User Experience New Trends – Remaining Challenges (2011)

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User ExperienceNew Trends Remaining ChallengesSilvia C. ZimmermannCEO & Lead Experience DesignerPresident UPA International @ Infopress Montreal, 28.09.2011Software development is a relatively young industry Usability is the extend to which a product can be used by specified users in a specified context of use to achieve specified goals with effectiveness, efficiency, and satisfaction.Usability Testing (UT) is a formal method by which we obtain objective and subjective qualitative data on the usability of software, hardware, products and services. UT measures the effectiveness, the efficiency and the satisfaction of users in a particular environment or context of use.User Experience (UX) is about a persons perception and responses resulting from the use of a product, system or service. Emotions, beliefs, preferences, perceptions, responses, behaviors and accomplishments that occur before, during and after the use.UX Testing Bild von Tesla360o User Experience Research requires explicit as well asimplicit testing methods.360o User ExperienceAffective!Cognitive!Explicit!Implicit! Usability Professionals 2011 (Tagungsband der Deutschen UPA). Eyesquare GmbH. Usability Testing (Efficiency and Effectiveness) Key Journey Testing Scenario based Testing Acceptance Ratings User Experience Questionnaires (UEQ) Depth Interviews Eye Tracking Observation EEG /GSR EEG GSR Reaction Time Frustration, confusion, disbelief, stress "Joy and happiness.."7 TrendsConsumer Trends Paradigm Shift Social Media Social Innovation Fluid Experiences Context Aware Computing Smart ObjectsTrend 1: Consumer Trends 2015 Easy Access Cool Convenience Deep Support Retro Selfness Neo Nature "Downshifting Mobile Markets Female Shift High Touch Casual Gaming Identity Consumption New Family Values High End-Design Creative ConsumptionTrend 2: Paradigm Shift Thank you Flicker: Chelsea FaithSource: Ethan Zuckerman"Thank you Flicker: escapedtowisconsinMore than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 to 170 friends People spend over 700 billion minutes per month on Facebook There are more than 250 million active users currently accessing Facebook through their mobile devices.What is the average number of strong ties a person has?Software and tools have not changed the basics of social science. Relationships are fundamental to the development of human beings. The internet will be rebuild around people. Networks will continue to influence our decision making process.Thank you Flicker: GlobalCitizen01Trend 4: Social Innovation /Crowdsourcing 5: Fluid Experiences Thank you Flicker: LukeWEmail reminder3 clicks to check inon the websiteBoarding pass is sent to my mobile app(shake it twice)123Seamless Transitions Trend 6: Context Aware Computing anandtech.comDeep SupportTrend 7: Smart Objects Thank you Flicker: samsungusadropyourenergybill.comDeep User ExperienceUsability!User !Experience!Social Experience!Design!Efficiency Effectiveness Subjective Satisfaction Simplicity Trust Seamless transitioning Contribution Meaning Deep support Joy of use Usability Aesthetics Utility Hedonic Quality A good experience has a good hedonic qualityThank you very much!