How to Use Social Media Effectively During A Crisis

  • Published on
    09-May-2015

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Here are some tips in how to use social media effectively during a crisis

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1.Social Media: Communication for a CrisisHow to use social media effectively during a crisisVictoria Edwards SEO/Social Media Specialist 2. How to Get Information to Stakeholders?Email - Limitations imposed by admin or software Text - Limited by how many you can text at onetime and overage chargesWebsite - Takes too long to format, create and implement updates to a site.3. What IS Social Media?Web-based technologies to broadcast media monologues into social media dialogues Wikipedia4. What Isnt Social Media?The ONLY communication toolA tool you implement during a crisis Start the work before the crisis5. How to Start Social Media?Create pages and profiles in selected social spheresEngage, engage, engageEducate!Promote these social media profiles in:E-mailsNewslettersAdd in contact signatureWebsite6. Old Rules Still ApplyRemember, we may live in a new world (WEB 2.0,) but the old rules still apply. Powerful communications has always been about getting people to pay attention and take action. The engage and encourage strategy is just another means of achieving the same objective. - FardJohnmar, M.A.7. Examples: U.S. Airways Flight 1549 8. Example: Hawaii Tsunami of Feb 2010 9. What Social Media IS!Distributed ReportingSpans Across Time All ZonesInstant PublishingTruth in Reporting10. Nothing That You Haven't Done BeforeHave a Plan & StrategyBuild Your Community and Engage Before an Event Educate Your Community11. Where You Can Find MeFacebook http://www.facebook.com/VictoriaEdwardsTwitterhttp://twitter.com/tallchickvicLinkedinhttp://www.linkedin.com/in/victorialedwards