners have also indicated a great deal of interest."Voices & ViewpointsHannes Schwaderer, Managing Director Intel GmbH; Germany:"CeBIT is still the biggest ICT trade fair in the world and its resonance extends far beyond the borders of Germany and Europe. What's more, CeBIT, like practically no other comparable platform, is able to cast a spotlight on the importance of digitalization for our society from many different perspectives. For Intel, the fair offers an ideal podium for demonstrating the range of our technologies, to provide insights into the strength of our innovations and to allow a deeper understanding of the company in all its facets - be it in the field of e-government, e-health or education, or in the entertainment or consumer electronics arenas. Let's not forget our involvement in gaming and e-sports, something we've celebrated in spectacular fashion this year with over 10,000 square meters."Gisela Strnad, Senior Director Marketing, Communication and Public Affairs, Fujitsu Technology Solutions GmbH, Laatzen, Germany:"I have been coming to CeBIT for 23 years. And this year, I can say: I have the impression that the CeBIT feeling, that special atmosphere that one could sense here 10 years ago, has been revived. We are represented here with three stands in three halls and with various satellites and we are satisfied across the board, on every point."Michael Bart, Product Marketing Manager, Brightpoint, Trier, Germany:"For us, CeBIT is an important communication platform. Every year, we invite our regular customers to CeBIT. We have the opportunity here to really enjoy wide ranging and personal talks with each other. Moreover, we have direct access to our manufacturers and specialist dealers. Our numbers look good, we've spoken to many new customers, the feedback is positive. So we are more than satisfied."Ulrich Kemp, COO LG Electronics GmbH, Willich, Germany:"We are completely satisfied with CeBIT 2010. Our new stand concept, in which we have integrated not only our mobile communications area but also a number of strong partners, was particularly well received by our customers and visitors. With an increase in ordering activity, we are looking forward with confidence to the further course of 2010."Martin Jetter, Chairman of the Management Board, IBM Deutschland GmbH, Ehningen, Germany:"Things were really humming at our stand this year: Our customers appreciate our appearance as both a meeting point and a platform for dialogue. Connected Worlds has become a reality at IBM while others are just talking about it."Voices & ViewpointsHelmut Binder, Executive Vice President Sales International, RITTAL GmbH & Co. KG, Herborn, Germany:"Like the Hannover Messe, CeBIT represents for RITTAL a high point in the trade-show calendar. This is where we put our latest innovations in the data centre, IT infrastructure and telecommunication areas on show. In addition to an energy-efficient Live Data Centre, this year we also showed an autonomous data centre set up in a shipping container and powered by a cogeneration unit. Many visitors, including the Federal Chancellor, Dr. Angela Merkel, showed a keen interest in our systems solutions. Visitor numbers enjoyed a very positive development and the quality of our discussions was exceptionally high. Many customers came to the trade fair very well-informed and we were able to close some interesting deals as a result."Dr. Jrg Ehmer, Spokesman for the Managing Directors, ElectronicPartner GmbH, Dsseldorf, Germany:"At ElectronicPartner, we have seen especially positive results to our presentation at CeBIT 2010. This year, we were aware of the trend towards CeBIT's intensified focus on being a trade fair for professional visitors. As an exhibitor in Planet Reseller, we have supported this trend from the very beginning with our comTeam network for IT and telecommunications integrators. ElectronicPartner has a major brand range, and we are particularly happy that this year we have developed our services presentation exhibition to an attractive competency and solutions package in cooperation with our important strategic partners in the B2B arena. This concept is very specifically focused on the needs of professional IT and telecommunications systems suppliers. The positive feedback we have received confirms our involvment in further extending our CeBIT concept in the coming year."Elvir Basic, Head of Sales, Synaxon AG, Bielefeld, Germany:"We are always very happy to come to CeBIT. The trade fair has become an integral part of our sales strategy. We don't just talk about business here, we do it. However, this is also due to the fact that we specifically aim for this, we invite our customers and we hold our closing meetings here. Our salespeople are highly active. We have already closed deals with a large number of new partners. Last year we entered into 50 new partnerships and I would go so far as to estimate that it will be even more by the end of this year's CeBIT."Stefan Pehn, Head of Marketing, Siewert & Kau, Bergheim, Germany:"CeBIT was a huge success for us. We are positively overwhelmed by the reception for Planet Reseller and for our appearance within the platform. The encouragement we have received from interested specialist dealers is enormous. We are totally satisfied on all fronts."David Wedemann, Executive Board Assistant, Multi Data, POS register systems, Oldenburg, Germany:"We have been represented at CeBIT for decades. Yes, we still miss Hall 1 somewhat because we were always there in the past, but in the meantime we are very satisfied with Hall 16. The response has been good, although perhaps the number of visitors has dropped somewhat. But what is far more important than the quantity is the quality of the contacts. And that has been extremely good. We are holding many interesting and promising business discussions."Voices & ViewpointsTobias Kratz, Product Marketing, Aiptek, Willich, Germany:"We were particularly satisfied with the trade fair. We had an enormous number of visitors to our stand, professionals as well as customers and consumers. From morning to night, the AIPTEK stand handled a constant stream of traffic, thanks not least to the many attractive new products and the optimal positioning in Hall 14, close to the Planet Reseller area. AIPTEK's innovative newcomer models like the i2 3D camcorder, the versatile "Pocket Cinema" range of pocket-size projectors and the new, universal D25 "Ghetto Beamer" drew a fantastic response from the public. But the most important thing for success at the fair was the positive reaction from the specialized trade and other sales and distribution partners. In this regard, CeBIT once again lived up to the expectations of its seasoned exhibitors."Deqing Yao, Managing Director, Hanvon General Representative Germany, Hanvon Technology (Deutschland) GmbH, Kayhude, Germany:"At CeBIT 2010, we far exceeded our aims. We had the perfect stand location and consequently more visitors than we expected."Mandy Sun, Genius Kye, Taipeh, Taiwan:"The CeBIT 2010 was successful for us.We all enjoyed Hannover and at the fair."Dr. Philipp Spauschus, Press Spokesman, Federal Ministry of the Interior:"In keeping with this year's CeBIT motto "Connected Worlds," the Federal government's IT stand presented projects that, against a backdrop of increasing interconnectedness, create social and economic added value and provide solutions for today's challenges. As part of this, the new personal identity card, which will be introduced on 1 November 2010, was - like last year - a major drawcard for the public. Our visitors took advantage of the opportunity to obtain clear information about selected applications of the new card."Thomas Kplin, Press Spokesperson, T-Systems Multimedia Solutions GmbH, Bonn, Germany:"The concept of Webciety at CeBIT 2010 is made to measure for us because we are able to get together with those exhibitors most relevant to us. What is important is to make contact with our target groups and to talk to them eye to eye. Webciety makes this possibility a reality. The content is what shapes one's trade fair appearance. We made many appointments in advance and are more than satisfied with the course CeBIT has followed."Daniel Poeschkens, Head of Communication, gematik Gesellschaft fr Telematikanwendungen der Gesundheitskarte mbH, Berlin:"Telehealth is a good occasion to enter into dialogue with everyone involved in healthcare provision and to discuss the possibilities of a modern health service."Voices & ViewpointsOliver von Treuenfels, CCO - Sales Director, DERMALOG Identification Systems GmbH, Hamburg, Germany:"For our company, CeBIT is an important trade fair because this is where we chiefly meet the German market. On the international side, we sense a significant decline. At CeBIT, customers are particularly interested in finding out about what's new."Jrgen Biffar, Member of the Board of DocuWare AG, Germering, Germany:"We are very satisfied with the course of the trade fair. By comparison with CeBIT 2009, the demand for document management solutions was even higher this year. The document management theme also enjoys a high standing among mid-sized companies because, particularly in economically weak times, solutions for improving processes and therefore bolstering the competitiveness of a company are more sought-after than ever."Gnter Wittlinger, Head of Sales and Marketing, Document Imaging DACH, Kodak GmbH:"CeBIT paid off for us once again in 2010. After a traditionally quiet first day, we were positively overrun for the rest of the fair. In the process we made all sorts of new contacts and even had concrete project enquiries. What's more, for us, CeBIT is an important platform for maintaining our contacts with our customers and our channel and technology partners."Oliver Schmidt, Head of Business Development and Marketing, PSIPENTA Software Systems GmbH, Berlin, Germany:"As an ERP provider, we were disappointed by the visitor numbers and the hall concept of this year's CeBIT. I am sorry to say that we could not make out any clear thematic structure. Exhibitors and visitors both suffered as a result. What would be sensible and desirable is a common hall for ERP and MES providers."Project Manager Ralf Hinnenberg, Member of the Management Board, SBG|28 GmbH:"The premiere of the OS X Business Park, a joint stand for providers of software and IT solutions for Apple Mac and iPhone users, was a complete success. In terms of both the number and quality of visitors, the expectations of practically all of the 30 partners and co-exhibitors were exceeded. CeBIT 2010 has demonstrated impressively that it can be a suitable platform for the target group of business clients in the Apple market environment."Voices & ViewpointsChristian Kopp, Head of Marketing, logic-base GmbH, Rain am Lech, Germany:"For us, CeBIT plays a major role in winning new customers. Our clients appreciate the concentration of competence at our stand and that the entire team makes itself available for talks. We support this exchange: every evening we present an event where customers contact us and receive information. The theme of eCommerce could be given more focus at CeBIT. The field is still growing, but has earned the right to be held in higher regard."Jrn Bodemann, Chairman, e-Spirit, Dortmund, Germany:"CeBIT is the most important trade fair and a good platform to meet with many new customers and others interested in what we have to offer. We are happy with the frequency of visitors to our stand as we have put a lot of personal effort into bringing visitors to us. But I would like to see trend themes represented in a more concentrated way at CeBIT. Focusing on trend themes gives the public a better overview."Markus Prsener, Managing Director, KUPCONCEPT GmbH, Riemerling, Germany:"Of major interest at CeBIT is the exchange of information with other companies. We want to sample what the competition has to offer. Also, in our external presentation we are showing our colors. Our company has come out of the recent crisis in a stronger position than it was in before. By taking part in CeBIT, we want to send a message. The webciety Offers the possibility not only for specific exchanges; it also offers interesting themes and speakers from which the public can profit. It is an outstanding opportunity to gain insight into current trends."Rene Hermes, Vice President of Marketing, CoreMedia AG, Hamburg, Germany:"One must not underestimate the value of personal contact. Talking one-to-one with our customers and partners and, of course, anyone else at CeBIT interested in our products has therefore always been extremely important for us. Apart from that, the fair is an ideal platform to communicate the current themes keeping the industry busy."Bjrn Kunze, Marketing Director, Infopark AG, Berlin, Germany:"CeBIT is and will remain the most important ICT expo in the world. For Infopark as a software provider for web solutions, Webciety is exactly the right place to exhibit at CeBIT. A first-class program of presentations and congresses has brought a lot of specialist audiences into Webciety and to our stand. So for us, CeBIT and Webciety have paid off."Voices & ViewpointsThomas Arenz, Head of MarCom & Planning, Samsung Semiconductor, Eschborn, Germany"We are extremely happy with the course of CeBIT 2010. We have achieved our communication goals and the business we have generated has exceeded our expectations. CeBIT's new focus on being the leading trade fair for IT responsibles in Europe is absolutely the right direction to take, and a direction I hope the organizers will consistently pursue in future. In future, too, we expect a maximum proportion of professional visitors. The quality of support by Deutsche Messe sets a benchmark for Europe in every way. We are already looking forward to CeBIT 2011."Antje Hundhausen, Director Corporate Architecture & Experience Marketing Deutsche Telekom AG, Bonn, Germany:"Our brand presentation and the one-company approach at this year's CeBIT have received an extremely positive response from visitors. Our trade show stand is highly popular and is a major attraction at CeBIT. Visitors are particularly impressed with the attractiveness of our stand with its many innovative product demonstrations, where 'networked living and working' can be intuitively experienced in a hands-on environment. Interest in our products and solutions has increased."Gerd Ludwig, CEO, INTEC International GmbH, Hechingen-Schlatt, Germany:"I love this trade show and I've been an exhibitor here right from the start. CeBIT continues to be the leading exhibition for our company. Since it's held in the spring, it serves as an excellent business barometer for us. We can see here if our approach is on target. On top of that, CeBIT is the biggest sales event of the year. This is the show where we have the most interactions. This year as well, CeBIT was the kick-off event for the 2010 business year."Christian Stiefelhagen, Chief Sales Officer (CSO), Deutsche Post AG, Bonn:"The guiding theme of this year's CeBIT - Connected Worlds - reflects the spirit of Deutsche Post. We deliver 72 million letters every day, thus making the extensive exchange of information between people possible. At CeBIT 2010, Deutsche Post introduced the new dimension in written communication: the Internet letter. As binding, confidential and reliable as a classic letter, but just as fast as email. The response we have had from CeBIT visitors to our product has been overwhelming. This has confirmed for us yet again: Germany needs a more secure, more binding form of written communication online. We feel certain that this remarkable project will be a success."Dr. Harald Korb, Chairman of the Scientific Advisory Board of TeleHealth and Medical Director of Vitaphone GmbH, Mannheim, Germany:"With its combination of presentations and congresses, TeleHealth is following a powerful concept. We have been successful in increasing the attendance of healthcare specialists at the fair. Technology has grown in importance in the healthcare industry. TeleHealth is the best forum for making abstract concepts comprehensible and to present models of how one can portray such things in practice."Voices & ViewpointsDr.-Ing. Gisela Fuchs, Chief Executive Officer Public Sector, Siemens AG Siemens IT Solutions and Services, Munich, Germany:"At CeBIT we have two themes in our sights: Green IT und IT for Green, and it's the second that we're promoting. With Green IT, we can avoid around 2 percent of CO2 emissions, but with IT for green that figure rises to 15 percent. Siemens is therefore exhibiting effective and efficient solutions in this field in a thematic way. We have positioned ourselves in the different thematic fields and we come to the users, the users don't have to come to us."Martin Kussler, Head of Communication Germany/Austria/Switzerland, CA Deutschland GmbH, Darmstadt, Germany:"The Green IT exhibition area is a particularly attractive location for us, as we find ourselves speaking to an audience which is 100 percent behind us. CeBIT is a good platform and gives us the opportunity to demonstrate our solutions to our target audience in images. Besides Green IT, the topics of initiating sustainability and reducing CO2 emissions are also important."Michael Schmidt, PR Manager, AMD GmbH, Dornach, Germany:"For us, Green IT is not a new subject. We have been following a Climate Protection Plan in our production for nine years, and our CPUs are manufactured in Germany, where a high standard of environmental protection exists in any case. At CeBIT, we saw that, in the meantime, the Green IT message has reached end users. All users place a lot of weight on reduced energy costs. It has been a long process, but in the meantime we have arrived. At our stand, we felt very much at home with the Green IT theme."Martin Ittershagen, Press Spokesman, German Federal Environmental Agency, Dessau-Rolau, Germany"At CeBIT, we were able to show particularly well that green IT means more than just using less power. It also means being more economical in our dealings with raw materials - for example, with the rare metal indium. This is becoming increasingly scarcer and more expensive, costs which finally are passed on to the consumer. At CeBIT, we wanted to show that environmental design and professional recycling pay off. And for such goals, the trade fair is naturally very suitable: at the Federal Environmental Agency 2010 stand, you could see for yourself just how many different individual parts make up computers and related equipment and how such devices can best be recycled. Such things are not easily forgotten!"Dr. Markus Brakmann, Speaker, Ministry of the Interior of North Rhine-Westphalia, Dsseldorf, Germany:"eGovernment is a process of constant innovation and change. CeBIT offers an outstanding platform for presenting successful eGovernment projects of the state of North Rhine-Westphalia and to meet with both the public and business."Voices & ViewpointsReinhard Karger, Head of Corporate Communications, German Research Center for Artificial Intelligence, Saarbrcken, Germany:"CeBIT is what keeps the digital world grounded. This is very important because at CeBIT, real people look into real eyes and understand what form the digital society should take. If we stop meeting here, then the technical feasibility will become too far removed from what we feel and what we want."Welf Zller, Press and Public Relations, Fraunhofer Headquarters, Fraunhofer Gesellschaft e.V., Munich, Germany:"For Fraunhofer, CeBIT remains the most important trade fair in the ICT field. This year, we were able to find ideal positioning for the themes of 3D TV, new identity cards and Green IT, as demonstrated by the outstanding numbers of visitors both in the Future Parc and at our stand."Andreas Goerdeler, Head of Department, ICT Convergence Development, Federal Ministry of Economics and Technology, Berlin, Germany:"CeBIT is the marketplace for new ideas. Anyone who wants to let the world know about their technological developments and projects should be there. This trade fair was not just about the professional world getting together and exchanging ideas, but also about bringing technology to life, thus creating a broadly impacting receptiveness to technology. The Federal Ministry of Economics and Technology was present at three locations simultaneously because we wanted to find more allies for our projects and to have our themes represented where people would look for them. At our main stand in Hall 9, we displayed a cross-section of our themes and activities, while in Hall 8 we demonstrated our plans for our E-Energy program and ICT for electrical mobility and in Hall 13 our broadband strategies."Dr. Martin Stein, Head of Communication and Marketing, BITMARCK Holding GmbH, Essen, Germany:"This is our first year at CeBIT. After a few teething problems we have managed to build momentum and believe that we are in the right place. Our company is looking forward to continuing its participation in coming years."Michaela Klinger, International Key Account Sales Manager, BodyTel Europe GmbH, Bad Wildungen, Germany:"BodyTel has grown with TeleHealth. It is good to see how this focal point has grown in significance at CeBIT. TeleHealth has become a fully integrated in the trade show and has been drawing a lot more attention as a result. Telemedicine is a subject with broad public relevance and at CeBIT is not seen as merely a niche product. People have understood that there is no way to get around this technology. TeleHealth is our leading trade show, and over the period of the show we have made some excellent contacts."Thomas Mironiuk, Marketing Programs Manager, InterSystems GmbH, Darmstadt, Germany:"CeBIT is the undisputed number one. Here, we are able to attend to our existing contacts but are also accessible to new customers. InterSystems uses the interface between TeleHealth and Future Care. We serve both areas and thus cross-link our themes. An outstanding interface between the worlds."Voices & ViewpointsThorsten Urbanski, Public Relations Manager, G DATA Software AG, Bochum, Germany:"Together with CeBIT, G DATA is celebrating its 25th birthday this year. Our company hasn't missed a year at CeBIT and has used the trade show since its inception to present our innovations. Our company produced the world's first anti-virus software and this was shown at CeBIT. When it comes to security, we have to stay one step ahead in order to protect our customers. Security moves people because it is critically important to secure business processes and company infrastructure."Hans-Peter Bauer, Vice President Central & Eastern Europe, McAfee GmbH, Unterschleiheim, Germany:"Especially for our German customers, our participation at CeBIT allows us to provide a compact overview of the current state of technology. No other forum offers such an opportunity, nor offers visitors the possibility of getting to know the latest innovations in such a concentrated form. IT security is gaining in importance as more and more companies become dependent on the Internet. We were satisfied with CeBIT from day one."Martina Bezakova, Channel Marketing Manager EMEA, ESET, spol. sr.o., Bratislava, Slovakia:"Our company is interested in being present at the world's largest IT trade show and demonstrating new products. For us, business contacts are very valuable. We would like to find sales partners, but also to gather new marketing ideas. It is also exciting to make contact with small and medium-sized companies, because in such companies we find experts very focused on one area. CeBIT offers an uncommonly diverse range of opportunities."Josef Vistola, Marketing Director Central Europe, TREND MICRO Deutschland GmbH, Hallbergmoos, Germany:"CeBIT gives the customer a face. It is a marketplace and this marketplace lives from two things: it's attractive offerings, and from the people who make use of these offerings. Worldwide, CeBIT is the only trade show which offers such diversity. Of course, security is an important subject, because it affects everybody."Tobias Motzet, Director Marketing Central Europe, Kaspersky Labs GmbH, Ingolstadt, Germany:"CeBIT is globally important as a PR platform for bringing new products to the market. At no other trade fair in the world will you find so many media representatives. The international crush of customers from every corner of the world is always huge and one could hardly imagine a more suitable forum than CeBIT to introduce new product innovations. We are happy to see that security as a subject has received its own hall and has become an integral part of the show. In past years, our company has had good experiences particularly in terms of demand for our products. We have to send clear signals, particularly in times of crisis. We are starting 