Brand Identity and Graphic Design We are who we wear. We are what we eat. We are who we listen to. We are what we see.

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    24-Dec-2015

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Slide 1 Brand Identity and Graphic Design We are who we wear. We are what we eat. We are who we listen to. We are what we see. Slide 2 Short article assignment Read the following short article on Entrepreneur regarding branding. Entrepreneur While you read, consider how graphic designers have such an integral role in creating the look of a company and how that impacts its successes or failures. Think of several brands that you are drawn to. What does the visual imagery look like? Slide 3 Stag Provisions for Men Slide 4 Banana Republic Slide 5 Forever 21 Slide 6 Slide 7 Urban Outfitter Slide 8 Pac Sun Slide 9 Brand Identity and Targeting a Market What is your product? Who is your audience? How are you different? 1.I want you to create your own company or re-brand an existing company. It can be for any product or service. Clothing, electronics, photography, coffee, chocolate, cupcakes, pizza, whatever! 2.I want you to create an original logo to define or redefine this company. 3.Secondly, create a front and back design of a business card using that logo. Slide 10 Examples of company graphics (vintage bicycle graphics/logos) Slide 11 Slide 12 Slide 13 Slide 14 Slide 15 Slide 16 Slide 17 Slide 18 Slide 19 Slide 20 Slide 21 Inspiration websites Fancy seeing you here 99 Logo Designs for Inspiration Creative Blog JUST Design Design Shack Valedesign Abduzeedo Logoed Behance Slide 22 Project Requirements Decide on a company of a product. Create an original company logo. Create a front and back design of a business card incorporating that logo. Be mindful of color scheme, composition, typography, imagery, and lay-out. Also be mindful of how you present your business card. How will you photograph it? Deadline: