VIDEO: https://vimeo.com/94589063 As designers, we constantly manage the chaos of mastering a craft, being diverse, all the while trying to differentiate ourselves and adapting our processes and deliverables in an industry that changes at lightening speeds. As if the web wasnt difficult enough, the advent of mobile product design and service design has created an entirely new industry and career paths, completely disrupting everything we knew about engagements, processes, deliverables, and expectations of design teams and agencies. Face it, the industry is constantly changing and so should we. Let's learn to embrace change and use it to intentionally position ourselves for constant reinvention and how to fashion the skills and environments necessary for creating meaningful products in the modern age and beyond. Presented at MobileCamp Chicago 2014
ADAPTING TO CHANGE ANTHONY ARMENDARIZ @MANTWAN
To improve is to change. To be perfect is to change OFTEN. WINSTON CHURCHILL
HELLO MY NAME IS ANTHONY A.K.A @MANTWAN
EXPERIENCE DIRECTOR (I help internal teams and client partners think outside of the box to create innovative and delightful user experiences.)
1996 ARTIST MULTIMEDIA DESIGNER FRONT-END DEVELOPER WEB DESIGNER INTERACTIVE ADVERTISING VISUAL DESIGN LEAD CREATIVE DIRECTOR VP OF UX & DESIGN PRODUCT DESIGNER 3 TIMES FREELANCE DESIGNER 2 TIMES AGENCY OWNER 2014 EXPERIENCE DIRECTOR
OVER 18 YEARS, IVE BEEN 14 TYPES OF DESIGNER THATS ONE EVERY 1.2 YEARS
60 40 SELF EMPLOYMENT VS. EMPLOYMENT
75 25 DESIGNER VS. MANAGER
REINVENTED MYSELF CONSTANTLY
TO CHANGE OUR PERSONAL LIVES WE STARTED AN AGENCY TOGETHER
I HIRED MYSELF OUT OF A JOB (And Im learning to adapt to that change.)
There was a time when Apple couldnt be taken seriously and then there was a time when they UNKNOWN made the rest of the world demand only the highest quality design products and experiences. This is when we finally had a seat at the table.
DAMN, IT FEELS GOOD TO BE A GANGSTA
EVERYONE WANTS WHAT WE CREATE. (AND THEIR ADDICTED)
THERES A TALENT WAR GOING ON.
THE TOOLS WE CREATED CREATED MORE OF US.
As a designer, youre constantly trying to improve. In this industry, if you are standing JOE WILLIAMS @STUDIOROHAN still, youre falling behind.
A STORY OF CHANGE OUR ROOTS
THE MACINTOSH 1984
Anyone with a computer regardless if they had any experience or not could produce design. MY DAD - ISRAEL ARMENDARIZ I felt the quality was inferior and that it lacked the artistic touch. In my case I decided I would find find a new career rather than compete with rapid work.
ANTIQUE SITES 1995-2000
WEB 1.0 (K10K.NET) 1999
TAKING YOUR TALENT TO THE WEB by JEFFREY ZELDMAN 2001
FLASHWEB BASED PRODUCTS 2001
A MATURE WEB 2005-NOW
WEB 2.0 2006
WE CREATED AN INDUSTRY FULL OF DESIGN SPECIALTIES THAT DIDNT EXIST BEFORE.
AT THE SAME TIMETHIS IS WHAT MOBILE LOOKED LIKE
AND DESIGNING FOR IT WAS HORRIBLE.
AND THEN CAME THE IPHONE.
LIKE GOOGLE GLASSES, IT WAS A BIT SILLY AT FIRST BUT IT CHANGED OUR PERCEPTION.
BUT NOW MOBILE WEB MATTERED
THEY WERE DESIGNED BY DEVELOPERS. SOUND FAMILIAR?