2010 on a positive note."Voices & ViewpointsPeter H. Ganten, Managing Director, Univention GmbH, Bremen, Germany:"This year, Univention GmbH has significantly extended its involvement with CeBIT, doubling our exhibition area. In this way, we want to underscore our claim to being Germany's leading provider of open-source infrastructure products, and to do so at the worlds most important ICT expo. And our decision has proven to be the right one. During the first two days of the fair, we have been extraordinarily satisfied with both the number and quality of the talks we have had."Claudia Ketzer, Head of Marketing, Arrow ECS GmbH Virtualization & Storage Forum, Frstenfeldbruck, Germany:"We are enormously satisfied with this year's CeBIT and the numbers and qualifications of visitors here. In our opinion, the new CeBIT concept with solution-oriented areas is really going in the right direction. Most important of all, this has again boosted the quality of the enquiries that we've received in comparison to the previous year, providing excellent prospects for a high return on investment. The exhibitors at the Virtualization & Storage Forum have had an outstandingly successful trade show."Christoph Pliete, CEO, d.velop AG, Gescher, Germany:"Since CeBIT is held early in the year, it provides us with a unique opportunity to present milestones in our innovations to an interested audience at the right time. We felt right at home again this year. The caliber and number of prospective customers was even better than in previous years. There was a clear trend toward a more business-oriented audience. This year's creation of business areas also generated significantly more added value. We meet business associates here who we would otherwise have to travel around the entire world to see. CeBIT 2010 was a great networking platform."Prof. Dieter Kempf, CEO of DATEV eG, Nrnberg, Germany"Unfortunately, we've been hearing more and more from the doomsayers in the run-up to CeBIT. But despite their prophecies, we have had an outstanding start to the trade fair again this year. The spirit of both our trade-show team and among the guests has been outstanding. Of course, an exhibitor should take responsibility for the success of his appearance at the trade fair himself. For ourselves, we have come to rely, among other things, on our tried and tested concept of combining our appearance at the trade fair with technical presentations for customer groups including tax advisers, accountants, lawyers, businessmen, and communities. The number of participants at these accompanying presentations, like the number of visitors to our stand at the trade fair, is heading for the same high levels as last year. And the turnover we've had at the fair so far indicates that we can be more than satisfied with CeBIT 2010."Monika Nordmann, Marketing Manager D/A/CH, Sophos GmbH, Oberursel, Germany:"After a two year break, we decided to return to CeBIT again this year. Our exhibition area, significantly expanded at more than 170 square meter, reflects not only our strong market position but also our extended portfolio. The fair is an ideal platform to present our competencies in IT and data security matters together with our comprehensive solutions for security and data protection to a broad public. Besides customer and partner events, this year's CeBIT represented an important component in Sophos' marketing mix. We were specifically seeking dialogue with customers, partners and distributors."Voices & ViewpointsMarkus Klahn, Sales Director, Member of the Executive Board, proALPHA Consulting AG, Weilerbach, Germany:"Despite the current economic downturn, CeBIT 2010 was a total success for the proALPHA Group. Consistently reaching out to our target group at CeBIT produced large crowds of discerning trade visitors, and the trade show offered the perfect setting for this audience. In a very large number of cases, proALPHA's investment decisions cannot be made without CeBIT."Peter Dewald, CEO, Sage Software GmbH, Frankfurt, Germany:"CeBIT continues to serve as a very important forum for Sage and our participating retail partners to engage in a dialogue with interested parties and customers as well as media representatives and IT specialists. This kind of personal contact helps us strengthen the relationships with our customers and further develop our products. This also makes CeBIT an important innovation driver - not only for Sage, but also for the entire German IT industry."Corinna Mller, media representative, SoftENGINE GmbH, Hauenstein, Germany:"The German ERP software manufacturer had a significantly greater presence at CeBIT 2010. Together with 52 sales and cooperation partners from the specialized trade, development and sales areas, the team under CEOs Matthias Neumer and Dirk Winter encountered a professional and goal-oriented trade show audience. Our presentation "Solutions for Commercial Business Organization with ERP, CRM, eCommerce, PPS, BI and POS" was the focal point of the roughly 600m2 (6,500 sq. ft.) SoftENGINE business area in Hall 5/D04. SoftENGINE was also present at the stand of its distribution partner "PC-Live" in Hall 6 and at "Distribution2" in "Planet Reseller" in Hall 15. Exhibiting at CeBIT 2010 was a great success for our company. There is a booming interest in seamlessly integrated ERP and eCommerce solutions. This was reflected by the large number of well-prepared visits to our stand. At CeBIT we also received a strong and positive response to our comprehensive products and consulting offers in the area of business system solutions. Webshops, POS systems, CRM - comprehensive corporate organization pays off with massive cost and process advantages, and there is now a widespread awareness of this potential among companies. This has been demonstrated by CeBIT and the large crowds at our stand."Hans Gng, CEO, local global GmbH, Stuttgart, Germany:"With the premiere of the Flat World Forum in Hall 6, CeBIT has introduced a decidedly global emphasis. Offshoring presents an opportunity for small and medium-sized companies from Europe to join forces with international partners and increase their added value and serve customers worldwide. In that sense, it was particularly the newcomer countries to the Flat World Forum that showed just how young CeBIT is! Hardly any of the companies from Eastern Europe, Brazil, Vietnam, India or Egypt looking to use the Hannover event to enter the world market are older than 10 years. CeBIT has a global future and will continue to reflect in 2011 the worldwide growth market for ICT services."Voices & ViewpointsDr. Michael Rchner, CEO, ADDISON Software und Service GmbH, Ludwigsburg, Germany:"With 750m2 (8,000 sq. ft) of space at CeBIT 2010, Addison has further pursued its course - started in 2009 - of consistently focusing on the trade show as a marketing platform. Thanks to over 10,000 visitors, our trade show objectives were more than fulfilled. Fortunately, our own efforts during the run-up to the show succeeded once again in persuading qualified professionals to attend the event. There is still room for improvement here, however, based on intensive general advertising for the trade show. In addition to focusing on international customers, equal efforts should be made to reach other groups, primarily decision-makers and trade visitors from small and medium-sized companies."Hermann Hebben, CEO, Cubeware GmbH, Rosenheim, Germany:"Cubeware has a long tradition of exhibiting at CeBIT - and with good reason. After all, we can directly forge personal contacts with prospective customers, and we always have a lot of new things to show to our long-standing customers and partners. The yellow Cubeware stand established itself a long time ago as the hot spot for everything having to do with business intelligence. Our experience at this year's CeBIT confirms once again that the topics of analysis, planning, reporting and dashboarding are right at the top of companies' agendas for intelligent corporate management, and that our range of solutions is right on target here. This has allowed us once again to establish many new contacts to prospective clients and business partners and to infuse them with enthusiasm for Cubeware."Jens Lbben, Managing Director Germany and Area Vice President Central Europe at Citrix Systems GmbH, Hallbergmoos, Germany:"This year, our expectations of CeBIT have once again been fulfilled in every respect - both in terms of lead generation as well as maintaining our contacts and public relations. This shows us that our alignment and our solutions are precisely matched with what our customers want and need. In this regard, CeBIT has lived up to our expectations of being a barometer for our products on the market. This year, we have used a completely newly designed appearance at the fair based on the motto "Simplicity is Power," and this has also elicited a very positive response from our visitors. In particular, the open ambience has found a very positive resonance which, of course, has also promoted the establishing of contacts and our customer communication. Our location at Stand B04 in Hall 4 has proven to be optimal. Considering what we have experienced in Hannover this year, it is absolutely conceivable that we will be here again in 2011."Katja Mehl, Head of Marketing SAP Germany AG & Co. KG, Walldorf, GermanyThis year, CeBIT offered an excellent platform for the first public appearance of our new CEOs Bill McDermott and Jim Hagemann Snabe. The relocation of our SAP World Tour customer conference to CeBIT has contributed to the fact that the number of contacts with customers and others interested in SAP is even higher than last year. Our new standard concept, based around the motto "Experience SAP" in Hall 4 went over very well with the public."Karl-Heinz Streibich, CEO, Software AG, Darmstadt, Germany:"CeBIT continues to set the standard. No ICT trade fair is bigger or more globally significant, a fact that Chancellor Merkel and Prime Minister Zapatero confirmed at the launch. From Software AG's perspective, this year's CeBIT once again ran very well. For example, we were able to double the number of appointments. Our joint stand, shared with IDS Scheer AG, is having an outstanding run, really well-visited and lively. We have set up more customer appointments than ever before. I'm convinced that CeBIT's new concept will also be successful in the long term."Major growth in interest in CeBIT GlobalConferencesThe CeBIT Global Conferences under the leading topic ofeconomic change have been tremendously successful, withattendance up by 21%. The conference offered excitingevents under the central theme "The challenges of a changingworld - ICT for better lives and better business."Simultaneously, the ICT industry, telecommunications andnew media hosted a roundtable discussion for innovations andprognoses. The target groups were decision-makers from theICT industry, industrial users and anyone interested inthinking outside the box. More than 100 national andinternational economic policy delegations attended theconference.Top talksTop representatives from the world's leading ICT companies and decision-makers ofmajor industrial nations discussed the future role of information and communicationtechnologies. How can new technologies help boost the economy and what are thepotential risks? The growing competition for knowledge has increased interest in theconferences.SummaryFacts & FiguresProgramSpeakersGuided ToursGuided tours a successGuided tours ensured that highlights of special interest were not overlooked: Speciallytrained tour guides ensured that a carefully selected group of trade fair visitors wereable to take in the main CeBIT attractions in categories of major interest. The guestswere given demonstrations of individual solutions at the stands. Approximately eighthighlights were introduced per tour. Guided tour categories included: "Top Ten,""Research & Technology," "Mobility," "Security," "Best of Enterprise" and "ConnectedWorlds."ASR CeBIT 2010 Home Global ConferencesGlobal ConferencesGlobal Conferences: Facts & figuresCeBIT Global Conferences a great successCeBIT Global Conferences from 2 to 6 March 2010 were a great success. The leading theme of this year's conference was economic change. In its third year, the conference took place parallel to CeBIT 2010. Under the central theme "The challenges of a changing world - ICT for better lives and better business," the conference had exciting events to offer. Attendance was up by 21% this year compared to 2009, when 3852 visitors from 88 nations attended the conferences. "The growing competition for knowledge has increased the interest in our conferences," said Ernst Raue, Board Member of the Deutsche Messe.The CeBIT Global Conferences are a discussion platform for innovations and prognoses of the ICT industry, telecommunications and the new media. The target groups were decision-makers from the ICT industry, industrial users and anyone interested in thinking outside the box. The conference was held in English and took place at the Convention Center (CC), Room 2, at the trade fair grounds in Hannover.Partners and sponsors of the conference were IBM, Microsoft, Telekom, CHIP and Computerwoche. Check out the live stream available at with 2009, this year's CeBIT Global Conferences grew not only in terms of length - with five days, one day more than last year - but also in the number of visitors: 719 additional visitors were registered in 2010. The number of visits to the various events also showed strong growth: this year, the total was 8,675, compared to 5,364 last year.Also on the path to success is the CeBIT Global Conferences website. 269,286 visitors represented an increase of 27%, while total visits grew by 33% to 313,556 and live streaming broadcasts by 85% to 3949.Number of Visitors and VisitsGlobal Conferences: Program 2 March 2010Challenges as Opportunities: How ICT faces the World of TomorrowTop reps from the world's leading ICT companies and political leaders of major industrial nations shared their opinions on the future role of information and communication technologies. To what extent can new technologies boost the economy? What new ideas and solutions are to be expected and what are the potential risks? The conference language was English. Presentations: Successful strategies in the cloud: Perspectives from Amazon Web ServicesA changing focus for business and ITSustainability and ITTelco perspectives on cloud and ICT evolutionGov 2.0: Building a strong foundation for open democracyEvolution of the web: Open, social, mobile and transparentGlobal Conferences: Program 3 March 2010Smart Business 2020: ICT for Empowered Business in Dynamic Times What are the challenges and opportunities facing the ICT sector? What potential do the new technologies offer the industry and what are the expectations of today's professional ICT customer? Leading representatives from the ICT sector tackled these issues in a dialogue with companies utilizing their technologies. The conference language was English.Presentations:New skills and collaboration for a smarter planetBeating the competition: How efficient and accessible technology is driving today's growing businessTomorrow's potential, shaped by information technology todayThe customer-driven enterprise: Changing enterprise software, one user at a timeThe decade when enterprise software diedCreative technologies for dynamic times - How ICT empowers tomorrows businessGlobal Conferences: Program 4 March 2010Consumer Electronics & Mobile Solutions: The Next Generation What is the future potential and what are the challenges of the brave new world of media convergence in the entertainment and consumer electronics industry? These questions were answered by leading international thinkers and celebrities from the movie and animation industry, whose innovative ideas and products are the drivers of this development. The conference language was English. Presentations:Connecting the digital lifestyle & digital workstyleChanging markets - Telecommunication 2020Spurring creativity and innovation during tough times - and good times, TooNew value-add partnerships in the ICT industryCloud computing for the end userNext generation digital musicCeBIT Global Conferences: Zvi SchreiberGlobal Conferences: Program 5 March 2010Connected Worlds: Surfing the Wave of Change Together Some of the leading minds of the Web 2.0 community were interviewed about their views on the further development of social media and on how to bridge the digital divide. What will the networked society look like in the future and, above all, will everyone be able to participate in it? The conference language was English. Presentations: The biggest thing since the domestication of animalsPresentation Zaryn DentzelThe ultimate immersive experience - Using virtual worlds to connect, communicate and collaborateThe power of live: Real-time community and connectionsWebciety - Connecting work & lifeGlobal Conferences: Program 6 March 2010@music: About Artists, Consumers and Pirates@music was a special event taking place as part of the CeBIT Global Conferences. Independent and major labels, online music suppliers and platform providers as well as artists and lateral thinkers discussed the latest trends and innovations in the music industry. Key topics included new business models, copyright law and means of fighting music piracy. Interview: The Future of the Music Industry What is the future of music marketing? Should music be available free of charge? What solutions are there? We discussed these and other issues with Mousse T. Is anyone still prepared to pay for creativity? How can authors and creators be legally protected against piracy? Music pirates must be stopped and artists and music companies have a right to be paid for their work. What approaches and business models are conceivable? What are the obstacles and what opportunities can be seized? Discussing such issues may help us preserve a creative and diverse music community in the future. Mark Chung, Ibrahim Evsan, Joachim Franz, Dr. Urban Pappi, Stefan Peter Roos and Henning Wehland discussed these topics.CGC Speakers 1Webciety - Connecting Work & LifeAnand Agarawala is creator of the BumpTop desktop interface and Founder/CEO of Bump Technologies, Inc. Originally developed as Anand's Masters in Computer Science at the University of Toronto. BumpTop philosophy is that interacting with computers should be more visceral and human than the rigid, mechanical style imposed by many machines today.Anand demonstrated the technology at the high profile TED conference and raised venture financing for the company. Since launch BumpTop quickly gained attention throughout the industry and has become the most watched video of software in history with over 4 million views on YouTube. It has been featured in the NY Times, BBC, PC World, Venture Beat and the WSJ. BumpTop is bundled and partnered with leading OEMs, graphics card manufacturers and multi-touch panel manufacturers.Anand holds several UI related patents and often speaks at conferences and universities across North America, Asia and Europe on topics ranging from next generation user interfaces to entrepreneurship. In 2009, Business Week magazine named Anand among its Top Young Tech Entrepreneurs.Creative Technologies for dynamic times - How ICT empowers tomorrows businessThomas Balgheim (44) has been Chairman of the Executive Board of Cirquent since the start of 2009. In close collaboration with his management team Thomas Balgheim is developing Cirquent - which is in the top ten of the Lnendonk List - into one of the key players in European consulting.Before joining Cirquent, he was with SAP where he was responsible for business with financial service providers. In 2007, as Head of Global Line of Banking Business, he took over responsibility for the worldwide banking business of the Walldorf-based company. In this role Balgheim reported to the Co-CEO of SAP.During his time with PricewaterhouseCoopers (PwC) in Germany he had the position of Managing Director Financial Services. After PwC was taken over by IBM, he managed Business Consulting Services Banking and Insurance for Europe, the Middle East and Africa.Balgheim acquired his first management experience in the areas of IT and organisation in a large bank. In 1989, he joined Coopers & Lybrand (subsequently PwC), where he became a partner in 1994.Webciety - Connecting Work & LifePeter Berger is a German national living in Vancouver, British Columbia, Canada. He took over the lead of online magazine in 2006 and has since grown the company from three staff to 30, and from two million unique visitors to over 24 million visitors. is now Canada's largest online content website and ranks as a top 100 online destination in North America. A German site was launched in 2008, and sites in France and Spain were launched in 2009. Today Suite101 is considered to be one of the most respected curators of original content and articles on the Internet.Prior to running Suite101, Berger was a business strategy consultant for the Boston Consulting Group (BCG). He holds a Masters degree in International Relations and Scandinavian Literature from University of Munich, 2001, and has completed Studies of Norwegian Petroleum Politics, University of Oslo, 1999. His current research involves using algorithms to identify what people are searching for online.Tomorrow's Potential, Shaped by Information Technology TodayDiane M. Bryant is vice president and Chief Information Officer (CIO) of Intel Corporation where she is responsible for Intel's Information Technology organization. Intel's IT organization delivers strategic value by providing professional support, applications, and solutions that enable Intel's growth and transformation.Previously, Bryant held several positions including general manager of the Server Platforms Group, responsible for Intel's server, workstation, and storage business encompassing all elements of the platform including hardware, software and services. She was also director of the Corporate Platform Office, responsible for driving the transformation of Intel to a platform directed company, and GM of the Enterprise Processor Division responsible for the architecture, design and delivery of Intel's Xeon and Itanium processor families. Before joining the Enterprise group in 1998, Bryant was Director of Engineering of the Mobile Products Group responsible for Intel's mobile processors and chipsets.Bryant received her bachelor's degree in electrical engineering from U.C. Davis in 1985 and joined Intel the same year. She holds four U.S. Patents.The Biggest Thing Since the Domestication of AnimalsStewart Butterfield was a co-founder of Flickr and was the president of Ludicorp, Flickr's parent company, before its acquisition by Yahoo! in the spring of 2005. Until July 2008, he oversaw the development of as its General Manager inside Yahoo! where it has grown to one of the largest web sites in the world with over 60 million unique visitors a month.In over a decade of working on the web, he has had a distinguished career as a designer, entrepreneur, and technologist. He has been honored with awards ranging from being named one of the 100 Most Influential People in the World by Time Magazine in 2006 to BusinessWeek's Top 50 Leaders for 2005 and MIT Technology Review's "TR 35" award for technology innovators under 35. He has been featured in interviews and articles by over 100 publications and broadcasters including the Wall Street Journal, the BBC, The New York Times, CNN, the Financial Times and has appeared on the cover of Newsweek magazine.Butterfield graduated from the Universities of Victoria and Cambridge, with degrees in philosophy and retains academic interests in cognitive science, the history and philosophy of science, and economics. He lives in San Francisco.Who is still willing to pay for creativity - How can authors and creators exercise their rights?2009 to Present Vice Chairman WIN World Independent NetworkWIN is the global industry network of independent music companies. It also created Merlin, the world's first global new media rights licensing agency.2007 to PresentManaging Partner H|C Publishing GmbH & Co KGH|C Publishing acquires publishing catalogues in central and eastern Europe in cooperation with a financial partner.2006 to PresentChairman of the Board VUT e.V.Elected to head German association of independent music companies in September 2006. VUT represents some 1,200 members (independent music labels, publishers and producers) and is a member of IMPALA, the European independent music companies association.2005 to PresentManaging Director/majority shareholder Freibank Musikverlags und -vermarktungs GmbHIndependent music publishing company based in Hamburg.1997-2005Senior