Community sharing platform for mobile devices

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Class presentation for: Community sharing platform for mobile devices

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  • Communitysharingplatform for mobile devices

    joaosantacruz.com

  • Background & Motivation

    joaosantacruz.com

    O.S. mobile market share

    Size of mobile market share

    Gartner 2011

    World population = 7 billion

  • Background & Motivation (cont...)

    joaosantacruz.com

    How fast is mobile internet growing?How much time do people use their mobile phones?

    Gartner 2011

  • Research question

    joaosantacruz.com

    Is it possible to create a sustainable community sharing platform for mobile devices, that allows people to interact around common interests?

    How can it be sustainable? (3 dimensions)

    operational - value(+) / usability / design

    technological - interoperability + dev. cost

    economic - business model

  • Methodological phases

    joaosantacruz.com

    1. Literature review 2. Conceptual Model 3. Software development 4. Propose business model 5. Release the platform to market 6. Validate software & business model

  • Literature review

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    State of the art Communities of Practice

    Mobile Applications

    Cross-platform development for Mobile Applications

    Free based Business Models

    #1

  • Conceptual Approach #2

    PLATFORM

    joaosantacruz.com

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  • Conceptual Approach #2

    CONTENT

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    5

    A

    PRODUCER

  • Conceptual Approach #2

    CONTENT

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    A

    PRODUCER

    PRODUCER

    S

  • Conceptual Approach #2

    CONTENT

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    2

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    5

    A

    PRODUCER

    S

    PRODUCER & READER

  • Conceptual Approach #2

    CONTENT

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    3

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    5

    A

    PRODUCER

    S

    PRODUCER & READER

    READER & TAGGER

  • Conceptual Approach #2

    CONTENT

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    2

    3

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    5

    A

    PRODUCER

    S

    PRODUCER & READER

    READER & TAGGER

    Commun

    ity A

  • Conceptual Approach #2

    PRODUCER

    READER & TAGGER

    CONTENT

    SWN

    AC

    G

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    2

    Commun

    ity A

    READER

    READER

    Community S

    3

    PRODUCER & READER 4

    6

  • Conceptual Approach #2

    PRODUCER

    READER & TAGGER

    CONTENT

    SWN

    AC

    G

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    6

    2

    Commun

    ity A

    READER

    READER

    Community S

    3

    PRODUCER

    PRODUCER & READER

    private co

    ntent

    4

    6

  • HTML + JS + CSS3

    System Development

    joaosantacruz.com

    #3 INFRASTRUCTURE

    SERVER DatabaseMySQL

    SQL

    JSON

    PHP

    CLIENTS

    Additional languages for native encapsulation (Ex: Java for Android)

    Main system classes

  • System Development

    joaosantacruz.com

    #3

  • System Development

    joaosantacruz.com

    #3

  • System Development

    joaosantacruz.com

    #3

  • System Development

    joaosantacruz.com

  • System Development

    joaosantacruz.comDesktop/Tablet version, using css queries

    #3

  • Business Model

    joaosantacruz.com

    Ad model Freemium model

    #4

    Free based Business Models

  • Business Model

    joaosantacruz.com

    #4

    Freemium model using osterwalder canvas

  • Platform release

    joaosantacruz.com

    Wall-it Browser Apphttp://joaosantacruz.com/jz2/uk/wall-it/ About wall-ithttp://wallit.joaosantacruz.com/app/login/ Downloadhttp://www.joaosantacruz.com/jz2/download/android/wallit_latest.apk

    JAN 21, 2012

  • TO DO list

    joaosantacruz.com

    Evaluation & results analysis #6 Operational Technological Economics

    Conclusions Future work

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