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Ashish Ranjan

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  1. 1. CURRICULUM VITAE ASHISH RANJAN Cell: +91 8879498555. ---------------------------------------------------------------------------------------------------------------- Area Manager – Sales & Marketing (Mumbai,Pune,Nasik,Aurangabad regions). (Ashok Leyland John Deere Construction Equipment Co. Pvt. Ltd.) Career Objective: Seeking a managerial position with an organization where I will be able to utilize my ability, experience, knowledge to stimulate & motivate a productive sales force to maximize company’s sales objective. Professional Achievements:  Successfully establish 435 Leyland Deere Back Hoe Loader segment wise, application wise and customer requirement wise in 250 TIV/month in Maharashtra by cost effective product marketing.  Executed accurate Sales & Marketing strategy by correct positioning of product to get target market share and product acceptance for 435 BHL for FY 2012 -13, 13-14 &14-15.  Achieved targeted MS for FY 12-13 & 13-14 by achieving the wholesale & retail targets keeping Net Price Realization.  Achieved & maintained No. 2 position in Mumbai BHL market from September, 2012 till FY 13-14 with MS of 8-10%.  Launch of Tier 3 nodes of Dealership at high TIV areas, successful implementation of Market Development Activities as per Business plan.  Successful launch of another BHL variant 435E in Maharashtra market.  Got breakthrough order from Supreme Infrastructure against tough competition from JCB. _______________________________________________________________________________________  Brand induction, establishment of AL-120(Articulated Loader) into Indian Construction equipment segment dominated by established players.  Dealership Management for EIMCO ELECON Construction Equipment on Pan India basis  Planning & executing demonstrations, exhibitions as per brand Induction plan.  Secured several prestigious orders with CIL/PSUs throughout India for UG Mining products like Side Dump Loader, Drill Machines, Blast Hole Drill with 92% KPI for FY 2010-11 & 11-12.  Breakthrough orders for Oil & Grease Lubrication System from ISMT Baramati, MUSHCO, Maharashtra Seamless,JSW,TATA Steel & Godavari Ispat-Raipur with combined worth of 90 lacs.  Secure order worth 25 lacs from JSPL-Raigarh & 75 lacs from SAIL-RSP. _______________________________________________________________________________________ Technical Skills:  Good knowledge of MS Office up to MS Office 2010, especially with Power point and Excel.  AUTOCAD & CATIA V5. Strength Areas:  Keen learner & Team player.  Ability to collect market & customer data, analyze it & prepare actionable response.  Skills & experience in dealer management & direct selling.  Skill & experience in conducting demonstrations, Road Shows & Product Launches.  Persuasion & Negotiation Skill.  Mobile regarding location in future.  Strong Customer Orientation.  Ready to take risks and own the responsibility. Educational Qualifications: Bachelor’s degree in Mechanical Engineering. . Class Institution University/Board Year Percentage Marks Bachelors degree in Mechanical Engineering Maratha Mandal’s Engg. College Belgaum. Vishveswaraiah Technological University. 2009 57% 1
  2. 2. HSC D.A.V. Public School C.B.S.E. 2002 70% SSC D.A.V. Public School C.B.S.E. 2000 78.4% Professional Experience: 6 year experience in Pan India Marketing, Sales and Market strategy. Area Manager –Sales & Marketing for Leyland Deere- (Ashok Leyland & John Deere joint venture): (Aug 2012 till date). Complete Sales & Marketing for Leyland Deere 435 Back Hoe Loader & future products for Maharashtra market. The profile also includes,  To drive sales target achievement in Machine Sales & process implementation.  Designing promotional schemes for assigned territory  Sales forecasting by studying past trends & meeting the sales manpower.  To finalize business plan for Sales for respective dealers.  Market Strategy for Sales/Volumes.  Ensure Sales Target as per Business Plan.  Sales forecast, recruitment & training of dealer personnel, preparation of their KRA’s, performance review of dealer personnel.  Interaction with Banks &NBFCs for Financial schemes/events.  Customer concern resolution.  Direct Selling to Institutional Customers.  Collection & analysis of customer, competition & market information.  Organization & execution of local marketing & sales promotional activities.  New dealer identification, evaluation, appointment, development& management for vacant areas. Sr. Engineer – Marketing & Sales - Mining & Construction Equipment for Eimco Elecon-An ELECON Group company: (April 2010 -July2012),Vadodara. Responsible for achieving business targets in terms of Volume, Growth, Market Share, and profitability by developing & executing strategic plans.  Marketing & Sales generation of Coal/Metal Handling Segments & Stone Crushers on Pan India basis.  Brand Induction, establishment of AL-120(Articulated Loader) into Indian Construction equipment segment dominated by established players (JCB, CAT, TATA etc.) along with machine sales.  Verification, preparation and online/offline tender submissions for PSU’s.  Planning and executing demonstrations, road shows and exhibitions as per brand induction plan.  Dealership identification, evaluation, appointment, development and management on all India basis.  Sales projection and sales support to dealerships from technical support to physical order finalization at customer level.  Presentations to customers, enquiry generation, sales order generation and execution  Marketing implementation via all media forms (digital, print, tele and at grass root level).  Marketing documentation and process evaluation and refinement as per market reactions and conditions.  MIS reporting on quarterly basis with modified business plan. Bijur Delimon India Pvt.Ltd.-(Bijur-US & Delimon-Germany JV) Campus Placement) [July 2009 to Mar 2010] (Pune-Bangalore)  Sales & application of all kinds of Oil & Grease Lubrication systems (Single/Dual line, Spray Lubrication system to various industries.  Approaching major industries & market players for business by keeping tab on market.  Enquiry generation, Preparations & submission of Techno commercial offers.  Offer follows up till order materialization.  Promotion of spare part sales.  Serve the workshop supervising & ensure customer service excellence & quality assurance. Industrial Training:  One month In Plant training in SAIL-Bokaro in August, 2005. 2
  3. 3.  One Month CATIA training in STEP-IIT Roorkee, August, 2006. Engineering Project Detais:  Automatic Operation of Clutch pedal using electric drive.  Presentation on FMS (Flexible Manufacturing System) in Final Year B.E. Personal Profile: Name: Ashish Ranjan Father’s Name: Mr. Jitendra Kumar Pandey Mother’s Name: Mrs. Manjula Pandey. Marital Status: Married. Date of birth: 17th Sep 1984. Permanent Add: Qr. No.1067, Sector-4 F, Bokaro Steel City, Jharkhand-827004. Present Address: Flat No.302, Sai Solitaire,Plot No.136,Sec-19 Kharghar, Navi Mumbai-410210 Maharashtra,India. Languages Spoken: English, Hindi. Sports: Cricket and Football. Hobbies: Travelling, Reading, Cooking, Watching movies. 3
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