Content Curation Primer For Information Professionals

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  1. 1. Unlessotherwisenoted,thisworkislicensedunderaCrea4veCommons A8ribu4on-NonCommercial-ShareAlike3.0UnportedLicense. 19 March 2013 Steve Dale @stephendale Mastering ContentCura4on Information Management Stream 3rdJuly2015
  2. 2. What? Why? Who? How? Content Curation 2
  3. 3. What? 3
  4. 4. http://dilbert.com 4
  5. 5. Weliketocollectandorganisestu 5
  6. 6. ContentCura7on ContentCura4on TheroleoftheCuratoris associatedwithbringing togethercollec4onsforexample, pain4ngsorhistoricalar4facts,in galleriesandmuseums. Theskill,ordisciplineofthe curatorisnding,assembling andpresen4ngthepain4ngsor ar4factsinawaythattellsastory. 6
  7. 7. Cura7onIsEverywhereCurated by Drew Skau (@WTFViz). Vsualizations based on bogus statistics, and plenty of nonsensical jargon. http://viz.wtf/ http://bigdatapix.tumblr.com/ Pictures of Big Data Pinterest Board, curated by Kirsty Hornblow The Guardian #smarttakes. Selected commentary from journalist and social networks. 7 BentoBoxCuratedTrainingModules h8ps://www.bento.io/grid SocialmediaplaTormsarecura4ngcontent,bygiving cura4ontoolstousers(YouTube playlists, Flickr galleries,Amazon lists,etc.) Media entrepreneurs are building new types of media platforms around posting excerpts from the most relevant stories from around the web ( The Drudge Report,The Hungton Post, etc.)
  8. 8. Acontentcuratorisacri7calknowledge brokerwhocon7nuallyseeks,collectsand sharesthemostrelevantcontentinhis/her knowledgedomain 8
  9. 9. WhatisNOTContentCura7on? 9
  10. 10. ContentCura7onisNOTContentMarke7ng IsnotaWerquan4ty.Qualityishiskey measure. Alwaysprovidesinsightastowhysomething isrelevantandwheretheitemtsinitslarger collec4on(stream,catalog,list,etc.) Addspersonalevalua4on,judgment,cri4que orpraise. Providesusefulinforma4onaboutother related,connectedorsimilarobjectsof interest. Creditsandthanksanyonewhohashelpedin thediscovery,iden4ca4onandanalysisof anycurateditemandlinksrelevantnamesof peoplepresentinthecontent. Doesnoteverrepublishcontent"asis" withoutaddingextravaluetoit. Doesnotcurate,select,personalizeor republishhisowncontentinanautomated way. Disclosesbias,alia4onandotherotherwise nonself-evidentcontextualclues. Source: Robin Good, http://www.masternewmedia.org/content-curation-is-not-content-marketing/ ContentCura7on IsaWerquan4ty."Themorecontent published,thebe8er",ishismantra. Curates,republishesandretweetscontent withouthavingfullyreadit. Reposts,shareswithoutprovidingoradding anyinsight. Addsnoevalua4on,judgmentorpersonal cri4que. Providesnopersonaliza4on. Doesnotincludeaddi4onalusefulinfo, referencesandlinks. Doesnotaddcreditora8ribu4on. Republishescontent"asis". Usesautoma4ontoolsheavily. Doesnotdisclosebias,prejudice,alia4on andpartnershipsthatmayinuencehis wri4ng. ContentMarke7ng 10
  11. 11. Why? 11
  12. 12. Findingrelevantstuisgeeng increasinglydicult! 12
  13. 13. Weliveinasociallyconnectedworld, whereanyonecanhaveavoice,and everyonewantstobeheard. 13
  14. 14. Source: Josh Bernoff www.bernoff.com 14
  15. 15. Source: Josh Bernoff www.bernoff.com 15
  16. 16. GrowingDemandforDecision- ReadyInforma7on Peopledonthavethe 4metoread,thinkand writemuch,sothey willappreciate someonewhohas lteredoutthe bulls**tandproduced qualityinforma4on.Image via Wikimedia Commons Theres a lot of this about! 16
  17. 17. Inaworldofbandwidthandcontentabundance, we'reoverwhelmedwithdata,tweets,blogs,check in'sandmedia.Itusedtobewesurfedtheweb. Nowthewavesofthewebarejusttoobig.Cura=on isthenewmagicthatmakestheweb work.Bringingthewebbacktohumanscalewith humanltersyoutrustandlove.Apowerfulmixof passionandcontextturnsnoisebackintosignal. SteveRosenbaumh8p://en.wikipedia.org/wiki/Steven_Rosenbaum_%28producer%29 17
  18. 18. How? 18
  19. 19. Understand Self Understand Your Audience Find&Filter Relevant Content Evaluate, Reect, Comment Share& Acknowledge Learn (from audience engagement) Effective Content Curation 19 Content Curator Find,joinand contributetothe mostrelevantand usefulcommuni4es foryourjob/role bothinsideand outsideofyour organisa4on. Iden4fyrelevantand highqualitylearning contentforyourjob/ role Reect,experimentand putintoprac4cewhat youhavelearned Shareyourideasand commentsandsee commentsfromothers. Developyourskillsthrough collabora4veinterac4ons withpeersandreceive honestadvice.
