Getting Started with Twitter (job seekers)

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Twitter can be pretty powerful if you are using it in the right ways.This presentation is for beginners who want to learn some of the basics of getting started with Twitter. Setting up profileSending first tweetsFinding smart folks to follow


Slide 1For Job SeekersWhy Twitter is the greatest thing since sliced bread!2011 Career Sherpa | 2CommunicationListeningLearningAcquiring information +MarketingPromotingSharingInforming2011 Career Sherpa | New Relationships With: Shared interestsMovers & ShakersHope to meet/stalkingSmart or interestingDoing it right2011 Career Sherpa | No limits2011 Career Sherpa | Your Personal ProfileMake it reflect YOU160 charactersPicture adds personalityInclude link to LinkedIn or websiteComplete your profile162011 Career Sherpa | 2011 Career Sherpa | Tweet: Status update, Whats happening in 140 charactersRT: Retweet, sharing someone elses tweet@: Indicates to or fromDM: Direct message, like an email (must follow each other) Shortened URL#: Hashtag is a special way of tagging82011 Career Sherpa | Find and FollowHow to Find People?LinkedIn ProfileCompany websiteWho to follow on TwitterAuthor of book/article/blogLists by othersTwellowListoriousWeFollow#FF (Follow Friday)Read bio to ensure reason for following292011 Career Sherpa | QUIZ Share InformationBuild RelationshipsTweet informationRT others work or tweetsPromote eventsShare articles/informationJobsEngage in discussionBe on-brand3112011 Career Sherpa | 122011 Career Sherpa | Best PracticesShare. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!Listen. Regularly monitor the comments about your company, brand, and products.Ask. Ask questions of your followers to glean valuable insights and show that you are listening.Respond. Respond to compliments and feedback in real timeReward. Tweet updates about special offers, discounts and time-sensitive deals.Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community? From Twitters site2011 Career Sherpa | Tw-etiquetteGive credit to sourceAlways be professional & positiveYou dont have to follow everyone who follows youKeep settings publicBe present = industry related = occupation/company = promoting others (city, assoc.) = you (dialog or posts/slides/etc.)2011 Career Sherpa | 2011 Career Sherpa | If you mustuse it to search for j.o.b.s.Follow target companies and employeesFollow recruiters and job boardsUse hashtags#ROC = Rochester, NY#jobTweetmyjobs2011 Career Sherpa | TweetdeckSeesmic or HooteSuite2011 Career Sherpa | 2011 Career Sherpa | 19Check out Twitters own site: What Is Twitter