Enterprise Mobility How the mobile world drives business [White paper]

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More and more employees carry their own smartphone into work with the intention to check their mails and use personal applications. But Enterprise Mobility is much more than just accessing a corporate mail account from your mobile device. It defines a strategy to enable processes and applications for mobile use, so that they can be used at any time and from any location. This flexibility enables companies to develop new business opportunities and distribution channels and optimize their processes. To achieve this, in addition to the use of mobile devices, the corresponding infrastructure and services with which the business processes can be used must be provided. The movement of Bring Your Own Device as well as the device and platform diversity on the mobile market have driven IT departments to invest in strategic mobile capabilities within their companies. This white paper deals with the current trends in the mobile world and gives a general insight to Enterprise Mobility. The explanation of the basic elements of Mobility in Enterprise is concluded with three reasons for the need of a mobile strategy. More: http://mway.io/18FpmYO

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  • 1.Enterprise Mobility How the mobile world drives businessEnterprise MobilityHow the mobile world drives businesswhite paper1

2. Enterprise Mobility How the mobile world drives businessExecutive summaryMore and more employees carry their own smartphone into work with the intention to check their mails and use personal applications. But Enterprise Mobility is much more than just accessing a corporate mail account from your mobile device. It defines a strategy to enable processes and applications for mobile use, so that they can be used at any time and from any location. This flexibility enables companies to develop new business opportunities and distribution channels and optimize their processes. To achieve this, in addition to the use of mobile devices, the corresponding infrastructure and services with which the business processes can be used must be provided. The movement of Bring Your Own Device as well as the device and platform diversity on the mobile market have driven IT departments to invest in strategic mobile capabilities within their companies. This whitepaper deals with the current trends in the mobile world and gives a general insight to Enterprise Mobility. The explanation of the basic elements of Mobility in Enterprise is concluded with three reasons for the need of a mobile strategy.MOBILE ENTERPRISE APPLICATION PLATFORMKEYWORDS MOBILE SECURITYENTERPRISE APP STOREMOBILE STRATEGYENTERPRISE MOBILITYMOBILITY PLATFORM MOBILE DEVICE MANAGEMENT2 3. Enterprise Mobility How the mobile world drives business0608mobilize the enterpriseBasic elements of mobility in enterprises1112Three reasons why enterprises need a mobile strategyTable of figures03 The mobile worldTable of contentsConclusion050708Support for BYODMobile projects by platformMobility platform10 Drivers behind mobile IT investments3 4. Enterprise Mobility How the mobile world drives businessThe Mobile Worldby more than 1 billion smartpho-Organizations are forced tones on the world market, predictedconnect with their employees andto be over 1,7 billion smartphonescustomers through new channelsin 2017 (IDC, 2013). Up to 80 % ofand across new devices and appli-the time on mobile devices is spentcations. But many companies dontinside apps while 50 % of mobileknow how to move to this newphone users use mobile as theirmobile world. Even if they see theprimary Internet source (Superneeds of mobile applicationsMonitoring, 2013). Given thesein their business, they cant thinkfacts, it should be clear that perso-beyond costly mistakes like a failednal and business workflows as wellinvestment or wrong plannedas other use cases are consumedprojects, which could damage theirOver 900,000 apps in Apples App Store, 850,000 apps in Googles Play Store, up to 145,000 in the Windows Phone Store and 120,000 in the BlackBerry WorldEnterprise mobility is booming.on mobile devices, even if the timereputation. According to a researchisnt exclusively used for businessof Forrester, these technologistscases. The consumers bring theirneed help with their enterprise mo-phones to work and vice versa. Inbility strategy, and theyre turningIT departments, the term for thisto mobility services providers totrend is called Bring your own de-design, develop, and support theirvice (BYOD). Due to a BYOD surveymobile applications (Forresterof TechRepublic and ZDNet, moreResearch, 2013).than 44 % of organizations alreadyFacing the challenge of mobilizingallow BYOD and another 18 % planIT processes across a mixed set ofto move to BYOD by the end ofmobile devices, the major