Getting Started with Google Website Optimizer

  • Published on
    16-May-2015

  • View
    1.726

  • Download
    5

DESCRIPTION

Learn the basics of Google Website Optimizer with basic instructions for creating an experiment.

Transcript

1. Google Website Optimizer 101February 2010Adam Wareadam@swellpath.com@wheresitworking 2. Google Website Optimizer 101|Copyright 2010 SwellPath Interactive1About Adam (@wheresitworking)Principal at SwellPath Interactive, a boutique digital marketing agency in Portland, OregonAnalytics pro with enterprise level experience with Google Analytics, Omniture, and WebtrendsSite usability and conversion optimization master 3. Google Website Optimizer 101|Copyright 2010 SwellPath Interactive2What is Optimization?Testing and refining content and design elements on your website through a calculated process 4. Google Website Optimizer 101|Copyright 2010 SwellPath Interactive3Why Optimize?Optimization enables you to enhance visitor experience and increase conversions 5. Google Website Optimizer 101|Copyright 2010 SwellPath Interactive4Basic Process Flow 6. Google Website Optimizer 101|Copyright 2010 SwellPath Interactive5Google Website Optimizer BasicsLaunched in October 2006Tied into the Google Analytics accounts you have admin access toRequires tagging on any pages being tested, and conversion pagesRelatively easy to deploy and administer 7. Google Website Optimizer 101|Copyright 2010 SwellPath Interactive6First Step: Determine and Define the TestIdentify what page you want to testMake sure there is a clearly defined conversion eventIs this an A/B or multivariate test? 8. Google Website Optimizer 101|Copyright 2010 SwellPath Interactive7A/B TestsTesting 2 or more versions of a page with significantly different layouts or design