  20. 20. My Daily Routine News Services Add Insight & Value Publish, Share, Promote 20 Social + Professional Networks Filter, Aggregate, Organize, Review. SEEK SHARESENSE
  21. 21. Or more simply 1.Choosearelevantthemeortopic(preferablyone thatyouknowsomethingabout). 2.Findanddiscoverqualitysourcesofcontent. 3.Organise,review,lterouttherubbishfromthe gems. 4.Createnewcontentwithaddedvalue,perspec4ves andopinion.A8ributeasappropriate. 5.Publishandpromote. 21
  22. 22. ALookAtSomeOfTheTools 22
  23. 23. Source: http://www.youbrandinc.com/ultimate-lists/ultimate-list-content-curation-tools-platform/ 23
  24. 24. PopularContentdiscoverytools Newsle News.me Flipboard Prisma4c Buzzfeed Mashable Techcrunch GoogleAlerts check out Robin Goods curated collection at: https://content-discovery-tools.zeef.com/robin.good http://list.ly/list/Kta-the-top-18-unique-places-to-find-great-content-to-share?feature=search Listly:TopPlacestoFindGreat ContenttoShare 24
  25. 25. TheContentCuratorsmost importanttoolinthetoolbox. Install bookmarklets and extensions on your web browser to make it earlier to clip and share content Bookmarklets 25
  26. 26. FederatedSearch(1) Googles standard search results My Diigo bookmarks search results My Evernote Search Results Twitter search resultsMy Ki bookmarks search results 26
  27. 27. FederatedSearch(2) Twitter Search Results 27
  28. 28. Hootesuite HootSuiteisawebandmobilesocialmediadashboardthat publishesandmonitorsconversa4onsacrossmul4ple networksincludingTwi8erandFacebook. Tabbedinterfaceshowingmul4pleac4vitystreams. Basicdetailsonanyofyourcontactsbyjustclickingon theirthumbnail/username. Weeklyanaly4csreportsveryshowing: 1.Numberofclicksperday 2.Geographicalinforma4ononthepeopleclicking through 3.Topreferrers 4.Mostpopularlinksclicksummaries. Posttomul4pleTwi8eraccounts,Facebookproleand page,Google+page,LinkedInprole,companypageand groups. Schedulingfeaturefordate+4meTweetspublished. Freeforupto5socialmediaaccounts-monthly subscrip4onfor6+accounts. SeealsoTweetDeck:h8ps://tweetdeck.twi8er.com/ https://hootsuite.com 28 Aggrega4on
  29. 29. Netvibes Freeforallusers,withnoadver4sing! Aninforma4onaggrega4ontoolthat cangiveabroadoversightonwhats goingon,allinonedashboard Setupadashboardforeachsubjectyou wanttomonitor(1)orconsolidate everythingyouwanttotrackintoone dashboard(2) Thedashboardmonitorsupdatesinreal 4me. Dierenttabs,pagesanddashboards canbecreatedtotrackdierenttopics. Alargecollec4onofthirdpartyanaly4cs widgetsavailable,suchasSugarCRM, Alexa,QuantcastandChartbeat. Dashboardscanbepublishedpubliclyto createproductmicrositesand communityportals. 1 2 http://www.netvibes.com/ 29 Aggrega4on
  30. 30. Bo8lenose Bo8lenoseisanadvancedreal4mesocial intelligenceplaTorm,whichenablesyoutondout abouttrendsquicklyandtoexplorewhatisdriving thesetrendsbackedbydetailedsen4mentanalysis. Ithelpsyouaddressthewho,what,whenandwhy ques4ons. Enterprise(subscrip4on)andfree(Bo8lenose Lite)versionsavailable Allowsyoutosetupanumberofstreams, pullinginsearchresultsfromaspecicsource (i.e.Twi8er)ormul4plesourcessuchasblogs, newssitesandsocialnetworks. Sonarstyleimagewhichisareal4memapof socialac4vityforyourstream.Thetoolprovides auniquevisualrepresenta4onofatopicor streamtohelpyougaininsightsintothetrends astheytakeshape. InSonarviewyoucanswitchfromtopicsand hashtagstomen4onedusersortocontenttype. http://bottlenose.com http://lite.bottlenose.com/ 30 Aggrega4on
  31. 31. Feedly FeedlyaggregatesRSSfeeds.Anaggregatorcaptures,and organises,feedstosimplifytheconsump4onofnews- withouthavingtovisitthesourcewebsite.Freeand Premiumservice. Feedlyprovidesitsownhos4ngservice,meaningFeedly storesRSSfeedsonitsownservers.WhenGoogleReader diedin2013,sodidthehos4ngservicethatvirtuallyall RSSreadersreliedupon. Feedlyisopera4ngsystemagnos4c,andthemostwidely usedreaderonthemarket.Forthoseofusingtheservice fromabrowser Avarietyofbrowserextensionsavailable. TheonlyRSSaggrega4onservicethatincludesbotha browserinterfaceandarst-partymobileapp.Access yourfeedsfromtheloca4onanddevicemostconvenient toyou. Feedlyoersawiderangeofsharingop4ons,includinga customsharingtool(apremiumfeature)thatactasan API.Contentcanbesharedacrossallofthebigsocial networks,andappssuchasEvernote,Pocket,OneNote, Buer,andHootesuite. http://www.feedly.com 31 Aggrega4on
  32. 32. Specicfeeds SpecicFeedsisafreewebappwhichallowsyouto providetheopportunitytoyourRSSreaderstosubscribe onlytothetypeofnewsandstoriestheyareinterestedinto byallowingthemtoselecttags,keywordsandauthorsthey wanttoreadabout. YousimplysubmityourRSSfeedtoSpecicFeedsandthe serviceautoma4callycreatesawebpageandaniconthat youcanshareorpublishonyourwebsitetohelpthosethat wanttosubscribetoyournews,butwhoprefertopre- selecttopics,tagsorauthorstheyliketosee http://www.specicfeeds.com 32
  33. 33. Newsblur l Cleaninterface l Abilitytoconnectuserswithacommunityofother readers. l Readerscanalsodiscussspecicar4cleswitheach otherdirectlyinthesoWwarethroughacomment systemlocatedundereachpieceofcontent l ByusingNewsBlur'straininglters,youcanhide storiesyoudon'twanttoseeandhighlightthe storiesthatinterestyou.TeachingNewsBluryour preferences(orlackthereof)forcertainblogs, authors,andtopicscutsdownonthenoiseand connectsyouwiththenewsthatinterestsyou most. 33 Aggrega4on
  34. 34. Listly Helpsyoumakeslistsonjustaboutany topic. Alistcanbeviewedindierentways: rankedbythecrowd,curatedorfrom newesttooldestentries. Alistcanpublishedasasocialobject. Otherscanthenviewit,linktoit,share it,embedit,addtoitandrankits contents Twi8erlistscanbeintegratedtoits servicebutupdatestoTwi8erlists dontupdateListly AfreeListlyaccountoersunlimited lists.Thepremiumoersprivatelists withsecretURL,moremodera4onand layoutfeaturesandnoadver4sements. http://list.ly/ 34 Collec4ons
  35. 35. Ki Kiisapowerfulsocialbookmarkingservicethatkeepsand helpsyouorganiseallthepagesthatma8ertoyou. ChromeorFirefoxKeeppluginsmakeiteasytosave allyourimportantpages Publicoraprivatelibraries. Tag,rename,andchooseanimageforyourkeeps Organisekeepsintoyourownlibraries Followotherlibrariesthatmatchyourinterests. TheKipluginoerstheeasiestwaytorecallthethings youvekept. Indexesthefulltextofeverypagethatyousave,making iteasytondthemagain Discoverrecommenda4onsfromfriends Deliversafeedofrecommenda4onseveryday,based onwhatyoukeepandthelibrariesyoufollow Engageinreal4meconversa4onsonanypage Calla8en4ontothemostimportantpartofanypageby highligh4ngtextandimagesofinterest KiappisavailableforAndroidandiOSdevices 35 Collec4ons
