How to use pinterest for business

  • Published on
    10-May-2015

  • View
    297

  • Download
    0

Transcript

1.1HOW TO USE PINTEREST FOR BUSINESS How to Use PINTEREST FOR BUSINESSULYH 7UDIFLeads to YourWebsite withPinterest$ SXEOLFDWLRQ RIShare This Ebook!WWW.HUBSPOT.COM2. 2HOW TO USE PINTEREST FOR BUSINESSIS THIS BOOK RIGHT FOR ME?1RW TXLWH VXUH LI WKLV HERRN LV ULJKW IRU RX" 6HH WKH EHORZ GHVFULSWLRQ WR GHWHUPLQH LIRXU OHYHO PDWFKHV WKH FRQWHQW RX DUH DERXW WR UHDG INTRODUCTORY 7L ER ,QWURGXFWRU FRQWHQW LV IRU PDUNHWHUV ZKR DUH QHZ WR WKH VXEMHFW 7KLV FRQWHQW WSLFDOO LQFOXGHV VWHSEVWHS LQVWUXFWLRQV RQ KRZ WR JHW VWDUWHG ZLWK WKLV DVSHFW RI LQERXQG PDUNHWLQJ DQG OHDUQ LWV IXQGDPHQWDOV $IWHU UHDGLQJ LW RX ZLOO EH DEOH WR H[HFXWH EDVLF PDUNHWLQJ WDFWLFV UHODWHG WR WKH WRSLF INTERMEDIATE ,QWHUPHGLDWH FRQWHQW LV IRU PDUNHWHUV ZKR DUH IDPLOLDU ZLWK WKH VXEMHFW EXW KDYH RQO EDVLF H[SHULHQFH LQ H[HFXWLQJ VWUDWHJLHV DQG WDFWLFV RQ WKH WRSLF 7KLV FRQWHQW WSLFDOO FRYHUV WKH IXQGDPHQWDOV DQG PRYHV RQ WR UHYHDO PRUH FRPSOH[ IXQFWLRQV DQG H[DPSOHV $IWHU UHDGLQJ LW RX ZLOO IHHO FRPIRUWDEOH OHDGLQJ SURMHFWV ZLWK WKLV DVSHFW RI LQERXQG PDUNHWLQJ ADVANCED $GYDQFHG FRQWHQW LV IRU PDUNHWHUV ZKR DUH RU ZDQW WR EH H[SHUWV RQ WKH VXEMHFW ,Q LW ZH ZDON RX WKURXJK DGYDQFHG IHDWXUHV RI WKLV DVSHFW RI LQERXQG PDUNHWLQJ DQG KHOS RX GHYHORS FRPSOHWH PDVWHU RI WKH VXEMHFW $IWHU UHDGLQJ LW RX ZLOO IHHO UHDG QRW RQOShare This Ebook!WR H[HFXWH VWUDWHJLHV DQG WDFWLFV EXW DOVR WR WHDFK RWKHUV KRZ WR EH VXFFHVVIXOWWW.HUBSPOT.COM 3. 3HOW TO USE PINTEREST FOR BUSINESS+8%63276 $//,121(0$5.(7,1* 62)7:$5( U q /($*(1(5$7,21%/2**,1* 62,$/ 0(,$ EULQJV RXU ZKROH PDUNHWLQJ world to M sJHWKHU LQ RQH SRZHUIXO LQWHJUDWHG VVWHP Get Found: +HOS SURVSHFWV QG RX RQOLQH (0$,/6($5+ Convert: 1XUWXUH RXU OHDGV DQG GULYH FRQYHUVLRQV Analyze: 0HDVXUH DQG LPSURYH RXU PDUNHWLQJAUTOMATION OPTIMIZATION Plus PRUH DSSV DQG LQWHJUDWLRQV5HTXHVW $ HPRVideo Overview g Y/($ 0$1$*(0(17 0$5.(7,1* ANALYTICSShare This Ebook!WWW.HUBSPOT.COM 4. 4 HOW TO USE PINTEREST FOR BUSINESS HOW TO USE PINTEREST FOR BUSINESS (GLWHG E 0DJGDOHQD *HRUJLHYD 0DJJLH *HRUJLHYD LV DQ LQERXQG PDUNHWLQJ PDQDJHU DW +XE6SRW UHVSRQVLEOH IRU FUHDWLQJ QHZ RIIHUV LQFOXGLQJ HERRNV DQG ZHELQDUV 6KH KDV SUHYLRXVO KHOSHG ZLWK +XE6SRWV HPDLO PDUNHWLQJ SURJUDP DQG WKH FRPSDQV ODQGLQJ SDJH FUHDWLRQ DQG RSWLPL]DWLRQ 0DJJLH LV D SUROLF PDUNHWLQJ EORJJHU DQG KDV DOVR ZULWWHQ IRU SXEOLFDWLRQV OLNH %RVW,QQRYDWLRQFRP and The St. Petersburg Times.FOLLOW ME ON TWITTER@MGIEVAShare This Ebook!WWW.HUBSPOT.COM 5. 5 HOW TO USE PINTEREST FOR BUSINESSCONTENTSWHAT PINTEREST ISWHY IT MATTERS/6HOW TO CREATE A PINTEREST ACCOUNTGET FOLLOWERS /15HOW TO USE PINTEREST FOR MARKETING /21EXAMPLES OF BRANDS ON PINTEREST /33CONCLUSIONADDITIONAL RESOURCES /42Share This Ebook!WWW.HUBSPOT.COM 6. 6HOW TO USE PINTEREST FOR BUSINESSCHAPTER 1WHATPINTERESTISWHY ITMATTERSShare This Ebook!WWW.HUBSPOT.COM 7. 7 HOW TO USE PINTEREST FOR BUSINESSPinterest is growing in popularity as the hottest new social network. 2YHU WKH SDVW IHZ PRQWKV RX PD KDYH KHDUG VRPH FKDWWHU DERXW D EUDQG QHZ VRFLDO QHWZRUN FDOOHG 3LQWHUHVW $FFRUGLQJ WR RPSHWH XQLTXH YLVLWRUV WR 3LQWHUHVWFRP LQFUHDVHG EMXVW LQ RQH PRQWK IURP HFHPEHUWR -DQXDU 10,000,000Pinterest Unique Visitors 8,000,000VRXUFH RPSHWH 6,000,000 4,000,000 2,000,0000 11-Jan11-Feb 11-Mar 11-Apr 11-May 11-Jun11-Jul 11-Aug 11-Sep 11-Oct 11-Nov 11-Dec 12-JanUnique Visitors ,Q HFHPEHU3LQWHUHVW PDGH Hitwises list RI WKH WRS WHQ VRFLDO QHWZRUNV VLWWLQJ DWDQG EHDWLQJ RXW ELJ QDPHV OLNH /LQNHG,Q DQG *RRJOH $V ZLWK DQ KRW QHZ VRFLDO QHWZRUN WKDW FRPHV RQWR WKH VFHQH PDUNHWHUV DUH FKLPLQJ LQ ZLWK DQ , XVH LW IRU PDUNHWLQJ $EVROXWHO DQG WKLV HERRN ZLOO VKRZ RX KRZ %H VXUH WR follow HubSpots pins IRU RWKHU PDUNHWLQJ WLSV 8. Share This Ebook! WWW.HUBSPOT.COM 9. 