For many businesses online video branding is a vital component of marketing. It is no mistake that this is where a lot of top companies spend their money. Whether your business is large or small, using a smart approach to how you use branding in online videos can have a significant impact.
1. ONLINE VIDEO BRANDING TIPS Nigel Camp www.devilboyproductions.com 2. ENHANCEYOUR ONLINE VIDEO PRESENCE For many businesses branding is a vital component of marketing. It is no mistake that this is where a lot of top companies spend their money. Whether your business is large or small, using a smart approach to how you use branding in online videos can have a significant impact. To get the most impact out of your videos, below are some tips that should not be left out of your video production. > Tips 1. Logo Intro 2. Lower Thirds 3. Logo Outro 4. Watermark W: www.thevideoeffect.tv T: @thevideoeffect / @nigelcamp E: email@example.com 3. Given that branding is so important these days for marketing purposes, your company logo should always be used to introduce your video content. It helps to communicate to your audience information about your business and the essence of your business. Logos can either appear static with a simple fade in or they can have more complex animations. The next time you are watching a film or movie watch how each of the main studios present their logo before the film begins. Make sure you use a high resolution image of your logo. A lower resolution image file won't appear clear on screen if the video is enlarged. Also, if you go to the trouble of shooting in high definition, a lower resolution logo will only detract from the overall quality of the video. When displaying your logo, you want the intro to last long enough, but LOGO INTRO dont get carried away with showing your logo for too long or your audience may lose interest. Depending on the animated complexity of a logo, intros should appear on screen just long enough to read which could be as little as 2 seconds and no longer LOWER THIRD Lower thirds are commonplace in the television industry and are typically placed in the lower area of the screen. Unlike the name suggests, the graphic is not necessarily placed in the lower end of the screen. These days lower thirds can be added using home editing or professional software. In their simplest form lower thirds are just text overlaying video with perhaps a drop shadow, but they can also be animated using a variety of effects. Lower thirds are commonly used to identify the subject on screen and may also list further information such as the subjects title, location or contact details. Let your audience know who they are speaking to with a lower third W: www.thevideoeffect.tv T: @thevideoeffect / @nigelcamp E: firstname.lastname@example.org 4. LOGO OUTRO (WITH CALL TO ACTION) Once your video comes to an end, give your audience an opportunity to contact you. Dont overlook including your business contact details or social media information. If they are viewing the video on your website they will have easier access to your contact information, but you should still include all relevant contact details on your video in case it is found in cyber space. Every video has the potential to be shared. Consider including information on the following: Facebook, Twitter, Linkedin, email address, web address, phone. WATERMARK (OPTIONAL) A watermark is a great way to brand your video. It can also be used to identify ownership. Watermarks are typically placed at any of the corners of the video. Additionally, they may be applied with a semi transparency similar to many examples that can be seen during your favourite film on television. Consider including information on the following: Facebook, Twitter, Linkedin, email address, web address, phone. Click on the icon below to view an example of the video Protect your privacy and show off your branding by including a watermark as shown above. W: www.thevideoeffect.tv T: @thevideoeffect / @nigelcamp E: email@example.com