Vice President SINE Sony Music Entertainment InternationalResponsible for acquisition, development, integration and global marketing of repertoire generated by independent partner labels. Set up SINE (Sony Music Independent Network Europe) division for this purpose.1995-1996Managing Director/Minority Shareholder Play It Again Sam GermanyIncorporated and headed German branch of European independent record company.1987-1996Managing Director/Majority Shareholder Freibank MusikverlageIncorporated and built artist-friendly publishing company. Expanded into press-, radio-, TV promotion and artist management.1981-1994Musician, Composer, Manager Einstuerzende NeubautenNegotiated all recording, touring, merchandizing, soundtrack, ballet, advertising and theatre production agreements. Set up joint venture publishing company for group in London 1984.KeynoteZaryn Dentzel was born in California, but has had a close relationship with Spain since he was 15. After travelling through Extremadura and Malaga to learn Spanish, he formed a group of friends with whom he is now the head of Tuenti.After graduating from Occidental College (where he read Spanish Literature and International Relations), he launched other social network projects, worked in the United Nations, and took part in the creation of a company for political activism on the Internet.In mid-2006 he packed his trunk and came to Spain, where he launched the first social platform in the country. He is 26 and in 2009 was given the Best Entrepreneur award by Emprendedores magazine.KeynoteVivek Dev, Group Director of Innovation Telefonica S.A., joined the company in 1994 as Chief Financial Officer for BT Mobile. In , Group Director of Innovation Telefonica S.A., joined the company in 1994 as Chief Financial Officer for BT Mobile. In 1996, he became CFO of BT Europe, before taking on the role of CFO for BT Wireless. He was appointed Chief Operating Officer of O2 UK in August 2001 followed by becoming the Group COO of Telefonica Europe Plc in January 2008. Prior to joining BT, Dev held various senior finance roles in GrandMet (Diageo). He qualified at KPMG and then moved to Price Waterhouse, San Francisco.Mr. Dev is a member of the Telefonica S.A. Operating Committee. He was also appointed as Board Member of the GSM Association on 10th February 2008 to represent the Telefonica Group.Spurring Creativity and Innovation During Tough Times - and Good Times, TooDr. Robert Epstein is one of the world's leading experts on creativity and innovation. A Ph.D. of Harvard University and the author of 14 books and nearly 200 articles, Dr. Epstein is the developer of Generativity Theory, the first formal, empirically validated theory of creative expression in individuals. His original games and exercises have been used to enhance creativity at some of the world's largest companies, including Nestl, Bayer, and Procter & Gamble. His research on the creative process is described in the Encyclopedia of Creativity and many textbooks, and he has lectured on creativity at the National Invention Center (U.S.), the Chautauqua Institution (audience of 3,000), the Smithsonian Institution, and the Creative Problem Solving Institute. Dr. Epstein is the former Editor-in-Chief of Psychology Today magazine, and he teaches "Innovation and Leadership" at the Rady School of Management at the University of California San Diego.Who is still willing to pay for creativity - How can authors and creators exercise their rights?Ibrahim Evsan is one of the leading figures in the development of social media and video-on-demand applications. In 2006 Evsan founded sevenload, one of the most successful German start-ups. As an expert press contact and conference and trade fair speaker, he sets an example for ambitious companies, their founders and the entire German media industry. As an expert in social media, his new book "Der Fixierungscode" deals with topics such as blogs, microblogging, online reputation and the dangers of digital superpowers. Evsan's cultural and political commitments include his role as Chairman of the Deutschlandstiftung fr Integration (Foundation for Integration) in the Association of German Magazine Publishers, and as a member of North-Rhine Westphalia's Media Advisory Committee (Medienbeirat).CGC Speakers 2Webciety - Connecting Work & LifeKevin Eyres is focused on developing, leading and delivering the company's strategy and growth initiatives in Europe. Prior to LinkedIn Kevin was European Managing Director at SideStep. Kevin was previously the General Manager of AltaVista International, prior to the acquisition by Overture, and a Director at Eyres started his career as an engineer at Compaq Computers where he spent ten years leading development teams during Compaq's hyper growth phase. Kevin holds a BS in Mathematics and Computer Science from the University of Texas in San Antonio and has six patents.Beating the Competition: How Efficient and Accessible Technology is Driving Today's Growing BusinessSteve Felice serves as president, Small and Medium Business, for Dell. Mr. Felice leads the Dell organization that creates and delivers specific solutions and technology to more than 10 million small and medium-sized businesses globally.Prior to his current role, Mr. Felice was senior vice president and president, Asia Pacific and Japan, where he led Dell's operations throughout the region. He has also served as vice president, Corporate Business Group, Dell Americas, responsible for global corporate customers based in the United States. Before that, he held various executive roles in Dell's sales and consulting services organizations.Mr. Felice joined Dell in 1999 from DecisionOne Corp., where he served as chief executive officer and president. Under his guidance, that company became the largest independent provider of multivendor computer-maintenance and technology-support services in North America. Mr. Felice also worked for Bell Atlantic and served as vice president, planning and development, with Bell Atlantic Customer Services. He also spent five years with Shell Oil in Houston.Mr. Felice earned a bachelor's degree in business administration from the University of Iowa and a master's degree in business administration from the University of Houston.Who is still willing to pay for creativity - How can authors and creators exercise their rights?Joachim Franz has been responsible for the overall management of Musicload since he was appointed Vice President of the music download portal on February 1, 2007. Before taking up his present post, he had been in charge of Product Development & Operations since January 2005.After completing his studies in engineering, the 42-year-old native of Hamburg, Germany, began his career as Online Project Manager at DEA Minerall AG. From 1995 to 2000, Joachim Franz was in charge of all the online activities of the World's Fair company in preparation for Expo 2000 in Hanover. After that, he joined the Scandinavian internet agency group, where as Head of Communications he managed such clients as Unilever, Kraft Foods and Deutsche Bahn. From 2001 to 2004, Joachim Franz was a Senior Consultant at Proximity Consulting, where he worked with various corporate clients, including Deutsche Telekom AG, Panasonic and E.ON.The Decade When Enterprise Software DiedSteve Garnett has had one of the most distinguished careers of any European executive in the software industry. Garnett has been a member of the executive management team of three software startups that have each turned into some of the most successful software companies in history.Garnett started his career joining Oracle Corporation prior to its IPO in 1986. He held various technical and sales positions including Director of UK sales, Vice President European Marketing & Alliances and was the youngest member of the European management team. He was at Oracle Corporation for 12 years as the company grew to become the world's 2nd largest software company. Garnett joined Siebel Systems in 1996 as Vice President of Europe and a member of the founders circle. From a 100 employees the company grew in eight years to become the worlds 5th largest software company with 8,000 employees and a $60b market capitalization at its peak. In 2004 Steve joined his former Oracle executive colleague Marc Benioff to head Europe operations and be part of the executive team at He helped take public in 2004 and it now stands with a market capitalization of $7b and has been lauded as one of BusinessWeek's Top 100 Most Innovative Companies, named No. 7 on The WIRED 40, and selected as a Top Ten Disrupter by Forbes.Throughout his career, Garnett has been committed to using his resources to produce positive social change for underserved children. He is a board member at TeachFirst an organization focused on irradiation of educational disadvantage in inner city schools in the UK.He has a degree in mathematics and a doctorate in theoretical physics from the University of Manchester, and holds a number of professional affiliations and board positions.Changing markets - Telecommunication 2020Jan Geldmacher (born 1962) studied business administration in Cologne, Germany and began his professional career in 1990 in the sales division at AT&T/NCR. He subsequently moved to communications before joining debis system house as Vice President of Network Operations & International Support.In 2000, Geldmacher started a five year period of employment at Deutsche Telekom, where he held a position on the Executive Board of T-Systems International between 2001 and 2004. He was then Managing Director of BT Germany until 2008. In July 2008, the Supervisory Board of Arcor AG & Co. KG appointed Geldmacher as a member of the Arcor Executive Board. In September of the same year he also assumed the position of Director of Business Customers at Arcor and was named Chief Commercial Officer Enterprise at Vodafone Germany. Since then he has been responsible for the business customer divisions at both companies.Webciety - Connecting Work & LifeRalf Gerbershagen (born in 1962) was appointed Chairman of Motorola GmbH on January 1, 2007. In addition he was appointed Vice President & General Manager Western Europe in the Mobile Devices sector on May 1, 2009 and now heads all business activities in this key sales region.Prior to this appointment, he held a number of international management roles, including General Manager of the European Paging Subscriber Division (Europe, Middle East & Africa) and Mobile Phone Business (Central & Eastern Europe), General Manager for the Consumer Business Group (applications, accessories, e-commerce and call center management), and Vice President Sales Europe Mobile Devices for Global Account mobile phone business and the German market.Having finished his studies of General Electronics & Computer Science at the University of Bingen, Ralf Gerbershagen started his professional career with Siemens AG where he held global responsibility for the Power Capacitors business. As Export Sales Manager at Siemens & Matsushita, he was in charge of the Passive Components & Electron Tubes business, and moved to Motorola in 1995.KeynotePeter Graf serves as Chief Sustainability Officer and Executive Vice President of Sustainability Solutions at SAP. Graf is responsible for developing sustainable solutions that best serve the needs of SAP's global customers, while also driving sustainable operations within SAP. During his tenure at SAP, Graf has held various management roles. Previously, Graf was the Executive Vice President of Solution Marketing at SAP. In this role, Graf was responsible for shaping the company's industry solution, application, and platform strategy. Based out of SAP Labs in Palo Alto, Calif., Graf holds a masters degree in computer science and economics as well as a Ph.D. in artificial intelligence.Next generation digital musicTim Hadley ist Director, Corporate Communications bei Omnifone., the world's leading independent provider of cloud-based unlimited music services for consumer electronics vendors, ISPs, automotive and mobile companies, Tim is responsible for promoting Omnifone internationally. Tim was instrumental in launching the company's MusicStation powered unlimited music services, available today to device users across four continents with the likes of HP, BSkyB, Sony Ericsson, Vodafone and Telenor.Tim has worked with Omnifone since the beginning of 2007. With over a decade's experience in mobile, gaming and new media sectors in a variety of agency, in-house and consulting roles, Tim has worked with a wide range of brands including Microsoft, InfoSpace, HTC and Orange UK where he helped launch the operator's first 3G handsets, music, TV and entertainment services. Omnifone is based in Island Studios, London with regional headquarters in Asia Pacific.The Power of Live: Real-Time Community and ConnectionsA native of Riverside, Calif. John Ham is the co-founder of Ustream and its Chief Executive Officer. John Ham founded Ustream in March 2007 with partner Brad Hunstable, with whom he studied at West Point, as well as Dr. Gyula Feher, lead technologist. John Ham has been a featured speaker at National Broadcasting Association, Web 2.0 Expo, Digital Hollywood, Always On, Streaming Media, Red Herring 100 and others.John Ham has shown propensity for entrepreneurship from a young age, and began trading equities and options when he was 16. While at West Point, John interned with NASA and the New York Stock Exchange and went on to receive his B.S. in Aerospace Engineering from West Point. Upon graduation, he was commissioned as a 2nd Lieutenant in the US Army. While in the Army, John Ham was selected as a Commander and later selected to be the Aide to the 19th TSC Commanding General in South Korea.Changing markets - Telecommunication 2020Adolfo Hernandez is President of the Alcatel-Lucent Europe, Middle East and Africa (EMEA) Region and EVP Alcatel-Lucent. He is responsible for overseeing all of the companys sales and operations in this region. He is also a member of the Alcatel-Lucent management committee. Most recently, Adolfo Hernandez served as Senior Vice President of Sun's Global Services Practice. Before that, he served as President of Sun Microsystems Iberia from 2002 to 2006, responsible for all aspects of sales business operations in Spain and Portugal.Prior to joining Sun, Adolfo Hernandez co-founded his own company in the mobility solutions software sector. Before that, he spent six years in London with IBM where he held a variety of sales and management positions in the areas of eBusiness working with many telecommunications, service providers in the adoption of e-business solutions. Adolfo Hernandez also spent five years at IBM's European UNIX center in Munich, Germany. He started his sales career at ICR in Spain.Adolfo Hernandez holds a degree in Computer Sciences from the University of Granada, a Masters degree in Marketing Management and an MBA in Strategic Management from IDE in Madrid. He has also completed several post-graduate programs at institutions such as the London Business School. He was recently named Honorary Professor by the University of Seville, appointed to the Advisory Board of the University of Granada, and named Spain's "2004 Executive of the Year" by Computing Magazine.CGC Speakers 3New Skills and Collaboration for a Smarter PlanetJon Iwata leads IBM's marketing, communications and citizenship organization. This global team manages an integrated system that encompasses market insights, demand generation for IBM products and services, communications and corporate affairs, workforce enablement, and stewardship of the IBM brand, recognized as one of the most valuable in the world.Jon is a member of the IBM Operating Team, responsible for day-to-day marketplace execution, and the IBM Strategy Team, which focuses on long-term issues and opportunities. He is vice chairman of the IBM International Foundation. Jon reports to IBM Chairman and CEO Sam Palmisano.Jon joined the communications function of IBM in 1984 at the company's Almaden Research Center in Silicon Valley. In 1989, he joined IBM corporate headquarters in Armonk, New York. He was appointed vice president of Corporate Communications in 1995 and senior vice president, Communications, in 2002. He assumed his current role on July 1, 2008.Jon is a member of the Technology Committee of the Museum of Modern Art, the University of Californias Economic Advisory Group and is a trustee of the Arthur W. Page Society. From 2006-2007, he served as chairman of The Seminar, a professional group consisting of chief communications officers. He holds a B.A. from the School of Journalism and Mass Communications, San Jose State University.Jon is co-inventor of a U.S. patent for advanced semiconductor lithography technology.Evolution of the Web: Open, social, mobile and transparentMichael Jones is Google's Chief Technology Advocate, charged with advancing the technology to organize the world's information and make it universally accessible and useful. Michael travels the globe to meet and speak with governments, businesses, partners and customers in order to advance Google's mission and technology. He previously was Chief Technologist of Google Maps, Earth, and Local Search - the teams responsible for providing location intelligence and information in global context to users worldwide.Before its acquisition by Google, Michael was CTO of Keyhole Corporation, the company that developed the technology used today in Google Earth. He was also CEO of Intrinsic Graphics, and earlier, was Director of Advanced Graphics at Silicon Graphics. A prolific inventor and computer programmer since the 4th grade, Michael has developed scientific and interactive computer graphics software, held engineering and business executive roles, and is an avid reader, traveler and amateur photographer who sometimes uses a home-built 4 gigapixel camera made with parts from the U2/SR71.Creative Technologies for dynamic times - How ICT empowers tomorrows businessNatalya Kaspersky graduated from the Moscow Institute of Electronic Engineering in 1989 with a degree in applied mathematics. After graduation she worked as a research assistant at the Central Scientific Design Office. In 1994 Natalya started working at KAMI Information Technologies Center where she was involved in managing an antivirus project, AVP (in 2000 AVP was renamed Kaspersky Anti-Virus). Natalya co-founded Kaspersky Lab in 1997, and in the same year became the company's CEO. In 2007 she was elected to the post of Chairman of the Board of Directors at Kaspersky Lab. Today Natalya Kaspersky is one of the most well-known and respected figures in Russia's IT sector.The Ultimate Immersive Experience - Using Virtual Worlds to Connect, Communicate and CollaborateMark Kingdon joined Linden Lab in May 2008 as Chief Executive Officer. Mark leads the day-to-day management and operations of the company, working closely alongside Linden Lab founder, former CEO and current Chairman Philip Rosedale.Prior to joining Linden Lab, Mark served as Chief Executive Officer of Organic Inc. a leading digital communications agency, building its reputation as a groundbreaking, innovative provider of user-centered design. While at Organic, Mark built the company's social media and social computing services and launched the company's emerging platforms practice. Prior to Organic, Kingdon worked with idealab!, providing strategic guidance and operational support to emerging companies. Before that, Mark was a partner with the consulting division of PricewaterhouseCoopers, LLP (PwC), where he held a variety of senior roles throughout his twelve-year tenure.He received an MBA from the Wharton School of Business and a BA in Economics from UCLA.Gov 2.0: building a strong foundation for open democracyKate Lundy was first elected to the Senate for the ACT in 1996, at the age of 28.She is the Parliamentary Representative on the Advisory Council on Australian Archives. She began her career at age 16 as a labourer in the construction industry, becoming involved in the Building Workers Industrial Union (now the CFMEU), and later becoming a workplace delegate and a full-time union organiser.In 1987, Kate was elected Vice-President of the ACT branch of the BWIU and in 1993 she became the first woman to be elected as President of the ACT Trades and Labour Council. She was a foundation member of Emily's List, established by Labor women to support the election of more Labor women to Parliament. She lives in Canberra with her husband and children. An avid sportswoman, she is a member and patron of the Canberra Rowing Club.A Changing Focus for Business and ITAndy Mulholland joined Capgemini in 1996 with thirteen years of experience in senior IT roles. An early pioneer in PC/Network technology, Andy's focus on Information Technology, as opposed to traditional Computing, brought him international recognition for Internet based technology. He has published five white papers, in the last six years, proposed Technology Architectural models, three of which have become the norm throughout the Technology industry, including the concept of 'Adaptive IT'.In 2006, Andy drew on his wealth of knowledge of Web 2.0 and Service Oriented Architecture technologies and co-authored the globally recognised book 'Mashup Corporations' writing with his Chris Thomas of Intel. This was followed in May 2008 by 'Mesh Collaboration' with Nick Earl of Cisco as his co-author.Andy's role of Global Chief Technology Officer includes advising the Capgemini Group management board on all aspects of technology-driven market changes. Andy serves on the technology advisory boards of several organisations and enterprises, including Cal IT, (the Californian State Technology Board), and has been, or is, a director of various Industry boards including the Open Mobile Alliance, and the MIT Supply Chain Group, both working on approaches and standards for aspects of the Mobility and Sensors market. He is also a Fellow of the British Computer Society, as well as a member of their external relations board, and a Director of the Open Group, the main forum for introducing 'Services' based business approaches.He is particularly knowledgeable on the alignment of IT technology to serve business objectives with emphasis on improving the communication and use of information in business processes. Currently this expertise is of great value in defining Web Services and IT Governance models, two areas requiring hybrid business and technology understanding. He has worked in all major industry sectors on strategic initiatives to deliver business advantage from Technology. Andy coined the name 'Techno Business' to describe the new forms of technology generated Business formats, such as e-Bay.He is regularly consulted by the Press, and appears on Live Television, is a well note keynote speaker at events all over the World. In addition Andy's 'Chief Technical Officer Blog' is widely read, referred to by other blogs, and has been short listed as one of the most 'influential' IT executive blogs on occasions.An experienced senior executive with strong skills in the strategic, tactical, and management aspects of technology, he has been the founder, or co-founder, of four technology companies that have either been acquired by leading multinational technology companies, or gone public on the small capital NASDAQ.Who is still willing to pay for creativity - How can authors and creators exercise their rights?Born in 1969, Dr. Urban Pappi studied law in Munich and, afterwards, gained a doctorate at the Institute for Copyright and Media Law. Being with the GEMA since the beginning of 2000, he took the position of Head of Broadcast Department in 2005 and has been responsible for major key accounts like ARD, ZDF, VPRT, Kabel Deutschland and ANGA. Furthermore, since August 2009, he has been in charge of GEMA's online activities. With this restructuring the GEMA takes account of the existing convergence in the field of electronic media.Who is still willing to pay for creativity - How can authors and creators exercise their rights?Stefan Peter Roos is Co-Founder of Proud Music,, an online marketplace for musical copyright owners and commercial licensing seekers. Proud Music has been providing an alternative revenue source for artists by exploiting their copyrights for commercial licensing from the start of its online licensing branch back in 2004.Roos studied Economics at the Johannes-Gutenberg University of Mainz. He is an avid evangelist for business models involving digital goods. He believes that professional licensing and fair-use licensing for web 2.0 and social media on the other hand, e.g. Creative Commons-type licensing can be combined to a successful way for managing digital goods in the attention economy.CGC Speakers 