8HOW TO USE PINTEREST FOR BUSINESSWHAT IS+2: 2(6 ,7 :25.Pinterest LV D VRFLDO QHWZRUN WKDW DOORZV XVHUV WR YLVXDOO VKDUH FXUDWH DQG GLVFRYHU QHZLQWHUHVWV E SRVWLQJ DOVR NQRZQ DV SLQQLQJ LPDJHV RU YLGHRV WR WKHLU RZQ RU RWKHUV SLQERDUGVLH D FROOHFWLRQ RI SLQV XVXDOO ZLWK D FRPPRQ WKHPH 10. 8VHUV FDQ HLWKHU XSORDG LPDJHV IURPWKHLU FRPSXWHU RU SLQ WKLQJV WKH QG RQ WKH ZHE XVLQJ WKH 3LQWHUHVW ERRNPDUNOHW Pin It buttonRU MXVW D 85/ A PIN DQ LPDJH DGGHG WRPinterest D VHW RI WKHPHEDVHG SLQVPINBOARD3,11,1*WKH DFW RI YLVXDOOVKDULQJ FRQWHQWShare This Ebook!WWW.HUBSPOT.COM 11. 9HOW TO USE PINTEREST FOR BUSINESS UHSRVWLQJ VRPHERG HOVHV SLQ5(3,1PIN ITEXWWRQ WKDW FDQ EH SODFHG RQ ZHEVLWHV WR IDFLOLWDWH VKDULQJ RQ 3LQWHUHVW 3LQVBUTTONDGGHG XVLQJ WKH 3LQ ,W EXWWRQ OLQN EDFN WR WKH VLWH WKH FDPH IURPthe person who does the sharing3,11(52QH FDQ EURZVH WKURXJK WKH LWHPV RWKHU XVHUV KDYH SLQQHG DQG OLNH UHSLQ RU FRPPHQW RQWKHP $V ZLWK PRVW RWKHU VRFLDO QHWZRUNV PHPEHUV DUH HQFRXUDJHG WR LQWHUDFW ZLWK WKH FRQWHQWE UHSRVWLQJ LW VKDULQJ RWKHUV SLQV RQ )DFHERRN DQG 7ZLWWHU RU YLD HPDLO DQG HYHQ HPEHGGLQJindividual pins on their website or blog.8VLQJ D YLVXDO HPSKDVLV WKH VRFLDO QHWZRUN LV YHU PXFK IRFXVHG RQ WKH FRQFHSW RI D SHUVRQVOLIHVWOH HQDEOLQJ RX WR VKDUH RXU LQWHUHVWV DQG SUHIHUHQFHV ZLWK RWKHUV DQG GLVFRYHU WKRVH RIOLNHPLQGHG SHRSOH $V 3LQWHUHVW put it WKLV LV D VRFLDO QHWZRUN PHDQW WR FRQQHFW HYHURQH LQWKH ZRUOG WKURXJK WKH WKLQJV WKH QG LQWHUHVWLQJShare This Ebook!WWW.HUBSPOT.COM 12. HOW TO USE PINTEREST FOR BUSINESS:+ 2(60$77(5 75$)), 1$Q EXVLQHVV WKDW UHOLHV RQ GULYLQJ D KLJKYROXPH RI ZHEVLWH WUDIF WR LQFUHDVH VDOHV VKRXOGFRQVLGHU MRLQLQJ 3LQWHUHVW ,Q IDFW HDUO UHVHDUFK LQGLFDWHV WKDW 3LQWHUHVW LV PRUH HIIHFWLYH DWGULYLQJ WUDIF FRPSDUHG WR RWKHU VRFLDO PHGLD VLWHV HYHQ )DFHERRN ,Q 2FWREHU WKH ZHEVLWH RI 7LPH ,QFV 5HDO 6LPSOH PDJD]LQH JRW PRUH WUDIF IURP 3LQWHUHVW WKDQ )DFHERRN VRXUFH 13. (H JODVV UHWDLOHU :DUEO 3DUNHU UHSRUWV WKDWRI WKHLU VRFLDO WUDIF LV FRPLQJ IURP 3LQWHUHVW FRPSDUHG WRIURP 7ZLWWHU VRXUFH 14. $IWHU EORJJHU .DWH %UDQ VWDUWHG SLQQLQJ KHU ZRUN VKH KDV KDG PRUH WKDQPLOOLRQ SDJH YLHZV DQG KDV DWWUDFWHGEORJ VXEVFULEHUV 0 WRSWUDIF UHIHUULQJ 85/V DUH DOO 3LQWHUHVW VDV .DWH VRXUFH 15. Share This Ebook!WWW.HUBSPOT.COM 16. 11HOW TO USE PINTEREST FOR BUSINESS,Q )HEUXDU3LQWHUHVW KDV EHHQ GULYLQJ PRUH UHIHUUDOV WR HubSpots blog WKDQ *RRJOH 7KLVLQVLJKW SURYHV WKDW 3LQWHUHVW SUHVHQWV D VHULRXV FKDOOHQJH WR RWKHU VRFLDO PHGLD FKDQQHOV DQGRIIHUV D FRPSHWLWLYH DGYDQWDJH WR EXVLQHVVHV WKDW KDYH VWDUWHG OHYHUDJLQJ LWV SRWHQWLDO1,5501,500 9LVLWV WR %ORJ+XE6SRWFRP )HE1,4501,4001,3501,300*RRJOH PinterestUsing HubSpota marketing analytics, we are able to compare the two sources and how they impact our businessgoals.Any business that relies on driving D KLJKYROXPH RI ZHEVLWH WUDIF WR increase sales, should consider joining Pinterest.Share This Ebook! WWW.HUBSPOT.COM 17. 