Social media and internet marketing manager

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    13-Sep-2014

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Achieving personal and business goals

Social media and internet manager

Gain more clients through:

Social Media Facebook (pages and groups) LinkedIn (pages and groups) Twitter (hash tags) Google+ (pages and groups)

Internet Google & Bing internet searches Website opt in Property investor forumsWhy

Make more money & pay less tax on your property portfolio

Talk for 5 minutes around this chart2Social media and internet marketing manager

Make more money & pay less tax on your property portfolio Objectives Get more clients Get engagement from people on social media Increase followers, fans on social media Increase opt ins on website for CRM Research: customer needs and wants Build strong brand reputation

Bonus 10 per client successfully signed up with Optimise Accountants

Talk for 5 minutes around this chart3The market - LinkedIn

Make more money & pay less tax on your property portfolio

7,178 people listed as property investor on LinkedIn

Talk for 5 minutes around this chart4The market - LinkedIn

Make more money & pay less tax on your property portfolioOver 15,000 people on LinkedIn discussion groups

Talk for 5 minutes around this chart5The market - Facebook

Make more money & pay less tax on your property portfolioOver 10,000 people on Facebook discussion groups

Talk for 5 minutes around this chart6The market - Facebook

Make more money & pay less tax on your property portfolioOver 50,000 property investors on Twitter

Talk for 5 minutes around this chart7The market - Facebook

Make more money & pay less tax on your property portfolioOver 73,000 property related tax searches in the UK

Talk for 5 minutes around this chart8The market Online forums

Make more money & pay less tax on your property portfolioOver 10,000 property investor members on forums

Talk for 5 minutes around this chart9The market

Make more money & pay less tax on your property portfolioA market of 200,000 people online0.1% represents 200200 X 50 = 10,000 per month revenue

Talk for 5 minutes around this chart10Customer acquisition

Make more money & pay less tax on your property portfolio30% of clients were sourced from social media

Talk for 5 minutes around this chart11Customer acquisition - Funnel

Make more money & pay less tax on your property portfolioSocial Media - Ads - EngagementInternet ads / rankingsZoho CRMWebsite opt in / e-bookSimon meets with clients & signs them upTalk for 5 minutes around this chart12Customer acquisition - how

Make more money & pay less tax on your property portfolio Social Media Post blogs - articles, events, webinars Engage and chat with existing customers Connect with people and engage to create friendships Identify & answer customer needs and questions Get them to provide email to CRM and meet with Simon

Internet Google & Bing adwords Website opt ins (free e-books, articles, DVDs, events etc) Identify and engage with people on Property forums Post blogs articles on forums Put articles onto Blogger and promote

Talk for 5 minutes around this chart13Customer acquisition - how

Make more money & pay less tax on your property portfolio

Facebook:Search specific key terms tax, Capital allowances etcTalk for 5 minutes around this chart14Customer acquisition - how

Make more money & pay less tax on your property portfolio

Facebook:Search specific key terms tax, Capital allowances etcTalk for 5 minutes around this chart15Customer acquisition - how

Make more money & pay less tax on your property portfolioFacebook & LinkedIn:Comment on a post and link to own blogs

Talk for 5 minutes around this chart16Customer acquisition - how

Make more money & pay less tax on your property portfolioFacebook & LinkedIn:Comment when someone likes or comments on our blog posts

Talk for 5 minutes around this chart17Customer acquisition - how

Make more money & pay less tax on your property portfolioFacebookContact members of a group and send a message if they would be interested in a free ebook / product

Talk for 5 minutes around this chart18Customer acquisition - how

Make more money & pay less tax on your property portfolioLinkedInContact members of a group and send a message if they would be interested in a free ebook / product

Talk for 5 minutes around this chart19LinkedIn:Search specific key terms tax, Capital allowances etcCustomer acquisition - how

Make more money & pay less tax on your property portfolio

Talk for 5 minutes around this chart20Customer acquisition - How

Make more money & pay less tax on your property portfolio

TwitterWhat are the engagement tactics on Twitter?Talk for 5 minutes around this chart21Customer acquisition - How

Make more money & pay less tax on your property portfolioGoogle+Do you deploy the same strategy for Google+ as Facebook?

Talk for 5 minutes around this chart22Customer acquisition - reports

Make more money & pay less tax on your property portfolio Clients Facebook & LinkedIn likes, Twitter followers, Google fans People added to CRM People signed up from social media engagement

Campaigns and results Campaign types (e-books, webinars, events) Adverts Answering questionsTalk for 5 minutes around this chart23