task on2013. All in all, over 60 %the way to a mobile enterprise isof companies consider that BYODthe mobile strategy. Clients chal-is unavoidable by the end of 2013lenges and industry trends require(ZDNet, 2013).defined standards and guidelines in order to wisely deploy mobile solutions. The facts and numbers for the mobile market are outstanding: Over 900,000 apps in Apples App Store, 850,000 apps in Googles Play Store, up to 145,000 in the Windows Phone Store and 120,000 in the BlackBerry World (Apple, Google, Microsoft, RIM; as of June 2013). These apps are consumed4 5. Enterprise Mobility How the mobile world drives businessDo you support BYOD policies? Current allow Next 12 months18,20%No plans44,10 % 37,60% Figure 1: Support for BYODThis trend will increase the development of internal business apps. Organizations that have already released internal apps say, that 27 % of their employees use the apps for easier access to corporate information from anywhere. 22 % of them mention that the collaboration among staff or project teams is facilitated (GovLoop 2013). Mostly, these apps are delivered through third-party app stores. As only 18 % of respondents indicated they have created an internal app store, organizations are still in the early stage of mobile adoption and have yet to leverage enterprise-wide app stores that can be built through mobile device management services (GovLoop, 2013).5 6. Enterprise Mobility How the mobile world drives businessMobilize the enterpriseWith the market success of mo-panies and their employees to bedern smartphones and tablets, themore productive and flexible. Thedemands on the user experienceimpact of mobile devices to theare much higher. By 2015, fourcore IT of the company is huge. Intimes as many mobile apps will betimes of BYOD and its counterpartdeveloped as traditional PC appsCOD (corporate-owned devices),today (Gartner, 2013a). Androidevery IT decision maker has toand iOS will be the most populardefine which guidelines and rulestherefore, the existing infrastructure of any mobile solution has to be analyzed first and an integration concept has to be createdEnterprise mobility enables com-platforms for deployed mobileto follow. Most companies nowapplications.understand that enterprise mobility will be one of the major drivers of innovation in the next years. The integration of a mobile solution into an existing infrastructure can be challenging for both software and hardware projects. Therefore, the existing infrastructure of any mobile solution has to be analyzed first and an integration concept has to be created. Challenges in the integration of required interfaces and systems, as well as in the final hardware and software rollout are aspects that have to be planned well. For instance, this could be a company-wide introduction of tablets or a complex integration of large SAP-based systems. Selfexplanatory usability and well-arranged user interfaces of mobile applications are the prerequisites of success not only for clients, but also for internal users.6 7. Enterprise Mobility How the mobile world drives businessThe difficulties of managing variability in device platforms are top of mind in most organizations (AnyPresence, 2013). The development of mobile solutions for different or multiple mobile platforms is a costly challenge. That is the reason why mobile development platforms or similar tools are increasingly used in many companies. 56 % of companies use a mobile enterprise application platform while 35 % develop with mobile UI frameworks (AnyPresence, 2013). The International Data Corporation (IDC) published best practices in enterprise mobility deployment that are derived from four European case studies in 2012. Japanese automobile manufacturer Honda operated a focused approach to the application and device deployment. They planned to deploy up to 30 corporate-owned iPads to80 %its field force (IDC, 2012). Therefore, they developed a mobile strategy and decided to use an enterprise mobility management for60 %the in-house team. In summary, they enhanced business performance metrics and understand performance in real-time within the organization. Mobilizing KPI40 %data provides the business with far more granular information that can help the firm make faster, to the business, and track perfor-WindowsiOS (Apple)AndroidHtml500Hybrid20 %BlackBerrymore responsive improvementsFigure 2: Mobile projects by platformWhich mobile platforms do your current or future mobile project(s) target for support?mance (IDC, 2012). In summary, the message is to keep focused on business benefits and put this achievement to the mobile strategy. The GovLoop guide also recommends learning from othersthat are leveraging mobile initiatives successful and considers the need of determination of clear business problems in order to see how mobile is part of the solution (GovLoop, 