12 HOW TO USE PINTEREST FOR BUSINESS LINKS 2,I RX DUH XVLQJ WKH 3LQ ,W EXWWRQ RQ RXU SDJHV HYHU VLQJOH RQH RI RXU SLQV ZLOO LQFOXGH DOLQN EDFN WR WKH VRXUFH 7KDW LV ZK +XE6SRWV EORJ KDV DFFXPXODWHG PRUH WKDQOLQNV IURP3LQWHUHVW LQ MXVW WZR ZHHNV +RZHYHU these are no-follow links DQG FDQQRW EH XVHG WR GLUHFWOLPSDFW RXU 6(2 VWUDWHJ HW WKH VWLOO SURYLGH PDUNHWLQJ YDOXH EHFDXVH WKH DOORZ SLQQHUV WRHQFRXQWHU RXU FRQWHQW DQG YLVLW RXU SDJHV LQ MXVW RQH FOLFNThis is a screenshotof HubSpots LinkGrader tool, which ispart of our all-in-onemarketing software.Learn more aboutHubSpots software. /($6 3/DVWO 3LQWHUHVW ZLOO VRRQ VWDUW FRQWULEXWLQJ WR OHDG JHQHUDWLRQ 6R IDU +XE6SRW KDV JHQHUDWHG DIHZ OHDGV IURP WKH QHZ VRFLDO QHWZRUN DQG ZHOO NHHS D FORVH HH RQ KRZ WKDW QXPEHU FKDQJHV This is a screenshot of HubSpots Sources tool, which is part of our all-in-one marketing software. Learn more about HubSpots software.Share This Ebook!WWW.HUBSPOT.COM 18. 13 HOW TO USE PINTEREST FOR BUSINESS 62,$/ 6+$5,1* 43LQWHUHVW HQDEOHV XVHUV WR ORJ LQ XVLQJ WKHLU 7ZLWWHU RU )DFHERRN SUROHV FRQQHFWLYLW WKDW LVFULWLFDO IRU VRFLDO PHGLD VXFFHVV 7KHVH VLWHV FDQW JHW DZD ZLWK EHLQJ D VLOR DQG 3LQWHUHVW KDVUHFRJQL]HG WKDW RXW RI WKH JDWH7KH VLWH QRZ FRQQHFWV ZLWK )DFHERRN DFFRUGLQJ WR D UHFHQW 2SHQ *UDSK DQQRXQFHPHQWHQDEOLQJ XVHUV WR DXWRPDWLFDOO SRVW QHZ SLQV WR WKHLU )DFHERRN IHHG IRU RWKHUV WR VHH 7KLVPHDQV PRUH HHV IURP RWKHU FKDQQHOV JHW DFFHVV WR RXU SLFWXUHV +RZHYHU UHPHPEHU WKDW RXVWLOO FDQQRW FRQQHFW 3LQWHUHVW WR RXU )DFHERRN EXVLQHVV SDJH:KHQ PHPEHUV DUH EURZVLQJ WKURXJK SLQV WKH ZLOO DOVR KDYH WKH DELOLW WR VKDUH SRVWV WKURXJK)DFHERRN 7ZLWWHU RU HPDLO 7KLV IHDWXUH LV JUHDW WR ERRVW VRFLDO VKDULQJ DQG JHW RXU HYDQJHOLVWVWR VSUHDG WKH ZRUG DERXW RXU EUDQGShare This Ebook!WWW.HUBSPOT.COM 19. 14HOW TO USE PINTEREST FOR BUSINESS+2: 2(60$.( 021(:KDWV SDUWLFXODUO IDVFLQDWLQJ DERXW 3LQWHUHVW LV WKDW ZKLOH LQ EHWD LW LV DOUHDG PDNLQJ PRQH7KDWV HVSHFLDOO VXUSULVLQJ IRU D VRFLDO QHWZRUNLQJ VLWH :KDWV HYHQ PRUH LQWHUHVWLQJ LV WKDW WKHZD LWV PRQHWL]LQJ LV QRW EDVHG RQ DGYHUWLVLQJ RU VXEVFULSWLRQV,I RXU ZHEVLWH LV XVLQJ DQ DIOLDWH SURJUDP RX VKRXOG WDNH QRWH EHFDXVH WKDW LV KRZ 3LQWHUHVWLV PDNLQJ LWV GRXJK E WDNLQJ D FXW RI RXU VDOHV IURP SLQQHG WUDIF $OH[LV 0DGULJDO D VHQLRUeditor at The Atlantic, H[SODLQV7KH SDUWQHUHG ZLWK D UP FDOOHG 6NLP/LQNV ZKLFK DXWRPDWLFDOOVFDQV WKURXJK HYHU OLQN SRVWHG RQ WKH VLWH WR VHH LI LW JRHV WR DUHWDLO VLWH ZLWK DQ DIOLDWH SURJUDP ,I LW QGV WKDW NLQG RI OLQN LWVHFUHWO DGGV DQ DIOLDWH FRGH WKDW HQVXUHV 3LQWHUHVW ZLOO PDNHVRPH FDVK IURP VDOHV WKDW GHULYH IURP WKDW OLQN7KLV LQ RI LWVHOI PLJKW QRW EH EDG SUDFWLFH EXW WKH IDFW WKDW 3LQWHUHVW KDVQW GLVFORVHG WKLVLQIRUPDWLRQ RXWULJKW GHQLWHO LV 0DQ EORJJHUV DQG PDUNHWHUV RXW WKHUH DUH FRPSODLQLQJ DERXWWKH ODFN RI FRPPXQLFDWLRQ IURP 3LQWHUHVW RQ LWV EXVLQHVV PRGHOShare This Ebook!WWW.HUBSPOT.COM 20. 15 HOW TO USE PINTEREST FOR BUSINESSCHAPTER 2HOW TO CREATEA PINTERESTACCOUNTGETFOLLOWERSBY PAMELA VAUGHANShare This Ebook!WWW.HUBSPOT.COM 21. 16HOW TO USE PINTEREST FOR BUSINESS Surprisingly enough, useraccess to Pinterest still operatesunder an invitation-only basis.6XUSULVLQJO HQRXJK XVHU DFFHVV WR 3LQWHUHVW VWLOO RSHUDWHV XQGHU DQ LQYLWDWLRQRQO EDVLV 7KDWEHLQJ VDLG RX FDQ UHTXHVW DQ LQYLWDWLRQ DQG 3LQWHUHVW GRHVQW H[DFWO VHHP WR EH YHU VWLQJabout granting requests. Visit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hare This Ebook!WWW.HUBSPOT.COM 22. 17HOW TO USE PINTEREST FOR BUSINESS2QFH RXU DFFRXQW LV DFWLYDWHG RSWLPL]H RXU 3LQWHUHVW SUROH XQGHU WKH VHWWLQJV WDE KRRVHRXU FRPSDQ QDPH DV RXU XVHUQDPH DQG FRPSOHWH RXU SUROH LQIRUPDWLRQ LQFOXGLQJ DFRPSDQ GHVFULSWLRQ ORJR DQG D OLQN WR RXU ZHEVLWHFRPSDQ QDPH logobrief GHVFULSWLRQ OLQNV%H VXUH RX NHHS +LGH RXU 3LQWHUHVW SUROH IURP VHDUFK HQJLQHV FKHFNHG WR OFF VR RXUSUROH FDQ JHW LQGH[HG LQ VHDUFKShare This Ebook!WWW.HUBSPOT.COM 23. 