Presenters:1. Abdelrahman Ali Mahmoud Morgan
2. Abdelrahman Amir Abdelrahman El essawy
3. Basem Mohamed Abdelmonem
4. Abdelrahman Mostafa Basyoni
5. Mohamed Hassan Khamis
Augmented RealityAugmented Reality
Connect Them Together
Augmented Reality Definition
Real SceneBy User
Virtual Scene By
Do You Wish To Enter a Game ?!
Head Mounted Display
Real Scene By User
Virtual Scene By Computer AR
Virtual Scene as a Real one VR
Brief History :-L. Frank Baum 1991
Morton Hielg -1957-
1970 >> 1980Then They Continue Developing Augmented Reality At Many Places :
US Air Force's Armstrong Laboratoy , Nasa Ames Research Center And University of North Carolina at chapel Hill
Augmented Reality Became a Scientific Term
Here are the three components needed to
make an augmented-reality system work:
Tracking and Orientation system
Mobile computing power
head-mounted displays (HMDs) will enable us
to view graphics, text and virtual objects
created by augmented-reality systems
A model of head mounted display
There are two basic types of HMDS:
VIDEO SEE THROUGH
Video see-through displays block out thewearer's surrounding environment, using smallvideo cameras attached to the outside of thegoggles to capture images.
On the inside of the display, the video image isplayed in real-time and the graphics aresuperimposed on the video.
One problem with the use of video cameras isthat there is more lag, meaning that there is adelay in image-adjustment when the viewermoves his or her head.
Optical see-through displays is not fully realizedyet. It is supposed to consist of a ordinary-lookingpair of glasses that will have a light source on theside to project images on to the retina.
Eg. Google Project Glasses
Tracking and Orientation
An AR system needs to know two things
where the user is located (Tracking)
where he is looking. (Orientation)
Small Area Tracking
For indoor application, where the movement of
the user is short ranged we can make use of
simpler tracking systems
eg. Optoelectronics Tracking System which
consists of user mounted optical sensors and
infrared LEDs, embedded in special ceiling
panels. The system uses the known location of
the LEDs, the known geometry of the user-
mounted optical sensors and a special
algorithm to computer and report the user's
position and orientation.
Large Area Tracking
In case of out door applications, where the
movement of user will be comparatively larger,
his location with respect to his environments is
tracked with the help of GPS RECIVERS which
works in coordination with the GPS satellites.
For orientation, an inertial/magnetic tracker rides
on a headband above the AR glasses.
This device detects head movements along with
an electronic compass that establishes the
direction of the viewer's gaze in relation to Earth's
Mobile Computing Power
Mobile computing can be accomplished with
the help of a wearable computer. A wearable
computer is a battery-powered computer system
worn on the user's body (on a belt, backpack or
vest). It is designed for mobile and predominantly
hands-free operations, often incorporating head-
mounted displays and speech input.
Three important features of wearable computers are
The computer runs continuously, and is
always ready'' to interact with the user. It does not need to be opened up and turned
on prior to use. The signal flow from human to
computer, and computer to human runs
continuously to provide a constant user--
Traditional computing paradigms are based on the notion that computing is the primary task. Wearable computing, however, is based on the notion that computing is NOT the primary task.
The assumption of wearable computing is that the user will be doing something else at the same time as doing the computing.
The wearable computer can encapsulate us. It
doesn't necessarily need to completely enclose
us, but the concept allows for a greater degree
of encapsulation than traditional portable
All the slides of applications was videos we couldnt attach it here we attached the links on youtube.com
Android Operating System
An application on augmented reality
1- Photography and video
Google Glass has the ability to take photos and record 720p
HD video. While video is recording, a recording light is
displayed above the eye, which is unnoticeable to the
Take picture : "ok, glass, take a picture.
Record video : "ok, glass, record a video.
Google Maps and Google Latitude.
Give directions : "ok, glass, give directions
3-Other Google applications:
Intelligent personal assistant(android).
Display weather :
"ok, glass, how is the weather in [location]?"ok, glass, do I need an umbrella today?
Give flight details :
"ok, glass, when does flight [flight number] departure from [airport]?"
Google Search and Google Goggles.
Search : "ok, glass, google [search query].
Search photos : "ok, glass, google photos of [search
Translate : "ok, glass, say [text] in [language]."
4-Send Message and Calling
Bluetooth connection with android device or iphone.
"ok, glass, send a message to [name].""ok, glass, send [name] that [message].""ok, glass, send [message] to [name].
"ok, glass, call [name]."
To Do Its Function:
3-application(interconnection between hardware and internet)
updates to the Glass are planned after the program starts.
