Collaborative Sketching for UX - Razorfish 042115

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SXSW ReduxRobert Stribley04/21/15Collaborative Sketching: Jumpstart Your Design!Collaborative Sketching for UX Presented by Robert Stribley at Razorfish, 4/21/2015 1Aerial Screw sketch by Leonardo DaVinci - circa 14832Arguably, weve been sketching for eonsCave painting in Lascaux, France3But now, were sketching more than everIdeaPaint Inc makes a paint that turns any surface into a whiteboardIts sales have doubled every year since introduced in 2008More than its business is in the workplace See Doodling for Dollars, Wall Street Journal, April 24, 2012 Reference - Doodling for Dollars, Wall Street Journal, April 24, 20124Why sketch?Enable communicationMake abstract concepts concreteIterate on ideasEnsure recollectionHumanize ideasJumpstart collaborationWhy Sketch?5What can I sketch?Home pagesCategory pagesProduct pagesFormsWizards & widgetsSearch resultsProcess FlowsAnything, really Sketches by Razorfish UX 6And theres so much more to sketch for SmartphonesTabletsWatchesGoogle GlassOther wearablesResponsive designUbiquitous computing More to sketch for than ever7A few ways we sketch at Razorfish:SoloSketch to compCommunicate to clientStoryboardingAs a team collaborativelySketching at Razorfish8Who can sketch?Information architectsInteraction designersGraphic designersContent strategistsProject managersBusiness analystsFunctional analystsDevelopers Client directors Anyone reallyWho can sketch?9Really, anyone can sketchCartoon by XKCDXKCD Cartoon http://xkcd.com/386/10What sketching isnt Sketching isnt only for designersSketching isnt difficultSketching isnt drawingYou neednt be Michelangelo to participate What sketching isnt 11However, we can learn from the prosSketch by Edward Hopper Photo by Robert Stribley12Who often begin with a sketchSketch by Edward Hopper Photo by Robert Stribley13Adding layers, detail, colorSketch by Edward Hopper Photo by Robert Stribley14Until they complete their masterpieceNighthawks by Edward Hopper, 1942 Photo by Robert Stribley15A Quick Case StudyCase Study16Any idea what this is a sketch of?Quiz: Whats this a sketch of?17twttr sketchTwitter.comTwitter[This sketch] has very special significance it's hanging in the office somewhere with one other page. Whenever I'm thinking about something, I really like to take out the yellow notepad and get it down. Jack Dorsey, TwitterTwitter18Some Advice from the ProsAdvice from the Pros19The great benefit of drawing is that when you look at something, you see it for the first time. Milton GlaserMilton Glaser, graphic designer, designer of the I