Doing Research In Online Communities

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Doing Research In Online Communities. Richard Adler Digital Places (radler@digiplaces.com) If We Build It, Will They Will Come? Monday, April 26, 4:00-5:00 pm. Basic Metrics. Hits Page views Sessions (total visitors) Unique visitors (reach). Metrics for Stickiness. - PowerPoint PPT Presentation

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  • Doing Research In Online CommunitiesRichard AdlerDigital Places(radler@digiplaces.com)

    If We Build It, Will They Will Come?Monday, April 26, 4:00-5:00 pm

    Digital Placeshttp://www.digiplaces.com

    Basic MetricsHitsPage viewsSessions (total visitors)Unique visitors (reach)

    Digital Placeshttp://www.digiplaces.com

    Metrics for StickinessSessions/visitor/monthAverage session length/visitor

    Digital Placeshttp://www.digiplaces.com

    Metrics of ParticipationNumber of active forumsNumber of messages postedChat sessions (number, length)Number of registered membersMost active participantsSales

    Digital Placeshttp://www.digiplaces.com

    Feedback on ContentMost popular topicsMost popular threadsRequests for new topics

    Digital Placeshttp://www.digiplaces.com

    Tools for Member FeedbackOnline pollsE-mail surveysOnline focus groupsForum for comments & suggestions

    Digital Placeshttp://www.digiplaces.com

    Types of Member FeedbackSatisfactionSense of belongingFavorite featuresProblems and frustrationsIdeas for new features

    Digital Placeshttp://www.digiplaces.com

    Profiles of ParticipantsDemographicsInterestsCommunity participationE-commerce activity

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