Doing Research In Online Communities

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Doing Research In Online Communities. Richard Adler Digital Places ( If We Build It, Will They Will Come? Monday, April 26, 4:00-5:00 pm. Basic Metrics. Hits Page views Sessions (total visitors) Unique visitors (reach). Metrics for Stickiness. - PowerPoint PPT Presentation


  • Doing Research In Online CommunitiesRichard AdlerDigital Places(

    If We Build It, Will They Will Come?Monday, April 26, 4:00-5:00 pm

    Digital Places

    Basic MetricsHitsPage viewsSessions (total visitors)Unique visitors (reach)

    Digital Places

    Metrics for StickinessSessions/visitor/monthAverage session length/visitor

    Digital Places

    Metrics of ParticipationNumber of active forumsNumber of messages postedChat sessions (number, length)Number of registered membersMost active participantsSales

    Digital Places

    Feedback on ContentMost popular topicsMost popular threadsRequests for new topics

    Digital Places

    Tools for Member FeedbackOnline pollsE-mail surveysOnline focus groupsForum for comments & suggestions

    Digital Places

    Types of Member FeedbackSatisfactionSense of belongingFavorite featuresProblems and frustrationsIdeas for new features

    Digital Places

    Profiles of ParticipantsDemographicsInterestsCommunity participationE-commerce activity


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