Why care about Social Media Marketing (for B2B)?

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    20-Aug-2015

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  1. 1. Digital VidyaSocial Media Marketing (for B2B) Workshopwww.digitalvidya.com
  2. 2. Digital VidyaWhat is Digital Marketing?www.digitalvidya.com
  3. 3. Digital VidyaThe process of reaching out to andengaging with your customers/users throughDigital Media (Internet, Email, Mobile)www.digitalvidya.com
  4. 4. Digital VidyaSEM or PPCSEO or Organic Searchwww.digitalvidya.com
  5. 5. Digital Vidyawww.digitalvidya.com
  6. 6. Digital Vidya Social MediaSEO Website/PresenceOnlineEmail & MobileAdvertising Marketingwww.digitalvidya.com
  7. 7. Digital VidyaMantra for Success in Digital Marketing V isibilityRelevancyAre you visible to your target audience?Are you relevant? (Platform, Message & Time) C redibility Will your Target Audience trust you? www.digitalvidya.com
  8. 8. Digital VidyaWhat is Social Media? www.digitalvidya.com
  9. 9. Digital VidyaWhos the head of Social MediaMarketing at McDonalds?Customer!www.digitalvidya.com
  10. 10. Digital VidyaWhy care about Social Media? www.digitalvidya.com
  11. 11. Digital VidyaNo of Users (Million)PlatformGlobal IndiaFacebook 900+50+Twitter250+12+LinkedIn 160+13+www.digitalvidya.com
  12. 12. Digital VidyaIs it just Sales & Marketing? www.digitalvidya.com
  13. 13. Digital Vidya MarketingHR NOSales Ideation/Product Dev CRM www.digitalvidya.com
  14. 14. Digital VidyaSearch for your name on Google!www.digitalvidya.com
  15. 15. Digital VidyaSocial Search=www.digitalvidya.com
  16. 16. Digital VidyaB2B - Digital and Social Media B2B spending in Online to double over next 5years. From US$ 2.3b in 2009 to US$ 4.8b in2014 (Forrester) In the same period, B2B spending on SocialMedia will grow by 490% (Forrester) 69% of B2B buyers use social networks"primarily for business networking anddevelopment (KnowledgeStorm)www.digitalvidya.com
  17. 17. Digital VidyaTimings cant be Better!Opportunity to build competitive edge www.digitalvidya.com
  18. 18. Digital Vidyawww.digitalvidya.com
  19. 19. Digital VidyaLets look at & learn from few Success Stories! www.digitalvidya.com
  20. 20. Digital VidyaEvalueservewww.digitalvidya.com
  21. 21. Digital Vidyawww.digitalvidya.com
  22. 22. Digital VidyaB2B Lead Generationwww.digitalvidya.com
  23. 23. Digital VidyaB2B Lead Generationwww.digitalvidya.com
  24. 24. Digital Vidyawww.digitalvidya.com
  25. 25. Digital VidyaWhat are you waiting for?Do you think you have an option? www.digitalvidya.com
  26. 26. Digital VidyaThank You! Our upcoming Social Media Trainings BangaloreDelhiMumbaiSocial Media Marketing Oct 4-5 Nov 20-21 Dec 4-5Advanced Facebook MarketingOct 20 - Nov 17 (Instructor-led, Online Course) More details @ www.digitalvidya.com/MyDigitalVidya /digitalvidyabit.ly/dv-grpwww.digitalvidya.com