SXSW 2016 PanelPicker Preview - "Samo is Lamo": Turning insights into innovation

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  • Samo is Lamo turning insights into innovation

    SXSW Interactive Panel Picker Submission Marta Villanueva July 2015 Ayon Wen-Waldron


  • today's realityWith significant mobile penetration, were the always on social generation.

  • our challenge

    how can we continue to innovate in the fast-paced, ever-changing realities of todays

    always-on world?

  • innovate or out

  • Innovation distinguishes a leader from a follower

  • !My wish would be to expand our thinking beyond

    products and processes. It would be to have deliberate engagement about innovation. Creativity is a team sport.

    ! Troy Schubert, Engineer Manager


  • being deliberately creative

    requires brands to stay on top of trends or rather, set the trends.

    as such, marketing and research must do the same to find the insights that can turn into innovation.

  • our insightful presentation

    will share findings from a study conducted among authors and innovators with experience from top 500

    global companies and others: Coca-Cola, New Balance, Bank of America, IdeaFarm,

    Kaleidoscope to name a few.

  • so you can

    gain smart tips to turn consumer insights into innovation

    discover insight-mining tools to think differently and lead innovation

    learn from successful innovation and creative thinking put into practice in todays always ON world

  • "To raise new questions, new possibilities, to regard

    old problems from a new angle, requires creative


  • vote for us! pick us!About NuThinking Creative thinking impacts the entire insights process. It leads to greater understanding, generates empathy, and awakens a natural inclination to innovate in order to fulfill the consumer needs. NuThinking empowers companies to think creatively about insights, strategy, and innovation. Being deliberately creative leads to better connection - creating and finding the nu.

    Ayon Wen-Waldron, Marketing Strategist Consultant @ayonbrasil Asian but reared in South America, my peers aptly call me China Latina. Marketing and communications rock my world: I have been able to apply my strategic mindset, multi-lingual skills, and sensibility for various cultures and people throughout my 20+ years of experience in multiple industries: Consumer packaged good (P&G, Nestle, General Mills), financial (Western Union, Orlandi Valuta, Vigo), telecom (AT&T/Bell South), pharmaceuticals (P&G, Genentech), and auto-rental (Enterprise). Recent assignments include Sanofi-Aventis in Brazil, Glazier Beverage, and Swanson's Foods for the U.S. Hispanic market.

    Marta Villanueva, Chief Insights Officer of NuThinking, Inc. @nuthinkinginc Born in El Salvador, I am a cultural chameleon with a passion for insights. I have been digging deep into the driving impulse of innovation and strategy through nearly 20 years experience in insights for product and brand innovation. I am uniquely qualified to share tools that help us think innovatively, with a Masters Degree in Creative Problem Solving, Creativity, and Change Leadership from the International Center for Studies in Creativity, the first and oldest creativity degree-granting institution in the world. I facilitate provocative content as the Co-Chair of the Creativity and Innovation Special Interest Group for the Qualitative Research Consultants Association.