Top 10 Digital Marketing Trends

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    08-May-2015

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Presentation for EO (Entrepreneurs Organization) Los Angeles - looking at the top 10 digital marketing trends in 2013-14 and what SME can leverage to increase their revenue

Transcript

  • 1.TOP 10 DIGITAL MARKETING TRENDS Ming Chan CEO, The1stMovement @MingAtT1M

2. The1stMovement is a global digital agency. We leverage user insights and emerging technologies to design digital products and solutions that Fundamentally evolve behaviors. http://www.the1stmovement.com @the1stmovement 3. LOS ANGELES DENVER HONG KONG 4. TOP 10 DIGITAL MARKETING TRENDS 5. 1. TREND 2. RECOMMENDATION 3. Q&A FORMAT 6. TREND #1 The average American adult spend over 5 hours per day online, overtaking time spent with TV eMarketer Aug 2013 > 7. RECOMMENDATION #1 Desktop & Laptop Tablet Smartphone 8. RESPONSIVE DESIGN (RWD) 9. Companies spend over 10% of revenue on Marketing (Digital Marketing Spending accounts for 25% of that, with a 9% increase in 2013) Gartner Report (U.S. Digital Marketing Spend 2013) 25% Digital Marketing 10% of Revenue TREND #2 10. PAID. OWNED. EARNED. > > > 19. RECOMMENDATION #7 Lean-Forward Lean-Back On-the-Go 20. TREND #8 Interbrand Top 100 Brands 98% on Facebook, 94% on Twitter, 64% on Google+, 51% on Pinterest and 40% on Instagram Simply Measured 2012 98% 94% 64% 51% 40% 21. RECOMMENDATION #8 22. TREND #9 Social marketing (build consumer advocacy) generates an average sales lift of 6.7% for CPG brands Mobile Marketing Survey 2012 6.7%INCREASE= 23. RECOMMENDATION #9 24. TREND #10 Big Data goes Small 50% of brands say Big Data helps meeting consumer demand and facilitate growth. Gleanster report The New Rules of Digital Engagement 2012 25. RECOMMENDATION #10 1. Collect & Analyze Data 2. Create personalized content through user insights 3. Design marketing tools/campaigns based on user behaviors 4. Engage users through relevant platforms 5. Repeat step 1-4 26. Ming Chan CEO, The1stMovement @MingAtT1M THANK YOU!