DIGITAL DESIGN AGENCIES ARE COMPLETELY DISRUPTED THE PARADIGM SHIFT
WE GENERALLY SPECIALIZED AND THOUGHT THAT WE WOULD BE OKAY THE PROBLEM WEB DESIGNERS MOBILE DESIGNERS &
At times of change, the LEARNERS are the ones who will inherit the world, while the KNOWERS will be beautifully prepared for a world which no longer exists. ERIC HOFFER
POUR ONE OUT FOR THE HOMIES
GOODBYE WEB MASTER
HASTA LA VISTA PRINT DESIGNER
CIAO FLASH DUDE
ADIOS INFORMATION ARCHITECT
SAYONARA WEB DESIGNER
PEACE OUT MOBILE DESIGNER
HELLO PRODUCT DESIGNER
INDUSTRIAL DESIGN BRANDING SOCIAL MEDIA ANALOG DESIGN MARKETING & ADVERTISING DIGITAL PRODUCTS
IT DOESNT WORK. THE WATERFALL PROCESS
Proposal Contract Kick-Off Meeting Project Brief Project Schedule Strategy Project Brief DISCOVERY User Personas FVA Requirements Wireframes Prototype DEFINE Moodboards Conceptual Design Visual Design Style Guide DESIGN Front-End Code Engineering Testing & QA Release Support DEVELOP WATER FALL PROCESS EXAMPLE DURATION 6 Mos. with a Creative Director, Information Architect/Interaction Designer, Visual Designer, Developer
SURE, AGILE IS A BUZZ WORD. BUT IT WORKS. AGILE/LEAN PROCSS
MVP or Subset of Features (every 2 Weeks) AVERAGE DURATION: 6 Mos. ! TEAM: Product Owner/Client Product Designer Developer Requirements Design Develop & Release User Test THE AGILE PROCESS EXAMPLE
PRODUCT DESIGN SKILLZ VISUAL DESIGN HEAVY 10% 20% 70% INTERACTION HEAVY 10% 70% 20% PM HEAVY 75% 20% 5% AN EVEN SPLIT 33% 33% 33%
Hire a Product Designer who knows iOS, Android, Windows, and great at UX but is also HE WHO WILL NOT BE NAMED a talented illustrator.
WILSON MINER WHEN WE BUILD If the environment is always changing, then we need to be always learning.
future predictionsLETS TAKE A GLIMPSE INTO THE FUTURE
THEYRE EVERYWHERE. (OBVIOUSLY)
MOVIE IRON MAN
If the project you worked on hit the market and no body wanted it, nobody used it, DAVID COLE would you blame yourself? If the answer is no then I think you do not have enough authority. If youre blaming others for the outcomes in your work, its time to demand more.
THE HALF-PIPE EFFECT PAST MOBILEWEB PRODUCT DESIGN FUTURE
LEARN TO SELF MANAGE AND SUPPORT YOUR TEAM 1
REACQUAINT YOURSELF WITH SOUND, ANIMATION & MOTION GRAPHICS. (AND 3D IF YOURE BRAVE ENOUGH) 2
3 ITS ALWAYS ABOUT WHAT THE USER WANTS AND NEEDS. NOT YOU.
4 DEVELOP T-SHAPED SKILLS
BREADTH OF KNOWLEDGE DEPTHOFEXPERTISE
5 GOOD OR BAD, A UX IS A RESULT OF WHAT YOU AND YOUR TEAM CREATES. ITS NOT A ROLE.
EMBRACE AGILE 6
5 LEARN MOBILE ALREADY 7
KNOWING IOS ISNT EVEN HALF OF THE BATTLE 8
ITS NOT JUST ABOUT HOW IT LOOKS AND FEELS. DESIGN IS HOW IT WORKS. 9 STEVE JOBS
THE PROBLEM ISNT SOLVED UNTIL IT CAN BE DEMONSTRATED. 10
PHOTOSHOP IS NOT THE CANVAS. THE TECHNOLOGY IS. 11 MATTHEW ARMENDARIZ
SHOULD DESIGNERS CODE?
UNDERSTANDING TECHNOLOGY (OUR CANVAS) WILL HELP US CREATE BETTER WORKS OF ART
LEARN TO SELL YOUR WORK AND ESTIMATE ON THE SPOT. 12
LEAD, FOLLOW, AND GET OUT OF THE WAY 13
OR MAYBE YOU ALREADY KNOW THIS AND I AM THE ONE WHO NEEDS TO CHANGE. 14
RICHARD TIRENDI If youre the smartest person in the room, you might be in the wrong room.
THANK YOU & LETS KEEP IN TOUCH WWW.FUNSIZE.CO ! " # ANTHONY@FUNSIZE.CO @MANTWAN @FUNSIZE