How Pinterest Can Work for Your Destination

  • Published on
    23-Aug-2014

  • View
    972

  • Download
    5

DESCRIPTION

Is your Convention and Visitors Bureau or Destination Marketing Organization on Pinterest? Find out basic stats, tips and 3rd party vendors that offer metrics and analytics (prior to Pinterest API being released). Connect with me on Twitter at @theslynch for any questions!

Transcript

  • June 4, 2012Stephanie LynchPR Manger at Hoffman | Lewis@theslynchPresentation for #MACVB12
  • What IS ? Image-based bookmarking tool Scrapbook Dream board Social media channel
  • What IS Pinterest?
  • What IS Pinterest?
  • What IS Pinterest?
  • http://pinterest.com/source/YOURDOMAIN.com
  • What IS Pinterest? Demographics of Pinterest users: 68% of users are women 80% are 25+ 50% have children 28% have a household income of $100K+
  • What IS ? Third most-popular social network in the U.S., behind Facebook and Twitter, in terms of total visits. (Experian Hitwise) Users come from Missouri! Missouri ranks as the top state in terms of total user visits.
  • What IS ? Pinterest users spent an average 89 minutes on the site in January, surpassing Twitter and LinkedIn, tying with Tumblr and second only to Facebook. (comScore)
  • What IS ? Pubs and tourism industry are pinning
  • Tourism on ?Missouri CVBs/DMOs on Pinterest (6/1/12): Cape Girardeau: http://pinterest.com/visitcape Branson: http://pinterest.com/explorebranson St. Louis: http://pinterest.com/explorestlouis1 Lake of the Ozarks: http://pinterest.com/funlakemo Pulaski County: http://pinterest.com/visitpulaski Columbia: http://pinterest.com/visitcolumbiamo St Joseph: http://pinterest.com/StJosephMO VisitMO: http://pinterest.com/VisitMO Springfield: http://pinterest.com/springfieldcvb Jefferson City: http://pinterest.com/visitjcmo
  • What is the GOAL? Increase followers Increase repins (content spreads virally) Increase likes Increase comments Loftier goalencourage users to actually do the pins youve created.
  • Goodies Upload pins through Pinterest Use the Pin It bookmarklet Use the Pinterest smart phone app Try the right-click extension
  • Goodies Pinstagram Pingram PinReach Pinerly Google Analytics
  • Analytics Pinerly vs. PinReach tracks specific no campaign set up--trackscampaigns (i.e., pins) boards offers stats on clicks provides stats on most successful pins Pinerly bookmarklet gives you full analytics of all users (as long as they are PinReach users)
  • Future of ? Where the heck is Pinterest API? Why does Pinterest search suck? Who cares? Wayfair CEO, says that shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. Theyll also spend 10% more on average. (Mashable)
  • Future of ?
  • 10 Pinning Ideas for your DMO1. Create a focus group board with contributors Use influencers and evangelizers Make the rules clear2. @ sign publications3. Make exclusive content4. Make an offer5. Use price tags6. Attach a goal to your community management efforts7. Overlay text on your images8. Use a call to action9. Pin after 8 p.m. work with interns or volunteers10. Try a hashtag Get your destinations community involved Connect with local boutiques, shops or restaurants
  • Questions?
  • Resourceshttp://bit.ly/KqkJbt