Study Highlights The State of Mobile Apps in the Arab World

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  • 1.AppsArabia Mobile Report - MENA Wave 1 A report on mobile phones and applications from the Middle EastSponsorship Opportunity &by:SponsoredBy: Dan Healy dan.healy@real-opinions.com Research In MotionSYNDICATED REPORT Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com

2. Knowledge Partner:Questions Asked AppsArabia Sponsored by: Research In Motion Sponsorship Opportunity & SYNDICATED REPORT 2012 Results Presented at: http://www.terrapinn.com/2012/the-mobile-show Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com 3. Page Index Page 1 - About Real Opinions. Page 2 - Video Results. Page 3 - Research Methodology. Page 4 - Questions Asked Page 5 - Research Methodology Page 7 - Phone Ownership Highlights. Page 11 - App Categories Highlights. Page 14 - App Frequencies Highlights. Page 18 - Downloading Apps Highlights. Page 22 - Connecting Apps Highlights. Page 24 - Financial Highlights. Page 27 - Marketing Highlights. Page 30 - Computer Tablet Highlights. Page 34 - Digital Advertising Highlights. Page 36 - Creative Commons & Contact DetailsSponsorship Opportunity &by: SponsoredAppsArabia Mobile Report - MENAResearch In MotionSYNDICATED REPORT Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com 4. About Real Opinions Real Opinions: Real Opinions is a full-service market research company, specialising in strategic communication and online media. Based in Dubai with consultants in London and Singapore, Real Opinions has proven ability to help strategically guide and assess the effectiveness of campaigns globally. Real Opinions is an accredited member of: Project Director: Dan Healy, founder and CEO of Real Opinions, has over 15 years research experience and has held senior executive roles in London in the New Media team of NOP, Nielsen Online as their European Research Director and setting up offices for YouGov in the Middle East as their Middle East Regional Research Director. He is a regular presenter at conferences andReferences: Sponsorship Opportunity &by:Sponsored AppsArabia Mobile Report - MENAResearch In Motion SYNDICATED REPORT Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 1 5. Results Video: www.real-opinions.com/youtube Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 2 6. Research MethodologyHow to obtain the full report & Interactive data tablesJust register for details at:www.real-opinions.com/researchSponsorship Opportunity &by: SponsoredAppsArabia Mobile Report - MENAResearch In MotionSYNDICATED REPORT Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.comPage 3 7. Questions Asked 1 - Number of smartphones? 2 - When do they expect to get their first smartphone? 3 Makes of smartphone considering? 4 Smartphone operating system? 5 Purpose of phone? 6 App categories of interest? 7 Make of smartphone use? 8a Model of smartphone use? 8b Purpose of this phone model? 9 Which one use the most for apps? 10 Makes of smartphone would consider next time? 11 Smartphone operating system most prefer for next time? 12 When expect to upgrade smartphone? 13 Data usage package have? 14 Who usually pays the usage cost of main smartphone? 15 App categories interested in? 16 Which app categories do they regularly use? 17 Which app categories did they pay to download? 18 Name of app they would recommend to others? 19 What smartphone app would you most like to have? 20 Statements mainly agree with about app usage? 21 Number of apps on smartphone? 22 Frequency of app downloads? 23a, b, c Number of apps downloaded, bought, deleted? 24 Amount spent on apps? 25 Block or allow apps to access personal information? 26 Amount of terms and conditions read? 27 Problems experienced after downloading an app? 28 Method usually used to download an app? 29 From where do you download apps? 30 Rate official smartphone app store downloaded from? 31 Frequency of app usage? 32 Statements which describe you on amount of apps used? 33 When are apps usually used on smartphone? 34 Do they recommend, write blogs or tell others of apps? 35 Reasons for deleting apps? 36 Frequency of apps crash / disconnect on smartphone? 37 Amount expect to spend on apps in coming year? 38 How do they find out about new apps? 39 How do they evaluate apps? 40 Assessment of different app business models? 41 Preference to download apps from? 42 Types of app sizes prefer to download and use? 43 Language prefer to read on smartphone apps? 44 Which best describes interest in tablets? 45 Ownership of tablets? 46 Type of tablet would consider buying in 6m? 47 Features important to tablet purchase? 48 Preference for tablet and smartphone app linking? 49 Frequency of social media usage? 