4Cloud computing for the end userDr. Zvi Schreiber is the Founder and CEO of Ghost Cloud Computing, a pioneer of cloud computing for the end user and web-based virtual desktop infrastructure (VDI) which has won awards and selections from the Wall Street Journal, ComputerWorld, LeWeb and others. Schreiber has many years of international experience as a software innovator and executive in Israel, the US and UK.Prior to Ghost Schreiber was Founder & CEO of Unicorn Solutions which sold innovative enterprise software for data management to the Fortune 100 and was acquired by IBM in 2006. Prior to Unicorn, Schreiber was the Founder and CEO, then CTO of Tradeum Inc., a pioneer of business-to-business e-commerce, selling the company for $500 million in the year 2000. Schreiber studied in Cambridge University and Imperial College, London achieving a PhD in computer science.Schreiber's speaking engagements have included: Wall Street Journal D conference, Web 2.0 Summit launchpad ('best presentation'), Demo, LeWeb3 (bronze medal), PC Forum, Innovate!Europe (opening presentation), the World Wide Web Consortium's annual conference, Office2.0, TTI/Vanguard Knowledge Management and many others. Schreiber is also the author of several articles and an inventor of some 20 patent applications.New value-add partnerships in the ICT industryRuss Shaw is responsible for developing marketing, sales and business development strategies to drive Skype's business in EMEA.In addition to leading the EMEA business, Russ is also directly responsible for developing, articulating, and driving Skype's overall mobile strategy and value proposition globally. A critical part of his role involves developing an appropriate ecosystem focussed on strategic partnerships that are driven by customer needs.Russ joins Skype following three years with Telefonica/O2, where he held a number of senior executive positions. Most recently he held the role of Global Innovation Director for the Telefonica Group. Prior to this, Russ worked at O2, first as UK marketing director where he negotiated the breakthrough sponsorship deal to create The O2 music venue in London. He was then appointed as Innovation Director for O2's UK operations.Russ has also held previous positions as CEO of Mobileway, a venture-capital backed start-up focused on mobile messaging, and as Managing Director at UK cable company NTL (now Virgin Media).Before entering the telecoms industry, Russ spent many years marketing consumer financial services, including 10 years at American Express, based in London, in a variety of international marketing, advertising, and brand management roles in the Consumer Card and Global Network Services divisions. In 1999, he joined Charles Schwab as SVP, International Marketing, responsible for driving Schwabs European business onto the web.Russ has a BS from Washington University in St. Louis and an MBA from Harvard Business School. He is also a non-executive director for Dialog, a publicly-traded semiconductor company.Creative Technologies for dynamic times - How ICT empowers tomorrows businessDr. Dietmar Straub was born in 1954 in Aschaffenburg, Germany. After reading physics at the University of Wrzburg, where he graduated, Dr. Dietmar Straub took a Ph.D. in physics in 1983. He began his business career by joining IBM in the USA in 1983. From 1986 to 2001, Dr. Straub held various management posts within the Mannesmann Group, from 1986 to 1997 with Mannesmann Kienzle and the company's successors.In 1997, he was chairman of the board of management of VDO Kienzle GmbH, Villingen-Schwenningen. From 1997 to 2000, he served on the board of management of Mannesmann Rexroth AG, Lohr, with responsibility for the Automation division, which comprised all the activities of Mannesmann Rexroth AG in control, drive, pneumatic and linear technology. At the same time, he was chairman of the board of Rexroth Indramat GmbH, Lohr.From 2000 to 2003, Dr. Dietmar Straub was CEO of Mannesmann Dematic AG, Wetter (until 2001), continuing in this post when the company became Siemens Dematic AG, Nuremberg. During his tenure, he led the merger of the operations of the business areas Production and Logistics Automation of the two companies Siemens and Mannesmann. Since 2002, Dr. Dietmar Straub has also been chairman of the supervisory board of reinisch AG, Karlsruhe.From 2004 to late 2005, he was responsible for the Commercial Vehicles Systems division on the board of Knorr-Bremse AG, Munich. Between From 2004 to late 2005, he was responsible for the Commercial Vehicles Systems division on the board of Knorr-Bremse AG, Munich. Between 2006 and March 2007, Dr. Straub was a freelance consultant.From April 1, 2007 until the company changed its statutory form, Dr. Straub was chairman of the board of management of KraussMaffei, the world market leader in machines and systems for plastics and rubber processing; he then became CEO of KraussMaffei AG. Since April 2007, Dr. Dietmar Straub has also been chairman of the supervisory boards of KraussMaffei Technologies GmbH, Munich, KraussMaffei Berstorff GmbH, Hanover, KraussMaffei Corporation, Florence, Kentucky, USA, president of the supervisory board of Netstal-Maschinen AG, Nfels, Switzerland, and a member of the board of other companies in the KraussMaffei Group.Interview: The Future of the Music BusinessBorn Mustafa Gndogdu in Hagen (Germany), Mousse T. became famous for his evergreen compositions "Horny" and "Sexbomb". Followed by a string of highly credible awards including a Grammy nomination and the prestigious Ivor Nevello Award, Mousse T. has contributed in a positive way to how the world views music made in Germany.The Hannover based charismatic producer has been quick to realize his vision as a label co-owner and businessman, sharing the wealth of opportunity with like-minded partners to create the Peppermint Pavilion, home to music studios, an online Radio station, an Event company and a restaurant. However his true passion is and will always be music.September 18, 2009 will see the first single "All Nite Long (D.I.S.C.O.)" released in Germany. This will be the first release of a full-length album, which will feature Suzie Furlonger's vocals on the entire album. The few lucky enough to have heard extracts say it is his best work to date.The Customer-Driven Enterprise: Changing Enterprise Software, One User at a TimeAs senior vice president and general manager of the Business Productivity Business Unit, Rob Tarkoff leads Adobe's development of comprehensive, integrated technologies and solutions for the desktop and enterprises who want to engage their customers and constituents with information more efficiently and effectively. He oversees Adobe products including the Acrobat Family, Adobe LiveCycle Enterprise Suite (ES) and Acrobat Connect TM Professional for Web Conferencing and eLearning.Tarkoff joined Adobe in April 2007 as senior vice president of corporate development to lead activities related to Adobe's strategic planning, alliances, mergers and acquisitions and new business initiatives.Before joining Adobe, Tarkoff held several executive positions at EMC Corporation, including senior vice president and general manager of the EMC Captiva Software Division and senior vice president of business development and channels for the EMC Software Group. Previously, Tarkoff was executive vice president and chief strategy officer for Documentum, Inc.Prior to Documentum and EMC, Tarkoff was senior vice president of worldwide business development at Commerce One, driving the company's e-commerce market strategy and other business development activities. Previously, he was vice president and general counsel for Commerce One. Earlier in his career, he was an associate attorney at the law firm of Wilson Sonsini Goodrich & Rosati.Tarkoff is a member of the board of directors for Borland Software Corporation and previously served on the board of directors for Onyx Software. Tarkoff holds a juris doctorate from Harvard Law School and a bachelor's degree from Amherst College.Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium.Connecting the Digital Lifestyle & Digital Work styleAs Microsoft's Chief Operating Officer, Kevin Turner is responsible for the strategic and operational leadership of Microsoft's worldwide sales, marketing and services organization. Turner leads a global organization of over 46,000 employees, including field sales and marketing professionals who delivered over US$53 billion in revenue during fiscal 2008. In addition to driving sales and marketing programs, Turner manages corporate support organizations, including product and customer support services, branding, advertising, public relations, marketing research, relationship marketing and Turner also oversees corporate operations and internal Information Technology that support the work of Microsoft's over 90,000 plus employees around the world. Along with Microsoft Chief Executive Officer Steve Ballmer and other senior executives, Turner serves on the Senior Leadership Team that sets the overall strategy and direction for Microsoft.Prior to Microsoft, Turner worked nearly 20 years at Wal-Mart Stores Inc., where he started as a cashier while going to college. Upon graduating from college he held various leadership positions within Wal-Mart including most recently as president and chief executive officer of SAM'S CLUB, with over 46 million members and over $37.1 billion in annual sales. Before this role, Turner worked 13 years in the IT department where achieved the level of executive vice president and chief information officer for Wal-Mart Stores, Inc., in which he oversaw all information systems and IT operations for the company worldwide.In 1995 at the age of 29, Turner became the youngest corporate officer ever named at Wal-Mart and in 1997 while having worldwide responsibility for all Application Development and Support at Wal-Mart, Turner became the recipient of the first "Sam M. Walton - Entrepreneur Of The Year" Award, which is the highest honor given at Wal-Mart and is voted on the Walton Family.Turner has also received various selected honors including; TIME Magazine - People To Watch In International Business; FORTUNE Magazine - #4 Top 10 Most Influential on 40 Under 40; Business 2.0 - The 20 Young Exec's You Need To Know; 20/20 Vision Award; CIO 100 Award; and in Turner has also received various selected honors including; TIME Magazine - People To Watch In International Business; FORTUNE Magazine - #4 Top 10 Most Influential on 40 Under 40; Business 2.0 - The 20 Young Exec's You Need To Know; 20/20 Vision Award; CIO 100 Award; and in 2007, he was named to the CIO Hall Of Fame by CIO Magazine, as well as listed fifth on CRN Magazine's Top 25 Most Innovative Executives.Turner graduated in 1987 from East Central University in Ada, Okla., with a Bachelor of Science degree in Management where he was also the Distinguished Alumnus in 2003. Turner lives in Hunts Point WA., with his wife and three children.Successful Strategies in the Cloud: Perspectives from Amazon Web ServicesDr. Werner Vogels is Vice President & Chief Technology Officer at where he is responsible for driving the company's technology vision, which is to continuously enhance the innovation on behalf of Amazon's customers at a global scale.Prior to joining Amazon, he worked as a research scientist at Cornell University where he was a principal investigator in several research projects that target the scalability and robustness of mission-critical enterprise computing systems. He has held positions of VP of Technology and Chief Technical Officer in companies that handled the transition of academic technology into industry.Vogels holds a Ph.D. from the Vrije Universiteit in Amsterdam and has authored close to 80 articles for journals and conferences, most of them on distributed systems technologies for enterprise computing.Webciety - Connecting Work & LifeConrad Wolfram founded Wolfram Research Europe Ltd. in 1991 and is Strategic Director at Wolfram Research, Inc., founded by brother Stephen.The companies' Mathematica software is renowned worldwide for its computational capabilities, and is now also recognized as an innovative software development environment and interactive deployment platform.In 2009, the Wolfram|Alpha knowledge engine spin-off was launched to dramatic interest - both because of its new approach and the unique combination of Wolfram Technologies which made it possible.Conrad's instigation and leadership of business and technical initiatives has been central to many new directions in Wolfram companies and more widely in the technical computing industry. He is a regular keynote speaker on topics ranging from future technology to the new era of knowledge and the reform of math education. Conrad holds an MA in natural sciences and maths from the University of Cambridge.CGC Guided ToursA complete successThose taking part in the CeBIT Global Conferences (CGC) as well as selected guests of Deutsche Messe had the opportunity to take a CeBIT Guided Tour. Trained Tour Guides led groups comprising a maximum of 30 people on six different tours covering the most important innovations and most exciting exhibits. The tours offered participants the possibility to sort out the variety on display at CeBIT for themselves and to obtain a compact, balanced overview in their areas of specialization and interest. The CeBIT Guided Tours ensured that a qualified and carefully selected group did not miss out on the highlights of their area of interest. At the stands visited, the groups of guests witnessed demonstrations of individualized solutions from selected CeBIT exhibitors, each lasting around 15 minutes. For each tour, an average of eight exhibits was presented. The tours began at 2 p.m. and lasted between two and a half and three hours. The following tours were offered every day from 2 to 5 March:CeBIT - Top Ten TourCeBIT - Research & Technology TourCeBIT - Mobility TourCeBIT - Security TourCeBIT - Best of Enterprise TourCeBIT - "Connected Worlds" Tour The CeBIT - Top Ten Tour led participants to the most important attractions at CeBIT and provided a valuable overview of the innovations and solutions offered by the ICT industry. Among other CeBIT attractions, the circuit visited Open Source Park, showed new trends in the cloud computing area and new and significant collaborations in the ICT industry, and presented the highlights in the field of mobile applications. The CeBIT - Research & Technology Tour offered a valuable glimpse into the latest research and development projects being carried out by leading companies and institutions. At the same time, a number of small, highly innovative companies were introduced. One popular experience was the visit to Future Parc. The development of new, energy-saving technologies and the innovations in the ICT industry to increase driving pleasure were among the interesting themes addressed. In addition, the eye-opening and innovative contributions of the ICT industry in the areas of security and health were also on display. During the CeBIT - Mobility Tour,the main thematic focal point was mobile communication opportunities for companies and private users. Unified communications, second-generation videoconferencing, LTE, WIMAX, UMTS and WLAN are the key mobility terms for future-oriented companies. Naturally, the iPhone was part and parcel of the tour: Participants got to know about the latest and greatest iPhone apps, and at the ,the main thematic focal point was mobile communication opportunities for companies and private users. Unified communications, second-generation videoconferencing, LTE, WIMAX, UMTS and WLAN are the key mobility terms for future-oriented companies. Naturally, the iPhone was part and parcel of the tour: Participants got to know about the latest and greatest iPhone apps, and at the same time discovered interesting alternatives to the Apple device. The CeBIT - Security Tour was all about security for electronic data, a subject gaining in importance in all application areas - both for large data centers but also for home computer users. Participants found out about the Security Plaza and the latest developments in the realms of antivirus software and firewalls, cryptographic security systems and security solutions for chip cards. At the same time, they gained a valuable overview of the intelligent solution options and tools that today's companies use in securing their data. Last but definitely not least, the most up-to-date possibilities for data recovery were also presented.The CeBIT - Best of Enterprise Tour was specially designed for company managers who wanted to gain a concise, focused overview of the most important new developments for the business environment: Among topics presented were new trends in server virtualization, enterprise resource planning (ERP) and business intelligence processes. In addition, participants found out about recent progress in the field of AutoID/RFID, Open Source and customer relationship management. In less than three hours, they discovered which ICT solutions will be the driving force behind the successful futures of leading companies in the ICT industry; Windows 7 was an important theme in this regard.The CeBIT- "Connected Worlds" Tour moved the Internet experience into new dimensions. 'Connected Worlds' is far more than a mere buzzword. The term covers a wide range of new functions and new ways of using the Internet in different locations, and also the connections between these different worlds. These new opportunities for using the Internet will enrich and facilitate our daily lives at home, at work or while driving, from filling the refrigerator via mobile Internet access to the basic programming of a home cinema. Participants were able to find out for themselves about the new, exciting 3D technology, and got to know about the newest generation of user-friendly, crystal-clear touch screens. They were then able to share their experiences with other users in online social networks.Special on Saturday: The CeBIT@music Tour was exclusively created to accompany the special '@music' event. Participants experienced a selection of exhibits across the broad topic of music and gaming, but were also shown a notable example of social responsibility in the field. New possibilities for studio & live recording were presented during the tour, along with smart solutions for the sale and promotion of music, videos and images and other digital content. Partners and sponsors of the guided tours were T-Systems, ADDISON, IBM, Fraunhofer Institute, Vodafone, Cubeware and Software AG.SAP customer trade fair at CeBIT 2010Europe's biggest software producer took advantage of theworld's largest computer industry show for the first time tostage their own customer conference "World Tour." In Halls19 and 20, numerous seminars and workshops invited visitorsto seek out the latest trends and share knowledge. And it wasa huge success: SAP was able to increase its visitor numbersby 50%.The big race - with collar and tie1,429 runners from 19 countries ran up to 21 km. The "CeBIT Run," which took runnersstraight through the exhibition halls, once again drew large numbers of competitors.SummaryCeBIT Now!Corporate Events@CeBIT: SAP WORLD TOUR 10CeBIT RuniF awardsMass turnout for CeBIT finaleThe finale to CeBIT 2010 was once again crowned by a throng of private visitors.Thousands streamed across the trade fair grounds, utilizing the "CeBIT Now" fair guide,which efficiently summarized all of this year's highlights.ASR CeBIT 2010 Home CeBIT EventsCeBIT EventsSuccessful public dayCeBIT Saturday was Consumer DayWhat does the home of tomorrow look like? What benefits does the new personal identity card provide? What will be in the doctor's office of the future? CeBIT 2010 also offered fascinating insights for private visitors interested in high tech. Saturday saw the largest turnout of visitors to the trade fair venue."We developed the CeBIT Now! program, which first and foremost gives the private visitor a concise overview of the most exciting themes at CeBIT 2010, because we were calculating on a large turnout on CeBIT Saturday," said Ernst Raue, Member of the Board of Deutsche Messe.The highlights of CeBIT 2010 were summarized in one compact trade fair guide, allowing visitors to gain an efficient overview of the most interesting technological innovations in a single day, including HD and 3D television, eBook readers and notebooks.Customer EventSAP stages own customer trade fair at CeBIT 2010Over four days of CeBIT, IT experts, SAP customers and partners came together at the SAP WORLD TOUR. Europe's biggest software producer took advantage of the world's largest computer industry show to stage for the first time their very own customer conference "World Tour." In Halls 19 and 20, numerous seminars and workshops invited visitors to seek out the latest trends and share knowledge."The relocation of our SAP World Tour customer conference made a positive contribution to the increase in the number of contacts with customers and interested parties this year. If one compares the SAP World Tour 2010 with our customer conference last year - which was staged as an independent event - we were able to increase visitor numbers by around 50%," said Katja Mehl, Head of Marketing at SAP Deutschland AG & Co. KG.This year, SAP was represented simultaneously in five halls. Besides the World Tour in Halls 19 and 20, the company also had a stand in Hall 5 where decision-makers from medium-sized companies discovered how they could attain greater clarity, make better-informed decisions and manage their companies more efficiently. At the SAP stand in Hall 9, the main focus was on pressing questions facing public administrations: How can processes be consolidated? How can local authorities and state agencies better communicate with citizens and companies? Interested trade fair visitors in Hall 4 came face to face with the kinds of arresting results that can be achieved with SAP software. "Our new stand concept in Hall 4, taking as its motto "Experience SAP," was very well received by the visiting public," Mehl remarked.CeBIT RunTrade fair halls metamorphose into sports arena: 1,429 runners from 19 countries take part in CeBIT RunLeading past computers, software and cutting-edge technologies - the setting makes for a unique half-marathon route. 