2013). These best practices in mobile business help to understand the basic elements of Mobility in enterprises, which are explained in the following chapter.7 8. Enterprise Mobility How the mobile world drives businessA mobile enterprise application platform (MEAP) is a unified platform on which applications can be developed and managed. To distribute the developed applicaMobility Platformtions to employees according to the user groups, a mobile application management (MAM) is required. Figure 3: Mobility PlatformIt provides features for managing enterprise-specific applications. An Enterprise App Store (EAS)Basic elements of mobility in enterprisesMobile solutions are established in many companies. To avoid fragmentation in the mobility sector, a universal mobile infrastructure should be established, which is the core of a mobile strategy. Using a mobility platform ensures that all company-relevant information can be processed on a mobile basis using the existing interfaces. The challenge is to integrate various enterprise platforms and connect to various backend systems (e.g. SAP, CRM, SRM, ERP or database server). The adaptation of applications and services to the expectations of consumers calls the companies for entirely new approaches. Important safety requirements or restrictions regarding the provisionultimately manages the distribution of each application. The apps can be distributed independently from a third party store to defined employees quickly and reliably. Integrated mobile device management (MDM) ensures defined user behavior by means of control and security mechanisms. It also allows the deletion of sensitive data after the loss of individual mobile devices. The management of mobile devices such as smartphones and tablets in corporate environments is a crucial part of a mobile strategy. Without an efficient mobile device management, the effort involved with managing the devices increases and so does the risk of security breaches.of necessary interfaces to existing backend systems cant be neglected even in mobile applications. In addition, a mobility platform enables companies to create and manage mobile applications directly.8 9. Enterprise Mobility How the mobile world drives businessSome companies will ask why to use internal enterprise app stores instead of the public ones? Well, most consumer apps are distributed through known app stores like Googles Play Store or Apples App Store. But it can be difficult to fulfill the terms and policies for getting an approval for enterprise applications. Another point is that many companies wont share their intellectual property and want to lower the risk of security gaps. Due to these facts, enterprise app stores (EAS) are used for the deployment of business apps to the employees. By 2017, 25 % of enterprises will have an enterprise app store (Gartner, 2013b). There is an important factor coming with it: for any successful EAS it should be preconditioned, that a dramatic increase in the app features is available to internal stakeholders. If not, the additional value of an enterprise app store is definitely missing. In light of the mobilization of devices, companies need to reassess their existing security infrastructure. Which data is stored on mobile devices and how can this data be protected from unauthorized access in case of loss or theft? These questions have to be answered with mobile guidelines and policies. Mobile security is an important aspect of an enterpriseBy 2017, 25 % of enterprises will have an enterprise app store. (Gartner, 2013b)mobility platform and devices have to be centrally managed. With a mobile enterprise application platform, enterprises can offer applications for their processes and a cross-platform approach that allows using mobile apps on all operating systems and devices, including native apps, hybrid apps and web apps based on HTML5. As we see, a MEAP has many different characteristics. To avoid misdirected investments in the beginning and incorporate all parties involved in the mobile processes, some important provisions have to be part of a mobile strategy. Therefore, the following chapter describes three reasons why enterprises need a mobile strategy.9 10. Enterprise Mobility How the mobile world drives businessThree reasons why enterprises need a mobile strategyEnterprise mobility enables new dimensions of IT alignment. In order to develop an integrated mobility strategy, a few aspects have to be considered. Initially, the competitive environment of each client has to be analyzed to identify the market potentials and possible action points for mobilization. This approach ensures a long-term planning and investments protection. Great improvement opportunities consist in the mobilization of workflows and new channels for the companys employees, and most importantly, the customers. This requires analyses and processes