How you can use Pinterest for your brand

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    17-Oct-2014

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todaysparent.comPinterest

Why I started using PinterestI saw people tweeting about it and was curiousI checked it out and fell in love with it immediately

What is Pinterest?

What is Pinterest?

Launched in March 2012 by three men A virtual mood board: you create themed boardsIf you see an image you like on a site/blog, you can pin it to one of your boards A linkback is automatically createdYou can also repin peoples pins. Repins = RTsAdd pin it button to your Bookmarks barSource: comScore Inc., May 2011

Its like a visual RSS feedSource: comScore Inc., May 2011

Pinterests reputation

GirlyWeddings, hair, makeup, fashion

Tumblr for ladiez?

Creative uses for PinterestSource: comScore Inc., May 2011Mashable has a great list of 21 Must-Follow Pinterest Users

Emphasis on architecture, gadgets, graphic design, photography, etc.

Why people love Pinterest

EASY way to organize and bookmark contentVisualHighly customizable experience: you can choose to follow specific boards rather than all of a users boardsFollow your interestsSource: comScore Inc., May 2011

This GeekMom article talks about the lack of drama and hubbub on Pinterest.

Why did we get on Pinterest?

We noticed other big lifestyle brands were on it: Real Simple, MarthaPopular hangout for women and especially momsGROWLEARN

Some stats about Pinterest users

54% of users are female28% are between 28-34Majority of users have disposable income-from Compete.com, May 2011

How we use Pinterest

We currently have more than 1,200 followersIn January #3 traffic-driver for canadianparents.com, #11 for todaysparent.comHow we use it:We go on it at least twice a dayPin mixture of our own content and from other brandsFollow users who make sense for our brand (Babble, mommy bloggers) and repin themCross-promote on Facebook and Twitter

What we like about Pinterest

We have gorgeous photography in our magazine, and Pinterest allows those images to live forever onlineWe get to share our beautiful images with people who may not subscribe to the print magazine

How brands can use Pinterest

1. Create boards that represent the pillars of your brandCover a range of topics.

2. Repin other peoples pins. Pinterest is not just for self-promotion. Be social!

3. Position yourself as a curator/tastemaker. You are filtering the best of Pinterest for your audience.

4. Create unique boards.We have fun boards like LOL, Retro, Smart Ideas.

5. Put Pinterest share buttons on your site.nowtoronto.com did this with their 2011 Gift Guide.

Some downsides to Pinterest

The shelf life of a pin is very short (similar to tweets)Pins are not always credited properly

How journalists can use Pinterest

5 ways journalists can use Pinterest

Share photos from breaking news

Give previews of whats coming i.e. interview subjects

Showcase photo galleries, features, profiles

Show off your staff

Invite readers to participate (crowdsource)

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