1,429 runners from 19 countries did not pass up the chance this year and took part in the CeBIT Run 2010.The CeBIT Run covered a 3.5 km circuit straight through the exhibition halls and across the trade fair grounds, lit for the evening. Runners could choose to run the circuit up to six times. The maximum distance amounted to 21 km, equivalent to a half marathon.Starter's gun for the CeBIT runThis year the start signal for the race through the halls was given by Achim Berg, General Manager of Microsoft Germany, Deutsche Messe board member Ernst Raue and Hannover Mayor Stephan Weil.The local stars of Hannover 96 had the edge over the 10.5 km stage. Men's winner was Arne Knoop (35:47), while Ulrike Dreiigacker (39:58) topped the women. Over the half-marathon distance, Jens Khler from Wolfsburg (1.14:51) and Hannelore Lyda (1.35:59) were the fastest.Following the success of the event, Raue promised a repeat next year: "The CeBIT Run will happen again in 2011."Design prizes50 iF gold awards for outstanding designThe jury announced 50 gold winners at CeBIT 2010.The jury announced 50 gold winners at CeBIT 2010."Good design starts with designers, not marketing," said the jury, summarizing the iF product design award 2010. As part of a formal awards ceremony, the 50 winners of the coveted iF gold awards were announced on the opening day of CeBIT 2010.2,486 products submitted from 39 countriesInternational experts met as a jury for two suspenseful days of deliberations. The goal: To award outstanding design. The experts behind the iF product design award 2010 chose their favorites from among 2,486 submitted products from 1,016 participating companies in 39 nations. Overall, 778 products were distinguished with iF product design awards.16 categories evaluatedIn selecting the winners of the iF product design award 2010, the jurors gave their professional appraisals for design quality in 16 categories, remarking that, especially in economically uncertain times, design counts as a success factor and for creating value - and that many of the products appraised were setting new standards. "Good design is an important and unique characteristic and is becoming more and more the only real selling point: Successful design stands out, showing that products are authentic and something special, legitimizing the necessary investment through quality and durability and at the same time implying quality of life," said juror Fritz Frenkler.Among the evaluation criteria were design quality, finish, choice of materials, degree of innovation, environmental impact, functionality, ergonomics, visualization of intended use, safety, brand value + branding and universal design.Merkel opens CeBIT 2010 with bigpromiseGerman Chancellor Angela Merkel, together with SpanishPrime Minister and EU Council President Jos Luis RodrguezZapatero, opened CeBIT 2010. Around 2000 invited guestsfrom the worlds of business and politics took part in theceremony. Merkel began her speech with a big promise forcommercial enterprises and more than 3000 viewers tunedin to watch the opening ceremony live online.New dual leadershipMutual shoulder clapping and a strong show of unity - the new heads of SAP, Europe'sbiggest software concern, made their first official appearance at CeBIT 2010: BillMcDermott and Jim Hagemann Snabe. Their credo: Everybody should start having funagain - customers, employees, investors.Larry Hagman attends, not as Dallas creep but asenvironmental angelAt the glamorous gala organized by computer magazine "CHIP," the number one starwas definitely Larry Hagman. "I've built the biggest solar-powered house in America,"the Dallas star proclaimed with a smile. In the Convention Centre, the editors of thecomputer magazine premiered the digital world's best performances and products andselected the inaugural "Personality of the Year."SummaryOpening CeremonyOpening TourCeBIT/BITKOM GalaChip AwardsCeBIT Executive ClubCelebrities & VIPsICT decision-makers enjoy exclusive Business LoungeA relaxed lounge atmosphere, first-class catering, VIP shuttle service - the combinationmade the "CeBIT Executive Club" (CEC) a hit. With a total of 900 visits on the part ofCIOs and other executives, this business lounge in the on-site House of Nations wasa huge success for the second consecutive year.ASR CeBIT 2010 Home Galas & VIPsGalas & VIPsGalaChancellor opens CeBIT 2010 with a promiseMerkel: "Research needs more fiscal support"In future, research activities by companies are to receive fiscal support. With this promise - and to the applause of 2000 invited guests from politics and industry - German Chancellor Angela Merkel opened CeBIT 2010 in the domed hall (the Kuppelsaal) at the Hannover Congress Centrum in Hannover, Germany.A four-minute film showed how our everyday lives might look in the near future - in 3-D, of course. Even the Chancellor donned her high-tech glasses for the screening.In concluding her opening speech for the 25th CeBIT, the Chancellor stressed the significance of Information Technology in making globalization and progress possible for all countries, the goal being a free and open world market. However, the right balance of freedom and security still had to be found.Chancellor champions both CeBIT and comprehensive expansion of broadband InternetMerkel emphasized her coalition government's support for comprehensive expansion of the broadband network. "By 2014, Internet access with a bandwidth of at least 50 megabits should be available to three quarters of households," said Merkel. Moreover, the Federal government would support CeBIT in holding onto its position as the world's leading IT tradeshow.Spain's Prime Minister fights for a digital EuropeThis year's CeBIT Partner Country is Spain. "Europe must move forward," said Spanish Prime Minister and EU Council President Jos Zapatero. "We have to keep up with the United States and the emerging countries in the shift to a digitalized world." He had therefore presented a proposal for a digital Europe to the EU commission, including a charter of users' rights, internet security and intellectual property rights.BITKOM head expects growth in 2011August-Wilhelm Scheer, President of the ICT industry association BITKOM, believes growth in the industry will already be apparent in 2011. "Demand is growing, particularly in the information technology area, and investment bottlenecks in companies are being freed up," he said. Following stagnant turnover in the current year, noticeable growth is expected for 2011. Scheer was confident in expressing his opinion that there was a willingness among the population to accept and value progress.Picture galleryCeBIT Opening: VIPs viewsGerman Chancellor Dr. Angela MerkelSpanish Prime Minister Jos ZapateroChristian Wulff, Premier of the State of Lower SaxonyDr. August-Wilhelm Scheer, President of BITKOMGerman Chancellor Dr. Angela Merkel:"CeBIT is the largest computer trade fair in the world. It puts the latest developments in computing and internet on display. It is important because, on the one hand, it casts a spotlight on the newest technical possibilities of global communication, and on the other hand computer technology and information and communications technology are a growth market of the highest order. As the world's largest computer trade fair, CeBIT is the flagship for Germany's new technologies."Spanish Prime Minister Jos Zapatero:"CeBIT is one of the most important trade shows in the world."Christian Wulff, Premier of the State of Lower Saxony:"The show's appeal is undiminished. Hannover, Lower Saxony and CeBIT - these belong together and send out a message to the world, for growth and prosperity, for innovation and technical development."Dr. August-Wilhelm Scheer, President of the Federal Association for Information Technology, Telecommunications and New Media (BITKOM):"CeBIT holds a mirror up to our industry. But merely reflecting our industry is not enough. CeBIT also has to anticipate the direction the industry is heading. It must recognize the key trends before the exhibiting companies do. Only then will it be able to develop the right concepts and make investment decisions for the future. We believe that CeBIT is on the right track. Many leading companies have returned or are exhibiting for the first time."Opening TourOpening Tour with Chancellor Merkel"Have you ever been to Madrid?" Angela Merkel was asked by a schoolgirl at the Microsoft stand at the start of her traditional CeBIT tour. But Merkel's interview partner was actually in Spain, Partner Country of CeBIT 2010. The software manufacturer had set up a digital classroom at the trade fair and presented a live conference with a school in Madrid.15 exhibitors in two and a half hoursThen the tour continued. Together with Spanish Prime Minister Jos Zapatero, the German Chancellor visited 15 major IT industry companies in two and a half hours, 150 journalists in tow. Telekom boss Ren Obermann showed the Chancellor how "intelligent networks" allowed more transparency in power consumption. At the SAP stand, Merkel donned a pair of "data glasses." Rittal presented the "world's first absolutely self-contained data-processing center" and at the Software AG stand, the Chancellor learned about the modern application of process software.Merkel impressed by exhibitionAfter two and a half hours, Merkel was "very impressed" by the exhibition. The Chancellor was pleased to note that at the computer fair, "more and more, applications for customers" were foregrounded, observing that "the penetration of information and communication technology into every aspect of our lives will no doubt characterize the years to come."ICT Industry celebrates glamorous gala night700 guests from politics and business celebrate in the Herrenhausen GardensThe glamorous gala evening was positioned at the forefront of economic recovery. The 700 invited guests from business and politics came to Hannover for the "BITKOM Executive Night" held in the Gallery Building at the Herrenhausen Gardens. In his opening speech, Lower Saxony's Prime Minister Christian Wulff forecast: "I am convinced that CeBIT 2010 will generate the stimulus for economic recovery. The information technology and communications industries are important engines for business. This is something we have been able to experience again at CeBIT 2010."Deutsche Messe board member Ernst Raue remarked: "The excitement in Hannover in the last few days has been contagious. The investment bottleneck is starting to open up." And BITKOM President Dr. August-Wilhelm Scheer noted that, "CeBIT reinforced the optimistic mood in the industry. Many exhibitors are going home with major contracts in their pockets and high expectations of the post-fair business. CeBIT gave the IT and communications industry just the push it needed in the wake of the economic crisis."And so, in closing CeBIT 2010, the industry celebrated a successful CeBIT finale in the city's Royal Gardens, with cool jazz provided by "After Hours" led by pianist Lutz Krajenski, best known as musical director of pop star Roger Cicero.Wolfram von Fritsch, August-Wihelm Scheer, Ernst RaueChristian WulffKai Pflaume, Achim Berg, Bettina Wulff, Christian WulffChip AwardsTV star Larry Hagman was the celebrity guest at this years CHIP AWARDS gala.Glittering gala night with Hollywood starLarry Hagman: Dallas creep turned eco-angelA glittering gala, distinguished guests and deserving winners: The awards ceremony for this year's CHIP AWARDS earned its place among the highlights of CeBIT 2010. In the Convention Center, the editorial team of computer magazine CHIP awarded prizes not only for the digital world's top performances and products, but for the first time also recognized the "Personality of the Year." The inaugural award went to Sabine Leutheusser-Schnarrenberger for her efforts in support of Internet freedom.The competition category "Company of the Year" also premiered in Hannover: the CHIP AWARD for this category was won by Chinese technology group HTC. According to the CHIP editors, HTC underwent a remarkable transformation from no-name manufacturer to quality-conscious branded company. The CHIP magazine award for "Product of the Year" went to Panasonic for their VT20 series televisions, which will soon be bringing 3D images directly to viewers' living rooms.The "CHIP Green Award" went to Cisco, whose "Smart Grid" project promotes the intelligent, power-saving networking of energy suppliers and private households. In the "Innovation of the Year" category, there were two convincing winners: US company Qualcomm received a CHIP award for its revolutionary Mirasol display, and the second went to Deutsche Telekom for their leading role in developing the superfast LTE mobile communications standard.Star guest at the event was Larry Hagman. Straight out of the Lone Star state, complete with cowboy hat and US accent, the actor behind "J. R. Ewing" from the "Dallas" TV series posed for photographs and proudly announced, "I have built the biggest solar-powered house in America." His eleven million dollar ranch in Ojai, California, has 14 bathrooms and nine bedrooms. "But all environmentally friendly thanks to modern technology."CHIP AWARD Winners 2010CHIP Winners 2010Sabine Leutheusser-SchnarrenbergerPersonality of the Year: Sabine Leutheusser-SchnarrenbergerCompany of the Year: HTCProduct of the Year: PanasonicInnovation of the Year: QualcommInnovation of the Year: Deutsche TelekomCHIP Green Award: CiscoCeBIT Executive ClubClub of the visionaries"Excellent service and a pleasant ambience. Here's hoping this will continue in 2011." This sentence is just one of the notes of praise left in the guest book at the CeBIT Executive Club (CEC). The Business Lounge for CIOs in the "House of Nations" was a rousing success for the second time.With a total of 900 visits on the part of CIOs and other executives, this business lounge was a huge success for the second consecutive year. IT decision-makers utilized the new VIP facilities as an exclusive opportunity to retreat from the hubbub and network with colleagues. "The keen interest shown by the CIOs is evidence that our networking platform functioned exceptionally well," said Michael Beilfuss, managing director of CIO Magazine.With a relaxed lounge atmosphere, first-class catering, shuttle service and perfectly equipped business facilities, the CEC offered ideal conditions for close networking and focused work in the middle of the CeBIT hustle and bustle.Beilfuss noted that, "The CEC played an important role in allowing the CIOs to better manage their visit to the trade fair. We already have dozens of enquiries for next year."This year, the CeBIT Executive Club was sponsored by IBM, SAP, Siemens Enterprise Communications and Software AG/IDS Scheer. Partners are IDG Business Media and FINAKI.CEC opening: FAZ newspaper meets FoodwatchMajor German publisher opens CIO clubSMS, Twitter and Facebook crept into his daily life like aliens, and his ideas were remote-controlled by Google. He couldn't read books any more without the need to check his email in between. Dr. Frank Schirrmacher, publisher of Germany's "Frankfurter Allgemeine Zeitung" newspaper, sketches a precise illustration of his digital present in his book "Payback".Schirrmacher appeared as the keynote speaker and read from his best-seller to kick-off the "CeBIT Executive Club" (CEC), a business lounge for IT decision-makers,. The CEC Celebrated its CeBIT premiere in 2009. "In the meantime, the club has proven itself and has become an established part of CeBIT," said Ernst Raue, board member of Deutsche Messe. At the "Kick-off - Meet & Great," Schirrmacher put forward the thesis that the only ones who will survive the digital information society will be those who ask the right questions. In the world of social networks and the generally pervasive inundation of stimuli and information, differentiating the right questions from the wrong ones will become more and more difficult, according to Schirrmacher.In his lecture, Dr. Thilo Bode, former head of Greenpeace and founder of the consumer protection organization Foodwatch, took a critical line in approaching the sustainability strategies of large companies some of which he revealed to be no more than nicely wrapped packages with nothing inside. With these two themes, the CEC opening event deliberately spanned two of this year's main CeBIT in themes: working and living in the age of Web 2.0 and sustainability and energy efficiency of IT and business processes. "A terrific framework to get our CEOs in the mood for CeBIT 2010," observed Michael Beilfuss, managing director of CIO Magazine.New SAP co-heads promise growthMcDermott und Hagemann Snabe demonstrate united frontThey are the new heads of SAP, Europe's biggest software enterprise - Bill McDermott and Jim Hagemann Snabe. At CeBIT 2010, the new dual leadership made their first major appearance in their new roles."We complement each other splendidly."Bill McDermott"We talk on a daily basis, on Saturday and Sunday too," said McDermott about his new partner, to which Hagemann Snabe replied, "We have fun. We've worked together a long time and we complement each other splendidly."The SAP co-heads replaced former CEO Lo Apotheker just three weeks before the start of CeBIT.The new CEOs' strategy for success: "The most important thing is to listen. We listen!" McDermott stressed. "We want our customers to love us again.""We really want to change things, to listen to the employees, their ideas, ambitions, what they think," added Hagemann Snabe.For the shareholders, they held out the prospect of faster growth and higher margins, for the companies 40,000+ employees more enjoyment in their daily work. McDermott also addressed the expectations of investors. He promised that SAP would once again show double-figure growth.Hagemann Snabe affirmed this: SAP wants to show a rapid rate of innovation. The companys business software should also find increasing application in mobile devices.CeBIT 2010: drawcard for top IT industry executivesGathering of the Titans: Google, Microsoft and Amazon in HannoverMichael Jones, Google EarthLeading executives of world-famous IT companies came together at CeBIT 2010. Besides SAP's new co-CEOs Bill McDermott and Jim Hagemann Snabe, such heavyweights as B. Kevin Turner, Chief Operating Officer of Microsoft, also made the trip to Hannover, Germany. Attending as a guest at the Global Conferences, Turner spoke on "Connecting the Digital Lifestyle & Digital Workstyle." Dr. Werner Vogels, Vice President & Chief Technology Officer at, discussed the opportunities offered by cloud computing. And for the first time, Michael Jones, Chief Technology Officer of Google Earth, attended CeBIT, introducing Google's new headline-making "Street View" service. Established names encounter the new generation of creative company headsStewart Butterfield, co-founder of the image portal Flickr, which has since been sold to Yahoo, spoke at the Global Conferences on "The Biggest Thing Since the Domestication of Animals," while Mark Kingdon, Chief Executive Officer of Linden Lab (founder of the parallel online universe "Second Life"), contributed "The Ultimate Immersive Experience - Using Virtual Worlds to Connect, Communicate and Collaborate." Further new-generation Internet greats included Ibrahim Evsan, a founder of the video community "Sevenload".Health Minister opens TeleHealthRsler: "Data security has priority"Federal Minister for Health Dr. Philipp Rsler opened TeleHealth, the leading trade fair for eHealth applications, at CeBIT 2010. "In constructing the telematics infrastructure for the exchange of medical data, data security as well as the benefits and practicability for users have absolute priority," said Rsler, explaining that, "We are moving ahead in stages, starting with an expanded and, in terms of data protection, secure health insurance card. As part of this, we are concentrating first on a modern master data management system to handle both information about insured people and emergency data. At the same time, we will implement the request from healthcare professionals for a secure communications infrastructure as quickly as possible. Such a system enables, for example, the exchange of medical reports between two doctors."The setting up of telematics infrastructure is becoming more and more important against a backdrop of increasing specialization in Medicine. Medical staff are reliant upon prompt access to medically relevant information. This fast exchange of data is impossible without support from modern information and communications technologies.More visitors in five days - 3.7 %increase over 2009CeBIT 2010 closed with a rise in attendance. Over its five-dayduration, 334,000 visitors had come to experience theshow. In 2009, 322,000 visitors had been tallied by the endof the show on Saturday. On the basis of a five-daycomparison, attendance was thus 3.7 percent higher in2010 than in 2009. One in three CeBIT visitors is a topexecutive in their company. This year approx. 300 CIOs ofthe major German companies met at CeBIT. 6.2 million business contacts were initiated atthe IT industry's most important venue20 % of visiting professionals came from abroad, 74% carriedinvestment responsibility and 36 % even arrived withconcrete investment plans.For some 100,000 companies, ranging from Allianz toWARSTEINER, CeBIT was the major information platform forthe ICT community, offering opportunities to network withother business professionals, take investment decisions andkeep up with the latest products and solutions.Visiting companies included:Allianz, AOK-Bundesverband, Apollo-Optik, AUDI, AvisEurope, AXA Service, Bertelsmann, BMW Group,Continental, Daimler, Deutsche Bahn, Deutsche Bundesbank, DeutscheLufthansa, Deutsche Post, Dr. Oetker, E.ON, EADS Deutschland, EnBW, Esprit, Hapag-Lloyd, Heidelberger Druckmaschinen, HOCHTIEF, KarstadtQuelle Versicherung, MAN, MTU Aero Engines, Nestl, Nordzucker, Opel, Osram, Otto, Porsche, Procter & Gamble Service, REWE Group, Rheinmetall, RWE Service, Salzgitter, Sartorius, ThyssenKrupp, Toll Collect, Toyota Informations-Systeme, TV NORD, Verlagsgruppe H. Bauer, Volkswagen, Volvo Cars, Vorwerk, WARSTEINER Brauerei Haus CramerMore CompaniesHouse of CIOs: Top Managers at CeBITFor the first time Germany's leading CIO network, the CIOcolloquium, invited decisionmakers from the ICT user and supplier industries to CeBIT. Around 275 managers metat the 'House of CIOs - IT Applied' to compare notes at the highest level - and werethrilled at the results.SummaryVisitor BreakdownHouse of CIOsDelegationsFederal Ministers put CeBIT 2010's innovative force tothe testFederal Minister of Economics and Technology Rainer Brderle, Federal Minister of theInterior Thomas de Maizire, Federal Minister for Health Dr. Philipp Rsler and FederalMinister for the Environment Norbert Rttgen were among the cabinet membersinspired by CeBIT's innovative force. Lower Saxony's Prime Minister Christian Wulff andhis counterpart from the Rhineland Palatinate, Kurt Beck, also informed themselves atCeBIT 2010. Wulff was enthusiastic: "The attraction of CeBIT remains unchallenged.Hannover, Lower Saxony and CeBIT go hand in glove and send out signals globally forgrowth and prosperity, for innovation and technical development."ASR CeBIT 2010 Home Visitor factsVisitor factsRise in visitor numbersCeBIT 2010 sees rise in visitor numbers over 5 daysNumber of professional visitors remained stable - more participants from AsiaCeBIT 2010 in Hannover, Germany, ended on 6 March 2010 with a slight incline in visitor numbers. All in all, the five- day event welcomed 334.000 visitors at the Hannover venue. Last year's fair attracted 322,000 visitors by Saturday evening. Compared to the five days of CeBIT 2009, this year's numbers represented a 3.7% increase. With more than 80%, the ratio of professional attendees remained unchanged. Until Friday evening, one in every five visitors came from abroad. Higher numbers of attendees from Asia made up for a slight decrease in participants from America. European visitors maintained the same high attendance rate as last year.Visitors had specific ICT projects in mind and were well prepared to do business at CeBIT. Projects represented a total investment volume of more than EUR ten billion.Selected results of the CeBIT 2010 visitor surveyVisiting companiesAround 100,000 companies gathered information on the latest trends in the ICT industryInternational representatives of the leading user industries, among them such heavyweights as Porsche, Lufthansa and Telefnica, took the opportunity to network at the world's most comprehensive ICT industry information hub, making investment decisions and finding out the latest news on products and solutions on the market.Top-class presentations, the CeBIT Global Conferences, the house of CIOs and CeBIT's Executive Club were some of the magnets drawing high profile delegates from industry, politics and science to this year's event. At center stage were several hundred CIOs from ICT user companies, CIOs from the German Federal government and the states, top buyers of DAX companies and IT decision-makers of leading medium-sized businesses.All in all, CeBIT 2010 hosted around 100,000 visiting firms, among them many notable and internationally important companies. An excerpt from the list of visiting companies:A-D E-H I-K L-O P-S T-ZVisiting companies A-DAA.T. KearneyAccentureACO Severin AhlmannActelionAdam OpelAdobe Systems IncorporatedAirIT Airport IT-Services HahnAIXTRONAlbert-Schweitzer-FamilienwerkAlcatel-LucentAllianzAlmatisAlulux Beckhoffamazon.comAndreae-Noris ZahnAOK-BundesverbandApollo-OptikARAG Allgemeine Rechtsschutz VersicherungsArchirodon GroupArgo Personal Servicearvato systemsARZ HaanAssmann ElectronicAUDIAUDIO MOBIL ElektronikAUXILIA Rechtsschutz VersicherungAvis EuropeAWDAXA ServiceAxel Springer Media SystemsBB. BraunBaldaBard EngineeringBasler FashionBayerische MilchindustrieBayernLBBehr Thermot-TronikBertelsmannBerufsgenossenschaft Keramik & GlasBERZELIUS MetallBITMARCK HoldingBLG Contract LogisticsBMW GroupBrose GruppeBSH Bosch und Siemens HausgerteBTR NETCOMbumptop.comBundesagentur fr ArbeitBWI SystemeCC. KhneCapgeminiCarl SchenckCE21 Gesellschaft fr KommunikationsberatungCeDiS - Center fr Digitale Systeme Freie Universitt BerlinCENSETCeWe ColorChannel 21Christoph KroschkeCirquentCity-TrafikCLAAS FertigungstchnikConrad ElectronicContinentalContinental AutomotiveContiTechCoor Service ManagementCordes & GraefeCoreMediaCorporate Finance PartnersCosmosDirektcqc corporate quality consultingCR HammersteinCrain CommunicationsCreativity InternationalCTDI Nethouse ServicesDDAIICHI SANKYO EUROPEDaimlerDataportDatos ISDATUSDehnerDEKRADellDeutsche BahnDeutsche Bank Privat- und GeschftskundenDeutsche BundesbankDeutsche LeasingDeutsche LufthansaDeutsche PostDeutsche RentenversicherungDeutsche TelekomDeutscher Ring KrankenversicherungsvereinDeutsches Zentrum fr Luft- und RaumfahrtDEUTZDFS Deutsche FlugsicherungDG HYPDiakonisches WerkDhler GruppeDr. August Oetker NahrungsmittelDr. Ing. h.c.F. PorscheDr. Otto Suwelack Nachf.DROEGE & COMP.DSAGdsbdSPACE digital signalDrrVisiting companies E-HEE.ONEADS DeutschlandeasynetEaton ElectricEBS PartnersEDUSCHO (Austria)EJOT