Pinterest Workshop: Pinterest Tips and Advice to Grow Business

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    14-Jun-2015

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After reviewing my Pinterest Workshop, you'll have tips that most Pinterest users aren't aware of.

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1. Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 2. Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 3. Ana White in 2012Pinterest = 6,000 visitors per day or 180,000 permonthLori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 4. Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 5. What the heck is Pinterest?Pins are visual bookmarksthat people save onPinterest.Collect recipes, travelinformation, whateverinspires you.Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 6. Meet Bea HerzbergShe has 1,050,575 followerson Pinterest.http://www.pinterest.com/beaherzberg/Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 7. Greeley Colorado Pinner: Eileen LadwigApril: 4,699 FollowersNow: 5,970 FollowersGrew by 1,271 since AprilLori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 8. Interesting StatsPinterest drives 7.10% of Web traffic that sites receive,second only to Facebook (21.25%), and miles ahead of othersocial sites like Twitter, Google+, StumbleUpon andLinkedIn.In the first quarter of 2014, the company drove 48.36%more traffic than it did at the end of 2013.How would you like to be on track to quadruple your biz thisyear?http://www.businessinsider.com/pinterest-advertising-big-deal-2014-4#ixzz2zf57lo5HLori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 9. Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 10. GlossaryPin = adding an image to a boardPinterest = Pin + InterestWidget = code you can copy/pasteLori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 11. 75% of Pinterest's usagecomes from mobile devices.Read more: http://www.businessinsider.com/pinterest-women-engineers-2014-3#ixzz2zfEu8V8NLori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 12. Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 13. Lets go to Pinterest Live so I can showyou a little for now so things make sense.Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 14. Tall Images Are More Popularhttp://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html#Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 15. Most Repinnable Words & Most PINNED Wordshttp://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html#Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 16. Ellis Ranch Wedding & Event CenterI examined Ellis Ranchs Google Analytics anddiscovered that Pinterest is one of their top 5 referringtraffic sources.I recommend you examine your Google Analytics foryour website and see what websites are referringtraffic to yours.Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 17. Business page vs. PersonalIf you have a personal page now, you can convert butthere's no going back.If you own a business, you should have a businessPinterest page.If you use Etsy, definitely have a business page soyou can link it up.Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 18. Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 19. Pin It Buttonhttps://about.pinterest.com/en/goodiesLori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 20. Board Strategy Create and Organize BoardsCreate a variety of boards that show off your brandspersonality and taste, and add enough pins to make eachboard feel substantial.Pinterest suggests that, prior to starting to pin, you considerwhat users care about and tailor your strategy to addressthem. People can choose which boards they want to follow,so not every board has to appeal to everyone.Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 21. More Board StrategyClearly name each board, but be creative. Limitnames to 20 characters or less;Add a description to inspire people to follow yourboards and help you appear in searches;Choose a compelling cover pin for each board thatgives people a sense for the content contained therehttp://www.practicalecommerce.com/articles/4144-10-Ways-to-Use-Pinterest-for-your-Ecommerce-BusinessLori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 22. Create 5 BoardsWrite down something you've been meaning toorganize or get ready for.Vacation Party Event Website This week'sdinners Healthy snack smoothies wedding baby shower romantic date ideasLori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 23. Go to your website or blogChoose content (a blog post)Hover over image and Pin ItCreate new boardPin itView it and click it to fully understand how trafficwill come to your siteLori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 24. Rich PinsMake your product, recipe, movie, articleor place Pins more useful.Advance Pinterest WorkshopBasically: apply to Pinterest; get validated (instantlyif you have proper meta data); use WordPress plugin(Yoast) to your blog/websiteLooks like....Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 25. Picture is bigger/Meta DescriptionLori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 26. Rich Pins Best Used for E-CommerceRich pins are particularly useful for e-commerce andonline business websites who want to get theirproduct information out there.5 Types: movie, recipe, article, product, place.Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 27. 36 % More LikesShopify notes that pins with prices receive 36 percentmore likesGreater brand exposure with your logo on the pin.Higher visibility: product pins are more likely to befeatured on category feeds.Automatically updated product details (such as pricechanges and availability info).http://blog.crazyegg.com/2013/11/15/power-of-pinterest-ecommerce/Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 28. PersonalizationAlso known as Big Brother to some folks.Pinterest personalizes the content.If you dont want Pinterest paying attention to theother websites you visit, then:---Refer to handout for instructions.Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 29. Tactic:Writing Comments Gets You More VisibilityLori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 30. I wrote a comment, then, within 1 hour this pin was shared/commented 4 timesLori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 31. TacticGroup Boards: sort of like joining a clubhttp://www.pinterest.com/pin/147492956521265125/Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 32. Benefits of Group BoardsNew pinners find you when they check out the groupboard.Group members may repin to their own boards.The entire group builds up the board, creating adynamic and informative resource that others willfind (see above).When the board is promoted on social media, newpeople find you.Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 33. Group Boards Directoryhttp://www.pinterest.com/groupboards/Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 34. FYICopyright PolicyPinterest has adopted and implemented thePinterest Copyright Policy in accordance withthe Digital Millennium Copyright Act. Formore information, please read our CopyrightPolicy.Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 35. Tips for StrategyFigure out what your tribe wantsGive it to them on a consistent basisPut Pinners firstLori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 36. Whole Foods has boards for gardeners, DIYproducts and volunteer work for theirsustainability-conscious followersLori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 37. More StrategyBe sure to create boards that drive traffic to yourwebsiteShow your expertiseShow your personalityShowcase your current clientsLori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 38. Analytics:Always measure your marketingPinterest has Analytics for Business AccountsonlyLog out of personal/set up the biz page w/different emailVerify your Pinterest accountLori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 39. Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 40. EtiquetteDon't share a bunch of pins all at once: you'll bespamming the live feed of pinterest.Don't be a drive-by pinner - don't pin other people'spins in a rat-ta-tat manner.Don't copy boards by taking all pins.Don't pin all images and then not follow the board.Do a search in Pinterest for etiquette to be sure youget up to speed on it.Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 41. Pinterest vs. InstagramPinterest drives referral traffic back to your site throughpinned images that link back to products or content on yoursiteInstagram offers a unique and intimate way to connect withyour audience by letting users in on creative images of yourproducts, services or company eventsLori says: Use bothhttp://www.searchenginepeople.com/blog/pinterest-vs-instagram-for-your-brand.html#ixzz2zm8oki9fLori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 42. Create Your Own ImagesFree: PicMonkey.com OR Canva.comFree on your PC: PaintHire a Graphic ArtistFree: Use your own photos & add your wisdom (usea few words)Create blog posts; add your images; share onPinterest.Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 43. Lori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 44. No Time?UseViralWootIt operates on a system of seedsLori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 45. Next Steps: Make your website pin-friendly for othersAdd ShareThis buttons (sharethis.com)Content StrategyImagesCreate content: blog posts, checklists, FAQs, videos,podcastsPin and Like and CommentAnalyze in Pinterest and Google AnalyticsKeep up knowledgeLori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 46. ResourcesLori Gamas Pinterest Tips Board:http://www.pinterest.com/lorigama/pinterest-tips/Pinterest has a blog! http://blog.pinterest.com/Pinterest's Help SectionGood article:http://socialmediatoday.com/pamdyer/2349206/8-ways-get-more-pinterest-followersCONSULT WITH LORI GAMALori Gama: The Online Visibility Expert-Phone: 970-378-7822 www.LoriGama.comEmail: lorianngama@gmail.com 47. Questions?www.LoriGama.comEmail: lorianngama@gmail.comPhone: 970-378-7822