50 Appeal of new digital advertising / marketing? LANG Languages able to read if on phone? COMPREHENSIVE DEMOGRAPHIC QUESTIONS RESEARCH Recruitment for follow-up research?Sponsorship Opportunity &by: SponsoredAppsArabia Mobile Report - MENAResearch In MotionSYNDICATED REPORT Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.comPage 4 8. Questions AskedSponsorship Opportunity &by: SponsoredAppsArabia Mobile Report - MENAResearch In MotionSYNDICATED REPORT Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.comPage 5 9. Demographics % percentageEgypt14 Saudi Arabia 9 Morocco9 Mean: 40 yrs India 8 3 Lebanon 6Not stated25 Algeria 5Iraq 536 or older Jordan45622 to 35 Syrian3 PAA 321 or younger16 Pakistan2 Tunisia 2 Philippines 2 Female27% Yemen 2 UAE 2Oman 2 Male 73% USA 2Bahrain2 Kuwait2 Sudan 1 France175 UK1Canada 1Qatar1 12 73 1 2 1Less than 6 Between 6 Between 1 Between 2 More than 5All my life Not statedmonthsmonths and and 2 years and 5 years years1 yearBase: All MENA respondents (2950) Sponsorship Opportunity &by:Sponsored AppsArabia Mobile Report - MENAResearch In Motion SYNDICATED REPORT Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 6 10. Sponsorship Opportunity &by: SponsoredAppsArabia Mobile Report - MENAResearch In MotionSYNDICATED REPORT Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.comPage 7 11. % percentage % percentage Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 8 12. % percentage % percentage Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 9 13. % percentageSponsored by:AppsArabia Mobile Report - MENA Research In Motion Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.comPage 10 14. Sponsorship Opportunity &by: SponsoredAppsArabia Mobile Report - MENAResearch In MotionSYNDICATED REPORT Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 11 15. % percentage% percentageSponsorship Opportunity &by: SponsoredAppsArabia Mobile Report - MENAResearch In MotionSYNDICATED REPORT Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 12 16. % percentage% percentageSponsorship Opportunity &by: SponsoredAppsArabia Mobile Report - MENAResearch In MotionSYNDICATED REPORT Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 13 17. Sponsorship Opportunity &by: SponsoredAppsArabia Mobile Report - MENAResearch In MotionSYNDICATED REPORT Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 14 18. % percentage % percentage Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 15 19. % percentage % percentage Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 16 20. % percentageSponsored by:AppsArabia Mobile Report - MENA Research In Motion Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.comPage 17 21. Sponsored by:AppsArabia Mobile Report - MENA Research In Motion Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.comPage 18 22. % percentage % percentage Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 19 23. % percentage % percentage Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 20 24. % percentage % percentage Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 21 25. Sponsored by:AppsArabia Mobile Report - MENA Research In Motion Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.comPage 22 26. % percentage % percentage Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 23 27. Sponsored by:AppsArabia Mobile Report - MENA Research In Motion Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.comPage 24 28. % percentage % percentage Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 25 29. % percentage % percentage Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 26 30. Sponsored by:AppsArabia Mobile Report - MENA Research In Motion Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.comPage 27 31. % percentage % percentage Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 28 32. % percentage % percentage Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 29 33. Sponsored by:AppsArabia Mobile Report - MENA Research In Motion Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.comPage 30 34. Sponsored by:AppsArabia Mobile Report - MENA Research In Motion Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.comPage 31 35. Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 32 36. Sponsored by:AppsArabia Mobile Report - MENA Research In Motion Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.comPage 33 37. Sponsored by:AppsArabia Mobile Report - MENA Research In Motion Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.comPage 34 38. Sponsored by:AppsArabia Mobile Report - MENA Research In Motion Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.comPage 35 39. REAL OPINIONS This document is published underhttp://www.creativecommons.orgThis license lets others distribute, remix, tweak, and buildupon this document, even commercially, as long as credit forthe original creation is given as per details below.E: inquiry@real-opinions.comWebsite: www.real-opinions.comReportTwitter: www.twitter.com/realopinionsBlog: www.real-opinions.blogspot.comYouTube: www.real-opinions.com/youtubeSponsored by: AppsArabia Mobile Report - MENAResearch In Motion Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.comPage 36