Industry Analysis - Luxury Vehicles

  • Published on
    21-Apr-2017

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  • Industry Analysis

    Aslan Maleki

    Miles Colwell

    Sara Kim

    Chad Robertson

    Luxury Vehicles

  • Automotive Market

  • Luxury Vehicles

  • Total Market Size

  • Age of Market

    Century of History

    Bigger Target Client

    Foreign and Euro Dominated

  • Purchasing Patterns

  • Market Share of Brands

  • Who Can be Behind the Wheel?

  • Demographics

  • Brand Loyalty vs. Industry Average

  • Brand Loyalty vs. Industry Average

  • Even in Times of Need

  • Changes in the Overall Market

  • Leasing

  • Stages of Cycle

  • Threats

    K900 Equus

  • Domestic vs. Foreign

  • Outlets of Marketing

    Internet

    Television

    Print

    Radio

    Expo/Shows

  • Celebrity Endorsements

  • Range Rover Daniel Craig

  • Purchasing Operations