Make Pinterest Work for Your Business

  • Published on
    17-Jul-2015

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PowerPoint PresentationPinterest is a visual bookmarking tool that helps you discover and save ideas for all your projects and interests.70 Million People Use Pinterest79% of Pinterest Users are Female$58.95 Average Sales Order Referred from Pinterest47% of US Shoppers Made a Purchase Based on a Pinterest ReferralContent from businesses plays a major role in helping people pursue their interests and bring their ideas to life. We want Pins from businesses to be among the best you see on Pinterest~ Pinterest How-To GuidePins Should Be:HelpfulBeautifulActionableHELPFULPins should be informative & usefulBe informative & usefulBe up to 500 characters (the more characters the more helpful and the better chance to show in search results.Not be promotional (no sales info, no calls-to-action)Always be grammatically correct with proper punctuation and proper spellingShould not contain hashtagsDescriptions Should -Give Step-by-Step Instructions, Tutorials & How-Tos Add Simple & Clear Text OverlaysProvides a Quick Take-AwayVerify Text is Readable on All DevicesBEAUTIFULPins should be creative & compellingUse high-quality imagesComposition CountsDo not use more than 4 images in a single pinandhave a clear themeDo not add borders or rounded edgesSize MattersThe recommended aspect ratio is 2:3 to 1:3.5Minimum width 600 pxImages work best when vertical.ACTIONABLEHelp people do what they seeLink to a website where more information can be obtainedor where more instruction & information can be foundMake Pins RichAdd more detailed information in the description like the price ingredients, recipe instructions, etc.Avoid time-sensitive informationPins last forever including time-sensitive descriptions will make a Pin irrelevant over timeThe Word Pro, Inc.2015Full-Service Social Media Marketing & Advertising(800) 354-8045 www.TheWordPro.comSOURCESPinterestPagemodoExpanded Ramblings