to be redesigned in terms of enterprise mobility. All these tasks should be performed in compliance with involved people, technologies and processes. If you ask enterprise mobility leaders for the main driver behind the investments in mobile technology, they answer as shown in figure 4.Streamling operationsDelivering best-in-breed customer serviceImproving workforce productivity20%13% 13%Generating additional revenue for the businessImproving performance and productivity8% 8% OtherFigure 4: Drivers behind mobile IT investmentsAs a result of current trends and innovations, enterprise mobility cant be disregarded anymore. In order to meet the previous mentioned challenges, a company-wide mobile strategy is the right start for mobile-oriented projects and investments. The following three reasons demonstrate why enterprises need a mobile strategy.10 11. Enterprise Mobility How the mobile world drives business0103BYOD is the mobile reality in enterprise As described in the first chapter, over 60% of companies consider that BYOD is unavoidable by the end of 2013. Many customers useMobile projects need coordination02Enterprise mobility is more than we have an appMany enterprises manage multiple mobile projects at the same time. The collaboration of different organizational departments with the IT department as well as involvedtheir smartphones in businessIn the beginning of mobile initiati-employees is very difficult. Theenvironments and want to bene-ves, enterprises often developedproblem solving and troubleshoo-fit from the advantages of theirand deployed one single mobileting over several project teams andhigh-potential mobile devices. Aapplication and had the opinion thatstakeholders has to be managed byBOYD insight of Cisco discovered,they were mobile visionaries witha consistently and company-widethat 90% of American workers usea strategy up their sleeve. But onestrategy. Only with this approach,their own smartphones for worksingle app is not enough to meet theenterprises can avoid individual(Cisco, 2013). Included businessobjectives of an enterprise-wideapps and mobile initiatives, whichworks are for instance answeringmobile strategy. Requirementswill be on the fringes.emails, interacting with work rela-analysis, strategic planning, rese-With the help of a mobile strategy,ted mobile apps or making workarch, testing and lifecycle manage-the whole company can benefit fromcalls. But at the same time, onlyment are required preliminaries forlong-term effects due to accurate39% of workers who use their ownmobility approaches. The softwarebudget planning and investmentsmartphones for work dont pro-development needs to be agile regulation. The complexity of hugetect them with a password. So, theongoing prototype phases shouldmobile projects can get undercompanies have to define mobilebe part of the whole project lifecycle.control with explicit specifications inguidelines and policies for the in-So, the enterprise can move fromadvance and will result in coordina-house usage of mobile devices. Inproject-based work to the paradigmted implementation steps during theaddition, they need to meet the se-of the mobile lifecycle. Included ele-mobile workflow.curity challenges coming with bothments of this basic approach are:personal and corporate-owned devices. Supporting BOYD is an important part of the mobile strategy and leads the company to a successful approach into the mobile world and all of its advantages. At the same time, the mobile strategy provides a statement of requirements and guidelines without compromising corporate policies orDesign and build mobile workflows and their corresponding apps for web, hybrid or native clients Integration of existing infrastructure and services Deployment of enterprise apps to internal or public app stores Management of apps and mobile devices for deployment and monitoring Analysis of mobile usage and distributed apps and devices Security management for corporate datarisking sensitive data loss.11 12. Enterprise Mobility How the mobile world drives businessConclusionBefore implementing a mobile solution, the first step should be to identify all requirements without limiting yourself to a specific market solution. Having identified these requirements, it is much easier to analyze the extent to which they are fulfilled by the MEAP offerings present in the market. However, a mobility platform is only the functional part of the implementation. In order to mobilize your enterprise, the complete mobile project is primary defined within the mobile strategy. Therefore, a close collaboration between IT developers and the department in which the users work is necessary as early as in the concept phase. As mentioned in a research of GovLoop, 44% of respondents said that budget is their biggest challenge on adopting a mobile strategy, followed by 42% for leadership (GovLoop 2013). Thus, an