18 HOW TO USE PINTEREST FOR BUSINESS3,17(5(67 (7,48(77($V ZLWK DQ VLWH WKDW LV EXLOW DURXQG FRQWHQW FXUDWLRQ SLQQHUV 3LQWHUHVW XVHUV 24. PXVW EHHVSHFLDOO FRJQL]DQW RI FLWLQJ WKH VRXUFHV RI WKHLU LQGLYLGXDO SLQV $QG ZKLOH 3LQWHUHVW PDNHV QRGLUHFW VWDWHPHQW WKDW PDUNHWHUV FDQQRW XVH WKH VRFLDO QHWZRUN IRU SURPRWLRQDO SXUSRVHV WKHsite GRHV GLVFRXUDJH EODWDQW VHOISURPRWLRQ ! AVOID SELF PROMOTION 3LQWHUHVW LV GHVLJQHG WR FXUDWH DQG VKDUH WKLQJV RX ORYH ,I WKHUH LV D SKRWR RU SURMHFW RXUH SURXG RI SLQ DZD +RZHYHU WU QRW WR XVH 3LQWHUHVW SXUHO DV D WRRO IRU VHOISURPRWLRQRXSOHG ZLWK 3LQWHUHVWV OLIHVWOH YLVLRQ WKLV VKRXOG HQFRXUDJH PDUNHWHUV WR QG FUHDWLYH ZDV WRSURPRWH WKHLU EUDQG RQ WKH QHWZRUN DQG WUXO MLYH ZLWK LWV YLVLRQ DQG XVHU EDVH ,Q RWKHU ZRUGVEXVLQHVVHV VKRXOG XVH WKH VRFLDO QHWZRUN WR VKRZFDVH WKH OLIHVWOH WKHLU EUDQG SURPRWHV ,IRXUH D VKRH YHQGRU D SLQERDUG RI WKH VKRHV RX VHOO ZRQW FXW LW $ SLQERDUG RI D IHZ RI RXUVKRHV LQWHUVSHUVHG ZLWK LPDJHV RI SODFHV WKRVH VKRHV FRXOG WDNH RX KRZHYHU LV WKH GLUHFWLRQRX VKRXOG EH WKLQNLQJ $$53V 3LQWHUHVW DFFRXQW IHDWXUHV D SLQERDUG FDOOHG 4XRWHV WR /LYH %ZKLFK LV D JUHDW H[DPSOH RI D EXVLQHVV XVLQJ 3LQWHUHVW WR SURPRWH WKH OLIHVWOH RI LWV EUDQGShare This Ebook!WWW.HUBSPOT.COM 25. HOW TO USE PINTEREST FOR BUSINESS g19HOW TO BUILD YOUR3,17(5(67 )2//2:,1*2QFH RX JHW VWDUWHG RXOO ZDQW WR FUHDWH D IHZSLQERDUGV EHIRUH RX VWDUW WULQJ WR EXLOG RXU3LQWHUHVW IROORZLQJ -XVW OLNH DQ VRFLDO QHWZRUNEXLOGLQJ UHDFK YLD D IROORZHU EDVH LV NH WR ORQJWHUP VXVWDLQDELOLW IRU WKDW QHWZRUN DV D WUDIF DQGOHDG VRXUFH7KLV ZD QHZ IROORZHUV ZLOO KDYH D UHDVRQ WR IROORZ RXU SLQV LWV WKH VDPH UHDVRQ ZK RXZRXOG SRSXODWH D EUDQG QHZ EORJ ZLWK D IHZ SRVWV EHIRUH RX VWDUW SURPRWLQJ LW+RZHYHU 3LQWHUHVW IXQFWLRQV D OLWWOH GLIIHUHQWO WKDQ WKH WSLFDO IROORZHU ZRUOG ZH NQRZ LQ7ZLWWHU )DFHERRN DQG /LQNHG,Q )RU H[DPSOH RQ 3LQWHUHVW WKHUH DUH WZR IROORZHU RSWLRQV D XVHUFDQ WDNH ZKHQ VRPHRQH OLNHV D SLHFH RI FRQWHQW KH RU VKH IRXQG $ SHUVRQ FDQ IROORZ D VSHFLFERDUG E D 3LQWHUHVW XVHU RU D XVHUV DFFRXQW :KDWV WKH GLIIHUHQFH:KHQ IROORZLQJ D ERDUG RX RQO ZLOO EH QRWLHG YLD RXU VWUHDP 26. ZKHQ D XVHU SLQV D QHZ SLHFHRI FRQWHQW WR WKDW ERDUG :KHQ IROORZLQJ D XVHU RX ZLOO EH QRWLHG HYHU WLPH D XVHU SLQVFRQWHQW WR DQ RI KLV RU KHU ERDUGV XH WR WKHVH GLIIHUHQFHV D 3LQWHUHVW XVHUV ERDUG PLJKW KDYHPRUH IROORZHUV WKDQ WKH XVHU KHUVHOI 6R KRZ FDQ RX FUHDWH D VWUDWHJ WR LQFUHDVH IROORZHUV DWERWK WKH DFFRXQW DQG ERDUG OHYHOShare This Ebook!WWW.HUBSPOT.COM 27. HOW TO USE PINTEREST FOR BUSINESS MAKE THEON A SP BEST BOARDS ECIFIC T OPIC% WDNLQJ WKLV DSSURDFK LQFUHDVH RX WKH FKDQFHV RI R ERDUG DWXU WUDFWLQJ GH IROORZHUV THROUSDVVLRQDZKR DUHMOTE NNELS WH DERXW DVSHFLFPROA UHDWH UH WRSLFER CHVRXUFHIXO ERDUGVOTHSVWDU W RXUD IHZ FRUH NHZRUGV WKDWEDVHG RQ PWR MXRWLQJ XVH LQ RRX DOUHD VWH VW ZDSURPXU 6(2 V G7KH IDFH LV EWUDWHJUHVHQ V $GG WKH UHVW SP RPPLWW 3LQWHODWIRUVLWH LQJ WR FUHWKHU S U ZHE DWH WKH EXJK RWR RX ERDUG RQ HVWLW WKURXWWRQ D WRSLF PRZ E HUHVWUHVW IROO R Q 3LQW WR SURPR HDQV EHLQ J UHDG3LQWHHQFHWH RWKHU U SUHVUNVXVHUV SLQR WH RXO QHWZR V WR 3URP VRFLD JOHHQKDQFH RXU RWKHU *RR RXU FROOHFWLRQJKQNHG,QWKURX R RN /L )DFHEKLQJ D VXFK DV HUODXQFRQVLG SRVW ZLW WHUH D EORJ DQG 7G ZULW WHVW DQ VW FRQ3 LQWHUHRWH LWWR SURP ENGAOTHE GE WITRS P H 6WDU WIROORZ LQJ X INSZ RXOG V HUV ZDQW RX WKWR IRO LQN/LNH ORZDQG F RX EDRPP FN SLQV HQW R :KHQ RWK Q VRPHLU LQWHUHRQH Share This Ebook! DFWLQVHHVJ ZLW RXWKH K KLV PLJKRU KH W FKHU FRQ DQG FFN RX WHQW KRRV W RX H WR IU DFFWWW.HUBSPOT.COMROORZRXQWRX 28. 21 HOW TO USE PINTEREST FOR BUSINESSCHAPTER 3HOW TO USEPINTEREST FORMARKETINGBY PAMELA VAUGHANShare This Ebook!WWW.HUBSPOT.COM 29. 