  36. 36. Pearltrees Avisually-orientedconnec4venetworkofmul4-mediacontent, whichcanbeshared,repurposedandlinkedinanumberof waysacrosssocialmediaplaTorms.TheTeamsgroupfunc4on enablesuserstocollaboratetocreatesharedcurated collec4onsofcontent.Freemiumservice.Launchedin December2010andnowboaststwomillionmonthlyac4ve users,collec4ngover50,000linkseveryday. Allowsuserstocollect,organiseandshareanyURLtheynd onlineaswellastouploadpersonalphotosandnotes. Annota4onsandeditscanbepublishedsothatanyone viewingthattreecanseethem. AbilitytoTeamUpwithothercuratorswhosharethesame interests.Teammemberscanalladdtothecontent. Shareanen4recuratedcollec4ononwithasingleclick. http://www.pearltrees.com/ 36 Collec4ons
  37. 37. GoogleBookmark Manager AvisualbookmarkingtoolfortheChrome browser. Thebrowser-integratedbookmarkingmanager makesitpossibletocreatevisuallink collec4onsbyaddingURLsorbyusingthe browserextensionwhileonanywebsite. Collec4onscanbesearched,nested,sortedand organisedaccordingtopersonalpreferences. Bookmarkcollec4onsfromotherbrowserscan beeasilyimportedandafeatureauto- generatesasetoflinkcollec4onsbasedon commonsubjects. IfyouareloggedintoChromeyourcollec4ons aresynchronisedacrossallofyourdevices. 37 Collec4ons
  38. 38. Evernote SoWwareandservicesdesignedfornotetakingandarchiving.A "note"canbeapieceofforma8edtext,afullwebpageor webpageexcerpt,aphotograph,avoicememo,ora handwri8en"ink"note.Notescanalsohavelea8achments, canbesortedintofolders,tagged,annotated,edited,given comments,searchedandexportedaspartofanotebook. Availableasfree,PremiumandBusinessversions. Web,appandclientversionsavailableforMicrosoW Windows,OSX,Android,iOS(iPhone,iPad,iPodTouch), WindowsMobile,WindowsPhone,WebOS,andBlackBerry. Notescanbecapturedasen4reforma8edwebpages, simpliedwebpagesorclippedwebpages. Notescanbesharedinthefollowingways: PosttoFacebook PostToTwi8er PosttoLinkedin EmailNote CopyShareNoteURLtoClipboard Presenta4onmodeavailableintheClientversion. NotescanbeconvertedtoPDF.PDFmark-upinClient version. Cansetremindersfornotes http://www.evernote.com 38 OrganisingCura4on
  39. 39. GoogleResearch GoogleResearchisasidebaravailableinsideGoogle Drivedocumentsandpresenta4onswhichallowsyou todoGooglesearchesandtoeasilycuraterelevant results,includingimages,videos,textexcerpts,links withfullautoma4ca8ribu4onreferences,intothe documentorpresenta4onyouarepreparing. TheGoogleResearchsidebarfacilitycanbecalledat any4meupbysimplygoingtotheToolsmenuand selec4ngResearchorbyselec4nganywordinyour textandthentypingCtrl+Alt+ShW+I. SearchacrossGooglestandardwebresults,including news,images,videosandGoogleScholardatabases, andfromyourownGoogleDrivedocumentsand tables. Abletopreviewanyresult,byopeninganaddi4onal sidebarshowcasingaresizedviewofthewebpagein ques4on) DraganddropcontentintoyouropenGoogle document/presenta4onorinserttheresourceasa link,orciteit(bybeingabletoselectbetweenMLA; APAandChicagocita4onformats). 39 FindingContent
