Marketing strategy the social media principles

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    01-Nov-2014

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1. Marketing StrategySocial MediaBy Eduardo Mendoza 2. Pic: Foottrac by pdxgreer Markets AreConversations Source: The Cluetrain Manifesto, theses No. 1 3. 1 2 3 The Win the TheContent ZMOT Channels 4. 1 TheContent Is King Pic: Chess | King, queen and bishop By Mogolecho 5. Good Content Blogs Videos Webminars Infographics Audio eBookSource: An infographic explaining how inbound marketing works together with content marketing 6. Something precious Pic: Day 175One Ring By bandita 7. 2Win the 8. The evolution ofthe shopper Source: ZMOT Handbook 9. For selecting UniversityPic: Monsters University toy fair Evento Byinsidethemagic For Love (girlfriend or Pic: Luminous Love By RobertPhotographics boyfriend) Smartphones Pic: my iPhone family pile By blakespot 10. Being there for them Pic: Its My Birthday! Party Wooo! By Sam Ilis 11. 3 TheChannels Pic: Chess | King, queen and bishop By Mogolecho 12. The sourceWWW 13. Engagement evaluation Source: Redant - planning and managing a digital strategy 14. Our Content being The HubSource: An infographic explaining how inbound marketing works together with content marketing 15. What we want? Pic: The End By Olivander 16. Them Talking About Us Pic: The Piccadilly Crowd By garryknight 17. Resources The Cluetrain Manifiesto, http://www.cluetrain.com/ ZMOT Handbook, ways to win shoppers at the zero moment of truth, http://www.zeromomentoftruth.com/ An infographic explaining how inbound marketing works together with content marketing. http://www.smartinsights.com/content-management/content-marketing- strategy/a-content-marketing-and-inbound-marketing-blueprint/ Redant, planning and managing a digital strategy whitepaper, https://www.redant.com/digital-strategy-whitepaper PPT Template from: http://slidesthatrock.myshopify.com/ 18. Eduardo Mendoza ing.ed.mendoza@gmail.com @eddmendoza