22HOW TO USE PINTEREST FOR BUSINESS*HW RXU FUHDWLYH MXLFHV RZLQJ with this list of ideas for using Pinterest for marketing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and enabled real businesses to leverage photos as a an inbound PDUNHWLQJ PHFKDQLVPShare This Ebook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hare This Ebook!WWW.HUBSPOT.COM 31. 24 HOW TO USE PINTEREST FOR BUSINESS2(%22. $1 %22. 29(56+DV RXU FRPSDQ UHOHDVHG DQ HERRN RU D ZKLWH SDSHU UHFHQWO 7DNH DVFUHHQVKRW RI LW DQG DGG LW WR D ERDUG WKDWV D FROOHFWLRQ RI SDSHUV R WKHVDPH LI VRPHRQH IURP RXU WHDP KDV DXWKRUHG DQ LQGXVWU ERRN 7KLV ZLOOKHOS RX HVWDEOLVK RXU WKRXJKW OHDGHUVKLS RQ 3LQWHUHVW3+2726 2) 285 86720(562 3URPRWLQJ RXU KDSS FXVWRPHUV LV D JUHDW ZD WR FUHDWH D SRVLWLYH VHQWLPHQWDURXQG RXU EUDQG (QFRXUDJH RXU FXVWRPHUV WR VHQG RX SKRWRV RU WDNHSKRWRV RI WKHP DW RXU QH[W HYHQW 32. UHDWH D ERDUG RI WKHLU VPLOLQJ IDFHV SHUKDSV XVLQJ RXU SURGXFW RU VHUYLFH5($7( $ 86(5*(1(5$7( 3,1%2$5% HQDEOLQJ RWKHU XVHUV WR FRQWULEXWH WKHLU RZQ SLQV WR RXU SLQERDUGV RXRSHQ XS D JUHDW RSSRUWXQLW WR LQYROYH IDQV DQG FXVWRPHUV LQ RXU PDUNHWLQJ3LFN RXW D IHZ RI RXU WRS HYDQJHOLVWV RU FXVWRPHUV DQG FUHDWH D ERDUGGHGLFDWHG WR WKHLU SLQVShare This Ebook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hare This Ebook!WWW.HUBSPOT.COM 34. 26 HOW TO USE PINTEREST FOR BUSINESS(YHQ EHWWHURX FDQ DOVR UHSLQ WKH WRS ERDUGV WR RXU RZQ 3LQWHUHVW SDJH DQG DVN IROORZHUV WRYRWH RQ WKH ERDUGV WR VHOHFW WKH ZLQQHU 7KLV LV H[DFWO ZKDW +LJK 3RLQW 0DUNHW GLG LQ LWV 2FWREHU3LQWHUHVW FDPSDLJQ WR SURPRWH +LJK 3RLQW 0DUNHW :HHN GXULQJ ZKLFK LW UHFUXLWHG IDVKLRQ KRPHWUHQGVHWWHUV WR VKRZFDVH WKHLU IDYRULWH SURGXFWV DQG WUHQGV$ 7+( 3,1,7 %87721 72 285 :(%6,7(0DNH LW VXSHU HDV IRU ZHEVLWH YLVLWRUV WR VKDUHRXU YLVXDO FRQWHQW RU LPDJHV RQ 3LQWHUHVW Eadding a 3LQ ,W EXWWRQ WR RXU VLWH -XVW OLNHRWKHU VRFLDO PHGLD VKDULQJ EXWWRQV WKLV ZLOO KHOSWR H[SRVH RXU EUDQG WR D QHZ DXGLHQFHY 0($685( ,03$7 $W WKH HQG RI WKH GD ZKDWV JRLQJ WR PDWWHU PRVW LV KRZ PXFK WUDIF OHDGV DQG FXVWRPHUV RX JHQHUDWH YLD D VSHFLF VRXUFH $V RX VWDUW SLQQLQJ LPDJHV WR 3LQWHUHVW DQG DGG PRUH LPDJHV RYHU WLPH KRZ LV RXU WUDIF FKDQJLQJ ,V WKHUH D VSHFLF LPDJH WSH RU WRSLF WKDW VHQGV PRUH WUDIF WKDQ RWKHUV 8VH RXU DQDOWLFV WRROV WR XQGHUVWDQG ZKDW LPDJHV ZRUN DQG ZKDW GRQWShare This Ebook!WWW.HUBSPOT.COM 35. 27HOW TO USE PINTEREST FOR BUSINESS*$7+(5 ,16,*+7 ,172 285 %8(5 3(5621$68VH 3LQWHUHVW DV D WRRO IRU XQGHUVWDQGLQJ WKH LQWHUHVWV DQG QHHGV RI RXU LGHDOFXVWRPHUV 9LHZ SLQERDUGV RI RXU FXVWRPHUV WR DLG LQ RXU XQGHUVWDQGLQJ RIZKR RXU FXVWRPHUV DUH DQG ZKDW WKHUH LQWHUHVWHG LQ,I RX KDYH DQ LQWHJUDWHG PDUNHWLQJ VRIWZDUH that WUDFNV ZKLFK SHRSOH JRW WRRXU ZHEVLWH WKURXJK 3LQWHUHVW DQG IROORZV WKHP WKURXJK WKH EXLQJ FFOH RXFDQ VSRW WUHQGV LQ WKHLU EHKDYLRU DQG QG ZDV WR QXUWXUH VXFK OHDGV PRUHVXFFHVVIXOO )RU LQVWDQFH +XE6SRW FRQQHFWV referrals to lead data DQG FDQWHOO RX ZKDW RIIHU SLQQHUV FRQYHUWHG RQ )URP KHUH RX FDQ HPDLO RXU EUDQGQHZ OHDGV DQG SXVK WKHP GRZQ WKH VDOHV IXQQHO ZLWK D FXVWRP PHVVDJHShare This Ebook!WWW.HUBSPOT.COM 36. 28 HOW TO USE PINTEREST FOR BUSINESS67$1 287 $6 $1 ,18675 7+28*+7 /($(5%HFRPH WKH JRWR 3LQWHUHVW DFFRXQW IRU SLQV DERXW D FHUWDLQ VXEMHFW RU WRSLFUHODWLQJ WR RXU LQGXVWU )RU H[DPSOH EHFDXVH +XE6SRW LV D PDUNHWLQJVRIWZDUH FRPSDQ ZH FRXOG FUHDWH D SLQERDUG WKDW IHDWXUHV DZHVRPH YLVXDOH[DPSOHV RI JUHDW RQOLQH PDUNHWLQJ 2U LI RXUH D SDSHU FRPSDQ RX FRXOGFUHDWH D SLQERDUG WKDW IHDWXUHV UHDOO DZHVRPH RULJDPL SDSHU FUHDWLRQV IURParound the web.0LQWHG LV D JUHDW UHDOOLIH H[DPSOH RI D SDSHU FRPSDQ WKDW OHYHUDJHV WKLVWDFWLF E FUHDWLQJ WKHPHG SLQERDUGV WKDW VKRZ XQLTXH ZDV WR XVH SDSHUPL[HG LQ ZLWK RWKHU UHODWHG OLIHVWOH SKRWRV VXFK DV LQ LWV 7ULFN RU 7UHDW+DOORZHHQ ERDUGShare This Ebook!WWW.HUBSPOT.COM 37. 