Webinar Series - How To Launch Your App Idea

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DESCRIPTION

In this session you will learn how to launch your app ideas. From concept to strategy, design, development and launch. Learn how to take action to mobilize your ideas. How to choose the right idea: from idea conception to idea development Steps to follow before approaching your development partner Tips to turn your idea into app success Webinar hosted on Thursday, August 14th, 2014. www.TheAppLabb.com #ideasmademobile

Transcript

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WEBINAR SERIES PRESENTS HOW TO LAUNCH YOUR APP IDEA

www.TheAppLabb.com

www.TheAppLabb.com

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Kundan Joshi

CEO, TheAppLabb

@jkundan

Chetan Lamba

Business Development Lead, TheAppLabb

@chetanlamb

#ideasmademobile

Presented by:

www.TheAppLabb.com

www.TheAppLabb.com

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How to choose the right idea: from idea conception to idea development

Steps to follow before approaching your development partner

Tips to turn your idea into app success

#ideasmademobile

WHAT YOU WILL LEARN?

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HELLO, WE ARE

Our Solutions:

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Lets start!

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There are now over

1.4 billion

Smartphone users on the planet

Source: http://www.go-gulf.com/blog/smartphone/ & Strategy Analytics

1 in 7 people around the globe have a Smartphone

87% of the world has mobile technology

56% of American adults are Smartphone owners

91% of Smartphone owners have their devices within arms length at all

times

WHY MOBILE?

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At TheAppLabb, we are fostering the transformative power of technology through Strategy, Design & Development of Mobile & Web Apps.

CMS | ECommerce | MCommerce | Mobile & E-Learning | SaaS | Intranet | Social Apps | Web 2.0 | CRM

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PROCESS

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Step 1: Idea

Step 2: Validating the Idea

Process Customer Validation

Market Validation

Growth Validation

Step 3: Business Model Creation

Revenue Model & Funding Model

Driving users

Scalability

Step 4: App Strategy

Competition research

Feature List

Feature Prioritization for MVP

Functional Specification

PROCESS

Why app strategyis important?

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Step 1: User Experience& Research

Step 2: Wireframes Design

Step 3: App Prototype

Step 4: Technical Architecture Design

PROCESS

How it is done?

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Translate the clients idea to a sketch or draft

Wireframes gives a visual clue to the client

It is an overall flow from the users perspective

Once it is done: identify the short comes

and additional requirements

Between the wireframe & Final Product:

proof of concept

WIREFRAMES

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USER INTERFACE / USER EXPERIENCE

What people use to interact with the product

How they feel while they do

Its the graphical user interface of a software / product

Design should be heavily informed

Make sure the product flows from one step to the next

Interactive User Experience via features & functionality of a software

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DOCUMENTATION & BEST PRACTICES

How do we deliver the best product?

By following the best practices and documents in a System Requirements Specification (SRS)

document a planning document that lists the requirements for system that will be developed

Provides detailed description regarding the functionalities of the App

Covers all of the systems intended features

Offers preliminary glimpse of the software application through wireframes

Changes to functionality and technology may impact the coding effort, but the overall layout will

remain the same

Refers to the UI designs for design elements like colors, font selected, text font, size, header font

size, hover effects, etc.

It outlines all of the necessary information to start development and also covers hardware,

software, and various other technical dependencies needed to know from development perspective.

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PROCESS

Multi-Platform

Development

Quality

Assurance

Deployment,App Submission

& Support

App Marketing

Developing steps

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TESTING INTERNAL & CLIENT TESTING

Integration Testing: design specifications

System Testing: system functional requirements

Security Testing

Regression Testing

Functional Testing

Usability Testing

Compatibility Testing

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MARKETING

App Store & Google Play launch

Campaigns to promote your app: Social Media, blogs,

newspapers

How to take advantage out of the app analytics

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FEATURED CASE

STUDY

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APP STRATEGY

MOBILE APP DESIGN & DEVELOPMENT

LocaWoka Crowd Sourcing App

LocaWoka aims to make peoples lives easier and more satisfying by enabling them to crowd-source their day-to-day errands or get assistance in tasks which they normally would not have the time or skillset to do.

LocaWoka via its online marketplace, helps these task posters connect with an audience that has the time, the skills and are around in the neighbourhood to assist, i.e. the task seekers.

App Validation:

Problem:

Need for a crowdsourcing App in Canada

Solution:

LocaWoka fills the gap

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FINAL WIREFRAMES

MOBILE APP DESIGN & DEVELOPMENT

LocaWoka Crowd Sourcing App

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MOBILE APP DESIGN & DEVELOPMENT

LocaWoka Crowd Sourcing App

UI DESIGN

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APP DEVELOPMENT

MOBILE APP DESIGN & DEVELOPMENT

LocaWoka Crowd Sourcing App

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MARKETING & PR

Facebook ads

Social Media Campaigns

Organic Marketing

Online banners

On ground activation

MOBILE APP DESIGN & DEVELOPMENT

LocaWoka Crowd Sourcing App

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MOBILE APP DESIGN & DEVELOPMENT

LocaWoka Crowd Sourcing App

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CLI

ENT

S

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Questions?

Our Labb

1179 King St W, Suite 201

Toronto Ontario

M6K 3C5 Canada

T 416.745.3164

W www.TheAppLabb.com

E info@TheAppLabb.com

Twitter : @TheAppLabb