Project started : 2010
Release date :
Developers (US): early 2013
Consumers: Q4 2013
Price : 1,500 Dollars
Disadvantage Of AR :
Security and Privacy
Interoperability (such as Wikitude AR and Layar AR browser)
Tablets and targets
Will it ever take off ?!!
The use of facial recognition technology, combined with geo-location and
augmented data will lead to a seamless integration of our online and offline lives.
As a result of these developments, a person walking around in the physical world
will no longer just be a person, but will be their physical self along with a digital
profile and other information that either the person itself or others make available
online. Imagine walking into a social gathering and getting ignored by a bunch
of people because you have self-identified yourself with a political or religious
affiliation that they dont particularly care for. Or worse imagine being singled out for additional security screening at the airport because of it.
Yes where there is a marketing opportunity, there will be spam, deceptive advertising techniques and social engineering tricks to dupe gullible consumers
into paying for things they dont really need. If you think too many legitimate Internet companies (that are sensitive to your privacy concerns) are harvesting
all the data you publicly share on the Internet, there are even more scammers
out there doing the very same thing. Be ready to be tricked and duped by too
good to be true augmented offers in the real world offers that will lure you in ways that unsolicited email from online pharmacies or belly-fat banner ads only
wish they could.
Privacy and Security
Nevertheless, all of this causes great concern for the privacy of its users and
realistically Augmented Reality cannot come without its drawbacks. Here in the
UK we are anything but anonymous and some people are unaware of how
much of their personal information is accessible to complete strangers.
Although it is not an issue for us in the UK at the moment because very few have
began to use this service, it is a big thing in Japan. However, they have little
problems with privacy as people remain very anonymous in Japan even though
they have all the social media platforms that we do (if not more), the most you
could get hold of is their email address. We seem to not have anything holding
us back to uploading everything about ourselves; where we live, who we hang
around with, and even what were doing at the weekend. They do not even have pictures of themselves up on their profiles in comparison to our 500 photos!
However, there are some measures to try and help us preserve our privacy. There
have been some experiments with what is known as a badge that people can wear to passively manage dynamic privacy in environments where potentially sensitive information is streamed across real and virtual worlds. Such a device
might be embedded in your mobile phone in the near future.
The main problem with privacy for PROs is that there are no clear boundaries
when it comes to accessing consumers personal information. The Data Protection Act (1998) is the only law that it supposed to protect our privacy yet
this is vague and open to interpretation. When it was passed 13 years ago the
internet had not become such a phenomenon.
The time difference between what you see and what really happen
Have bad effect on young ability to separate the fiction from the reality. Three
dimensional, real-time running augmented reality programs like "first person
shooters" have been believed to increase teen aggression because they
Tablets and targets
The challenge for many of the AR projects being shown and discussed at
conferences like this is that to use them, you have to contort yourself around a
tablet or smartphone, which becomes the window through which you see the
augmented world. You might also have to print an AR "target" that your app uses
as a beacon, over which it can display its imagery.
In some applications, using a tablet-and-target system works just fine. In an art
gallery, for example, holding up a smartphone to view supporting media about a
painting is not asking too much. And for commerce, the system can work as well: I
used the Panasonic Viera AR Setup Simulator app to see how a flat-screen TV would
look in my living room before I bought it (I got an LG instead, but that's a different
But in other applications, in particular for books and games, and for some
gimmicky marketing apps, you have to drag out your phone, load a specific
app, point the camera it at a particular target (a sign, a gameboard, a book),
wait for the software to recognize what you're pointing at, and then keep the phone pointed at the target while you interact with the app.
Physical danger :
Augmented Reality, like any mobile media technology presents
some real physical safety issues. If you think mobile phones are
currently a distraction while driving a car, think of an augmented
windshield feeding you driving directions, along with more data
about your surroundings than you may need. Or imagine crossing a
busy street in an unfamiliar neighborhood, while simultaneously
using an Augmented Reality interface to look for that hot new
restaurant, checking out what people are tweeting about it and
being bombarded with ads through it all.
Will it ever take off ?!!
It is all very well and good if PROs start to include this media platform in their
campaign tactics however it is not definite that it will take off in the UK like it has in
Japan. It is important to remember that part of Japanese culture is to be tech
savvy and it is not part of ours. But, maybe we are just being naive if we believe this
will never take off and no one will ever use it here in the UK. It was only 20 years ago
people would have laughed in your face if you said most households will have on
average 3 computers/laptops by 2010. We can already see augmented reality
being used by companies for promotional purposes.
Ford has just launched an augmented reality outdoor campaign to put its new C-Max model in the palm of consumers hands. It will project a virtual image of the car and allow passersby to have a go. It is claimed that it is the first outdoor
campaign to use augmented reality in the UK and it undoubtedly wont be the last.