early elaboration and specification of the enterprise mobile strategy is indispensable. While employees are away from the office, they can access company data and work from wherever they are. Anywhere, anytime that is the real value of Enterprise Mobility. Companies who operate in mobile business need to deal with this factor. Its time to transfer the innovations from consumer world into the enterprise context.12 13. Enterprise Mobility How the mobile world drives businessResourcesBelow are some additional resources that were used as part of the research for this whitepaper.AnyPresence (2013): The State of Enterprise MobileReadiness.Cisco (2013): BYOD Insights 2013.Forrester Research (2013): Enterprise Mobility Services Q1 2013.Gartner (2013a): How to estimate the ROI of Mobile Apps for Employees.Gartner (2013b): Gartner Says That by 2017, 25 Percent of Enterprises Will Have an Enterprise App Store.GovLoop (2013): IDC (2012): Making Mobile Matter. Best Practices in EnterpriseMobility Deployment: Four European Case Studies.IDC (2013): Prediction of smartphone sales in the years 2013 to 2017.Super Monitoring (2013): State of mobile 2013.ZDNet (2013):Unavoidable: 62 percent ofcompanies to allow BYOD by years end.13 14. Enterprise Mobility How the mobile world drives businessConversation starters30-second elevator pitchSmall talk bullet pointsMore and more employees carryEnterprises benefit from a mobiletheir smartphone into work withstrategy, because guidelines andthe intention to check their mailspolicies help to outline the needsand use personal applications. Butand settings for mobile enterprise mobility is much moredevices in daily business.than just accessing a corporate mail account from your mobile device. It defines a strategy totheir mobile devices at work forenable processes and applicationsbetter collaboration and efficien-for mobile use, so that they cancy. Therefore the infrastructure be used at any time and from anySummary at your fingertipsConsumers are willing to usemust be prepared.location. Its time to transfer the innovations from consumer worldExternal access to corporate datainto the enterprise context.increases without coming to rest. Enterprises absolutely need to secure this access.Social Network Twitter version Check out the enterprise mobility white paper: 3 reasons for the need of a mobile strategy. mway.io/18FpmYO Facebook version Check out the enterprise mobility white paper: it provides an overview of mobility in enterprises and gives you 3 reasons for the need of a mobile strategy. Read here mway.io/18FpmYO LinkedIn version Check out the enterprise mobility white paper: it provides an overview of mobility in enterprises and gives you 3 reasons for the need of a mobile strategy. Read here mway.io/18FpmYO14 15. Enterprise Mobility How the mobile world drives businessAcknowledgementsM-Way Consulting is thankful to all who contributed to this white paper. We thank everyone listed in the resources section for their input in the form of studies, surveys and whitepapers.Author Tobias Vetter, Consultant Editor Christian Feser, Managing director Editor Mirko Bleyh, Consultant Layout and Design Candogan gt, DesignerFor more information about this white paper, please contact Christian Feser, MD, at info@mwayconsulting.com.15 16. Enterprise Mobility How the mobile world drives businessAbout M-Way ConsultingM-Way Consulting helps organizations by providing professional advice on strategic decisions and design, as well as on the specification and evaluation of mobile solutions. We offer individual advisory service concerning enterprise mobility and support your company in choosing the right mobile strategy. We rely on a proven process model based on the enterprise mobility process and design the various phases of your project. The iterative approach allows individual adjustments of requirements at any time. Based on our strategic consultation, you can extend your products and processes on the mobile sector and consequently reach new markets and target groups. Our independent and objective analysis of different mobility platforms will find the ideal solution for your company and infrastructure. In order to prepare your employees and business processes for the mobile enterprise, we share our knowledge within your organization. This realignment will sustainably increase your companys success and secure your competitive advantage in mobile business.If you have questions on this white paper, please feel free to contact us. Mail: info@mwayconsulting.com Web: www.mwayconsulting.com Published October 2013. Copyright 2013 M-Way Consulting. All rights reserved.16 17. Enterprise Mobility How the mobile world drives businessStresemannstr. 79 | 70191 Stuttgart | Germany Phone: +49 711 252 548 00 | Fax: +49 711 252 548 09 www.mwayconsulting.com17

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