Pinterest is a visual bookmarking tool that helps you discover and save ideas for all your projects and interests.70 Million People Use Pinterest
79% of Pinterest Users are Female
$58.95 Average Sales Order Referred from Pinterest
47% of US Shoppers Made a Purchase Based on a Pinterest Referral
Content from businesses plays a major role in helping people pursue their interests and bring their ideas to life.
We want Pins from businesses to be among the best you see on Pinterest~ Pinterest How-To Guide
Pins Should Be:Helpful
HELPFULPins should be informative & useful
Be informative & useful
Be up to 500 characters (the more characters the more helpful and the better chance to show in search results.
Not be promotional (no sales info, no calls-to-action)
Always be grammatically correct with proper punctuation and proper spelling
Should not contain hashtagsDescriptions Should -
Give Step-by-Step Instructions, Tutorials & How-Tos
Add Simple & Clear Text Overlays
Provides a Quick Take-AwayVerify Text is Readable on All Devices
BEAUTIFULPins should be creative & compelling
Use high-quality images
Composition CountsDo not use more than 4 images in a single pinandhave a clear themeDo not add borders or rounded edges
Size MattersThe recommended aspect ratio is 2:3 to 1:3.5
Minimum width 600 px
Images work best when vertical.
ACTIONABLEHelp people do what they see
Link to a website where more information can be obtainedor where more instruction & information can be found
Make Pins RichAdd more detailed information in the description like the price ingredients, recipe instructions, etc.
Avoid time-sensitive informationPins last forever including time-sensitive descriptions will make a Pin irrelevant over time
The Word Pro, Inc.2015Full-Service Social Media Marketing & Advertising(800) 354-8045 www.TheWordPro.com