Inbound Marketing Content Workshop

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    17-Jul-2015

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Inbound Marketing Workshop Content Strategy Define your persona: What are their challenges & aspirations? How do they consume information? What is important to them? How do you get online audiences to choose your site, blog & ultimately buy your product or service? By knowing your audience or persona, giving them remarkable content, taking chances, bringing value to their lives and giving them a reason to convert. Define offers that resonate at each stage SUSPECT: Browsing, Attract Me PROSPECT: Learning More LEAD: Interested Define your persona here: Brainstorm to identify blog posts & different content offers or Calls to Action that would entice your audience to convert. What FAQs do you ALWAYS have to answer? What unique situation have you solved, tell a story. What new technique can you simplify for mere mortals? 1) Suspect What Free Content Can Attract Browsers? List 4-5 blog or video ideas here: PAIN _____________________________ ROLE___________________ GOALS____________________________ DEMO__________________ INFLUENCERS______________________ Inbound Marketing Workshop BONUS: What did your group learn & debate about? Questions: Kirsten @kirstenpetra Would your audience subscribe to a newsletter or blog? Deliver value in less than a 10-page eBook or 30 min webinar. 2) Prospect What Content is worth an email address? List 2-3 mid-weight content ideas here: What would make someone give you their phone number or their unique pain point? Content should have real meat & takeaways. 3) Lead What robust content, tool or assessment can you offer in exchange for more detailed qualifying questions? List 2-3 content types & title ideas here: Congratulations youve just built your first 2-3 months worth of content ideas. Next: Try these out in your online marketing campaigns! http://www.hubspot.com/free-trial-uk/