29 HOW TO USE PINTEREST FOR BUSINESS$ /,1.6 ,1 7+( (65,37,216 2) 285 3,16:KHQHYHU SRVVLEOH LQFOXGH OLQNV EDFN WR RXU ZHEVLWH DQG ODQGLQJ SDJHV LQRXU SLQV WR GULYH WUDIF EDFN WR RXU ZHEVLWH .HHS WUDFN RI UHIHUUDO WUDIF DQGOHDGV JHQHUDWHG IURP 3LQWHUHVW 6XFK LQVLJKWV ZLOO LQIRUP RX DERXW KRZ XVHIXOWKLV SODWIRUP LV LQ FRPSDULVRQ WR RXU RWKHU HIIRUWV 7KH VFUHHQVKRW EHORZLV DQ H[DPSOH RI WKH OHDGV +XE6SRW KDV JHQHUDWHG WKURXJK 3LQWHUHVW LQ WZRZHHNV :H JHW WKHVH LQVLJKWV WKDQNV WR RXU SRZHUIXO PDUNHWLQJ DQDOWLFV.7R LQFUHDVH WKH OLNHOLKRRG RI GULYLQJ PRUH WUDIF WR RXU ZHEVLWH DGG D OLQNEDFN WR WKH SDJH RQ RXU ZHEVLWH ZKHUH WKDW LPDJH OLYHV IRU HYHU SLQ ,I RXDUH XSORDGLQJ D SKRWR LQVWHDG RI SLQQLQJ VRPHWKLQJ OLYH RQ RXU ZHEVLWHVHOHFW D OLQN WKDW PDNHV VHQVH DQG LQFOXGH WKDW LQ WKH SLQ GHVFULSWLRQ7KH FRPELQHG LPSDFW IURP HDFK SLQV FOLFNV DQG UHSLQV ZLOO JLYH RX D ELJDGYDQWDJH )RU H[DPSOH ZKHQ UHYLHZLQJ WZR ZHHNV RI +XE6SRWV WUDIF GDWDZH IRXQG D VLQJOH SLQ RQO VHQW D KDQGIXO RI YLVLWRUV WR +XE6SRWFRP +RZHYHUDOO SLQV FRPELQHG VHQW D VXEVWDQWLDO QXPEHU RI YLVLWRUV WR +XE6SRWFRP LQWKDW VDPH WLPH SHULRGShare This Ebook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hare This Ebook!WWW.HUBSPOT.COM 39. 31 HOW TO USE PINTEREST FOR BUSINESS86( +$6+7$*6-XVW OLNH 7ZLWWHU DQG *RRJOH 3LQWHUHVWsupports the usage of hashtags. UsersFDQ XVH KDVKWDJV WR WDJ WKHLU SLQV DQGPDNH WKHLU FRQWHQW PRUH VHDUFKIULHQGO3URPRWLQJ D QHZ FDPSDLJQ RI VRPH VRUWUHDWH D SLQERDUG DURXQG LW DQG WDJ LWZLWK D KDVKWDJ RXUH DOVR XVLQJ RQ 7ZLWWHUDQG *RRJOH WR OHYHUDJH DQ LQWHJUDWHGFURVVFKDQQHO FDPSDLJQ OXE 0RQDFROHYHUDJHV LWV 3LQWHUHVW DFFRXQW IRU WKLVYHU SXUSRVH XVLQJ WKH FXOWXUHFOXEhashtag DQG SLQERDUG WR SURPRWH DVHFWLRQ RI LWV ZHEVLWH FDOOHG XOWXUH OXEO)($785( 2))/,1( (9(176Create a pinboard that features the bestphotos and video footage of the annual*5($7 )25HYHQW RX KRVW WR KHOS RX JHQHUDWH EX]]DQG SURPRWH WKH QH[W RQH )RU LQVWDQFH DW+XE6SRW ZH KDYH FUHDWHG D %HKLQG 7KHB2B6FHQHV ERDUG WKDW IHDWXUHV D ORW RI SLFWXUHVIURP HYHQWV WKDW ZH KDYH KRVWHGShare This Ebook!WWW.HUBSPOT.COM 40. 32 HOW TO USE PINTEREST FOR BUSINESS6+2:$6( 285 %86,1(66 3(5621$/,7$V ZHYH PHQWLRQHG 3LQWHUHVW KDV D KHDY OLIHVWOH IRFXV VR ZKDW EHWWHURSSRUWXQLW LV WKHUH WR JLYH SHRSOH D SHHN LQWR WKH SHUVRQDOLW RI RXU EUDQGUHDWH D SLQERDUG WKDW VKRZFDVHV RXU HPSORHHV DQG OLIH DURXQG WKH RIFH VKRZ WKHP ZRUNLQJ WRJHWKHU VKRZ WKHP PDNLQJ RXU SURGXFWVVHUYLFHVDQG VKRZ VRPH RI WKH IXQ DFWLYLWLHV RXU EXVLQHVV SDUWLFLSDWHV LQ VXFK DVFRPSDQ RXWLQJV SDUWLHV DZDUG FHUHPRQLHV YROXQWHHU GDV HWF/HWWLQJ SHRSOH LQ EHKLQG WKH VFHQHV ZLOO PDNH RXU EUDQG UHODWDEOHLQWHUHVWLQJ DQG KXPDQL]HG 7KH 7RGD 6KRZ IRU H[DPSOH XVHV RQH RI LWVSLQERDUGV FDOOHG $QFKRU $QWLFV WR UHYHDO WKH SHUVRQDOLWLHV RI LWV VWDUVShare This Ebook!WWW.HUBSPOT.COM 41. 33HOW TO USE PINTEREST FOR BUSINESSCHAPTER 4EXAMPLES OFBRANDS ONPINTERESTBY LAUREN SORENSONShare This Ebook!WWW.HUBSPOT.COM 42. 34 HOW TO USE PINTEREST FOR BUSINESS The brands that have been most successful are getting in on the pinning themselves.DWD IURP 0RQHWDWH shows that referralWUDIF IURP 3LQWHUHVW WR WKH ZHEVLWHV RI3.06%3.83%YH VSHFLDOW DSSDUHO UHWDLOHUV MXPSHG 2.17% IURP -XO WR HFHPEHU%DVHG1.87%RQ WKLV GDWD LWV QRW VXUSULVLQJ WKDW PDQ 1.28%0.98%EXVLQHVVHV HDUO DGRSWHUV KDYH EHHQ OLIHVWOHEUDQGV OLNH KRPH JRRGV UHWDLOHU :HVW (OP -XO Aug Sept 2FWNov HFDQG 5HDO 6LPSOH 0DJD]LQHData: Monetate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hare This Ebook!WWW.HUBSPOT.COM 43. 