Frukostseminarium Social Media Newsroom

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    08-May-2015

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Presentation frn vrt frukostseminarium om hur pressrummet frndras, fr nya mlgrupper och mste bli socialt.

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  • 1.Social Media Newsroom

2. Gustaf Ekelund,Senior PartnerMobil: 0709-71 12 24Telefon: 08-407 22 24gustaf.ekelund@halvarsson.seRobin Olenius,ConsultantMobil: 0709-71 12 06Telefon: 08-407 22 06robin.olenius@halvarsson.se 3. A social media newsroom is a companyresource, set up to increase the functionality andusability of the traditional online newsroom.Social media newsrooms (SMNs) are intended toencourage dialogue and information sharing.Unlike online newsrooms, content is accessible tomore than just journalists, but to all those withwhom the company engages such as theirprospects, customers, business partners andinvestors. It gives these stakeholders access tonews, public relations announcements, images,audio, video and other multimedia files.In addition to posting press releases andcorporate news, companies can integrate othersocial content from sites suchas YouTube, Flickr and Slideshow as well asstreams fromcorporateTwitter accounts.[1] Traditional tools forjournalists such as corporate fast facts,leadership information, a multimedia library,financial information, awards and other recentmedia coverage are also included in an SMN. 4. Bemanning Konsulter ForskarePolitiker NGOsLeverantrerMyndigheterAnstlldaArbetsskandeKonsumentfreningarFacketAnalytikerAlumni Lokala samhllet StudenterFretag BefintligaBranschorganisationerterkommande Potentiella gare Finansiella aktrer FrloradeMedia Press KonkurenterKonsumenter Owners stakeholders terfrsljare Analytiker Investare 5. MedarbetareSamhlletKunderInvesterare MediaPrint Mten Digital 6. Trender som har driver utvecklingen avnewsrooms 7. Dominerande webbplatser 8. Design Below the Fold 9. Digitala enheter 10. Responsive design 11. Digitala kanaler Website 12. InternkommunikationNyhetBemtaDigital BevakningMedia BevakaBemtaTrad MediaBevaka 13. 3Nyhets- SocialaEgna tjnst medierWebben 14. 3Nyhets- SocialaEgna tjnst medierWebben 15. 3Nyhets- SocialaEgna tjnst medierWebben 16. 3Nyhets- SocialaEgna tjnst medierWebben 17. StartsidaOm fretaget Produkter IR Press/Media Karrir Hllbarhet 18. 1. Archive of press releases2. Usability of press releases3. Search engine for press releases4. Fact sheet in PDF5. Speeches by key executives6. Transcripts from teleconferences7. Image gallery8. Video gallery9. Practical e-mail test10. Media contacts 19. Newsroom1. Nyhetsflde som tar in flera olika typer och kllor av nyheter2. Traditionella undersidor3. Flj oss (RSS & Social medier)4. Kartintegration5. Skmotor6. versttningar7. Nyheter med video, bilder, ljud Kommentarsflt, like8. Kontaktinformation9. Sociala ntverksvnner10. Dela 20. 3Nyhets- SocialaEgna tjnst + medier+ Webben 21. BERTTA ENSTORY 22. http://www.youtube.com/watch?v=-rTzIAWI4Ms 23. Webbplats BloggPublicering 24. The story1. Skapad- eller informerande nyhet?2. Pressmeddelande eller nyhet?3. Vill ni synas?4. Informera eller vcka intresse?5. Bread and butter?6. Talesperson?7. Vad hnder i omvrlden?8. Mlgrupp? 25. Innehll1. Hitta nyheten i er nyhet2. Koppla an till omvrlden?3. Journalister mste knyta an till ngot annat4. Statistik/underskning (jmfr, ranka, vinnare)5. terkommande utspel6. Kan ni ngot som ingen annan kan?7. Siffror, %, tar upp kampen 26. Mina erfarenheter av pressmeddeladen1. Pressmeddelande r ingen artikel2. Rubrik (intressevckande och summerande)3. Ingressen R pressmeddelandet4. Metod viktigt5. Likartad i struktur men unik i innehllet6. Upprepning7. Statistik8. Inte fr lnga citat9. Smyg in information i citaten10.Kontakt (tillgnglighet)11. Mer information 27. http://newsroom.sebgroup.com http://www.scanianewsroom.com http://group.electrolux.com/news http://media.folksam.se http://media.fortum.se http://media.svenskaspel.se http://newsroom.lufthansa.com http://newsroom.saab.com http://newsroom.swedbank.com http://newsroom.tele2.com http://newsroom.vattenfall.se http://nyheter.findus.se http://nyheter.nokia.se http://www.axfood.se/Press http://www.billerud.se/Pressrum http://www.brio.se/Blogg http://www.jm.se/Newsroom http://www.socialmedianewsroom.philips.se http://www.trelleborg.com/News-Room www.media.volvocars.com www.ericsson.com/press www.hm.com/socialmediaroom