© 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 11 © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential Business Culture.

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2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 3 Commitment to the Core Systems and services focus 2,300+ attendees on IPTV internal launch External launchMarch 17th Commitment to the Core Systems and services focus 2,300+ attendees on IPTV internal launch External launchMarch 17th Borderless Networks Success Borderless Access Launch 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 3

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2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 11 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential Business Culture Technology Tony Bates Enterprise, Commercial & Small Business GET CONNECTED ECSB All-Hands Meeting 1 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 2 How Are We Going to Measure Success? Speed of Execution QualityGrowth Market Share Accountability Through Operating Councils & Boards Measuring Success 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 3 Commitment to the Core Systems and services focus 2,300+ attendees on IPTV internal launch External launchMarch 17th Commitment to the Core Systems and services focus 2,300+ attendees on IPTV internal launch External launchMarch 17th Borderless Networks Success Borderless Access Launch 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 3 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 4 Data Center / Virtualization 1H FY10 Results Source: Data Center / Virtualization Board 116% of plan and 29% Y/Y growth DC / V board up and running Driving operations / business Investing in Systems (blocks, pods, dci) Virtualization Transition wins with DC 3.0 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 5 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 5 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 6 Our Mission Transform the quality of care and treatment of all children and families touched by cancer Founded 2008 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 6 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 7 Connect! Providing Experts, Content, Tools & Services Transform the Experience! 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 7 Create Cancer Care Connection 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 8 Collaboration Data Center / Virtualization Borderless Networks New Business ModelsCompelling ExperiencesProductivity AgilityCustomer Confidence Enabling Business Imperatives Talent 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 9 Price Erosion and Service Support to Establish Position in Mobile, Wireline and Total SP Market Price Erosion and Service Support to Establish Position in Mobile, Wireline and Total SP Market Hiring Locals in Senior Positions Outside China E.G. Matt Bross in US Hiring Locals in Senior Positions Outside China E.G. Matt Bross in US 14 R&D Centers Worldwide, 29 Training Centers, Vodafone JV Bumped NSN from #2 Position in Mobile, Ripping out NSN Gear Bumped NSN from #2 Position in Mobile, Ripping out NSN Gear Start with China, Move to Emerging Countries to Build References to Later Win Tier 1s Start with China, Move to Emerging Countries to Build References to Later Win Tier 1s Huaweis Strategy 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 10 Googles Operating Framework and Business Themes Provide a More Complete Ads System Provide a More Complete Ads System Establish Thought Leadership Position in Industry Solve Users Needs and Desires Beyond Search Solve Users Needs and Desires Beyond Search Build the Best Hardware and Software Infrastructure Build the Best Hardware and Software Infrastructure Lead in Search Lead in Search Scale to Our Huge Opportunity Scale to Our Huge Opportunity Build the Biggest Footprint Build the Biggest Footprint Ad Based Revenue Provides Flexibility to Explore New Ventures Doesnt Need to Monetize Services to Be Disruptive 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 11 UM IM Voice Mobility Presence Branch Caching DRM LM Video Client O / S Client O / S Value Added Apps Value Added Apps Collaboration Content Management Search Portal Biz Intel Workflow Exchange System Center System Center Systems Management Windows Server Windows Server Microsoft Office SharePoint Server Office Microsofts Interpretation of Ciscos Strategy UNITY CUCM Diminishing Customer Adoption of Platform Would Diminish Core Value Proposition