Social Media Marketing BrainBoostCookies Presentation

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    26-Dec-2014

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DESCRIPTION

This is the final presentation of the BrainBoostCookies project group in the UCR class "Social Media Marketing"

Transcript

  • 1. BrainBoostCookies LLC
    1
    Christoph Krienen, Andr Scholz, Christopher Henseler
  • 2.
    • The Organizations Scope
    • 3. The ACCESS Model
    • 4. Social Media SWOT Analysis
    • 5. Social Media Implementation Plan
    • 6. The Four Pillars of Social Media Strategy
    • 7. World premier of our commercial
    Topics Covered
    2
  • 8. The Organizations ScopeType ofIndustry
    food industry (secondary sector)
    Main activities:
    purchasing management
    production
    distribution
    Marketing
    3
  • 9. Cookies
    The philosophy of BrainBoostCookies is to distribute a new product which increases the concentration with outstanding quality and highest convenience.
    Icecream
    Cookie flavored icecream with our brain boost providing ingredients
    Coming soon
    BrainBoost Energy Drink, Brain Boost Toffee
    The Organizations ScopeProduct Lines
    4
  • 10. The Organizations ScopeMarket Segments
    5
    Target market:
    USA
    premium segment
    Target customers:
    students, working people who have a need forenergyandconcentration
    age: 14-55
    trendy, modern lifestyleorientated people
    Competitors:
    energydrinks, regularcookies
  • 11. The Organizations ScopeDistribution Channels
    6
    Premium Coffee Shops
    Gas stations
    Bakerystores
    Clubs / Bars
    Future:
    online shop (Create youowncookies)
  • 12. Increased Brand Awareness
    generatea brandfamiliarity
    generate word of mouth and buzz (blog, podcast, video)
    Reputation Management
    influence the way potential and existing customers perceive our brand (wikis, twitter, monitoring)
    Build up a brand community
    Forum, online games, mobile apps
    The Organizations ScopeSocial Media Marketing Goals
    7
  • 13. togetmoreinformationforoursocialmediaactivitieswecreateda customersurvey
    toget a higherlevelofresponsewedrawrandomlysomeourmerchandisearticles
    Customer Survey
    The ACCESS ModelAudience Survey
    8
  • 14. The energy blogger
    high level of education
    high level of responsibility
    is always restless
    uses social networks, mobile applications
    knows a lot but not in detail
    needs energy all day
    The ACCESS ModelAudiencePersonas
    9
  • 15. The non-sleeper
    high level of education / high ranked job
    needs energy to achieve all his targets
    spends money on quality goods
    health orientated
    uses social networks in a moderate way
    The ACCESS ModelAudiencePersonas
    10
  • 16. The smart user
    high level of education
    lower job ranking level
    uses coffee to increase his performance if needed
    buys sometimes sweets, cake or cookies
    is normally not an active part in social networks (only reader)
    Prefers traditional ways of communication
    The ACCESS ModelAudiencePersonas
    11
  • 17. The epicure
    uses coffee and sweets to escape from daily routine
    different levels of education
    hard worker, but energy not so necessary for fulfilling the tasks belonging to his job
    careful with using money for buying sweets
    is willing to spend money on good quality
    is interested in giving his knowledge to others
    lives a healthy way of life
    The ACCESS ModelAudiencePersonas
    12
  • 18. Social Media SWOT AnalysisStrenghts/Weeknesses
    13
  • 19. Social Media SWOT AnalysisOpportunities / Threads
    14
  • 20. 15
    Social Media Implementation PlanThe Four Pillars of Social Media Strategy
  • 21. 16
    Social Media Implementation PlanThe Four Pillars of Social Media Strategy
  • 22. World premier of our commerical
    17