HoldingElbe HoldingElgato SystemsElringKlingerEnBWENXEsca Food SolutionsEspritEssilorEU-MET-SATEURONICS DeutschlandEuropa-Park Freizeit- und Familienpark MackEUROPCAR Autovermietungeuroscript DeutschlandEvertz-Group int.EVNEvonik IndustriesEWEFF.S. FehrerFACTONFalkeFERCHAU EngineeringFerrostaalFets Fash TextilienFIDUCIA ITFielmannFinanz ITFischerwerke Artur FischerFlickr.comFocke & Co.FordFraunhofer GesellschaftFrimo Groupfrischli MilchwerkeFuchs TeamGGebr. HeinemannGenerali VersicherungGeorg Fischer FahrzeugtechnikGesamtverband der Deutschen VersicherungswirtschaftGetrnke AhlersGfD Gesellschaft fr DatenverarbeitungGhost Inc.Gilde Handwerk MacranderGildemeisterGlobals Inc.Globus FachmrkteGoodyear Dunlop TiresGoogleGothaer Allgemeine VersicherungGravis-ComputervertriebsgesellschaftHH & E ReinertH & G Hansen & Gieraths EDV VertriebsgesellschaftHans GroheHapag-LloydHaSpa - Hamburger SparkasseHAVI Logistics ISHBPOHectas GebudediensteHeidelberger DruckmaschinenHeiligenfeldHeitkamp & Thumann GroupHekraHellmann Worldwide LogisticsHeraeus HoldingHewlett-PackardHIPPHOCHTIEFHoneywellHUBER Packaging GroupHUK-Coburg-Allgemeine VersicherungVisiting companies I-KII.T.E.N.O.S. International Telecom Network Operation ServicesIBM CorporationIDS ScheerInfoWatchInfracorIngram Micro HoldingINSIGMA IT EngineeringINTEL CorporationInterserohIsabellenhtte HeusleritelligenceixeticJJ. H. TnnjesJack Wolfskin Ausrstung fr DraussenJohnson ControlsKK & L Ruppert StiftungK+SKaiser's TengelmannKarl StorzKarstadtQuelle VersicherungKautex TextronKEIPERKID MagdeburgKirchhoff AutomotiveKneipp-Werke-ZentraleKontor New MediaKraftverkehr NagelKraussMaffeiKrieger ITKronesKSM CastingsKuhnke SupportKWS SAATVisiting companies L-OLLekkerland Information SystemsLEUNISMANLinden LabLindnerLineas InformationstechnikLinkedlnLVM Landwirtschaftlicher Versicherungsverein MnsterMMAGIXMagnet-Schultz Memmingen (MSM)MAHLE InternationalMahloMANMrkische GesundheitsholdingMaschinenfabrik Bernard KroneMAST - JgermeisterMayer SchuhhandelMBB IndustriesMercedes-Benz BankMetro Cash & Carry InternationalMicrosoft CorporationMKM Mansfelder Kupfer und MessingMoellerMonier RoofingMotorolaMTU Aero EnginesMX Mercury HoldingNNestlNK Networks & ServicesNobilia Werke J. SticklingNordzuckerNT plusNrnberger NachrichtenOOerlikon Barmag Zweigniederlassung der Oerlikon TextileOmnifoneOrange Business GermanyORGA Gesellschaft fr automatische DatenverarbeitungOsramOtto Beisheim HoldingOtto Bock HealthCareOttoVisiting companies P-SPPanasonic EuropePapierfabrik August KoehlerParker HannifinPC Ware Information TechnologiesPeter HahnPfleidererPierre Audoin Consultants (PAC)Polymer-ChemieProcter & Gamble ServicePROFI Engineering SystemsPSI AG fr Produkte und Systeme der InformationstechnologiePTB Physikalisch-Technische BundesanstaltPtz SecurityQ---RRAG Deutsche SteinkohleRaiffeisen Kapitalanlage-GesellschaftRefratechnik CementReiner Appelrath-Cpper Nachf.Remmers BaustofftechnikRES ConsultingREWE GroupRheinmetallRobert BoschRobinson ClubRWE ServiceSSaint-Gobain Glass DeutschlandSal. Oppenheim jr. & Cie.salesforce.comSalzgitterSAPSartoriusSchmitz-WerkeSchck BauteileSchulerSELLBYTEL GroupSGL CARBONSiemens Enterprise CommunicationsSIZSkypeSMR Automotive Mirrors StuttgartSMS SiemagSoftware AGSolarWorldSonoco IPDSony EricssonSparkassen FinanzgruppeSSI SCHFERStark HoldingSteria Mummert ConsultingStulz KlimatechnikStuttgarter LebensversicherungSubaru DeutschlandSUBITOSV SparkassenVersicherung HoldingSwiss Life PartnerSWYX SolutionsS-Y Systems Technologies EuropeVisiting companies T-ZTTacke & LindemannTakata - Petri AG Werk 1TAKKO FashionTalanxTechniker KrankenkasseTectum Business SolutionsTelefnicaTheo WormlandThyssenKruppTimoCom Soft- und HardwareTognumToll CollectToyota Informations-SystemeTRUMPF Management-HoldingTRW AutomotiveT-Systems InternationalTuentiTUI InfotecTV NORDUUCB / Schwarz PharmaUDF ConsultingUNIVEG DeutschlandUponorUstreamUSUVVerlagsgruppe H. BauerVGH VersicherungenViessmann IT ServiceVodafone Germanyvoestalpine Group ITVolkswagenVolkswagen NutzfahrzeugeVolvo CarsVorwerkWWacker ChemieWallenius Wilhelmsen LogisticsWalterWARSTEINER Brauerei Haus CramerWeledaWernsing FeinkostWestfleischWIEDERHOLTWieland ElectricWILOWindmller & HlscherWITCOM by WahlWitech EngineeringWitte-AutomotiveWolfram ResearchWolters Kluwer Deutschlandw-support.comWstenrot & Wrttembergische InformatikWyeth-PharmaXXella InternationalY---ZZF FriedrichshafenCIO summit at CeBITTop managers praise CeBIT 2010In the "House of CIOs - IT Applied," CeBIT 2010 turned into an international summit meeting of top-level managers from the ICT user and supplier industries.For the first time, Germany's central CIO network, the CIOcolloquium, invited top executives to this communications platform in Hall 4.Around 275 CIOs and ICT decision-makers took advantage of the presentations, panel discussions and round tables to compare notes at the highest level."A wonderful success. Most of the CIOs reported meeting a succession of important business partners at our stand at the fair, people they would otherwise have had to fly all over the world to meet," said Gabriele Rittinghaus, Managing Director of FINAKI Deutschland GmbH, which set up the "House of CIOs - IT Applied" together with CeBIT.And Gerd Ludwig, Managing Director of INTEC International GmbH, also praised the opportunity: "The forum was a good base for meeting and networking with CIOs from other companies.Ralf Ehrenborg, Head of Professional Services & Europe at Fresenius Netcare GmbH, also found the "House of CIOs" worthwhile: "Users and suppliers shared a spirited dialogue."IT budget of CIOs and IT heads totals more than EUR 70 billion per year.IT budget of CIOs and IT heads totals more than EUR 70 billion per year.Dr. Thomas Endres, President of the CIO Colloquium and Head of Group Information Management at Deutsche Lufthansa AG, stated that: "Users have never been so strongly represented at CeBIT as they were this year." Giving users a strong voice at CeBIT is a legitimate concern, said Dr. Endres. "The Chief Information Officers and IT heads who attended the CIO summit represent an IT budget totaling more than EUR 70 billion, after all."The decision-makers summit meeting included an exclusive program with 100 specialist lectures delivered by selected experts.User companies invest one quarter of their IT budgets for innovative productsThe marked positioning of the user side is also beneficial for CeBIT's innovative character, said Dr. Thomas Endres. According to Endres, the major user companies, on average, invest a quarter of their IT budgets for innovative projects. This amounts to an annual innovation volume of EUR 6-8 billion, just in the CIO Colloquium, Endres emphasized. "The innovative application of IT represents a fundamental basis for the competitiveness of the German economy. It is therefore logical to reinforce the role of users at CeBIT well beyond 2010," he said.And Ernst Raue, board member of Deutsche Messe AG, said: "With this cooperative project, CeBIT will become the very best platform linking ICT companies and users. In this way, we are synchronizing supply and demand in an international and extremely professional environment at the very highest level of management.Politicians at CeBITCeBIT links business and politicsFederal ministers enthusiastic about innovationsPoliticians talking with top managers: At CeBIT 2010, many exhibitors were visited by top-level policymakers. Some 100 high-ranking delegations, 30 from abroad, came to CeBIT 2010. Designing the future was in the forefront of the dialogue. Besides Federal Chancellor Angela Merkel and Spain's Prime Minister Jos Luis Rodriguez Zapatero, many ambassadors, Parliamentary State secretaries and members of Germany's Bundestag were on hand to find out about technical innovations. German Federal Minister for Economics Rainer Brderle was also there: "We must put ourselves in a good position for the post-crisis era. CeBIT, as a platform of dialogue between business and politics, offers the best prerequisites for this."Thomas de Maizire, Federal Minister of the Interior, visited the trade fair stand of the German federal authority for information security (Bundesamtes fr Sicherheit in der Informationstechnik, or BSI), where he found out about the themes of Internet security, secure mobile solutions, the easyPASS pilot project for partially automated border controls and the activities of the BSI in the area of consumer sensitization. Federal Minister for Environment Norbert Rttgen dismantled a laptop at CeBIT 2010 - under professional supervision. The recycling of electrical and electronic components was one of the top themes at the fair. Said Rttgen: "Modern technology will play a decisive role in environmental protection."Rainer Brderle, Federal Minister for Economics Dr. Thomas de Maizire, Federal Minister of the InteriorChristian Wulff and Kurt Beck tested technical innovationsLower Saxony's Prime Minister Christian Wulff visited CeBIT 2010 and was very pleased with the headphones he found at the Sennheiser stand, which could switch in a split second between telephoning and music. "I can let my son use these and he can listen to fairy tales," said Wulff.Prime Minister of Rhineland-Palatinate Kurt Beck was also at the innovation show. "IT is a huge opportunity for democratic development. Our ability to communicate with the people will improve more and more. We can gather opinions and ideas. Citizens can become involved in the democratic process far more easily."Politicians from abroad also enjoyed the highlights of CeBIT 2010: Robert Schwarten, Minister for Public Works and Information and Communication Technology from Queensland, Australia, and Waldemar Pawlak, Poland's Deputy Prime Minister and Minister of the Economy spent two hours seeing the innovative power of the ICT industry for themselves.Other visitors from abroad:H.E. Dr. Khaled bin Abdullah AlSabti, Program Director/Vice Minister, Ministry of Communication and IT (Saudi Arabia), Benoit Cerexhe, Minister for Economy (Belgium), Octavie Modert, Minister for Culture (Luxemburg).Spain provides CeBIT with importantmomentumAs Partner Country, Spain provided CeBIT 2010 withmuch-needed momentum. In recent years, Spain's high-techindustry has been characterized by particularly dynamicdevelopment. More than 100 Spanish exhibitors presentedthemselves at CeBIT. They were able to make manyimportant, future-oriented contacts and characterized theircooperation with CeBIT as extremely successful. The CeBITPartner Country was represented with a central stand in Hall6, where Marta Cimas Hernando, Head of International Affairsin Spain's Ministry of Industry, Tourism and Trade, welcomedvisitors. You can find an interview with Cimas Hernando here.Spanish ImpressionsA piece of Spain in the middle of Hannover, Germany: The CeBIT Partner Country puton a Spanish Night for visitors, where around 500 guests celebrated, as well as aclassical concert performed by the Reina Sofa College of Music from Madrid. The City ofHannover invited guests to a tour of Spain in images, words and music at a culturalafternoon in the Town Hall, while in downtown Hannover, shops advertised productsfrom the CeBIT Partner Country in their windows.SummaryPartner Country SpainGerman-Spanish ICT SummitGerman-Spanish summit in the historic Herrenhausen districtICT summit a successMore than 200 high-ranking representatives of Germany and Spain took part in thejoint German-Spanish ICT summit. The main theme was the improvement in theco-operation between companies and capital providers, universities and researchinstitutes. Spain is one of Germany's most important trade partners and among the topfive in the European high-tech markets. The German IT and telecommunicationsindustry wants to work more closely with Spain in the future. And thanks to theirexperience in South America, Spanish companies are highly sought-after asCorporation partners.ASR CeBIT 2010 Home Partner Country 2010Partner Country 2010Partner-Country conceptSpain provides CeBIT 2010 with much-needed momentumOne of the primary aims of the Partner-Country concept is to unlock market potential - against this backdrop, the German ICT industry and CeBIT backed the choice of Spain as official Partner Country 2010. Successfully, too: as Partner Country, Spain provided CeBIT 2010 with much-needed momentum. In recent years, Spain's high-tech industry has been characterized by particularly dynamic development. By employing ICT technologies, interesting growth potential exists in Spain on several fronts. For this reason, for example, the Spanish government, feeling the effects of the current economic crisis, has announced that in future it will increase its investment in cutting-edge technologies and innovations. Consequently, for both exhibitors and visitors from all over the world, CeBIT 2010 offered the ideal platform to take advantage of the potential of the Spanish ICT market and forge new partnerships and business opportunities.Video: Interview Marta Cimas Hernando, Head of International Affairs, Ministerio de Industria, Turismo y Comercio, Spanien 7" />At present, the Spanish market for IT, telecommunications and digital consumer electronics is relatively stable: for 2009, international market research institute EITO reckons with a moderate decline of 1.7% to EUR 57.2 billion. This puts Spain in a better position than many other EU countries. According to an EITO forecast, the Spanish high-tech market should again demonstrate growth in 2010.For Spanish and German companies alike, CeBIT 2010 was particularly important. In previous years, the Partner Country concept has proven its worth - this is impressively underpinned by the great success of California as CeBIT Partner 2009. For the Partner Countries, CeBIT represents an outstanding platform to spur international cooperation in the high-tech sector.Get the Flash Player to see this player.German-Spanish ICT summitPlans for close collaboration in IT and telecommunicationsGerman-Spanish ICT summit at CeBIT In future, the German IT and telecommunications industries will work more closely with Spain. "Spain is one of Germany's most important trade partners and among the top five in the European high-tech market," said Dr. August-Wilhelm Scheer, President of the Federal Association for Information Technology, Telecommunications and New Media (BITKOM), at the opening of the German-Spanish ICT summit at CeBIT 2010. Their experience in South America also makes Spanish companies particularly attractive as cooperation partners.Federal Minister for Economics and Technology Rainer Brderle sees the collaboration with Spain as offering "an enormous opportunity to make progress on productivity and to introduce new dimensions in European development." International competition has grown tougher. "We have to make joint preparations for the time after the financial crisis," stressed Brderle. Spain is a major importer of software solutions, and the economies of both countries are strongly oriented towards small and medium-sized companies.Brderle's Spanish counterpart Miguel Sebastin explained: "We have many projects that we would like to undertake together." Europe should remain number one in the area of ICT technologies. The field creates a great many jobs and at the same time increases productivity. "The fact that Spain was chosen as the Partner Country for CeBIT 2010 is not only a great honor but also a clear recognition of Spain's successes in high-tech development over recent years," said Sebastin.High-ranking country representatives discuss collaboration More than 200 high ranking representatives of both countries took part in the conference. One of the main focal points was improving the way companies collaborate with capital providers, universities and research facilities. The summit was an outstanding opportunity to talk to top-level politicians about innovation policy and the high-tech strategies of both governments, said Scheer. The fact that Spain currently holds the Presidency of the Council of the European Union is also beneficial.The German ICT industry presented itself as an attractive cooperation partner for Spanish companies: Germany is the most important location for high-tech companies in Europe. "Many small and medium-sized companies benefit greatly from this cooperation," stressed the BITKOM president. A series of expert workshops rounded off the summit.The concluding roundtable discussion, "ICT Industry in Spain and Germany - Trends and Cooperations," included:Ulrich Dietz (Chairman of the Executive Board, GFT Technologies AG)Ivo Totev (Chief Services Officer, Software AG)Dr. Andreas Schuseil (Federal Ministry of Economics, Head of Department for IT, Communication and Postal Policy, Germany)Cornelia Rogall-Grothe, (Federal CIO, Germany)Francisco Ros Pern (Secretary of Telecommunications and Information Society, Spain)Ignacio Villaseca Costero (Chief Executive Officer, TELDAT)German-Spanish summit in the historic Herrenhausen districtGerman-Spanish summit precedes CeBITEven before the official opening of CeBIT 2010, German Federal Chancellor Angela Merkel and Spanish Prime Minister Jos Zapatero had already convened for a German-Spanish summit meeting in Hardenbergschen House, in the historic Herrenhausen district of Hannover, Germany.Among those also taking part were German Foreign Minister Guido Westerwelle and his Spanish counterpart Miguel ngel Moratinos Cuyaub.The main focus of the meeting was the efforts being made in Berlin and Madrid with regard to the stability of the euro. As a result of the Greek financial crisis, the common currency is going through a "major phase in the challenge," said the chancellor. She was now insisting that Greece put its austerity program into action.Zapatero stressed that he was convinced that the difficulties could be overcome in accordance with the stability and growth package.Partner Country themesSpain impresses as CeBIT Partner Country 2010Important contacts and successful cooperation, that was how the exhibitors of CeBIT 2010's official Partner Country Spain summed up their participation in this year's fair. In addition, Federal Association for Information Technology, Telecommunications and New Media (BITKOM) and the Spanish AETIC organization signed a comprehensive cooperation agreement. Parallel to the industry partnership, in the first half of 2010 Spain also holds the Presidency of the Council of the European Union. For exhibitors and visitors from every corner of the world, CeBIT represented an ideal platform to utilize the potential of the Spanish ICT market. More than 100 Spanish exhibitors were represented at the world's largest technology trade fair. The cooperation of both countries was supported by the governments in Berlin and Madrid.In the course of the fair, the Spanish exhibitors made numerous important and promising contacts and characterized the cooperation as highly successful, thus laying the foundation for further cooperation between ministries, institutions and organizations.Spanish exhibitors impress across a broad range Spanish companies were represented in six halls and covered the following thematic areas:Hall 3: SoftwareHall 6: Spanish Software and Internet PavilionHall 8: Green ITHall 9: Future ParcHall 11: Banking and SecurityHall 13: Telecommunication The CeBIT Partner Country also took part in the following events:CeBIT Global ConferencesCEC - CeBIT Executive ClubSpanish-German ICT SummitCIO RoundtableDiscussion forums, keynotes and press conferencesSpanish ImpressionsSpain - A country with many facesSpain is not only a popular holiday destination but also an attractive economic region for companies involved in high-tech industries. Spain presented itself at CeBIT 2010 in Hannover, Germany, with a central pavilion in Hall 6. The guests brought with them such Spanish specialties as olive oil from Andalusia. At the bar, visitors were served with quality Spanish red and white wine and sparkling wine. A number of Spanish provinces were represented along with their companies in their own small stands: the Basque region, Galicia, Andalusia, Asturias, Aragn, Castile-La Mancha, the Canary Islands, Extremadura, the Balearic Islands, Madrid and Castile-Len. The banners of the individual Spanish provinces were already visible from a distance, fluttering over the central pavilion. Spain - a country with many faces.In the lounge and reception area, exhibitors and visitors from all over the world met in conversation, and there was a forum area for presentations, conferences and workshops. Also on offer was the Business Matchmaking Area, which utilized a special matchmaking program - for example, a German-Spanish night and activities in support of Spanish economic promotion, economic development and tourism. Spanish companies also took part in many exhibition areas.Mediterranean Ambience at Spanish NightMediterranean flair filled the air at the Spanish Night held in the Nord/LB Forum on day one of CeBIT 2010. Spanish group Amaral supplied the music and guests enjoyed such Spanish specialties as full-bodied Rioja and tasty ham. The CeBIT Partner Country hosted some 500 invited guests - Spanish exhibitors, association members and representatives of the Spanish Ministry of Economics came together on the night. Jrg Bode, Minister for Economics for Lower Saxony, was among the prominent German guests. Spanish Minister of State for Telecommunications and the Information Society Francisco Ros Pern was also in a buoyant mood, celebrating the successful CeBIT launch and the Spanish Night. Ros Pern and Bode toasted their future collaboration with Spanish wine.College of Music delights with classical concertOn the second day of CeBIT, Partner Country Spain invited visitors to a classical concert performed by the Reina Sofa College of Music from On the second day of CeBIT, Partner Country Spain invited visitors to a classical concert performed by the Reina Sofa College of Music from Madrid. The Sony Chamber Orchestra, conducted by Pter Csaba, played works by Manuel de Falla, Joaqun Turina and Wolfgang Amadeus Mozart in the Beethoven Hall in the Congress Center. Among the guests were Paloma O' Shea, the principle of the Reina Sofa College of Music, Spanish Minister of State for Telecommunications and the Information Society, Francisco Ros Pern, and the Spanish Consul General in Hannover, Juan Zurita Salvador. Around 100 guests listened avidly to the orchestra and demanded several encores. At the same event, the project was unveiled.The Reina Sofa College of Music was founded in 1991 to give Spain a centre for advanced music training for talented young musicians. The school is open to students from all over the world but is particularly directed at promoting music students from Spain and Latin America to compensate for the educational disadvantages faced by these countries.Two conditions made the concert in Hannover possible: first, that Spain was the Partner Country for CeBIT in 2010, and second, that the Escuela Superior de Msica Reina Sofa (Reina Sofa College of Music) as an institution is committed to the use of technology in the areas of art and culture. Thus, the Spanish Consulate General in Hannover, the Minister of State for Telecommunications and the Information Society and the school itself united to present the project, intended to break new ground in the world of technology, to guests at the international event.With the launch of, the Fundacin Albniz has set itself the goal of promoting the integration of technology and culture, and thus to strengthen the human roots of the potentially overwhelming technological development confronting today's society. For the most talented young musicians from the best European schools, is the ultimate source of musical knowledge and at the same time represents the perfect venue for them to showcase their talents. For music promoters, offers the opportunity to discover new talent. And for music lovers all over the world, is the place to go to watch performances of the highest caliber.Welcome Spain: City of Hannover greets CeBIT Partner CountryCity of Hannover City of HannoverSpain in Hannover's City Hall: one day before the start of CeBIT 2010, the city greeted its Spanish guests in the Mosaic Hall in the City Hall. Mayor Stephan Weil opened the cultural afternoon, and Marta Cimas Hernando extended a greeting as Head of International Affairs at the Spanish Ministry of Industry, Tourism and Trade. Cultural attach of the Spanish embassy in Berlin, Itziar Taboada Aquerreta, was also a guest. Around 200 visitors had gathered in the City Hall to listen to the subsequent presentation by Bernardo Lpez-Bertram entitled "Spain: Strategies for a Sustainable Economy." The Secretary General of the Spanish Chamber of Commerce in Frankfurt spoke about the challenges and outlook