35 HOW TO USE PINTEREST FOR BUSINESSCHOBANIRX PD ZRQGHU ZK DQRQH ZRXOG ZDQW WR IROORZ D *UHHN RJXUW EUDQG RQ 3LQWHUHVW EXW OLNH)DFHERRN DQG 7ZLWWHU LWV DOO DERXW WKH FRQWHQW RX VKDUH QRW QHFHVVDULO ZKDW RX VHOO:+$7 7+(5( 2,1* 5,*+7KREDQLV 3LQWHUHVW DFFRXQW GRHVQW MXVW IHDWXUH LWV GLIIHUHQW RJXUW WSHV EXW LW DOVR VKDUHVUHFLSHV RI KRZ XVHUV FDQ XVH LWV SURGXFWV GLIIHUHQWO KREDQL DOVR KDV D IHDWXUHG ERDUG FDOOHG1RWKLQJ EXW *RRG WKH FRPSDQV WDJOLQH ZKLFK RQO VKRZFDVHV IXQ DQG IXQQ SLFWXUHV WKDW JRDORQJ ZLWK LWV EUDQG LPDJH WKHUHV QR RJXUW WR EH VHHQ ,Q WKLV ZD KREDQL LV HPEUDFLQJ WKHPDLQ JRDO RI 3LQWHUHVWWR IRFXV RQ WKH FRQFHSW RI D SHUVRQV OLIHVWOH DQG HQFRXUDJLQJ XVHUV WRVKDUH WKHLU WDVWHV DQG LQWHUHVWV ZLWK RWKHUV DQG GLVFRYHU WKRVH RI OLNHPLQGHG SHRSOH ,Q RWKHUZRUGV E SURPRWLQJ WKH OLIHVWOH LWV SURGXFWV SURPRWH KREDQL LV XVLQJ LWV 3LQWHUHVW DFFRXQW WRHQDEOH SHRSOH WR OHDUQ PRUH DERXW LWV EUDQG EHRQG MXVW LWV VLJQDWXUH SURGXFWVShare This Ebook!WWW.HUBSPOT.COM 44. 36HOW TO USE PINTEREST FOR BUSINESS25(.HV WKH YDFXXP FOHDQHU EUDQG 6XUH 2UHFN PD EH D PRUH ERULQJ LQGXVWULDOWSH SURGXFW QRWD EUDQG RX ZRXOG WSLFDOO WKLQN RI IROORZLQJ RQ D VRFLDO PHGLD VLWH 45. EXW WKHQ DJDLQ RX KDYHQWVHHQ KRZ FOHDQ LWV RRUV DUH:+$7 7+(5( 2,1* 5,*+72Q LWV 3LQWHUHVW SDJH 2UHFN KDV WDNHQ LWV LQGXVWULDO FOHDQLQJ SURGXFW DQG PDGH RX IRUJHW WKDWD YDFXXP FOHDQHU EUDQG LV EHKLQG WKH SLQERDUGV RXUH ORRNLQJ DW )RU H[DPSOH 2UHFN KDV DERDUG MXVW WR IHDWXUH SLFWXUHV RI EHDXWLIXO RRULQJ VWOHV DQG ODRXWV ,WV ERDUG )XUU )ULHQGVVXEWO SRLQWV RXW RQH WSH RI FOHDQLQJ MRE LWV SURGXFWV KHOS WDNH FDUH RI ZLWKRXW KLWWLQJ RX RYHUWKH KHDG ZLWK LW $IWHU DOO ZHUH DOO ZHOO DZDUH WKDW WKH KDLU DIWHUPDWK RI RXU IDYRULWH SHWV LVQWDOZDV WKH HDVLHVW WKLQJ WR FOHDQShare This Ebook!WWW.HUBSPOT.COM 46. 37HOW TO USE PINTEREST FOR BUSINESS0$6+$%/(0DVKDEOH LV WKH ODUJHVW LQGHSHQGHQW QHZV VRXUFH GHGLFDWHG WR FRYHULQJ GLJLWDO FXOWXUHVRFLDO PHGLD DQG WHFKQRORJ 3LQWHUHVW FXUUHQWO KDV D SUHWW JLUO YLEH FRQVLGHULQJ IHPDOHVGRPLQDWH LWV XVHU EDVH %XW DV WKLV WHFK EUDQG LV SURYLQJ WKH RYHUZKHOPLQJO HVWURJHQFKDUJHGGHPRJUDSKLF RI WKLV VRFLDO QHWZRUN FRXOG FKDQJH TXLFNO:+$7 7+(5( 2,1* 5,*+70DVKDEOH ZLOO EH DKHDG RI WKH FXUYH IRU ZKHQ WKH PDOH SRSXODWLRQ QDOO JHWV RQ ERDUG ZLWKPinterest. 0DVKDEOHV 3LQWHUHVW DFFRXQW VKRZFDVHV WKH JDGJHWV DQG LQIRJUDSKLFV WKH QHZVVRXUFH LV ZHOO NQRZQ IRU UHSRUWLQJ RQ WDNLQJ LWV LPPHQVH DPRXQW RI GDWD DQG LQIRUPDWLRQ DQGPDNLQJ LW PRUH YLVXDO DQG VKDUHDEOH 7KLV SURYHV WKDW LI RX DUH D GDWDGULYHQ FRPSDQ RX ZLOOVXUHO KDYH VRPHWKLQJ ZRUWK RI EHLQJ VKDUHG RQ 3LQWHUHVWShare This Ebook!WWW.HUBSPOT.COM 47. 38HOW TO USE PINTEREST FOR BUSINESS(76:LWK PRUH WKDQIROORZHUV WKLV RQOLQH VKRSSLQJ ZHEVLWH LV RQH RI WKH PRVW SRSXODU RQPinterest.:+$7 7+(5( 2,1* 5,*+7$V D UHWDLOHU RI KRPHPDGH DQG YLQWDJH JRRGV (WV FUHDWHV SLQERDUGV WKDW UHDOO WDNH WR KHDUWZKDW LWV EUDQG VWDQGV IRU 7KH VKRZ RX KRZ RX FDQ PDNH RXU RZQ SURGXFWV DQG KRZ WR SXWWKHLU SURGXFWV WR ZRUN LQ RXU GDLO OLIH ZKLFK DJDLQ HPSKDVL]HV WKH OLIHVWOH SKLORVRSK WKDW3LQWHUHVW SURPRWHV1RW VXUH ZKDW WR EX RXU ORYH IRU9DOHQWLQHV D RQW ZRUU (WVKDV DOO LWV SLQV RUJDQL]HG WR JLYHRX WRQV RI ideas ,Q RWKHU ZRUGVJLYLQJ RXU FXVWRPHUV QHZ LGHDVIRU KRZ WKH FDQ XVH RXU SURGXFWVZLOO JLYH WKHP PRUH UHDVRQV DQGLQFHQWLYHV WR EX IURP RX :KHQXVLQJ 3LQWHUHVW WKLQN RXWVLGH WKHER[ RI KRZ RXG WSLFDOO XVH VRFLDOQHWZRUNV WR PDUNHW RXU SURGXFWVDQG VHUYLFHVShare This Ebook!WWW.HUBSPOT.COM 48. 