ACHIEVING COMPETITIVE DIFFERENTIATION BY competitive differentiation by using interconnectivity to become…

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ACHIEVING COMPETITIVE DIFFERENTIATION BY USING INTERCONNECTIVITY TO BECOME A PHYSICIAN- AND PATIENT-CENTRIC LAB NICK STERLING, INTERNATIONAL PRODUCT MANAGER MAY 2018 Consumer Trends Technology Then vs. Technology Now The Clinicians Office Today Everything Happens in the EMR Laboratory Ordering Today Send Orders Directly via EMR: A Customer Preference and Increasing Requirement No change to their workflow in the office Complete utilization of the office EMR Fully completed without missing information Automatic printing of Roche branded requisitions and labels Results load directly to patient chart for physician review SAMPLE RECEIPT SAMPLE REGISTRATION SAMPLE PREPARATION EXECUTE METHODS QUALITY CONTROL CAPTURE RESULTS DATA ANALYSIS REPORT GENERATION REPORT DISPATCH, COMPLETE ORDER RESULT ORDER The CLIA Lab A Highly Automated, Self-contained Eco-system Connectivity Benefits for the CLIA Lab Electronic Order and Results Processing Streamlines the Operation Single workflow agnostic to EMR Requisition form standardization Pre-accessioned labels go directly onto the analyzer Optimized billing workflow: Up-to-date demographic and insurance information flows directly from EMR to Roche for billing Consumer Trends Technology Then vs. Technology Now The Connected Lab A Competitive Differentiator Now and a Requirement Tomorrow Office Benefits No change to the office workflow Complete utilization of the office EMR Fully completed without missing information Automatic printing of Roche branded requisitions and labels Results load directly to patient chart for physician review Roche Benefits Single workflow agnostic to EMR Requisition form standardization Pre-accessioned labels go directly onto the analyzer Optimized billing workflow: Up-to-date demographic and insurance information flows directly from EMR to Roche for billing The Results Increased Customer Satisfaction and Operational Efficiency Return on Investment (ROI) 58% Customer Order processing improvement 52% Roche order management processing improvement Sales Growth 2% - 16% Deployment Ease of use Fast implementation Cloud-based Achieving Competitive Differentiation by Using Interconnectivity to Become a Physician- and Patient-Centric LabConsumer TrendsThe Clinicians Office TodayLaboratory Ordering TodayThe CLIA LabConnectivity Benefits for the CLIA LabConsumer TrendsThe Connected LabThe Results