  40. 40. Paper.li Enablesthecuratortoautoma4callycreateanon-line newspaper,selec4ngcontentusingkeywords, conversa4onsand/orlinkstowebsitesthatarerelevantto apar4culartopicortheme.FreeandPremiumservice. Pros Goodintegra4onwithmostsocialmediaservices Simplesubscrip4onprocessfornewfollowers Clean,newspaper-stylelayoutwithnaviga4onlinks Highlyautomated Emailnewsle8er(Pro) No4ca4oncontrols(Pro) Cons Limitedmetrics Highac4vitysourcesmayswampcontent. Someadsmaynotbecontextuallyrelevant Cura4onofsources,notcontent. http://www.paper.li 40 Cura4on
  41. 41. Scoop.it Pros Elegant+cleanmagazine-styledesign Limitedautoma4on-curatorhastotal controlofcontent Curatorcanaddinsighttoscoopedcontent. Communityofcurators+auto-suggested content Emailnewsle8er(integratedwithMailchimp -free) Noads Cons Limitedmetrics(freeversion) Limitedtextformaeng(freeversion) Notforthenovicecurator-youneedsome editorial/cura4onskills http://www.scoop.it 41 Cura4on
  42. 42. Storify Enablesthecuratortosearchforspeciccontentfrom socialmediasitesthatcanbesequencedintoablogstyle story.Thecuratorcanaddtheirowntextandembedthe nalproductintotheirblog. Providesasequencedstoryofanevent Homepagedisplaysthebeststoriesmadefromimages, videos,links,updatesandothermediacollectedby Storifyusers.Anyelementinastorycanbere-usedfor yourownstories TheStorifyeditorcansearchsocialmedianetworksto ndmediaelementsaboutthetopicyouwantto Storify. Draganddropstatusupdates,photosorvideos. Writeaheadline,introduc4onandinserttextanywhere insideyourstory.Addheaders,hyperlinksandstyled text.Buildanarra4veandgivecontexttoyourreaders. Integra4on(plug-in)withWordpress Apremiumservice(subscrip4on)availableformedia organisa4ons,publishers,oranyoneseekingtodeeply integratesocialcura4onandstorytellingintotheirsite. https://storify.com/ 42 Cura4on
  43. 43. Newsle Providesanac4vitystreamforupdatesfrom yourLinkedInand/orFacebookand/oremail contacts. YoucanteachNewslewhatsimportanttoyou byindica4ngwhetheryoudliketoseemore orlessofcertaintypesofnewsitemsoritems relatedtocertainpeopleinyournetwork(e.g. updatesfromjournalists). DoesnothaveanAPIlinkwithTwi8er. 43 h8ps://newsle.com/ Discovery
  44. 44. digg l DeliversnewsandtrendsfromGoogle, FacebookandTwi8er. l Ar4clesarelisteddownthepagewithabrief descrip4onandavo4ngtagthatprominently displayshowmanydiggsthear4clehas received. l Youcanchoosetoviewlis4ngsofpopular ar4clesandupcomingar4cles.Upcoming ar4clesarenewar4clesthathavenotreceived enoughdigstomakeittothepopularlis4ng. l Thecategoriesarebrokenoutintotechnology, science,worldandbusiness,sports, entertainment,andgaming.Eachofthesehas subcategories. l Youcancommentonar4clesorsharean ar4clewithyourfriends. 44 h8p://digg.com/ Also see Reddit www.reddit.com > Discovery
  45. 45. Prisma7c l Anews-readingappthatcreatesatailored feedbasedonyourpersonalinterests. l Theappanalyzesyourac4vi4esonsocial networksandndscommonthreadsthat iden4fyspecicinterests.Thisdataisusedto recommendstopicsyouwillndinteres4ng. l Onceyouhaveselectedafewtopics,Prisma4c regularlytracksdowncontentfromallover thewebthattintothesetopicsandpresents themforeasyreading. l Bylikingordislikingastoryinthenewsfeed youcantrainPrisma4csalgorithmtolearn moreaboutwhattypesofcontentyouwantto see. l Ifyoundar4clesthatyouwanttoshare, Prisma4callowsyoutopublishlinkstothem throughTwi8er,Facebook,oremail. 45 h8p://getprisma4c.com/home Discovery
