Learn simple techniques to persuade buyers to buy more or buy wiser. Tania introduces the different ways to make your website work for your business and how to persuade buyers to buy! Perfect for anyone looking to build or optimize their online shop and rock their ROI!
- 1. Make Your Website Work for You!
2. Diapo classique
Who are you trying to convince?
3. Prospects 4. ProfessionalsDont forget to aim for your target
Illustration by LarryLens
5. How are you trying to convince them?- Offline- Content / OrganicSEO- KeywordCampaigns- Price ComparisonServices
6. Content is King
7. Use quality imagesYour site is your best and only salesman!
8. Content is King
9. Use quality imagesYour site is your best and only salesman!
10. Get people in the door...
11. Social networks- Keyword campaigns
- Price comparison
Illustration by Marijnvb
12. Who are you getting through to?
funnel to work for you
Illustration by photosyn
13. Work the Conversion Funnel
come to your shop?
to the shopping
- How many buy?
where do they drop
Illustration by pdplay
14. Illustration by pdplay
15. Where are they coming from?
16. Diapo classique
Analyze your ROI
17. Optimize campaigns (keywords, news-
letters, banners, etc.)
18. Invest in the goodAnalyze your ROI and RFM
19. Optimize your site and your strategy
Communicate with your customers!
Convince them to come back!
21. Special offers 22. Guest book / Testimonials
23. Social networks 24. New productsIllustration by vjeran2001
25. Any Questions?
Oxatis UK Country Manager