Content and Marketing Workshop

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    08-May-2015

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1.Content and marketing workshops 2. Integration. Content Foundations Warren Knight, CEO, 3. Leverage influencers. Content Foundations Warren Knight, CEO, 4. Be reactive. Content Foundations Warren Knight, CEO, 5. Customer is king. Content Foundations Warren Knight, CEO, 6. Be holistic. Content Foundations Warren Knight, CEO, 7. Integration. Leverage influencers. Be reactive. Customer is king. Be holistic. Content Foundations Warren Knight, CEO, 8. Inbound marketing hub James Carson, Founder, 9. Four stages of content strategy 1. User journey 2. Idea 3. Formats 4. Platforms James Carson, Founder, 10. The Content Marketing Matrix Sam Pattinson, Director, 11. Dont rely on Google, build an audience! Vertical market leaders Kevin Gibbons, MD, 12. The Marketing Academy Inspire Why Marketing and Marketeers Matter 13. Andy Duncan (CEO of Camelot, President of The Advertising Association) Rory Sutherland (Executive Creative Director OgilvyOne, Vice-Chairman Ogilvy & Mather) Katie Vanneck-Smith (CMO of News UK) Mike Hughes (Director General of ISBA) Sarah Speake (Director of Commercial Marketing & Research of ITV) Russ Lidstone (CEO of Havas Worldwide London) Phil Rumbol (Founder of 101 London) Richard Robinson (Managing Partner of Oystercatchers) Jorge Postigo (Associate Principal of McKinsey) Gary Stewart (Director of Wayra UK) Sherilyn Shackell (Founder of The Marketing Academy) Helen Tupper (Head of Insight at Virgin & Founder of AmazingIf) Carrie Osman (CEO & Founder of Cruxy&Co) 14. Creativity vs. effectiveness. Andy Duncan (CEO of Camelot, President of Advertising Association 15. Take Risks! Be bold, brave and play to win. The lottery has over 100 good causes funded per post code They need to do a better job of telling their purpose story Andy Duncan (CEO of Camelot, President of Advertising Association 16. Nature has a huge marketing budget Rory Sutherland, Creative Director 17. Costly signaling theory FINANCE VS. MARKETING Rory Sutherland, Creative Director, 18. Costly signaling theory FINANCE VS. MARKETING Rory Sutherland, Creative Director, 19. Getting Marketing Represented on the board .0038% Katie Vanneck-Smith (CMO of News UK) Mike Hughes (Director General of ISBA) Russ Lidstone (CEO of Havas Worldwide London) Richard Robinson (Managing Partner of Oystercatchers) Zaid Al Quassab (CMO House Trip) 20. Getting Marketing Represented on the board 14% 21. Getting Marketing Represented on the board 80% vs. 90% 22. Key takeouts There are no happy endings in history, only crisis points that pass Isaac Asimov 23. Leadership insights Not giving someone feedback is selfish, because it means they cannot learn Jorge Postigo, Associate Principal 24. QUESTIONS?