39 HOW TO USE PINTEREST FOR BUSINESS5$.( 81,9(56,7UDNH LV RQH RI WKH IHZ XQLYHUVLWLHV MXPSLQJ RQ WKH 3LQWHUHVW EDQGZDJRQ DQG DW WKH VDPH WLPHWKHUH GRLQJ DQ XQEHOLHYDEO DZHVRPH MRE:+$7 7+(5( 2,1* 5,*+7UDNH 8QLYHUVLW VKRZFDVHV LWHPVLWV VWXGHQW SRSXODWLRQ PLJKWDFWXDOO EH LQWHUHVWHG LQ FORWKLQJWKDW PDWFKHV WKH VFKRROV FRORUVURRP Gp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hare This Ebook!WWW.HUBSPOT.COM 50. HOW TO USE PINTEREST FOR BUSINESS*(1(5$/ (/(75,*HQHUDO (OHFWULF VHHPV WR EH DOO DERXW VRFLDO PHGLD ODWHO 7KHUH URFNLQJ LW RQ ,QVWDJUDP DQG ,VKRXOGQW KDYH EHHQ VXUSULVHG WR QG RXW WKHUH GRPLQDWLQJ 3LQWHUHVW DV ZHOO:+$7 7+(5( 2,1* 5,*+71RW RQO GRHV *( KDYHD ERDUG VSHFLFDOOdevoted to theEDGDVV PDFKLQHVWKH FRPSDQ ZRUNVZLWK HYHUGD EXW LWDOVR KDV DQ DUFKLYHboard that gives aYLVXDO KLVWRU RI WKHFRPSDQV SURGXFWVWKURXJK WKH HDUV7KH DOVR KDYH DQ DPD]LQJ ERDUG ZKHUH WKHYH SRVWHG DOO WKH IDQ SKRWRV WDNHQ GXULQJ WKHLU *(,QVSLUHG0H FDPSDLJQ H[HPSOLILQJ D JUHDW XVH IRU 3LQWHUHVWOHYHUDJLQJ DQG IHDWXULQJ XVHUJHQHUDWHG FRQWHQW $OO LQ DOO DV LWV GHVFULSWLRQ VDV *( LV FOHDUO GHYRWHG WR 3LQQLQJ WKLQJVWKDW LQVSLUH XV WR EXLOG SRZHU PRYH DQG FXUH WKH ZRUOGShare This Ebook!WWW.HUBSPOT.COM 51. 41HOW TO USE PINTEREST FOR BUSINESS3($323HDSRG LV WKH ODUJHVW JURFHU GHOLYHU VHUYLFH LQ WKH 8QLWHG 6WDWHV DQG LI RX DUH KDYLQJ WURXEOHJXULQJ RXW ZK ORRN QR IXUWKHU WKDQ LWV 3LQWHUHVW SDJH:+$7 7+(5( 2,1* 5,*+7Peapod Pinterest page tells stories ofKRZ WKH IRRG JHWV WR RXU RIFHKRPHDQG ZKDW VRUW RI SURGXFH 3HDSRG KDV LQVWRFN WKLV VHDVRQ 7KH FRPSDQ IHDWXUHVD EHKLQGWKHVFHQHV ERDUG GHYRWHG MXVWWR 3HDSRGV GHOLYHU WUXFNV 6KRZLQJ WKHFLWLHV LWV WUDYHOLQJ WKURXJK RU ZDWFKLQJ LWVsignature green bins getting loaded ontoLWV WUXFNV LV D JUHDW ZD WR JLYH FXVWRPHUVDQ LQVLGH ORRN LQWR D EXVLQHVV WKDW RQWKH RXWVLGH PD QRW VHHP VR JODPRURXV(YHQ LI RXU FRPSDQ LVQW H[DFWO GHYRWHG WR SUHWW WKLQJV LW GRHVQW PHDQ RX FDQW EH RQ3LQWHUHVW ,W MXVW PHDQV RX KDYH WR JHW FUHDWLYH DERXW VKRZLQJ RII RXU EUDQG LQ DQ LQWHUHVWLQJDQG XQLTXH ZD RX FDQ GR WKLV E VKRZFDVLQJ VRPH EHKLQGWKHVFHQHV FRQWHQW WKDW VKRZV WKHSHRSOH EHKLQG RXU EUDQG LQMHFWLQJ VRPH SHUVRQDOLW LQWR RXU EXVLQHVV DQG PDNH LW HDV WRrelate to.Share This Ebook!WWW.HUBSPOT.COM 52. 42 HOW TO USE PINTEREST FOR BUSINESSCONCLUSION ADDITIONALRESOURCESShare This Ebook!WWW.HUBSPOT.COM 53. 43 HOW TO USE PINTEREST FOR BUSINESS Succeeding on Pinterest isDERXW QGLQJ KRZ RXU SURGXFWVRU VHUYLFHV W LQWR WKH OLIHVWOHVof your target audience.$V RX FDQ WHOO WKH WULFN WR VXFFHHGLQJ RQ 3LQWHUHVW LVQW QHFHVVDULODERXW VKRZLQJ RII RXU SURGXFWV RU VHUYLFHV GLUHFWO ,WV DERXW QGLQJFUHDWLYH ZDV WR VKRZ KRZ WKRVH SURGXFWV DQG VHUYLFHV W LQWR WKHOLIHVWOHV RI RXU WDUJHW DXGLHQFH )LQG ZDV WR GR WKDW DQG RXOO KDYHZKDW RX QHHG WR SRS RQ 3LQWHUHVW MXVW OLNH WKH EUDQGV ZH KDYH GLVFXVVHGLQ WKLV HERRN GR7DNH WKH EHVW SUDFWLFHV ZH KDYH VKDUHG KHUH DQG VWDUW SLQQLQJ FRQWHQWWKDW UHSUHVHQWV RXU FRPSDQ LGHQWLW DQG DWWUDFWV YLVLWRUV EDFN WR RXUZHEVLWH /DVWO GRQW LQYHVW D WRQ RI HIIRUW LQ PDUNHWLQJ RQ 3LQWHUHVWunless RX FDQ PHDVXUH WKH UHVXOWV RI RXU DFWLYLWLHV %H VPDUW DERXW WKHZD RX SULRULWL]H RXU PDUNHWLQJ LQLWLDWLYHV DQG NHHS D FORVH HH RQ WKHVSHFLF EHQHWV WKLV QHZ VRFLDO QHWZRUN FDQ SURYLGH WR RXU EXVLQHVVShare This Ebook!WWW.HUBSPOT.COM 54. 44HOW TO USE PINTEREST FOR BUSINESSMEASURE THE ROIOF PINNING)LQG RXW ZKHWKHU RXU LQYHVWPHQW LQ 3LQWHUHVW LV SDLQJ RII6LJQ XS IRU +XE6SRWV GD WULDO WR DFFHVV VRPH LQVLJKWIXOPDUNHWLQJ DQDOWLFVWWW.HubSpot.com/Free-TrialShare This Ebook!WWW.HUBSPOT.COM