  46. 46. Newsle8ers:Goodbits Newproduct/service.Sign-upforearly access. Savecontentasyoubrowsewiththe GoodbitsbookmarkletorChrome extension Automa4callyextract&cropimages fromthecontent Prepareyournewsle8er,editor-free Sendtoyourexis4ngMailChimplists& segments Usepre-forma8edtemplatesfortablet &mobile Useanaly4cstoknowwhichcontent works https://goodbits.io/ Cura4on/Newsle8ers
  47. 47. Flipboard Flipboardwasoriginallydesignedasasocial networkaggrega4on,magazine-formatapp foriPadin2010.Itisnowthemostpopular ofthemagazine-likecontentaggregatorapps foriOS,Android,KindleandNook. Flipboardsstrengthisyouareabletobring yoursocialnetworkssuchasFacebook, Twi8er,Instagram,Google+,LinkedIninto oneloca4onalongsideyourfavouritenews sourcesandanythingelseyouliketoread,or watch(likeYouTube)allwhilemakingit easilytoshareyourfavouritecontentwith yoursocialnetworksandenablingyouto easilycurateyourfavouritecontentinto Flipboardmagazine(s). https://ipboard.com/ 47 NewsCura4on
  48. 48. RoyaltyFreeImages Ge8yImages: h8p://www.ge8yimages.co.uk/ crea4veimages/royaltyfree Clipart:h8p://www.clipart.com/ Flickr: h8ps://www.ickr.com/ crea4vecommons/ WikimediaCommons: h8ps://commons.wikimedia.org/ Flickr: Creative Commons 48 TinEye:www.4neye.com Finding original attribution
  49. 49. Informa4oniseverywhere,allthe4meandonanydevice. Weresacricingqualityforquan4tyandaccuracyfor 4meliness. Findingwhatisrelevant,accurateandtrustworthyarethe newdigitalliteracies. ContentCura4onisanemergentskill/rolewiththeobjec4ve ofsepara4ngnewsfromnoise. Newcontentcura4ontools,productsandservicesare emerging.Willwealleventuallyneedtobecontent curators? KeyPoints 49
  50. 50. SourcesandUsefulReferences l RobinGood,ContentCura4onWorld:h8p://cura4on.masternewmedia.org/ l ContentDiscoveryTools:h8ps://content-discovery-tools.zeef.com/robin.good l Whatiscura4on(video):h8p://vimeo.com/38524181 l Infographicimagesslides14and15:JoshBernoh8p://berno.com l PearltreesContentCura4on,curatedbySteveDale: h8p://www.pearltrees.com/stephendale/content-cura4on/id7670386 l DiigosharedGrouponContentCura4onbySteveDale :h8ps://groups.diigo.com/group/social_media-toolkit l FlipboardtopiconContentCura4onbySteveDale: h8ps://ipboard.com/@stephendale/content-cura4on-9qjo87g1y l ContentCura4on:TheFutureOfRelevance(BusinessInforma4onReview)bySteveDale:h8p:// bir.sagepub.com/content/31/4/199?etoc 50
  51. 51. SteveDale Collabor8nowLtd @stephendale @collabor8now Unlessotherwisenoted,thisworkislicensedunderaCrea4veCommons A8ribu4on-NonCommercial-ShareAlike3.0UnportedLicense. 51 Peoplearemakingnamesforthemselvesasindustryexpertsbythe waysinwhichtheycurateotherpeopleswork.Tellingastorylike thoseyoundinthemedexhibitsinmuseumsandartgalleriesis mostcertainlyaskill,butincreasingly,itisbecomingeasierforeach ofus(andespeciallyinforma4onprofessionals)tobecome consummatecontentcurators.