of a new model of economic growth and employment.Following the speeches and the presentation, the city also extended an invitation to a journey through Spain in images, words and music. Over tapas and wine, the singer Arantxa Armentia sang songs from four Spanish provinces, accompanied by Robert Roche on piano, and moderator Ulrich Lenz presented images from several Spanish provinces. The program had been put together by City of Hannover together with the Spanish Consulate General in Hannover and Deutsche Messe.City promotes Partner Country Spain and CeBIT 2010Perfumery LIEBE Shoe retailer NeumannSmart shoes and sumptuous wine: in Hannover's city centre, businesses promoted the products of CeBIT Partner Country Spain in their windows. "The trade fair needs to be more visible in the inner city," emphasized Dirk Aigner, managing director of the City Community. In addition to shop-window displays, numerous posters were set up in stores and in the pedestrian zones drawing the attention of passers-by to CeBIT. According to Aigner, the City Community and CeBIT work together closely. At the airport, too, as well as in the central train station and on many streets, Spain as the CeBIT Partner Country 2010 was extensively promoted. With around 50 Partner-Country flags, 20 large-scale advertising displays, five giant advertising towers, ten branded trams in the city as well as numerous smaller promotions, Hannover extended a warm welcome.CeBIT boasts strong media presenceCeBIT 2010 powerfully demonstrated CeBIT's status as theworld's leading trade fair. 5350 journalists, including almost1000 from 66 foreign countries, visited Hannover to report onthe fair. In November 2009, organizers had alreadyshowcased the fair's "Connected Worlds" theme at the 12thCeBIT preview, setting out their requirements for the ICTindustry and providing information on new products andtrends. At the event, commentators were able to preparereports and talk to business leaders and product managers,whilst the CeBIT press team - whether organizing pressconferences, putting together topic-based services orproviding broadcasting facilities - ensured they were wellequipped to carry out their work. Elsewhere, business andmedia representatives had an opportunity to engage indialogue at the Lower Saxony Media Business Summit, anevent opened by the state's Prime Minister Christian Wulff.CeBIT on all channelsBlog monitoringReporting in blogs and online social media has been analyzed in detail.Within a period of 14 days before and after this year's trade fair, approximately150,000 entries and articles involving CeBIT 2010 and appearing in blogs andsocial media in 144 countries have been identified.The number of CeBIT 2010 related articles reached a crescendo from 1 to 4 March, when nearly half of the blog entries and social media articles were aired - the majorityof this took place in the area of microblogging, for example via Twitter.Most of this ?user-generated communication? was evenly split between Germany andthe USA (each with one third of the total). The remaining third was distributed aroundthe world.The themes covered are correspondingly varied. Main focal points included the Securityand Mobile Solutions areas.SummaryCeBIT in the MediaThe Media at CeBITPR overviewCeBIT VisionCeBIT PreviewsCeBIT makes the headlinesThe press devoted itself extensively to the contents and themes of the world's leadingICT trade fair and published on a range of subjects including future prognoses,consumer services and specialist technical subjects.ASR CeBIT 2010 Home Media SkillsMedia SkillsWhat the media had to sayCeBIT in the daily pressA selection from the international press:NYtimes.com01 March 2010A Photo Collage From the CeBit Tech Trade FairThe annual CeBIT technology trade show begins on Tuesday at the Congress Centre in Hanover, Germany. This year's event, titled "Connected Worlds," has more than 4,150 exhibitors from 68 countries and is expected to draw more than 300,000 attendees from the fields of information technology, green energy and education.ITworld.com01 March 2010CeBIT 2010 Prevue: Sparks, SmoulderingAnytime you get 300,000+ people together anywhere, the logistics become but the Hannover Messe still marshals an extraordinary number of geeks and IT business people through the 20+ halls of CeBIT. This year, the attendance forecast is down, perhaps less than half of its peak a decade ago.ITworld.com02 March 2010CeBIT 2010 Day One: Music, Mayhem, Green, Research, SnowEvery few minutes, a train arrives that dumps hundreds of people into the North or East entrances to CeBIT. Waves of humanity flow into the twenty buildings, the blood in the veins of CeBIT. CeBIT 2010 has that wonderful taste of intellectual overload, despite the fact that it's down to "just" 20 buildings full of gear. The gear addresses just about any possible professional or personal interest fascination possible. It's all here, and undoubtedly the most diverse conference and exhibition in the computer-based technology industry.ITworld.com02 March 2010CeBIT 2010 Day Two: Down to BusinessGood weather set the tone at CeBIT today: No snow, partly cloudy, and a not-too-brisk early March wind is the forecast. With that as a backdrop, I marched to the business-focused halls. Immediately, I was immersed in an IBM booth, where the dress code had changed from diverse to strictly suit and tie. IBM's business in the EU is huge, and their extensive business partner network made their section huge. As a strongly sales-focused organization, it's difficult to get details from them. Details are left up to sales engineers, and the wardrobe now starts to change away from suits and ties down to the sandal-footed. It's interesting that way.PCworld.com01 March 2010Not Whom They Expected: SAP's McDermott Opens CeBIT"Every year you have to reinvent yourself just to survive," McDermott said, ostensibly speaking about the IT industry in general, but perhaps also alluding to the recent changes in his company's top management. Apotheker resigned as CEO last month after the company's board signaled that it would not be renewing his contract.PCworld.comEurope's Top Tech Expo Kicks Off04 March 2010Never heard of CeBIT? For the past decade, CeBIT has been Europe's premier tech expo held each year in Hanover, Germany, featuring the latest in cutting-edge computer technology. This year, despite a comparatively low turnout of 300,000 attendees (CES 2010 had 120,000 attendees) there is no shortage of tech. Inside just some of the 20 CeBIT expo halls are pavilions dedicated to green technology, open source developments, and an OS X pavilion designed to take advantage of interest in the iPhone, iPad, and | Deutsche Welle07 March 2010CeBIT tech fair closes as organizers look to lure consumersThe annual CeBIT computer technology fair has come to an end in Hanover with organizers promising a revamp for next year to stem a decline in visitor numbers. Fair bosses said that starting 2011 there would be greater effort to attract individual consumers. "We are going on the offensive," said Ernst Raue, board member of Deutsche Messe AG, which staged the five-day display. Since 2001, when the fair achieved its peak number of exhibitors at 8,093, there has been a steady fall in the number to this year's total of 4,157.Economist.com11 March 2010Thinking about itTHE possibility of operating a machine using thought control has long fascinated researchers. It would be the ultimate video-game controller, for one thing. On a more practical level, it would help disabled and paralysed people use computers, artificial limbs, motorised wheelchairs or robots. New developments in brain-to-machine interfaces show that such possibilities are getting closer.At the CeBIT trade fair in Hanover earlier this month, participants wearing EEG caps played pinball using mind control. At first the players needed to think about moving their left or right hands to operate the appropriate paddle. But eventually the process becomes subconscious, says Klaus-Robert Mller of the Berlin Institute of Technology, who is the leader of another group investigating brain-to-machine connections. It is then possible to move the flippers without thinking about moving ones hand, he says.5350 journalists accreditedCeBIT as a media eventCan CeBIT compete with the Cannes International Film Festival? Despite its strong bias towards technical innovation rather than beauty and acting skills, CeBIT 2010 proved by far the bigger event in terms of at least one key indicator: the number of accredited journalists. Cannes, by comparison, was attended by some 4000 journalists, whereas CeBIT boasted 5350, from 66 countries, with 950 of them coming from abroad. Journalists from the following sectors attended:Trade publications: 2100Online: 820Radio and television: 810Daily and business publications: 620General interest publications: 170Bloggers: 310Youth publications: 180Analysts: 20Company publications: 270Trade association publications: 50TV mediaMore media, more serviceCeBIT press team draws positive assessmentThe hard work done by the CeBIT press team has paid off. In total, the press office sought contact with 322 TV editorial offices worldwide in advance of the trade fair, 157 more than the previous year. 152 of these were based in Germany, 97 in other countries and 73 from the online world. Of those contacted, 172 expressed an interest in CeBIT, also up on 2009's total of 165. The editorial offices were supplied with film material, interview partners and relevant technology, for example editing suites.Simple and straightforward: download service a successOne feature that was particularly well received by the journalists was the opportunity to download the CeBIT footage in its entirety (more than 50 GB). Additional film material could then easily be made available across the board. On the first day of the trade fair, the download server was temporarily operating at full capacity.CeBIT draws tremendous attention in the Arab worldThis year too, with the support of the TV press service, a complete program was produced for the Arab-region broadcaster Al Jazeera. The program, entitled "An-Kathab" - which translates to "understand the future" - was seen by some 40 million viewers in the Arab world. By comparison, that is four times as many viewers as the top rating German program "Wetten dass!" reaches in Germany. Al Jazeera primarily addresses viewers from the educated middle class and upper class. Whats more, the network also produces the news, thus giving viewer numbers a considerable additional boost. In addition to Al Jazeera, three other broadcasters from the Arab economic area also attended the trade fair and, supported by Deutsche Messe, produced programs about CeBIT.Media Business SummitBusiness meets the media - first summit at CeBIT 2010Regional Prime Minister Christian Wulff opens summitThe first Lower Saxony Media Business Summit kicked off under the heading "The Future of Digitalization - Media and Economy in Transition".Staged by the Lower Saxony Ministry of Economy, Labor and Transportation, the Lower Saxony State Chancellery, nordmedia - Die Mediengesellschaft Niedersachsen/Bremen and the Deutsche Messe, the summit consisted of a network meeting held as part of the CeBIT trade fair."The idea of this summit is to provide a forum at which media companies and businesses can pool, explore and exploit potential," said Lower Saxony Prime Minister Christian Wulff.Regional Minister for Economics Jrg Bode pointed to the fundamental change affecting the information and communications sectors that are so important to democratic societies: "Entire business models are being put to the test, and the effects are already being very keenly felt. But in many other sectors of the economy and in politics and administration, the Internet offers huge opportunities, once the initial challenges have been resolved."TV news and current affairs presenter Marc Bator moderated the event. Debating current media issues as part of a panel discussion were Dr. Susanne Boll (University of Oldenburg), Frank-Peter Oppenheimer Born (Schltersche Verlagsgesellschaft), Dr. Willms Buhse (doubleYUU) along with Dr. Heike Bruch (University of St. Gallen), Martin Kinne (Hewlett Packard) and Ralf Gerbershagen (Motorola).The Lower Saxony Media Business Summit sees itself as part of a dynamic process within which three working groups have been discussing new developments and challenges and have also been developing structures. Initial results from the groups' work were presented at CeBIT, and covered "Enterprise 2.0 - Communication and Leadership Requirements in the Company of the Future," "Mobile Digital Life" and "Brand Leadership in the Digital Age."With 500 registered participants from all sectors attending, the topic's significance was demonstrated by the event's popularity. Digitalization is transforming existing business models: editors are being confronted with user-generated content, retailers are competing with online stores, hospitals are dealing with new forms of data transmission and a new generation weaned on networked communications is now entering businesses. And this only represents one small aspect of how digitalization is influencing and effecting change, impacting on numerous aspects of life, from attitudes to information through to media usage, business processes and ways of cooperating. PR overviewPress releases, thematic services, press conferences, highlights - CeBIT's press team draws media attentionNo success without media presence: Once again in 2010, CeBIT provided solid support for exhibitors when it came to presenting their themes and messages to the media. This year alone, for example, more than 175 press releases were issued, covering practically every theme of CeBIT 2010. Also among the press team's tasks were providing support in running press conferences, entry in the Online Press Guide online to find the right contacts throughout the year, the internet press boxes, available to both journalists and visitors for research three months before the start of the trade fair, as well as the press trays in the Press Center. Many exhibitors took advantage of the opportunity and distributed targeted information about their companies in both German and English, thus ensuring international attention. In addition, the Deutsche Messe put together a listing of international professional journals as well as the addresses of relevant current media. This listing was made available to exhibitors to aid them in positioning their key topics in the appropriate media outlets.Themes, highlights, innovations - keeping track of it allDiscussion forums, events, talks, presentations - it isn't always easy to keep track of things among the abundance on offer at CeBIT. In order to help journalists and exhibitors keep their bearings, CeBIT 2010 offered the services of an expertly researched thematic service. And the best part was that, when searching for detailed information on a specific theme, you were quickly connected to the right contact person. On offer was a broad spectrum covering 100 themes - from interactive soccer on your TV, silent telephony and singing light bulbs to such popular events as the CeBIT Run 2010 and cellphones that unlock your front door, 3D cinema in your living room and information about the new electronic personal IDs to be introduced in November 2010.Of course, no one wanted to miss the highlights and latest inventions unveiled at CeBIT 2010. Prominently positioned on the homepage of, exhibitors only had to click on the "Highlights" link to get to the CeBIT Innovations Newsticker. Here, too, a huge range was on offer, from such topics of everyday relevance as the boom in educational software, a lightning-fast scanner and an intelligent electricity meter which displays realtime consumption along with the associated cost, to the question of legal security for companies and solutions to the problem of getting "mountains" of data onto small computers. Regardless of which industry an exhibitor came from or whether they were there because of professional interest or private passion, there was something at CeBIT 2010 for every taste and field of interest, and the work done by the Press Team played a decisive part in making such a broad spectrum accessible to an equally broad public.Press marathon and Mousse T. videoGermany's best known music producer, Mousse T., was present at the CeBIT Global Conferences on 6 March. A video podcast - which, by the end of March, some 1,500 users had clicked to watch - was produced to complement the press report.What's CeBIT Vision?CeBIT Vision - Top speakers interpret this year's CeBIT theme "Connected Worlds"On 23 and 24 November 2009, the organizers of CeBIT 2010 invited ten prominent speakers to the CeBIT Vision media event in Hannover, Germany. The speakers used the opportunity to interpret the main theme of CeBIT - "Connected Worlds" - and to make the ICT industry aware of the needs of different industrial sectors: from politics to music, aviation, logistics, even soccer.Dr. Ursula von der Leyen, German Minister for Family Affairs, kicked off the event on 23 November. Marking the start of the new legislative period, she explained how the Federal government intends to deal with the challenges of new media and the Internet in further developing protections for children and young people.Deutsche Messe board member Ernst Raue with German Minister for Family Affairs, Dr. Ursula von der Leyen, at the launch of CeBIT Vision 2010 on 23 November 2009 in Hannover.One topic of CeBIT Vision 2010: IT analysis in the German national soccer league.Topics for users and providersOn the second day, it was the turn of the various threads of CeBIT 2010, seen from the perspectives of both users and providers. Henning Wehland from the band Shne Mannheims (Sons of Mannheim) talked about the new CeBIT interdisciplinary music fair "CeBIT sounds!" while Dr. Jo Groebel from the Deutsches Digital Institut looked at users in his "Web Life" contribution. Lufthansa CIO Thomas Endres talked on "IT in the air", Birgit Wirth from Deutsche Bahn reported on "Smart on Wheels" and Boris Notzon from the SportsLab of German football club 1. FC Kln considered IT analysis in the German national soccer league.In his "Quick Web" presentation, Dr. Mario Tobias from the Federal Association for Information Technology, Telecommunications and New Numerous media representatives reported on the themes of CeBIT Vision 2010.In his "Quick Web" presentation, Dr. Mario Tobias from the Federal Association for Information Technology, Telecommunications and New Media (BITKOM) explained how the expansion of the broadband network is making the Internet even faster. The concluding panel discussion, entitled "Small but Mighty," looked at new challenges being faced by small business - among the panel members was Heinz-Paul Bonn, Vice President of BITKOM and Chairman of the Board of GUS Group.The kick-off event on 23 November took place in the Hermes Lounge in the Deutsche Messe administration building on the Hannover Exhibition Grounds. The CeBIT Vision event started on 24 November at 10 a.m. in the Robotation Academy, also on the Exhibition Grounds.The presentations were complemented by a number of exhibits on display in the foyer of the Robotation Academy.The event was aimed at journalists nationwide, both in the news media and working for specialist publications.Video: Opinions about CeBIT VisionCeBIT PreviewsCeBIT Previews: The Trends of CeBIT 2010On 20 and 21 January in Munich and on 27 and 28 January in Hamburg, Germany, the 12th CeBIT Preview delivered a foretaste of some of the innovations and trends that played an important role at CeBIT 2010. From Asus, Fujitsu, Intel, Garmin, Software AG, T-Mobile and Vodafone, top-class speakers covering all major CeBIT areas gave international journalists at the popular media event an exclusive preview ahead of the world's largest ICT trade fair. As has become customary, the accredited media representatives were able to prepare a large part of their CeBIT coverage efficiently and compactly at the event and also had the opportunity to talk to company executives and product managers.Trends, Sector Information, Market Developments and TalksMedia reps utilized the outstanding opportunity represented by the Previews to talk to company executives and product managers.Deutsche Messe was represented at the CeBIT Preview with three press conferences focusing on key CeBIT themes: on 20 January, Deutsche Messe in Munich presented the new International music and IT platform CeBIT sounds! In addition, the Federal Association for Information Technology, Telecommunications and New Media (BITKOM) introduced the new CeBIT presentation "BITKOM Broadband World" and "CeBIT green IT."On 27 January in Hamburg, the focus was on CeBIT Partner Country Spain and its exhibitors, as well as on the central focal point Connected Worlds.After the CeBIT organizers' kick-off press conference, the exhibitors presented their latest innovations for the first time. Top suppliers covering a wide range of industry sectors were represented at the CeBIT Preview, from front-running notebook manufacturers like Asus and MSI to such well-known hardware and software suppliers as Fujitsu, Intel, Rittal, Strato and Software AG and leading providers such as T-Mobile and Vodafone. Also there: Citeq, Covum, Ericsson, Garmin, Netviewer, Symantec-Norton, Pearl, Sennheiser, Trend Micro and Videoweb.Besides the latest trade fair innovations, the CeBIT Preview, as usual, was all about trends, sector information, market developments and conversations with the decision makers from important CeBIT exhibitors. Basically, everything a journalist needs to know in advance to accurately report on CeBIT.Keynote speeches delivered by first-class speakers provided an overview and offered both VIP quotes and firsthand background on important CeBIT themes. One of the hottest topics of the CeBIT Preview 2010 was security. The biggest credit card exchange in German financial history served to underscore the significance and explosiveness of the topic. Preview participants, for example, were witness to live hacking demonstrations.As part of the CeBIT Trend-Talk in Munich on 21 January, and in cooperation with computing magazine CHIP, the CeBIT Preview addressed the question "Will smartphones become the new computers of choice?", looking at what it means to integrate more and more intelligence into ever smaller mobile consumer devices. Among those taking part were Michael Stenberg (Partner Director Central & Eastern Europe Yahoo! Mobile) and Carolina Milanesi (Research Director, Mobile Devices, Technology & Service Provider Research, Gartner).Finally, journalists from various media branches taking part in the Preview bestowed the coveted "CeBIT 2010 Innovation" Preview award, this year won by Videoweb! The award is made by journalists for trend-setting technologies that will have a lasting impact on the ICT market.In the thick of thingsTwitter, Facebook, YouTube: CeBIT 2010 was tuned in to thesocial networks. In particular, the YouTube animated short"Digital fascination" made clear in a light and entertainingway just how great the influence of the digital is on everydaylife. The short was a success, being viewed more than 10,000times by the end of CeBIT. But CeBIT was also a central topicamong bloggers and twitterers.Tailor-made marketingBanners, visitor packages, invitation services: in 2010, CeBIT offered exhibitors acornucopia of individual and, most importantly, tailor-made marketing strategies. Bestof all, exhibitors chose what suited them and the marketing experts at CeBIT took careof making it work.Always well informed with CeBIT.dePodcasts, digital newsletters or exhibition journals: supplied an overview ofthe most important innovations as well as talks, discussion forums and presentations.Additionally, exhibitors could find out everything worth knowing about CeBIT 2010's"Push" initiative. Be it Business, Know-How, Visions of the future or your own Life, the"Push" buttons lured website visitors into the world of tomorrow.SummaryeMarketingSocial MediaCeBIT.comPartner NetworkTrend MonitorBrandingAdvertising towers: Highlights and head-turnersThink big: huge posters on parking garages or on the new trade fair advertising towers,offering spaces of up to 200 square meters for truly stand-out messages, were genuineeye-catchers and the highlights both on the trade fair grounds and in the city.ASR CeBIT 2010 Home Marketing SkillsMarketing SkillsOnline advertisingInformation at your fingertips: CeBIT online advertisingThe importance of online advertising in the marketing mix continues to grow: more than a few media budgets have been and will be shifted to the Web and banner advertising has become an integral part of every