The Art of Choosing Web Design Colors: Lessons from Denmark and Thailand

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    15-Apr-2017

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Art of ChoosingWeb Design Colors:The@LogoDesignGuru#LDG|#ThinkDesignLessons from Denmark & Thailand@LogoDesignGuru#LDG|#ThinkDesignThe internet is flooded with information about choosing colors for your websiteYou can select the best colors for your website within seconds through your handheld devices @LogoDesignGuru#LDG|#ThinkDesign@LogoDesignGuru#LDG|#ThinkDesignYes, its that quick. But@LogoDesignGuru#LDG|#ThinkDesignWhat those articles and images dont tell you is the art of intelligently choosing the right colors for your website@LogoDesignGuru#LDG|#ThinkDesignAn intelligent color choice includes careful consideration for@LogoDesignGuru#LDG|#ThinkDesignBrand vision and its identity @LogoDesignGuru#LDG|#ThinkDesignPurpose of website project @LogoDesignGuru#LDG|#ThinkDesignOverall website content @LogoDesignGuru#LDG|#ThinkDesignClients personal preferences @LogoDesignGuru#LDG|#ThinkDesignCompetitors color schemes @LogoDesignGuru#LDG|#ThinkDesignEmotions to reflect upon@LogoDesignGuru#LDG|#ThinkDesignTarget audience segmentation @LogoDesignGuru#LDG|#ThinkDesignWhat does brand vision and identity have to do with web colors?@LogoDesignGuru#LDG|#ThinkDesignThe colors of your website must reflect the overall vision of your brand. Suppose you have a venture capital website but your colors are that of a retail shop. It will be a big turn-off for visitors@LogoDesignGuru#LDG|#ThinkDesignIn the same way, colors indicate the purpose behind the project. A black color will shush away your audience, if its not carefully blended with right tone of your brand identity@LogoDesignGuru#LDG|#ThinkDesignSimilarly, every single element of your website is connected with colors because thats the true reflection of your brand@LogoDesignGuru#LDG|#ThinkDesignYou cannot simply choose a color based on a whim for your website@LogoDesignGuru#LDG|#ThinkDesignSee how colors signify brand messages and evoke emotions@LogoDesignGuru#LDG|#ThinkDesignHowever, the meaning of colors and their significance vary among different cultures@LogoDesignGuru#LDG|#ThinkDesignPassion and excitement in Denmark. Red ColorHappiness, joy and celebration in Thailand@LogoDesignGuru#LDG|#ThinkDesignHarvest and autumn in Denmark. Orange Color Sacred importance for people in Thailand@LogoDesignGuru#LDG|#ThinkDesignAssociated with warmth (the sun), summer and hospitality in DenmarkYellow ColorConsidered sacred and imperial in Thailand@LogoDesignGuru#LDG|#ThinkDesignRepresents trust and authority in DenmarkBlue ColorAssociates with immortality in Thailand@LogoDesignGuru#LDG|#ThinkDesignRefers to nature, the environment and protection of environmental causes in DenmarkGreen ColorRepresents fertility and youth in Thailand@LogoDesignGuru#LDG|#ThinkDesignColor of royalty, associated with fame and wealth in DenmarkPurple ColorRepresents mourning in Thailand@LogoDesignGuru#LDG|#ThinkDesignColor of femininity, sweetness, fun and childhood in DenmarkPink ColorSignifies marriage and femininity in Thailand@LogoDesignGuru#LDG|#ThinkDesignHealth or barrenness, dependable and wholesome in Denmark Brown ColorMourning and sorrow in Thailand@LogoDesignGuru#LDG|#ThinkDesignThe bottom line is that the art of choosing the right colors for your website requires an understanding of meanings of colors among different cultures@LogoDesignGuru#LDG|#ThinkDesignYou need to know the psychographics of your audience for making an intelligent color choice for your website@LogoDesignGuru#LDG|#ThinkDesignSave your research time and get a free consultation NOWFollow ushttp://www.logodesignguru.com/pages/web-design/https://twitter.com/LogoDesignGuruhttps://twitter.com/LogoDesignGuruhttps://www.facebook.com/LogoDesignGuruhttps://www.facebook.com/LogoDesignGuruhttp://blog.logodesignguru.com/http://blog.logodesignguru.com/https://www.linkedin.com/company/logodesignguruhttps://www.linkedin.com/company/logodesignguruhttps://plus.google.com/+Logodesigngurucorphttps://plus.google.com/+Logodesigngurucorp