good marketing campaign. Whatever form of advertising is selected, be it wallpaper, skyscraper, one third banner, rectangle or a newsletter ad - advertising on the trade show homepage at will arouse the interest of potential customers.Reaching your target group securely and efficientlyCompanies exhibiting at CeBIT are well aware of this. They made intensive use of the online advertising opportunities open to them, and once again in 2010 reached their target groups securely and efficiently. There was also a high level of uptake of the opportunity to display a CeBIT online banner and the trade show logo on a company's own homepage, with a link to the CeBIT website.In good company: Advertising in the CeBIT newsletterA further important cornerstone of online advertising, also taken up enthusiastically by exhibitors, was the opportunity to advertise in the visitor newsletter, focusing on trends and facts relating to CeBIT, the CeBIT Global Conferences and CeBIT events around the world. In addition, the newsletter offers such services as an exhibitor and product search function, important CeBIT dates and industry news. Currently, the newsletter has 190,000 subscribers, of which a high proportion are company executives and decision-makers from CeBIT-relevant industries, receiving information in both German (145,000) and English (45,000): the ideal framework for advertising for exhibiting companies. Introducing: The CeBIT InfoboardWith the CeBIT Infoboard - a combination of online banner and news ticker - companies exhibiting at CeBIT 2010 had the opportunity, for the first time, to greatly increase the reach of their advertising message. Whether advertising, presenting a product or promoting an exhibitor's own newsletter - information provided by the exhibitors on their own behalf run across the CeBIT Infoboard and open automatically when a visitor scrolls over the Internet site with their mouse. The pilot phase of the project, in which 15 well-known companies took part, was successfully concluded by CeBIT. A total of around 90,000 active views (rate of 12%) and more than 7,000 clicks were generated.facebook, twitter, YouTube 7" />Closely networked - thanks to the global communityThrough "Push your Business" CeBIT 2010 has got even closer to its target groups. The digital communities bringing people together - whether they're on Facebook, Twitter, LinkedIn, Xing or YouTube - are not only complex but also gaining increasing significance. So what better way for CeBIT 2010 to encourage dialogue? Using Twitter channels, group and fan pages CeBIT 2010 has driven and concentrated dialogue across these social media and has been able to reach some 10.000 people.Diverse, individualized and innovative - CeBIT across the social networksVirtual communication takes on a life of its own. Hence, analogous to a ball, CeBIT 2010 was simply tossed into the virtual networks where it was caught and thrown back by numerous users. CeBIT fans met up and exchanged opinions at, giving tips and advice on events and concerts, or simply twittering about impressions and experiences they'd had at the fair, whereas those who preferred visually richer and more detailed interaction found their needs amply met at Here too, users painted a colorful individualized picture of CeBIT according to their own personal perspective.Digital fascination - CeBIT proves YouTube hitThe animated "digital fascination" video clip which showcased CeBIT on YouTube was well received by viewers and used some eye-opening facts and figures to playfully illustrate just how big an impact IT has on business and everyday life. The clip, which was viewed more than 10.000 times, thus provided an alluring invitation to pay a visit to CeBIT 2010. Or did you know that Twitter users send six million short messages an average weekday.Commentary, Discussion, Impressions: Blogging CeBITCeBIT 2010's social networking activities also included a variety of blog collaborations, examples of which include CeBIT and the Hasso Plattner Institute sharing editorial content from the Institute's IT Summit Blog and CeBIT's Push website. Elsewhere - an established social media organization that stages regular events blogged about CeBIT, as did Hannover Allgemeine Zeitung editor and blogger Marcus Black and,, and Exhibitors who took the time to delve into the world of virtual social networks quickly realized that these exchanges were responsible for generating completely new ideas and perspectives on CeBIT, which ultimately could even prove beneficial to their own businesses. CeBIT onlineCeBIT's online offering: more comprehensive than ever beforeCeBIT 2010's online offering was the most comprehensive yet. Besides the official website, exhibitors, visitors and journalists alike had access to an intensive social media network and new mobile has recorded a total of 15 million page views since the beginning of the year. Online users come from all over the world, with foreign traffic totaling 33 percent. The "Match & Meet" service - a comprehensive exhibitor and product search function - accounts for over one third of all activity. Its database contains over 15,000 product descriptions and more than 30,000 product entries and provided a basis for contact and business dealings before, during and after the show. In addition, the site also provides all users with an extensive multimedia provided mobile service for smart phones, including for the first time on-site tracking and location-finding. A corresponding iPhone app, which during CeBIT made it into the top 25 at iTunes, plus additional offline services complemented the offer.Under the motto "Push Your Business" were this year's visitor newsletter, which attracted some 190,000 subscribers, a "Push" magazine, plus wide-ranging activities on Facebook, Twitter, LinkedIn and XING.But CeBIT 2010 was not focused solely on doing business but also put a strong emphasis on promoting exhibitor expertise. At the "Push your Know-How" site exhibitors learned about online data protection and the IT industry's battle against brand piracy.Push your BusinessPush your Business, Know-how, Life and much more besidesOptimism and drive marked CeBIT 2010If there was one thing that absolutely no CeBIT visitor overlooked, it was the fire-truck red logo and its call to "Push your Business." "Push your Business" - the motto was something of a mission statement for CeBIT 2010, a motto that radiated optimism, drive and competency throughout the show halls, in in-your-face defiance of the economically difficult times. Discussion forums, speeches, interviews and videosOn "Push," the online information platform for digital business, exhibitors were able to find such informative content as, for example, expert opinions and interviews with key figures in the ICT industry, or they could listen in on dialogues among experts in the discussion forums or let themselves be inspired in the further development of their own businesses by the up-to-date, trend-setting business solutions. But in the speeches, interviews and videos, things went well beyond the matter-of-fact world of figures and balance sheets. Under "Push your Business," exhibitors and visitors alike could also find out all about the "colorful hodgepodge of the social networks," about real friendship in the digital age and about legal music downloads without the need for a credit card.No business success without know-howOf course, at CeBIT 2010 the focus was not only on business but also on the knowledge of the exhibitors. Under "Push your Know-how," exhibitors could, for example, find out about data protection on the Internet, about the battle the IT industry is waging against brand piracy, or about how to deal with the vast and ever-increasing volumes of data. "Push your Know-how" brought together successful movers-and-shakers, planners, creatives and thinkers at a virtual "round table."Closely connected: Business and real lifeCeBIT 2010 was immersed in real life. The show demonstrated how IT has changed the society we live in. Be it with appliances, telephones, or e-books - technological innovations impact our everyday lives in fundamental ways. The online platform "Push your Life" showed exactly how and where - and used powerful examples to do so, such as a new orientation system for firefighters entering unknown buildings, or by posing the question: are there ways to do away with traffic jams? Vision: New directions for the futureAnd what would CeBIT be without looking to the future, without vision? At "Push your Visions," exhibitors wanting to take a trip to the future had come to the right place. How are viewing habits being transformed by Internet television, and what lies behind cloud computing? What effects will the ongoing pursuit of industrialization have? And what does it mean to make information technology available to everyone? Exhibitors at CeBIT 2010 exploited the unique opportunity and cast more than a glance at the future... Closely networked - thanks to the global communityFacebook, Twitter, YouTube - the digital routes used to bring people together these days are many and varied and becoming more and more important. Whether looking for old school friends, colleagues or jobs, and whether your interests lie in politics, music, the environment or socially relevant, future-oriented technical matters - for anything and everything, there is a community on the net. The Internet long ago transformed itself from a form of media into a platform where like-minded people could meet. Making it an ideal forum for CeBIT 2010.Complex content: digitally generated and always up to the minuteBefore, during and after CeBIT 2010, exhibitors could obtain interesting forward-looking information and content relating to the IT industry from the CeBIT-Push editorial team. Fascinating interviews, stimulating reports and entertaining videos about the exhibition areas of this year's CeBIT can all be called up online. Whether you're looking for intelligent home networking in the Future ICT section, the live transmission of an operation from Hannover to Dubai under the Connected Worlds rubric, the security of electronic voting under e-government, or a debate on the subject of the "culture flat rate" under IT & Music - the range of subjects dealt with by the CeBIT-Push editors cover a broad palette and are always up to the minute.PUSH AND WINIT Champion 2010 crownedWho says that CeBIT is all work and no play? In keeping with their motto "Push your Business" the CeBIT 2010 came up with the "PUSH AND WIN" competition. Who would be the IT champion of CeBIT 2010? Players put their CeBIT knowledge to the test, tackling pertinent themes from the Future ICT, Security, Webciety and Connected Worlds areas. And had a lot of fun at the same time! Up for grabs were the first prize of a four-day visit to Partner Country Spain, as well as five LG Electronics mobile phones, five portable hard drives from Freecom and five WLAN routers from AVM.In total, around 33,300 new newsletter subscribers signed up during the campaign period, while nearly 20,000 IT experts and others took part in the competition.Smartphone @ CeBITCeBIT2go - location finding mobile services are a firstCeBIT2go - the official mobile exhibition guide to CeBIT 2010 - provided Smartphone users with an even more convenient way to experience the fair, enabling them to find exhibitors, products and events using navigation and positioning, for example via GPS.This way visitors were able to benefit from stand-to-stand routing and the ability to search within a given area.In addition to the mobile portal an offline download as well as online-based iPhone app that made it into the top 25 at iTunes during CeBIT were available to visitors.Podcasts, digital fair news and CeBIT TVMultimedia services provide excellent information feedsCeBIT is huge, making it almost impossible to see everything. Nevertheless, at and visitors were able to access information on all the hottest issues as well as their own personal interests. How was that possible? Electronically, of course. With the availability of countless live streams and podcasts, the trade fair newsmagazine "CeBIT News" - available for the first time ever in eBook form - and CeBIT TV there were numerous routes to finding out about current events, important dates and statements or interesting background talks. Using a new format, every evening "CeBIT in 100 seconds" provided visitors with an update on the day events. Thanks to innovative multimedia services, CeBIT 2010 was able to showcase itself as the world's largest and most diverse ICT trade fair both before, during and after the event. & MeetMaking business connections at CeBIT 2010"Match and Meet" is an online matchmaking pilot project designed to help exhibitors make business connections at CeBIT 2010. For the first time, exhibitors were provided with the opportunity to establish direct contact with visitors whose interests provided a match to an exhibitor's offerings. Overall, some 1,200 people participated in Match & Meet.Take advantage of the opportunity to nurture existing contacts as well as to make new ones: The Match & Meet service also represents an excellent opportunity to generate additional online leads once the fair is over. The "Match and Meet" platform can be accessed via Online Business Service (OBS).Media partnering and boosting CeBIT's profileSuccessful networking: Paper tickets and eTickets provide free entry to registered members.Strong and reliable: CeBIT's partners in 2010Strong and reliable partners are essential to any successful business. The same is true for CeBIT 2010, whose network of well-positioned partners includes high-profile media operations such as the Axel-Springer-Verlag, Heise, Burda, Handelsblatt, CMP Weka and the Financial Times Germany. What's more, this year the CeBIT team also put a focus on targeted customer acquisition and customer retention. CeBIT was also able to attract numerous new visitors and high-profile clients thanks to various collaborations in Germany and abroad that took in, for instance, collaborative advertising, direct marketing, online and print, newsletters, invitations, target-group specific campaigns, tailored overseas promotions as well as attractive travel and hotel rates (a 20 percent discount on airline bookings for visitors from abroad, for instance).Trend MonitorCeBIT 2010 online surveyDeutsche Messe had already ascertained important data about potential visitors in advance of CeBIT 2010. Together where survey results gathered during the trade fair, a clear, meaningful image of visitor behavior has been created: The CeBIT 2010 Trend Monitor. "Will you visit CeBIT?," "Which country do you come from and what is your function in your company?," "Why are you coming to CeBIT?,""Are you planning investments in the ICT area?," "Which exhibition areas are particularly interesting for you and which less interesting?" - these and a series of other questions on the intentions, interests and structure of visitors were answered by around 10,000 people in four rounds of surveys. In addition, an invitation layer with an integrated lottery draw was placed on the CeBIT website. The online surveys, the first round of which began on 7 January 2010, each require five minutes of a visitor's time. The final survey round ended on the last day of CeBIT. Following evaluation, Deutsche Messe made the results of the surveys available to exhibitors. Advertising banners & relatedAdvertising at the trade fair grounds and in the cityAt CeBIT 2010, many exhibitors once again took advantage of the opportunity to present themselves via the large format advertising space available on the trade fair grounds. Along the direct approaches to the fair and in the entrance areas in particular, it was clear that communication with visitors began well in advance of the turnstiles and brands and products propagated in exactly those places where waste circulation was kept to a minimum and target groups could be reached directly. Also this year, highlights included the oversized posters and advertising towers, which offered advertising spaces of up to 200 square meters, transmitting truly standout messages and underscoring the special significance of CeBIT in the ICT industry. The second focal point was the variety of advertising forms available in the skywalks that allowed visitors weatherproof access to the trade fair grounds and simultaneously offered exhibitors excellent opportunities to pair their creative advertising messages with attention-getting formats. The popular swing-cards in the shuttle buses at the fair represented a new form of advertising, offered for the first time and immediately sold out. Exhibitors and agents quickly recognized that this exclusive advertising medium could be used for extremely specific visitor acquisition and was best suited to fresh, positive campaigns.This year too, big brands were advertised, product innovations introduced and, finally, valuable business contacts initiated by means of the targeted use of CeBIT's outdoor advertising opportunities. Advertising at CeBIT in 2010 was also advertising at the point of interest!CeBIT 2010 and Partner Country Spain in the cityIn many locations in the city, the airport, central train station and on the streets, extensive outdoor advertising promoted Spain as CeBIT Partner Country 2010. The Partner Country by itself stood out with around 50 Partner-Country flags, 20 large-scale advertising displays, five giant advertising towers, ten branded city trams and numerous smaller promotions around Hannover. The promotional effort also included illuminated advertising, floor decals, posters, artfully decorated shop windows and much more. Hannovers retailers also advertised Hannover as a trade fair venue and host city for the Partner Country - also a result of the significantly strengthened advertising activities by Deutsche Messe.CeBIT 2011 - heart of the digital worldDigital technologies form the main artery of both businessand private life. As a hub technology and innovation driver,the ICT industry shapes and reshapes business processes andday-to-day life and will continue to do so in the future. Evershorter innovation cycles, the rapidity of change and thesynergetic convergence of technologies characterize thedynamic development of the entire ICT market. In the sameway, the growing demand for individualized solutionsnecessitates transparency and user-orientation in what isoffered. The user in focusWith four platforms, CeBIT is focusing its future even moreintensively on the needs of its customers and enabling anoptimal orientation. CeBIT 2011 combines the charisma of aleading international event with the clear profile offered byvertical product segments. Suppliers and consumers are thusbrought together in the best possible way. In this way, youand your company can reach existing customer groups moreefficiently and open up new potential. We look forward to welcoming you as an exhibitor from 1 to 5March at CeBIT 2011!Plan your company presentation in Hannover now! Find more information about your CeBIT 2011 registration here. Exhibition area HannoverIn the heart of Europe the exhibition area in Hannover is ideally situated. Looking aheadYou can already get a sneak preview of the themes and four platforms of CeBIT 2011here!ASR CeBIT 2010 Home Outlook CeBIT 2011Outlook CeBIT 2011Outlook, insight, perspective: CeBIT 2011 is coming!Changes in consumer behavior are revolutionizing business modelsEnsure your own economic success at CeBIT 2011!You can find out more in our CeBIT 2011 informational brochure, which will be sent out at the beginning of June and will then be available for download at are looking forward to welcoming you as an exhibitor from 1 to 5 March at CeBIT 2011!Online Business ServiceConvenient, transparent, no obligationFollowing the success of CeBIT 2010 comes CeBIT 2011. Business people know how important it is to prepare their next presentation well in advance to stay one step ahead of the competition. Which is why exhibitors can take advantage of the Online Business Service (OBS) provided by Deutsche Messe starting in June and already register for next year. Interested exhibitors can find out about participating in CeBIT 2011 in a convenient, transparent and no-obligation setting: as well as registering, exhibitors can plan their stand area, calculate costs, compare a variety of stand systems, and book such trade fair services as IT/tech, catering, press services and advertising. www.obs.messe.deExhibition area HanoverIn the heart of EuropeThe world comes together at the trade fair grounds in Hannover, Germany. And not just for the world's most important ICT event, CeBIT, but for some 70 events each and every year. And this is no surprise: Hannover is not only ideally situated in the heart of Europe, easily accessible by train, plane or car but, with around 496,000 square meters of indoor exhibition space plus an additional outdoor display area of 58,000 square meters, 27 halls and pavilions, it is the ideal exhibition area for trade fairs and other events.Six-lane road access provides for stress-free arrival and departure, and 40,000 parking spaces offer visitors arriving by car more than enough room to park.In addition, there is a heliport and two train stations with direct connections to the main train station and the airport.For presentations, seminars, press conferences and economic summits, the fairgrounds also boast the Convention Center with 35 rooms and halls.The Hannover Exhibition CenterContactDeutsche MesseDaniela StackMessegelnde30521 HannoverDeutschlandPhone: +49 511 89-31203Fax: +49 511 89-32626www.messe.deDaniela.Stack@messe.deCreditsPublisher Deutsche MesseMessegelnde30521 HannoverGermanyTel: +49 511 89-0Fax: +49 511 89-32626Internet: www.messe.deE-mail: info@messe.deJoint-stock company, headquarters Hannover Registergericht:District Court Hannover (Amtsgericht Hannover), Reg.-Nr. 81 HR B 4061 Chairman of the Supervisory Board:Stephan Weil, Lord Mayor of the City of Hannover Board of Management:Dr. Wolfram v. Fritsch (Chairman); Dr. Andreas Gruchow;Dipl.-Kfm. Stephan Ph. Khne; Ernst RaueAll rights reservedPhotographs: Deutsche Messe AGReproduction - even with source acknowledged - not permitted for advertising purposesResponsible for the content (according to 55 RStV) Marcus EibachDeutsche Messe AGMessegelnde30521 HannoverGermanyConcept and Editorialmch: media consulting hannover GmbH & Co. KGGutenbergstrae 230966 HemmingenGermanyTel: +49 511 41 04 48-43Fax: +49 511 41 04 Home - CeBIT After Show Report 2010 CeBIT Show - CeBIT After Show Report 2010asr_cebit_2010asr_cebit_2010(2)asr_cebit_2010(3)asr_cebit_2010(4)asr_cebit_2010(5)asr_cebit_2010(6)asr_cebit_2010(7)asr_cebit_2010(8)asr_cebit_2010(9)asr_cebit_2010(10)asr_cebit_2010(11)asr_cebit_2010(12)asr_cebit_2010(13)asr_cebit_2010(14)asr_cebit_2010(15)asr_cebit_2010(16)asr_cebit_2010(17)asr_cebit_2010(18)asr_cebit_2010(19)asr_cebit_2010(20)asr_cebit_2010(21)asr_cebit_2010(22)asr_cebit_2010(23)asr_cebit_2010(24)asr_cebit_2010(25)asr_cebit_2010(26)asr_cebit_2010(27)asr_cebit_2010(28)asr_cebit_2010(29)asr_cebit_2010(30)asr_cebit_2010(31)asr_cebit_2010(32)asr_cebit_2010(33)asr_cebit_2010(34)asr_cebit_2010(35)asr_cebit_2010(36)asr_cebit_2010(37)asr_cebit_2010(38)asr_cebit_2010(39)asr_cebit_2010(40)asr_cebit_2010(41)asr_cebit_2010(42)asr_cebit_2010(43) Global Conferences - CeBIT After Show Report 2010asr_cebit_2010(44)asr_cebit_2010(45)asr_cebit_2010(46)asr_cebit_2010(47)asr_cebit_2010(48)asr_cebit_2010(49)asr_cebit_2010(50)asr_cebit_2010(51)asr_cebit_2010(52)asr_cebit_2010(53)asr_cebit_2010(54) CeBIT Events - CeBIT After Show Report 2010asr_cebit_2010(55)asr_cebit_2010(56)asr_cebit_2010(57)asr_cebit_2010(58) Galas & VIPs - CeBIT After Show Report 2010asr_cebit_2010(59)asr_cebit_2010(60)asr_cebit_2010(61)asr_cebit_2010(62)asr_cebit_2010(63)asr_cebit_2010(64)asr_cebit_2010(65)asr_cebit_2010(66)asr_cebit_2010(67)asr_cebit_2010(68)asr_cebit_2010(69)asr_cebit_2010(70)asr_cebit_2010(71)asr_cebit_2010(72)asr_cebit_2010(73)asr_cebit_2010(74)asr_cebit_2010(75)asr_cebit_2010(76)asr_cebit_2010(77)asr_cebit_2010(78) Partner Country 2010 - CeBIT After Show Report 2010asr_cebit_2010(79)asr_cebit_2010(80)asr_cebit_2010(81)asr_cebit_2010(82)asr_cebit_2010(83) Media Skills - CeBIT After Show Report 2010asr_cebit_2010(84)asr_cebit_2010(85)asr_cebit_2010(86)asr_cebit_2010(87)asr_cebit_2010(88)asr_cebit_2010(89)asr_cebit_2010(90) Marketing Skills - CeBIT After Show Report 2010asr_cebit_2010(91)asr_cebit_2010(92)asr_cebit_2010(93)asr_cebit_2010(94)asr_cebit_2010(95)asr_cebit_2010(96)asr_cebit_2010(97)asr_cebit_2010(98)asr_cebit_2010(99)asr_cebit_2010(100)asr_cebit_2010(101) Outlook CeBIT 2011 - CeBIT After Show Report 2010asr_cebit_2010(102)asr_cebit_2010(103)asr_cebit_2010(104)asr_cebit_2010(105)asr_cebit_2010(106)